Let’s say you’re trying to drum up sales for a B2B product you’re selling. Here’s some proven email templates that have brought in B2B Sales:
Classic B2B Email Template Requesting A 10 Minute Meeting:
Subject 1: Idea for [Company]
Subject 2: We tripled revenue for another SaaS
Subject 3: 10 minutes?
Subject 4: Quick call tomorrow?
I have an idea that I can explain in 10 minutes that can get [Company] its next 100 best customers.
I recently used this idea to help our client [SaaS Company/Competitor] almost triple their monthly run rate.
[First Name], let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?
“Explain The Benefits And Features” Email Template:
Subject 1: [Name Of Product] + [Company]
Subject 2: A product for your business
Subject 3: [Name Of Product] ❤️’s [Company]
Subject 4: Some results [Name of Product] can give you
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of Company] has a new platform that will help your team at [Company]. [One sentence pitch of benefits]. We do this by:
- Benefit/feature 1
- Benefit/feature 2
- Benefit/feature 3 (optional)
Let’s explore how [Name Of Product] can specifically help your business. Are you available for a quick call [time and date]?
Industry Knowledge B2B Email Template:
Subject 1: Issues in the [Industry]
Subject 2: Priority for [Industry]
Subject 3: [Vanity Customer] uses this product
Subject 4: Can we help your [Industry] business?
Because I work so much with [Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Company Action].
Usually when that happens, [Business Issue] becomes a priority. That’s why I thought you might be interested in finding out how we helped [Vanity Customers] get going quickly in their new direction – without any of the typical glitches.
If you’d like to learn more, let’s set up a quick call. How does [Time & Date Options] look on your calendar?
P.S. If you’re not the right person to speak with, who do you recommend I speak to?
Flattery And Compliments B2B Intro Template:
Subject 1: I Love [Company Name]
Subject 2: I ❤️ [Company Name]!
Subject 3: Big fan of the [Company Name] blog
Subject 4: Here’s a demo for [Company Name]’s [Problem]
I love [Company Name] (been a customer for several months) and I’m also a big fan of your blog.
I work with companies like [Company Name] and [Value Prop]. Here’s an example of [Results]
Just wanted to email you and see if [Company Name] might be interested in a similar [Type Of Solution].
I made a demo for you based on [What You Based It On] to show you what it might look like: [Link/Attachment]
Is this something you guys would be interested in?
Press & Media Intro Template for B2B:
Subject 1: Saw you in [Publication]
Subject 2: [Publication] wrote about you!
Subject 3: Loved the [Publication] piece about [Company]
Subject 4: [Company] featured in the press
I found an article on [INDUSTRY/COMPETITION/FIELD] and thought of you.
This article appeared in [PUBLICATION/WEBSITE/BLOG]. I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].
I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE/PRODUCT] and recently signed [CUSTOMER/COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].
I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] EST?
Social Media Cold B2B Outreach Template:
Subject 1: Love the [@SocialProfile] account!
Subject 2: Been following your [BLOG, TWEET] for a while and wanted to reach out.
Subject 3: Amazing work you’re doing at [Company]
Subject 4: Quick meeting of the minds in the [Industry] space?
We haven’t met in person, but I’ve been impressed with your [WORK/LEADERSHIP/BLOG] for some time. [Details about how this has made an impression on you].
This isn’t a particularly easy environment to excel in. Amazing work.
I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE]?
Congratulatory Introduction Email Template:
Subject 1: Congrats on [Special]!
Subject 2: Whoa…congrats on the success!
Subject 3: Impressed by [Company]
Subject 4: Super impressed!
You and your team have really accomplished something. The [FEATURE/PRODUCT/PRESS MENTION] yesterday is making a big impression with the people I talk to. I wanted to reach out and say congratulations.
My company has also been doing pretty well. We recently announced [CUSTOMER/COMPETITOR] as a client for our [PRODUCT]. Maybe something like this could help you continue your impressive momentum?
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?
LinkedIn Introduction Message Template:
I came across your LinkedIn profile and saw that you run _____ (company).
If you don’t mind me asking, do you use presentations to close your sales?
I’m a consultant for (companies like yours/your industry) – I teach brands how to improve their sales with visual slide decks.
Recently worked with:
Big name #1
Big name #2
Big name #3
Results can include:
30+ hours saved per month (I teach a templatized process)
100-200% increase in sales.
50% increase in your prices.
If you’re interested, shoot me a reply to this message and we can book a time to talk!
All the best,
Service for call centers sales email:
Subject 1: Help with your call center
Subject 2: Run your call center more efficantly
Subject 3: 50% off call center agents tasks could be automated
Subject 4: Are your agents focused on the right tasks
Hope you don’t mind the random outreach – I run a ____ service for call centers, and I noticed that you run (the name of their call center).
Our edge is to help call centers automate order status updates and payments. Typically, these tasks take up over 50% of most agents’ time – and frankly, it shouldn’t be like this.
