Tying sales to a real holiday is always better, here's why... If you're doing a sale that ends on a random date....try tying it to a real holiday instead! This is the simple formula behind a sales promotion like this: It's so simple because it convinces people who are ALMOST about to buy your product, but are waiting for a discount or the "right time" to buy. For example, these are real holidays for the rest of 2025 you can pick as deadlines to build a promotion around: Here's some live examp
Friday, April 4th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
Swipe:
This is a cool AI generated BIC ad for a pen, and it showcases that it's often-used as a hair tie:
This was generated by Salma on X, and shows off the new text and image capabilities of ChatGPT!
Wisdom:
This is a cool concept from Noah Kagan on what people see on successful people, versus what they don't see:
For exa
Friday, March 28th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
Swipe:
So this is an A/B Split test we did 3 weeks ago on SwipeFile.com to test a totally different style of signup form.
I was trying to make a better version of this signup form that was converting at a site-wide 1.1% (it would shoot up to 3.5% on certain days):
The contenders for overtaking the control were these four:
We ran the tests over 3 weeks an
Friday, March 21st, 2025
By day we re-vamp copy & emails at CopywritingCourse, at night we
maintain the internet's SwipeFile (email us back if you see cool marketing)!
Swipe:
This is an eye-catching ad for 7-Up from the 1960's. It's goal is to get people to use 7-Up for their highball drinks.
I don't know why but I love this whimsical style, it feels like art!
Wisdom:
Here's a piece of advice I love:
My s
Friday, March 14th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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Dharmesh Shah, founder of the giant public company HubSpot gives advice that it's often best to go after a problem that has a strong market need first.
Many people just try to develop any old product first, and sometimes miss if there's strong market demand for it:
If you build a cool product, but people don't really need it....then it may as well be a crappy pro
Friday, March 7th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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I'm a biigggg fan of "Show Don't Tell" and this YouTube email NAILS it!
This great email from YouTube doesn't need a lot of copy because it simply show gif's of the features in action.
An overall great email notifying people of cool upgrades!
See how each feature is just literally demonstrated in the gif??
Wisdom:
I
Friday, February 28th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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This is a handy little graphic that shows the different ways you can use the Grok 3 AI system....all of these little tricks also work with basically any LLM like ChatGPT or whatever you use!
Wisdom:
So one of the best ways to DIRECTLY connect with your audience is EMAIL.
If you don’t own the connection to your customer,
Friday, February 21st, 2025 An educational (and fun) email by
Copywriting Course. Enjoy!
Swipe:
Here's a cool outline of a homepage template you can use:
If you signup your email on SwipeFile it sends you this fully editable template in Google Docs (Just click File → Make A Copy) to edit.
It's cool because you can instantly outline the basic qualities of a product in a few minutes with just a Google Doc:
Lemme know what you think
Friday, February 14th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
♥️ Happy Valentine's Day ♥️
Swipe:
PostHog has some of the most fun marketing, imagery, and copy I've ever seen! The funny thing is they sell boring analytics software, but they make it FUN.
This is their email announcement to customers about a mobile replay feature for web stats:
Wisdom:
This is an image from France (translated
The SWIPES Email
Friday, February 7th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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I love images, but I even more-love a good moving .gif!
Checkout this one for an email reader service:
The gif shows a bunch of emails going into the system, then coming out as a report. Sometimes a gif like this can explain a product REALLY well.
The downside is they're kind of hard to make.
I use either Canva, Photoshop,
Friday, January 31st, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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Holy cow it's the last day of January...it's ALSO National Hot Chocolate Day ☕️ according to this big ole list of holidays!
I love calendars as a sales tool! They can help people understand how they would use a product over a long period of time, like this "learning copywriting" calendar:
We have many skills to teach people in our CC, so we made a "calend
Friday, January 24th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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Do you know almost everything we post in this newsletter also goes on SwipeFile.com as well?
Do you ever visit SwipeFile? If so reply to this email with an answer to:
What do you use SwipeFile.com for??
