Inside the Copywriting Course forum, email marketing questions come up every day.
That’s why we’re creating our second cohort of 2021 around email autoresponder campaigns (it’ll roll out on June 1st, 2021).
In it, we’re going to be teaching how to build a 3-5 email autoresponder that sells something.
Here are a few reasons why autoresponders are so important:
#1)
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A follow up email is super important after several events:
- Following up after a sales call
- Following up after a job interview
- Following up after a client meeting
- Following up after getting no response (but still being courteous about it)
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
| Follow Up After: |
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This is a fun email for Friday May 7th, 2021. Hope you like it :)
Listen as audio:
Swipe:
Ok, this ad didn’t age very well….but the underlying principles of it are solid!
- The ad gives strong social proof showing that doctors prefer
Today we discuss what we’ve learned through running:
➡ Cohort Based Cohorts
➡ Office Hours
➡ Bootcamps
➡ Classes
Those terms are all kinda the same word for: Online learning!
Here’s some learnings from each:
Cohort Based Cohorts Learnings:
I interviewed Gagan Biyani of Udemy about “cohorts” and it was eye opening how rapidly this concept is taking … Continue Reading
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This is a fun email for Friday April 29th, 2021. Hope you like it :)
Listen as audio:
Swipe:
Here’s an awesome chart that shows investments in billion dollar companies by “The PayPal Mafia” (the group of people who sold PayPal to eBay … Continue Reading
Kyle Vamvouris worked in sales for a few years, but then ventured out on his own.
He took knowledge he learned about sales, specifically SDR (Sales Development Representatives) and turned that into a whole host of businesses.
Instead of just using his knowledge and applying it to a single company, he took that knowledge and scaled it into agency, consulting … Continue Reading
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This is a fun email for Friday April 23rd, 2021. Hope you like it :)
Listen as audio:
Swipe:
I liked this ad because of the awesome imagery that perfectly captures the 1970’s 😂
I would’ve preferred this ad “bullet-ize” the copy….making bullet … Continue Reading
Here’s a simple method I’ve been using to fill multiple platforms with content:
1.) Post random stuff on Twitter.
2.) Take top posts and put them in a blog post.
3.) Email that full blog post to the email newsletter.
#4.) Read out the email as a podcast.
Let’s go through a real life example:
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This is a fun email for Friday April 16th, 2021. Hope you like it :)
Listen as audio:
Swipe:
This is a unique Band-Aid magazine ad that made it really simple to understand that for big scrapes you use a big Band-Aid.
I love … Continue Reading
These are 7 really simple steps to improve an OFFLINE business:
Or listen as a podcast:
I’ve used every email editor under the sun either for myself or for clients.
They all have their little quirks.
I originally started on GetResponse back in the day, then used Aweber, then used MailChimp a lot through a client, then wanted to accept payments so moved to InfusionSoft, then Appsumo created SendFox, … Continue Reading
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This is a fun email for Friday April 9th, 2021. Hope you like it :)
Swipe:
In the 1950’s and 1960’s The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads.
These are some of the more rare landscape layout … Continue Reading
What’s the best copywriting book you’ve ever read?
Neville Medhora and Dan McDermott go over their top 3 copywriting books each.
Neville’s Top 3 Copywriting Book Recommendations:
1.) The Boron Letters – by Gary Halbert:
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter
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This is a fun email for Friday April 2nd, 2021. Hope you like it :)
Swipe:
Through the 1950’s and 1960’s the famous advertising agency Ogilvy & Mather marketed Schweppes Tonic Water to the top through a series of advertisements featuring Schweppes’ then president … Continue Reading
I’ve attended 100+ conferences, and towards the end of that streak it seemed kinda dumb to watch a speaker talk on stage, here’s why:
Quick Summary:
• I can watch a better version of the speech online.
• I can take better notes watching online.
• Value of conferences is the connections you make, not speakers.
#1.) I can
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This is a fun email for Friday March 26th, 2021. Hope you like it :)
Swipe:
There’s something about handwriting that grabs our attention, and this “door hanger” piece of direct mail definitely got me.
