Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
1.) Someone is searching or browsing:
2.) They come across your content:
3.) They take an action like signing up or buying:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ The traffic constantly trickles in day-after-day.
▸ You grab people when they are actively searching for your topic.
Obviously these qualities make the highly targeted and warm traffic from content marketing highly desirable.
Putting great content out "attracts" the right people to you:
Here's a couple examples of Content Marketing out in the wild:
Email Monks Example:
1 Article. 60,000 Visits. 29 Customers. $14,500 Revenue.
Saumil Shah (a marketing executive at EmailMonks) sent us some stats on a recent article they put out.
This piece of content marketing brought in 29 customers, resulting on $14,500 of initial revenue (keep in mind many customers make repeat orders, and this number doesn't count that)!
The greatest advantage of content marketing over paid marketing is that as long as this article continues to do well, it will continue to bring in leads, customers, search traffic, and revenue.
Here's a snapshot for the search engine stats of this article:
This article can expect roughly ~3,000 visits per month for valuable keywords, equaling about $18,911 in paid traffic!
And here's an actual screenshot (provided to us by EmailMonks) of the Google Analytics stats of the article:
So far this article has generated 60,792 visits, and climbing everyday.
As you can see, this single piece of content marketing will keep returning traffic and customers so long as it stays up-to-date and ranking highly in the search engines.
Growth Badger Example:
1 Post. 5,200 Visits to a brand new site.
Kyle Byers recently started a new site called GrowthBadger, and decided to put some elbow grease into one of his first posts. He put together a survey of 1,117 bloggers and had someone on Fiverr.com make the results look nice (you can see Kyle's description of how he did this in the comments).
Kyle took his survey results and turned them into custom graphics for his post.
You can see the search engine results of Kyle's efforts here:
Kyle's post is growing everyday, and is currently getting $213/mo worth of free traffic.
Here are the actual analytics results of Kyle's article:
So far there's been 5,207 visits (with an exceptionally high 7min and 29sec average page time)!
So for even a relatively new site with very little authority, content marketing can still work. The greatest part is if Kyle keeps this post fresh and updated, it could continue to growth and bring in leads every day.
Chavy Helfgott LinkedIn Example:
1 Article. 2X Revenue. 1,500 to 10,300 Network Size. 95% of Leads.
Not all content marketing is hosted on a blog. Any social platform can be considered content marketing also. For example Chavy started regularly posting about copywriting and marketing on LinkedIn, and now gets 95% of her clients from these posts!
Revenue: 2X since started posting.
Network Size: From 1,500 to 10,300.
Leads: 95% of all her leads now come from these LinkedIn posts.
Example Post 2: LinkedIn.com/feed/update/urn:li:activity:6501459216669171712/
Instead of posting on a blog, Chavy's method was to go where her potential clients already are: LinkedIn!
So content marketing isn't ONLY about making blog posts, it encompasses any type of informative or entertaining content you put out.