Hey you podcasting idiots.
That's right I called you idiots.
It's because most of you are missing out on one of the biggest traffic opportunities for your blog ever:
Making content for every platform, from a single podcast episode:
Most of you won't do this because you're lazy fucks. That's usually why you started a podcast:
"Oh cool I can just talk to people on the phone and I'll be just as popular as Joe Rogan!!"
Ok dummies. Because I feel sorry for your lame asses I'm gonna help you out.
It takes effort to do this....hours per podcast perhaps. However there are some DEFINITE benefits to this:
- SEO and direct traffic.
- It's great to link to vs a simple "here's what's in this episode" post.
- Not everyone has time to listen to all your episodes, so they can get the gist from a post instead.
- From a single great piece of content, you can get endless social posts to promote the post!
For example this single post was easily turned into 3 Facebook posts, 3 LinkedIn posts, and 3 Twitter posts:
The Podcast Content Process:
1.) Record your podcast (preferably with a video component).
2.) Make a blog post out of the episode (NOT just a transcript).
3.) Break it up into interesting clips.
4.) Make an email.
5.) Make pre-scheduled social media posts.
Now do that same process for all your episodes (or at least the really popular ones).
Rob Roseman started doing this for his podcast, and he noticed something:
"The guests usually won't share just a link to the podcast. However they get way more excited when I make a whole article out of the show, and they always share it."
Yes it takes a few more hours to create all this content, but in the end it's worth it.
In fact, watch as I turn this humble little blog post into a BUNCH of different media formats and promotional materials right before your eyes!
Starting to get the point??
By putting some extra effort into your podcasting process, you can create tons of extra content, and a 100X times more chance people will be exposed to your podcast!
Neville Medhora - Kopywriter
P.S. Know of any podcasts that do this well?
Drop a link to a specific page where they take the podcast episode and make content out of it.
P.P.S. If you need some help creating your podcast here's a handly podcast name generator for you.
P.P.P.S. Have any questions for me about your podcast? Ask away!