Even though the handwriting is TECHNICALLY not real I … Continue Reading
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This is a fun email for Friday March 19th, 2021. Hope you like it :)
Swipe:
This handheld vacuum company wants to show their product is lighter than a typical dust buster, so they cleverly put it on a scale to “show” that it’s lighter!
I … Continue Reading
Or listen to my smooth voice read you this post:
It used to be a reclusive writer goes off for 2 years and emerges with a finished book.
But nowadays it’s possible bang out hundreds of Tweets, see what works, see what sticks, then create a larger piece of writing based off that.
Write in pieces at first,
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This is a fun email for Friday March 11th, 2021. Hope you like it :)
Optionally listen to this as an audio file:
Swipe:
This old school Coca-Cola ad is just gorgeous. Some of those old ads were so pretty you … Continue Reading
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Listen in audio format:
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These are some classic Silly Putty mail order ads.
The way they “sell the product” is by illustrating and writing out fun uses for it! Some of the uses are:
✔ Bounces!
✔ Stretches!
✔ Makes things!
✔ Floats … Continue Reading
We’re starting the Sell While You Sleep class today!
Here’s what it’ll look like:
The first 5 days we’ll move really quick – on purpose. We’re going to push you to move quickly and get your product done.
This part goes faster than most people think. In fact, you likely have the product you will be selling already (a doc, … Continue Reading
No matter what kind of business you have, there is likely a small digital product you can build & sell.
I just brainstormed a couple of micro-product ideas to sell through GumRoad, AppSumo, or PayPal in this email.
These are all products that can be made in 1 day and sold for between $10 and $99. Let’s start →… Continue Reading
A few weeks ago, we invited a couple of Copywriting Course members to join us to build a digital product together.
Here’s the process we used:
- Get on a group call.
- Come up with a list of things we’re already doing in our businesses.
- Turn one of those things into a small digital product.
- Upload to Gumroad, or AppSumo, or
I’ve been selling online for close to 20 years.
Since the early 2000’s, I’ve sold 3 things:
- Consulting services.
- Physical products.
- Digital products.
Physical Product: YOU have to spend money to fulfill each order.
Example: A restaurant sells a burger for $10. They get 100 orders. The restaurant has to spend $7 per burger to deliver those orders.
Digital … Continue Reading
Ryan Daniel Moran is the founder of Capitalism.com. We have a quick conversation about which is the best platform for selling:
Feel like listening instead? We gotchya 😏:
We also break these interviews up into little chunks for you on our Clips Channel. Checkout the clips here:
“YouTube is the main focus for next 3
… Continue ReadingSee this dude with the cool 1980’s sunglasses, he’s never heard of ANY of these jobs:
Just a few years ago these jobs didn’t exist or would be considered super dumb:
- YouTuber
- Blogger
- Funny TikToker
- Podcaster
- Newsletter writer
- Professional nomad
- Digital teaching
- Online coaching
- Software designer
- UX designer
- Graphics designer
- This list goes on…..
Let’s say 1980’s Dude wanted … Continue Reading
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This is a fun Friday email. Hope you like it :)
Swipe:
I love when pages of data are condensed into simple graphs you can understand in a second.
Here’s an example of Dog Vs Cat ownership (West Virginia loves them some cats)!!
And here’s an … Continue Reading
A.I. Writing tools are becoming more common, and getting pretty good….so how can we use these to our advantage?
We demonstrate the capabilities of these tools, and even interview Paul Yacoubian of Copy.ai:
Watch the video:
Listen to the podcast:
Technology and Writing:
Don’t be afraid of technology, use it to your advantage!
If you’re a writer, your … Continue Reading
Promoting a product → Accepting payment → Delivering the product
…all while you sleep.
Watch the video:
You can also read the presentation slides below. Enjoy!
… Gagan Biyani is a founder of Udemy, a $3billion platform that lets people sell courses online. Now he’s building a cohort-based courses (CBC) platform.
Watch the full interview with Gagan:
Or Listen here:
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope you subscribe to on YouTube here.… Continue Reading
