I believe I’m doing a pretty good job at this. I recently took every episode and made them into their own posts with bullet points of what we talk about, the full Libyan audio track, the YouTube video which is just the full interview with an image and sometimes an embedded Spotify player of one of their songs.

I also make video teasers each week of clips from the show and post Monday and Thursday before the episode launches.

Currently I’m working on turning a clip from an episode into an animation which is pretty hilarious but super fucking time consuming.

I used to create quotes from episodes with the time marker and episode number but stopped. I’ll have to start that up again.

That's awesome Mike!

I would suggest embedding some of the clips inside the blog posts, and perhaps a lot more pictures and media. Ultimately if you have a blog post that can stand on it's own (even if the person doesn't listen to the podcast), you have a chance of ranking in the search engines.

Thanks for the feedback. I didn’t think of the photo thing.

No problem Mike! Best of luck on it :)

https://www.headliner.app/ .  booooooom baby! this site makes it super easy to edit smaller pieces of content from your podcast. it even transcribes it for you! thank you, you are very welcome.

Great suggestion Forrest!

My only qualm with those formats is it's SUPER BORING to watch. Otherwise it's a great option for getting your audio onto a video platform.

Joe Rogan: https://www.youtube.com/channel/UCzQUP1qoWDoEbmsQxvdjxgQ

Lex Fridman: https://www.youtube.com/channel/UCSHZKyawb77ixDdsGog4iWA

...those are examples of people who video record each and every podcast, and it makes a huge difference (although a lot more work)!

seanwes do this really well and have recently made podcast episodes (and related content) on this very topic! In fact, it made me wondered if you had been influenced by them (or perhaps you have the same influenced/a good idea emerges at the same time in two different places). One of the tools that Sean mentions to help make their shorter content is Descript which can transcribe auido, so then you can use that as a starting point.

By the way, I really liked your point that the blog post shouldn't just be the transcript. A podcast transcript doesn't make the best blog post.

Yeah Nev! You showed me how to create these podcast blogs on Kopy Office Hours, and the results have been amazing — more website traffic, getting listener’s emails, and just booked a big time Dad guest....Pat Flynn! 👊

Oops, you wouldn’t approve of me forgetting to drop a link. 😎

Here’s a podcast post with Jesse Itzler that gets a ton of buzz:

https://dadthebestican.com/jesse-itzler/

***James Altucher is great at these posts. Here’s an example with the great Gary’s Gulman:

https://jamesaltucher.com/podcast/494-gary-gulman/

Holy **** this is exactly what I need, thanks Neville. I just launched my new show and needed a way to maximise and systemise the content

Now time to do the work so more people can see/listen to the show!

*gets to work*

Yes! 🙌

I've definitely been doing a similar strategy with the Productivity Tip of the Day.

Season 1 was a content marketing experiment where I was utilizing the video, audio, and transcript (and yes, it was awful that I used a transcript for a blog post! NEVER AGAIN! *cringe*)

Season 2 is bit scaled down to the things I enjoy. I go Live on Facebook on my computer and Live on Instagram on my phone, so two platforms down without anymore work. I upload the video to YouTube and the audio to all sorts of podcast platforms. I post the YouTube video and Spotify audio on my website.

After all the above heavy lifting, it's super easy to send an email and share on LinkedIn, Instagram (as a post, since the live episode is already in my stories; and I toggle the switch so that it shares on Twitter too), and my Facebook personal profile (my Facebook business page has the live post).

I certainly am a bit lazy in how I recycle this content, not too much copy is being written. But, I'm happy the content is out there in some form, and when I have stronger business intentions, I'll do some outsourcing of these tasks and level up the originality of the content.

Thanks for this inspirational article!

Hey, Neville. Awesome man, I already do that but yout post open my mind for other possibilites. Thank you man! \o/

Hi Neville, good points on the post. Should never waste content that could be spread everywhere.

I create post out of my interviews: https://www.conquerandwin.com/what-happens-when-you-die-interview-with-michael-shermer/

 

Genius :)

Thank you Nikola!

Nice Eddy! You're far more likely to rank for keywords and get linked with posts like those vs plain podcasts. Great work!

Very welcome Igor, glad you're already putting in this extra effort!

That's a smart system Marian! Writing posts out of this is definitely the hardest part, but you definitely have pretty much every platform covered with your system!

Oh nice, at least you've already got the video recording going! I think more people consume "podcast" content on YouTube than any other podcasting network, so you've got a huge leg up by doing that :)

Yeah you're definitely doing it pretty well Rob, and actually ranking for keywords thanks to it!

Great examples :)

Thanks Chris! That podcast episode you linked was ok....not great though. It was just a basic summary of what's in the episode, whereas I'm suggesting they turn that blog post into something that can stand alone. It's a lot more work so I understand why people don't do it....but it can be a huge asset in the end if it brings in consistent traffic!

Nev,

This is PURE GOLD, bro!

Remember... be a servant,

cb

We’ve been doing this but slightly differently. We do a live show, which is turned into a podcast, which is then split into bit sized chunks which are distributed to as many places as possible, the possibilities are endless.

lets say we get only  3 2 minutes snippets from a show each of those can have 40 pieces of content , that’s 120 pieces of content that goes out from a 40 minutes show and we do one of those a week.

the only thing I’d add to you post .. Systemise it!

I see similar things that Gary Vaynerchuk is doing to his content. He got tons of interviews and his team cut them into little pieces with many subjects and made tons of contents from one interview. Genius.