By automating these areas, we help agents focus on more pressing tasks that need an actual human. This has resulted in:
specific win #1 for client X
specific win #2 for client Y
specific win #3 for client Z
If you’d like to see what we could do for you, I have a few ideas in mind I’d love to show you. Are you up for a quick call next week? (if so, here’s a link to my Calendly)
All the best!
Example – Cold email outreach for B2B sales training:
Subject 1: Dishwasher question
Subject 2: Hey Bob, can we connect? (regarding dishwashers)
Subject 3: Help selling more dishwashers
Subject 4: Can I give you a call?
I see that you’re a dishwasher retailer for restaurants – I run a training service for dishwashing equipment sales reps.
Are you free for a quick call? I’d love to ask you a few questions about your business and learn more about what you’re doing.
If you’re available, hit reply and let me know – we can go from there!
Example – LinkedIn message promoting product:
Subject 1: Thanks for adding me, [NAME]!
Subject 2: This tool will save you tons of time
Subject 3: Tool to help manage your engineers
Subject 4: Looking for beta testers who manage engineers
I’m working on a tool you might like a sneak peek at (since you have more than 5 engineers working for you).
It’s a tool that automatically gives an overview of engineers’ workload and skills.
It almost makes a “baseball card” of an engineer to track where they would be best used.
We’re still in the beta right now though, so it’s not public.
We’ve used it for Lemon.io, SatelliteDude.com and more, and literally saved hundreds of hours of reviewing work.
Would you care to see it?
Example – Mixpanel B2B Cold Outreach Email:
Subject 1: Exec reach out
Subject 2: Mixpanel + [Company] = Success
Subject 3: Can we talk about [Company]?
Subject 4: Instant insights on your data
Mixpanel allows you to deeply understand every user’s journey with instant insights for everyone on mobile and web. Based on reviewing [Company]’s business, I believe there is a great opportunity to discuss further.
How is your availability to catch up for 15 min this week?
Mixpanel | Vice President of Sales
Cell: (123) 123-1234
Video: DocuSign makes its teams data-driven with Mixpanel
Example – Gusto Funny Dog Cold Outreach Template:
Subject 1: thoughts on Gusto?
Subject 2: Finnley says hi
Subject 3: Hey [Company], Finnley says hello!
Subject 4: We can beat your payroll provider
I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:
Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?
If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving [Company]’s payroll to Gusto:
Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.
I promise to include another picture of Finnley in my next email.
Looking forward to filling up your inbox with pics of this cute dog,
Market Development | Gusto
noun | (guhs-toh)
great enjoyment, energy, and enthusiasm
ex: John hikes the Blue Ridge Mountains #WithGusto
Example – ProsperWorks Cold Outreach To G-Suite Customers:
Subject 1: Google’s only recommended CRM
Subject 2: CRM for [Company]?
Subject 3: CRM built for Google Suite
Subject 4: Let’s talk about it (your CRM that is)
I noticed that your team is using G-Suite to support your business at [Company]. As the CRM recommended and used by Google, we work with thousands of G Suite customers to help them drive more sales results with a CRM their team will actually use.
CRM built for Google Suite.
What’s the best way to schedule 5 minutes to talk?
Business Development | ProsperWorks, Inc
301 Howard Suite 600 San Francisco
Built for Google | Used by Google | Recommended by Google | How It Works
Example – Yieldify Benefits Explainer Cold Email:
Subject 1: Who/When/How?
Subject 2: Yieldify + [Company]
Subject 3: Tailored dashboard for [Company]
Subject 4: Traffic & Stats in one place
Reaching out as it seems you oversee digital strategy for [Company].
I want to introduce Yieldify’s platform as a revenue optimization solution that allows our customers to serve tailored experiences to:
* Whoever (any traffic source, product interest, site abandoners)
* Whenever (when leaving the site, when lost onsite)
* However (exit intent light boxes, corner highlights, dynamic content)
All of this in an easy to use interface.
Can we grab time Thursday afternoon to see if Yieldify aligns with your goals for this year?
Inside Sales Executive
Example- Leadspace Introduction Email
Subject 1: Leadspace checking in
Subject 2: “Clean Up” that data!
Subject 3: Nice to meet you
Subject 4: Goals for 2019?
This is [Name] over at Leadspace — are you familiar with us?
I’m reaching out for a couple reasons. First, our end-to-end data management platform has been helping both Sales and Marketing professionals target new customers that look like their existing best customers. In fact, that’s how I came across [Company] to begin with.
Depending on what your goals are for 2019, we may be able to help you grow the bottomline through areas like Predictive, Data Enrichment (“clean up”), and discovery of net new accounts and contacts.
Do you have a few minutes to connect and see if this is something that may be of value to you?
Example – Agile CRM Intro Email To Possible Clients:
Subject 1: Be Honest… Are you really using your CRM?