A.) For ideas
B.) For examples of webpages
C.) For ads
D.) I read it for fun
E.) I never look at it
P.S. Bonus points for sending ideas of what y
Friday, January 17th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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A major way Coca-Cola and Pepsi compete is by getting exclusive deals with different restaurant chains, this shows you who closed the deal with each restaurant chain:
It's why sometimes you ask for a Coke and they say, "Is Pepsi OK?" (then you roll your eyes because nobody prefers the Pepsi 🤣).
Both companies make a lot of money from this because they sign multi
Friday, January 10th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
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Creeping up as my 5th most popular traffic source last year:
ChatGPT!
I previously wrote this quote:
...this is definitely coming true.
ChatGPT is also sending me YouTube-level traffic (and YouTube clicks are notoriously good).
SEO will likely change from writing how-to articles to more experience-based articles AI can take examples from, like:
You've just discovered copywriting and want to get better. GOOD. Well here's my top advice and books for getting better at copywriting. These copywriting books are ranked in the order you should get them:
Let's go through each of them and discuss:
• What I love about the book
• What skills you'll learn from the book
• Who it's for (beginner or experienced writers)
1.) The Boron Letters - by Gary Halbert:
Price: Free online
Friday, January 3rd, 2025
An educational (and fun) email by Copywriting Course. Enjoy!
Swipe
Sometimes an ad makes you laugh, and this one got me!
A fun way Mercedes were advertising their strong headlights are, featuring a cow in headlights that's see-through because of them 😂 🐄
Wisdom:
I accomplish about 80% of the goals I set out each year.
I've personally found no better way of doing this than listing out mon
Here's what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let's break that down into sections to understand it better:
Attention:
You are trying to get someone's attention with something they will think is interesting or curious. They might not be paying much attention, so th
Friday, December 27th, 2024
An educational (and fun) email by Copywriting Course. Enjoy! And
MERRY CHRISTMAS OR WHATEVER HOLIDAY YOU CELEBRATE!
Swipe
I loooveeee when images say more than words.
Images are like a universal language all humans can understand, whereas the written word only a small portion of humans can understand (like young kids or people who can't read your specific language).
To me this image tells a story of optimization and simplifi
Edition: Friday, December 20th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
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Vrrroooomm this ad for a Dyson wet vacuum showcases "data" in the form of other vacuums and how they clean versus the powerful Dyson.
I love how easily you can see the superiority of the product with hardly a single word of text! "Show...don't tell."
Wisdom:
Here's a cool productivity tool I use 1-3 times a mo
Edition: Friday, December 13th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
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I just love a simple-yet-helpful image, and this one was pretty cool, especially around the holidays 🎅🏼
Wisdom:
This is a great concept by Nathan Barry: Creating a "Minimum Viable Brand."
An MVB is just a few videos, simple landing page, and podcast episode:
From this you can offer all sorts of f
Edition: Friday, December 6th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Information is getting more and more compressed into smaller spaces and smaller time consumption times.
I like images like this which contain A LOT OF INFORMATION, IN A LITTLE SPACE. Two examples:
This guide to migraines and headaches that helps identify and potentially treat the problem:
....and t
As the year comes to a close, many people are focused on setting goals for 2025.
But here's a powerful idea: what if you didn’t stop there? What if, instead, you started thinking ahead to the life you want to create by 2030?
This kind of long-term vision can transform how you approach your monthly goals, and daily actions. By asking the right questions now, you can design a roadmap to the life you want.
Here are some questions worth pondering: By 2030.......
How much
Edition: Friday, November 29th, 2024
An fun and educational (funducational??) email by Copywriting Course.
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The marketing tactic I want to highlight today is the humble countdown timer:
A live one for our Copywriting Course Black Friday Sale looks like this - it just counts down to a deadline:
Countdown timers are creators of FOMO (Fear Of Missing Out) and are designed specifically to create a Sense Of Urgency in people to buy:
I used to
