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Click the options to test out which font is easiest for you to read: Font: Arial | Times New Roman | Helvetica | Impact | Lobster | Old English | Verdana | Tahoma Size: Small 10pt | Normal 12pt | Large 24pt | Huge 36pt | Jumbo 48pt Speed: Slow | Medium | Fast | Ultra | Insane | Plaid | Superman Text: Description | Common Pages | Lorem Ipsum Old English Description 36pt 250You are viewing 36pt Old English text at 4 words per second.
Let’s see how fast you can read this text with this particular font, size, and speed setting. If you are not able to easily read this text then try a different font or speed. This is meant to show you which font is easier to read. You can even try this test on different types of devices to see if there’s any difference!
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Lorem Ipsum:Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eu hendrerit purus. Praesent scelerisque, massa nec consequat consequat, eros nulla dapibus urna, id pulvinar ligula est commodo risus. Integer tempor quam tellus, aliquet sollicitudin ex fringilla ut. Maecenas eleifend risus vitae ultrices mollis. Pellentesque venenatis felis vitae ultrices sollicitudin. Nunc vestibulum tempor ipsum vitae tincidunt. Nulla quis ultricies risus, non sollicitudin eros.
"So which is the easiest font to read?"
Well as you can see from the font generator above, there are some fonts (like Old English) that are a bit harder to read.
"Serif" fonts are ever so slightly harder to read because they have little "feet" on them.
"Sans Serif" fonts don't have feet.
Here's what I'm talking about:
This lack of "Feet" makes "Sans Serif" fonts a bit easier to read, as your brain has to process less visual information.
For most adults reading a book, the difference between Sans Serif and Serif fonts it's pretty small....however when you take into account that most of the world primarily uses their phones to view the internet, these small details start to matter.
Here's a demo of how "Sans Serif" fonts are a bit cleaner than "Serif" fonts:
So which is actually the best font to use? My personal favorite I get all my clients to use is:
Re-Cap of Best Fonts to use:
All government studies show no statistically significant increase or decrease between Serif and Sans Serif fonts.
iPhones and other phones use "Sans Serif" fonts such as Arial for their small label text.
When in doubt just use Font: Arial, Size: 12pt, Color: Black.
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Volodymyr Melnyk commented on Neville's blog entry in Copywriting Course Blog
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Thoughts on this Facebook video ad copy?
Susana Crofton replied to Laurie Bell's topic in Ads
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Traffic from Facebook ads, but zero conversions (book sales)
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Facebook ad copy
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