Subject 2: CRM ❤️
Subject 3: Switch to us…it’s worth it
Subject 4: If your CRM stinks…
Lack of automation leads to delayed responses and broken sales processes. This causes businesses to miss out on potential leads. We’ve built Agile CRM with love for small businesses so that they can run in a hassle-free way with automated workflows.
It has a lot to offer – Marketing Automation, Sales Automation, Service Automation, Telephony, Landing Pages, Web Rules, Third Party Integrations, Contact Level Analytics and much more.
Click here for a quick slide show about the features and benefits of Agile CRM.
Signup and start using! It’s FREE!
Director of Sales
Example – Boolean Customer Feedback Free Trial Offer Template:
Subject 1: Feedback tool for [Company Name]
Subject 2: Free trial for customer feedback?
Subject 3: Do customers “love” or “hate” you?
Subject 4: Love/Hate Customers..
I found [Company Name] on Crunchbase. It looks like a great service to [Main Function].
I have developed a survey tool which will give you plenty of customer feedback. Would you like to try it?
Example – Dashbot Analytics Cold Outreach B2B Email:
Subject 1: Analytics for [COMPANY NAME]
Subject 2: Dashbot + You = Amazing
Subject 3: 6.7 billion bot messages processed
Subject 4: 4,200 bots strong, working for you
Have you thought about analytics for voice and chat assistants? Dashbot is an analytics company that provides unique insight-to-action data for chatbots and voice assistants.
We have over 4,200 bots on our platform and have processed over 6.7 billion bot messages. We support Facebook, Slack, Google, and Kik natively, and have a generic API for any conversational interface.
Check it out for free: https://www.dashbot.io. Let me know if you have any questions or if you’d like a demo!
Dashbot, Developer Evangelist
Connect with us: Facebook | Twitter | Blog | MeetUp
Example – Cold outreach email for gym email marketing services:
Subject 1: Pandemic-proof your gym
Subject 2: Clients for you gym
Subject 3: Help for you gym
Subject 4: Can we chat about your gym?
I run an email marketing service that specializes in gyms.
I’m sure you, like most business owners, have been feeling the effects of COVID.
We’ve been testing out a few new marketing strategies that have helped several gyms across the country stay afloat (and even increase business) during the pandemic.
Would you be interested in talking? I’d love to learn more about what you’re doing, and I’d be happy to tell you what’s been working for us.
Shoot me a message if you’d like to jump on a call!
Example – Cold outreach for cleaning service:
Subject 1: need cleaning for ____?
Subject 2: Cleaning service for your office
Subject 3: Athens best cleaning service here for you
Subject 4: Does your office need a cleaning service?
I run a local cleaning service for doctors’ offices here in Athens.
150 of the top cleaners in Athens and Thessaloniki.
50,000+ completed cleans since 2015.
4.7/5 rating from over 6,500 clients.
If you’re interested in our services, please hit reply and let me know. (First job is free!)
Example -Schedule a call for legal counsel:
Subject 1: need legal council ____?
Subject 2: Are you legally protected?
Subject 3: Legal solutions
Subject 4: Save 60% on your legal bills
I’m [NAME] from UpCounsel: A tech-enabled legal solutions provider & Menlo-backed company.
Companies like Airbnb, HotelTonight and Stripe rely on us everyday to handle their day-to-day legal work – while saving 60% on their legal bills, this includes: contracts, intellectual property, employment, etc.
We’re offering 10 minute demos, would you like to schedule one?
[NAME] | UpCounsel
Business Legal Solutions
Try It – See Our Rates & Attorneys!
Example -B2B schedule a call email about developers:
Subject 1: Need World-Class Freelance Developers?
Subject 2: Invite-only network of developers.
Subject 3: Vetted freelance developers.
Subject 4: Developers you can trust.
We are an invite-only network of vetted developers who can help augment your team (adding a senior React dev for 3 months) or hit your product milestone faster. If you’re working on an iOS app, for example, we can help you launch it in two months instead of four.
Do you have 10 minutes for a chat in the next few days?
If not, who do you recommend I speak with?
Thanks in advance.
Business Development Specialist, Codementor
Need World-Class Freelance Developers?
If you’d like me to stop sending you emails, please click here
Example -Schedule a call to sell a retargeting tool for Shopify:
Subject 1: Shopify retargeting tools.
Subject 2: Increase your leads
Subject 3: Quick call about leads
I’m [NAME]marketing manager at OptiMonk. We provide the most popular onsite retargeting tool for Shopify, which you can check here: https://apps.shopify.com/optimonk.
We have an award-winning strategy for increasing the number of leads, by spending less time, effort, risks, however more potential. It is something we’ve been working on in our marketing department and I would love to share it with you.
I’ve checked [COMPANY NAME] and I believe we have the same target market which is Shopify, so I thought this cooperation can be beneficial for both of us.
I would really appreciate a 15 minute call with you to share further details. I believe it will be huge for both of us.
B2B Cold Email Templates & Rankings: