Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
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This is a fun email for Friday July 30th, 2021. Hope you like it :)
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In Texas there’s a mega-gas station called Buc-ee’s that is ENORMOUS.
They often boast 100+ bathrooms, 100+ gas stalls, and a … Continue Reading
I interviewed Chandler Bolt on what he’s learned from helping 5,000+ people self publish books:
Watch the full Chandler Bolt interview:
Chandler Bolt runs Self Publishing School, a very popular service that takes you through the entire process of self publishing a book. Their introductory product starts at $6,000 and goes up from there. He’s helped people publish more … Continue Reading
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This is a fun email for Friday July 23rd, 2021. Hope you like it :)
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This iconic advertising campaign for the Volkswagen Beetle was created by the Doyle Dane Bernback advertising agency in the 1950’s and 1960’s.
They needed a fun and quirky … Continue Reading
Every week I get approached by people asking how to get their product on AppSumo, so thought we’d go straight to the source and ask the CEO of AppSome Ayman Al-Abdullah!
Watch the full Ayman Al-Abdullah interview here:
Ayman Al-Abdullah is the current CEO and President of AppSumo, previously worked for Microsoft. AppSumo gets discounts on software and sends it … Continue Reading
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This is a fun email for Friday July 16th, 2021. Hope you like it :)
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Health standards in the 1950’s were hilariously different, just check out this magazine ad for giving 7-Up soda to toddlers 😂
“When it comes … Continue Reading
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They handle medium to large companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Watch the full Ross Hudgens interview here:
Siege Media has been on the INC 5000 list for the last 4 years in a row. The reason I … Continue Reading
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This is a fun email for Friday July 9th, 2021. Hope you like it :)
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The car is hideous, but the ad is lovely!
This 1976 magazine ad had almost no copy, and let the unique design and shape … Continue Reading
Over in The Copywriting Course our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
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This is a fun email for Friday July 2nd, 2021. Hope you like it :)
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This old-school Ford Bronco magazine ad leads strong with a great picture of the Bronco off-roading, but also has a whole section at the bottom … Continue Reading
Sam Parr, founder of TheHustle, a newsletter with 2m+ daily readers that was recently acquired by HubSpot.
In this episode we talk with Sam about selling a company, the best cities in America to live, growing on Twitter, and the best social media platforms to focus on right now.
Watch the full Sam Parr interview here:
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This is a fun email for Friday June 25th, 2021. Hope you like it :)
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This is an amazing old-school ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a … Continue Reading
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This is a fun email for Friday June 18th, 2021. Hope you like it :)
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Here’s some slides of wisdom I made from David Ogilvy and Ben Franklin that pertain to writing:
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This is a fun email for Friday June 11th, 2021. Hope you like it :)
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I just love Campbell’s Soup old school print ads. They were always simple, elegant, informative, and made ya wanna eat/drink the soup!
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This is a fun email for Friday June 3rd, 2021. Hope you like it :)
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Look…it may not be the best product in the world, but this ad for a short hair wig is solid!
This ad does everything … Continue Reading
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This is a fun email for Friday May 28th, 2021. Hope you like it :)
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This is a BEAUTIFUL and elegant drawing that instantly shows (without any words) how much wind drag older cars had versus the newer more aerodynamic … Continue Reading
Here’s an example of one of my “content” autoresponders:
This particular one is 25 emails long:
• 24 content emails
• 1 hard sales pitch email
If I ONLY sent out this autoresponder, it would keep engaging a user for a little over 3 months….all on autopilot!
✉️ ➡ ✉️ ➡ ✉️ ➡ ✉️ ➡ ✉️
This is why autoresponders … Continue Reading
Let’s write an autoresponder together!
• June 2021
• Create a 3-5 email autoresponder
• Live help the entire way through (like…a lot)
• Get an additional free year of Copywriting Course
• Create an autoresponder that sells your existing product or service
⬇
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This is a fun email for Friday May 21st, 2021. Hope you like it :)
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Here’s a nice ad by Nike for a shoe that uses callouts to point out the features and benefits of this shoe.
They also use … Continue Reading
It’s Neville here, and I’m about to let my friend Sam Parr take over for a second to show you how to contact anybody…BUT…the reason Sam is such an interesting example is cause he’s a nobody…..
….yet he got the founders of all these companies to speak at his conference:
Pandora, NerdWallet, Coffee Meets Bagel, Teespring, Imgur, General Assembly, Getaround, … Continue Reading
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This is a fun email for Friday May 14th, 2021. Hope you like it :)
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I somehow doubt this ad would fly today, but this is a great ad!
First of all it grabs … Continue Reading
Inside the Copywriting Course forum, email marketing questions come up every day.
That’s why we’re creating our second cohort of 2021 around email autoresponder campaigns (it’ll roll out on June 1st, 2021).
In it, we’re going to be teaching how to build a 3-5 email autoresponder that sells something.
Here are a few reasons why autoresponders are so important:
#1)
… Continue Reading
A follow up email is super important after several events:
- Following up after a sales call
- Following up after a job interview
- Following up after a client meeting
- Following up after getting no response (but still being courteous about it)
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
| Follow Up After: |
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This is a fun email for Friday May 7th, 2021. Hope you like it :)
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Ok, this ad didn’t age very well….but the underlying principles of it are solid!
- The ad gives strong social proof showing that doctors prefer
Today we discuss what we’ve learned through running:
➡ Cohort Based Cohorts
➡ Office Hours
➡ Bootcamps
➡ Classes
Those terms are all kinda the same word for: Online learning!
Here’s some learnings from each:
Cohort Based Cohorts Learnings:
I interviewed Gagan Biyani of Udemy about “cohorts” and it was eye opening how rapidly this concept is taking … Continue Reading
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This is a fun email for Friday April 29th, 2021. Hope you like it :)
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Here’s an awesome chart that shows investments in billion dollar companies by “The PayPal Mafia” (the group of people who sold PayPal to eBay … Continue Reading
Kyle Vamvouris worked in sales for a few years, but then ventured out on his own.
He took knowledge he learned about sales, specifically SDR (Sales Development Representatives) and turned that into a whole host of businesses.
Instead of just using his knowledge and applying it to a single company, he took that knowledge and scaled it into agency, consulting … Continue Reading
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This is a fun email for Friday April 23rd, 2021. Hope you like it :)
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I liked this ad because of the awesome imagery that perfectly captures the 1970’s 😂
I would’ve preferred this ad “bullet-ize” the copy….making bullet … Continue Reading
Here’s a simple method I’ve been using to fill multiple platforms with content:
1.) Post random stuff on Twitter.
2.) Take top posts and put them in a blog post.
3.) Email that full blog post to the email newsletter.
#4.) Read out the email as a podcast.
Let’s go through a real life example:
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This is a fun email for Friday April 16th, 2021. Hope you like it :)
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This is a unique Band-Aid magazine ad that made it really simple to understand that for big scrapes you use a big Band-Aid.
I love … Continue Reading
