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Copywriting Quotes

Neville Medhora quote about being interesting

Sometime just hearing a quote can make you completely change the way you're viewing something.

Years ago I first heard the quote "You are the average of the five people you spend the most time with."

I pondered on that concept, and realized it was quite true. That same day I organized a small event for some friends that are doing big things in life, just to be around them more.

copywriting quotes reading with lightbulb

That action started all because of a one-sentence quote.

Well here's a list of copywriting quotes I've learned from over the years. Hopefully some of them inspire you in the right direction :-)


Gary Halbert Quote find a market first

Joseph Sugarman quote about the need to justify selling using logic

Gary Halbert Quote get a good swipe file for direct mail

David Ogilvy Quote the customer is not a moron she's your wife

William Bernbach quote about impressions

Eugene Schwartz Quote about writing an effective sentence

Mary Wells Lawrence quote about how advertising should make you nervous about what you are not buying

Leo Burnett Quote about turning yourself into your customer

Shirley Polykoff quote about writing being a direct conversation with the consumer

Maurice Saatchi quote about reducing your argument into a few crisp words

David Ogilvy quote on testing and improving

Gary Halbert quote power of the written word

Eugene Schwartz quote on audience

David Ogilvy quote on headlines

Joseph Sugarman quote about headlines  Neville Medhora quote write for others

david ogilvy quote about idiots

Stuart H Britt advertising quote

William Bernbach quote about the power of truth

Paul McCartney quote about writing

Collection of helpful Copywriting Quotes:

Here's my collection of copywriting and marketing quotes you can use in your materials or get inspired by:

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Hope these help you! If you need more marketing inspiration, I've posted my entire personal swipe file for all to use.


Neville Medhora


P.S. What's a quote you've got a lot of value from?  Post it in the comments below!

Post them in comments below. I will be sending 2 lucky commenters a free shirt, of any style, of any size, to any location in the world...for free!


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I think here's a good one:

"Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them and they may come and stay." by Seth Godin

That made a big impact on my perception of marketing in the new age.

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"Do you know what is the most-often missing ingredient in a sales message? It's the sales message doesn't tell an interesting story."

- Gary Halbert

So true!

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Guest Jonathan Kiilerich


You can fail at what you don't want.

So why not take a chance on doing what you love?

- Jim Carrey

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Guest Richard Massafra


It's what you do when you do have to that will determine what you will be when you can longer help it.
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Guest Richard Massafra


Ok here it is - It's what you do when you don't have to that will determine what you will be when you can no longer help it.
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This one really inspires me:

"Think little goals and expect little achievements. Think big goals and win big success."

- David Joseph Schwartz

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"Who strives not when he should strive, who, though young and strong, is given to idleness, who is loose in his purpose and thoughts, and who is lazy - that idler never finds the way to wisdom."

- Buddha (this is a legitimate quote too)

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Guest Charles CM Bannister


Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible. I have seen this variously attributed but most frequently to Claude Bissell or Anon
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Guest Charles Woolsey


"You can have everything in life you want, if you will just help other people get what they want" Zig Ziglar. This was the guiding principle in my sales career. Focus on the customer, put yourself in their shoes... and always leave them wanting more of your time.
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Guest Jean-Paul Courneya


Take chances, make mistakes. That's how you grow. Pain nourishes your courage. You have to fail in order to practice being brave."

- Mary Tyler Moore

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"Why is anything worth doing?"

This sounds like some nihilistic/negative question, but it forces me to always reconsider my actions. For example, if I find myself procrastinating, I'd ask myself this as a way to reconnect with my goals. The answer varies when you ask people "why is x worth doing? What do you get out of it?" which really tells what their priorities are.

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Find A Market First ... And Then Concentrate On A Product! by Gary Halbert. We live in an egocentric world; most businesses have this backward, they build something, and then they try to find a market.
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Great article, as always! ;)

The most relevant quote for me is:

'Be yourself; everyone else is already taken.' (Oscar Wilde)

So let's work on personal branding! :)

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All of these quotes carry weight and value - but this one stood out like a flash of lightning among light-bulbs:

"No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise."

I'm afraid my thinking is forever altered...

Thanx - I needed that.

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The only thing standing between you and your goal is the bullshit story you keep telling yourselves as to why we can't achieve it.

- Jordan Belfort (The wolf of wall street)

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