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This is a fun email for Friday September 24th, 2021. Hope you like it :)
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This is a clever rolling advertisement from Uhaul that shows the features and benefits of the different parts of their moving … Continue Reading
Here’s a video on how I think about pricing products:
We made calculators to help you calculate these numbers:
→ Product Pricing Calculator ←
→ Recurring Revenue Calculator ←
The Product Pricing Calculator will tell you how much of a product you need to sell to hit a goal:
The Recurring Revenue Calculator lets you toggle
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This is a fun email for Friday September 17th, 2021. Hope you like it :)
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This is a great “Line and Text” callout ad for old Zenith stereo from 1967:
Instead of making “Giant Scary Blocks … Continue Reading
Scenario: You are a pro copywriter
You’ve been hired by Ahrefs to re-write their Site Audit Tool page:
Ahrefs is a big company with the top SEO tool on the market
– Their website gets millions of visits per month –
– Doing around $100,000,000/yr in revenue –
– Thousands of new signups every day –
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This is a fun email for Friday September 10th, 2021. Hope you like it :)
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A common tactic for promoting a product is:
Show new and varied uses for the product.
By today’s standards it’s probably … Continue Reading
Andrew Warner is normally the interviewer, but today the tables have turned! Andrew Warner is the founder and CEO of Mixergy, one of the original (maybe first?) places to be doing online interviews with founders likeGary Vaynerchuk, Barbar Corcoran, Paul Graham of YCombinator.
Watch the full Andrew Warner interview:
In his 20’s Andrew sold a company with his brother … Continue Reading
This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”
So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:
So you would think in your head:
Just as practice you’d come up with different angles like this:… Continue Reading
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This is a fun email for Friday September 3rd, 2021. Hope you like it :)
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This is an amazing Volkswagen ad that has a VERY catchy image and headline that make you “fall down the slippery … Continue Reading
Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He is quoted as saying “Our business was built on content and copy” so I wanted to find out how he did it!
Watch the full Peter Keller interview:
Fringe Sport specializes in selling equipment for home gyms. They … Continue Reading
What is Copy Work?
“Copy Work” is when you hand copy famous ads in order to “learn” how … Continue Reading
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This is a fun email for Friday August 20h, 2021. Hope you like it :)
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This is a fantastic ad for moisturizer that gets rid of “tired eyes.”
This ad is foreshadowing to how “makeup for … Continue Reading
Jason Gourd is owner of Sorek, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high end men’s suits and clothing.
Watch the full Jason Gourd interview:
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Generally the only way a barbershop can make more money is by adding more location or raising prices, but Jason has been … Continue Reading
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This is a fun email for Friday August 13th, 2021. Hope you like it :)
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Going through the Copywriting Course analytics, this page had the highest conversion rate of all pages on the website:
16.6% of … Continue Reading
Let me tell you about a concept that can make you happier and more creative.
Part of being happy means doing something that’s important to you.
Sometimes this thing might not be important to anyone else BUT you.
There’s a Japanese term called Ikigai which means:
“Something that gives a person a sense of purpose, a reason for living.”
• … Continue Reading
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This is a fun email for Friday August 6th, 2021. Hope you like it :)
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I saw this clever image on social media, and it helps explain what a dogs body language is saying by putting … Continue Reading
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
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This is a fun email for Friday July 30th, 2021. Hope you like it :)
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In Texas there’s a mega-gas station called Buc-ee’s that is ENORMOUS.
They often boast 100+ bathrooms, 100+ gas stalls, and a … Continue Reading
I interviewed Chandler Bolt on what he’s learned from helping 5,000+ people self publish books:
Watch the full Chandler Bolt interview:
Chandler Bolt runs Self Publishing School, a very popular service that takes you through the entire process of self publishing a book. Their introductory product starts at $6,000 and goes up from there. He’s helped people publish more … Continue Reading
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This is a fun email for Friday July 23rd, 2021. Hope you like it :)
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This iconic advertising campaign for the Volkswagen Beetle was created by the Doyle Dane Bernback advertising agency in the 1950’s and 1960’s.
They needed a fun and quirky … Continue Reading
Every week I get approached by people asking how to get their product on AppSumo, so thought we’d go straight to the source and ask the CEO of AppSome Ayman Al-Abdullah!
Watch the full Ayman Al-Abdullah interview here:
Ayman Al-Abdullah is the current CEO and President of AppSumo, previously worked for Microsoft. AppSumo gets discounts on software and sends it … Continue Reading
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This is a fun email for Friday July 16th, 2021. Hope you like it :)
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Health standards in the 1950’s were hilariously different, just check out this magazine ad for giving 7-Up soda to toddlers 😂
“When it comes … Continue Reading
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They handle medium to large companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Watch the full Ross Hudgens interview here:
Siege Media has been on the INC 5000 list for the last 4 years in a row. The reason I … Continue Reading
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This is a fun email for Friday July 9th, 2021. Hope you like it :)
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The car is hideous, but the ad is lovely!
This 1976 magazine ad had almost no copy, and let the unique design and shape … Continue Reading
Over in The Copywriting Course our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
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This is a fun email for Friday July 2nd, 2021. Hope you like it :)
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This old-school Ford Bronco magazine ad leads strong with a great picture of the Bronco off-roading, but also has a whole section at the bottom … Continue Reading
Sam Parr, founder of TheHustle, a newsletter with 2m+ daily readers that was recently acquired by HubSpot.
In this episode we talk with Sam about selling a company, the best cities in America to live, growing on Twitter, and the best social media platforms to focus on right now.
Watch the full Sam Parr interview here:
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This is a fun email for Friday June 25th, 2021. Hope you like it :)
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This is an amazing old-school ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a … Continue Reading
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This is a fun email for Friday June 18th, 2021. Hope you like it :)
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Here’s some slides of wisdom I made from David Ogilvy and Ben Franklin that pertain to writing:
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This is a fun email for Friday June 11th, 2021. Hope you like it :)
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I just love Campbell’s Soup old school print ads. They were always simple, elegant, informative, and made ya wanna eat/drink the soup!
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This is a fun email for Friday June 3rd, 2021. Hope you like it :)
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Look…it may not be the best product in the world, but this ad for a short hair wig is solid!
This ad does everything … Continue Reading
