Meeting request email templates tips:
My job is to get meetings booked with C-level executives at 500+ employee tech companies (like Afterpay, Expedia, and Shutterstock). I typically send out 50 emails per day. Here are some tips I have learned along the way.
Every great “meeting request” email typically has 4 main sections:
• Relevant subject line
• Intro with personalization
• Reason for reaching out
• Call To Action (CTA)
RELEVANT SUBJECT LINE:
The subject line has to be relevant to what you are looking for. But you also want to get them to be curious enough to open it.
Good: Hey (name) are you open to chatting next week?
Bad: Hey I saw a squirrel
EX 1: quick question for you
EX 2: open to chatting tomorrow?
EX 3: I was born to work with you
INTRO WITH PERSONALIZATION:
You must personalize the beginning of the email. These people are receiving hundreds of messages a day. And they will be able to instantly tell whether you have taken time to do some homework. Or if you are just mass spamming then your email will be deleted immediately. It is easier than you may think thanks to the internet. Spend 5 minutes doing a quick google search on them. Find one interesting fact about them or their company and mention it in the first line of the email.
Good: I have been following you for 2.5 years now and love what you are building over at (company x)!
Bad: Gotcha! No squirrels over here actually. But now that I have your attention…
EX 1: Have been following you for a few years now and love what you do.
EX 2: I just saw your tweet about (x) and totally agree. I think the industry is headed in a great direction.
EX 3: I noticed on Linkedin that you just got promoted to Chief Revenue Officer. Congrats! I am sure you are going to provide tons of valuable in this new role.
REASON FOR REACHING OUT:
You have to get to the point quickly. Let them know why you have shown up in their inbox. And be respectful of their time. This part is key. Ask them a question about the problem you hope to solve for them. Then provide some social proof to give you some credibility.
Good: Curious if you are experiencing (specific pain point that you can solve)? Because I think (my company) can help you with that. (my company) has helped some of the biggest brands in (their industry) like (company x, y, and z). They quickly got the results they were hoping for.
Bad: I was wondering if you are having any problems in your business? I am not sure if we could fix any of those, but I would love if you could give us a chance!
EX 1: I am reaching out because I have noticed that companies like (their company) are struggling in this (specific area). And I don’t want that to be the case for you.
EX 2: We are currently helping (company x, y, and z) with this. And they have seen an immediate improvement in (x).
EX 3: We already help (competitor of yours) and I think we could do something similar for you.
CALL TO ACTION (CTA):
This is where you actually ask for what you want. Which is to hop on a call. Make this part as clear as possible. And super easy for them to do. No ambiguity on what you are asking for.
Good: I would love to hop on a quick call to share how we could help. Are you available next week?
Bad: So what do ya say? Want to meet up and see if I could maybe be of some help?
EX 1: Do you think this could be useful to you? If so, would love to connect. How about next Tuesday at 10:00am?
EX 2: I would love to share a few specific ideas I have for (company name). Are you open to hopping on a call tomorrow at 3:00pm?
EX 3: It would be great to share a quick demo of how exactly we could help. Do you have an opening Monday at 2:00pm? Or Wednesday at 11:00am?
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Neville Medhora of Copywriting Course
P.S. Need help optimizing your emails? Have them reviewed →