Let’s say you’re trying to drum up sales for a B2B product you’re selling. Here’s some proven email templates that have brought in B2B Sales:
Classic B2B Email Template Requesting A 10 Minute Meeting:
Subject 1: Idea for [Company]
Subject 2: We tripled revenue for another SaaS
Subject 3: 10 minutes?
Subject 4: Quick call tomorrow?
I have an idea that I can explain in 10 minutes that can get [Company] its next 100 best customers.
I recently used this idea to help our client [SaaS Company/Competitor] almost triple their monthly run rate.
[First Name], let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?
“Explain The Benefits And Features” Email Template:
Subject 1: [Name Of Product] + [Company]
Subject 2: A product for your business
Subject 3: [Name Of Product] ❤️’s [Company]
Subject 4: Some results [Name of Product] can give you
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of Company] has a new platform that will help your team at [Company]. [One sentence pitch of benefits]. We do this by:
- Benefit/feature 1
- Benefit/feature 2
- Benefit/feature 3 (optional)
Let’s explore how [Name Of Product] can specifically help your business. Are you available for a quick call [time and date]?
Industry Knowledge B2B Email Template:
Subject 1: Issues in the [Industry]
Subject 2: Priority for [Industry]
Subject 3: [Vanity Customer] uses this product
Subject 4: Can we help your [Industry] business?
Because I work so much with [Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Company Action].
Usually when that happens, [Business Issue] becomes a priority. That’s why I thought you might be interested in finding out how we helped [Vanity Customers] get going quickly in their new direction – without any of the typical glitches.
If you’d like to learn more, let’s set up a quick call. How does [Time & Date Options] look on your calendar?
P.S. If you’re not the right person to speak with, who do you recommend I speak to?
Flattery And Compliments B2B Intro Template:
Subject 1: I Love [Company Name]
Subject 2: I ❤️ [Company Name]!
Subject 3: Big fan of the [Company Name] blog
Subject 4: Here’s a demo for [Company Name]’s [Problem]
I love [Company Name] (been a customer for several months) and I’m also a big fan of your blog.
I work with companies like [Company Name] and [Value Prop]. Here’s an example of [Results]
Just wanted to email you and see if [Company Name] might be interested in a similar [Type Of Solution].
I made a demo for you based on [What You Based It On] to show you what it might look like: [Link/Attachment]
Is this something you guys would be interested in?
Press & Media Intro Template for B2B:
Subject 1: Saw you in [Publication]
Subject 2: [Publication] wrote about you!
Subject 3: Loved the [Publication] piece about [Company]
Subject 4: [Company] featured in the press
I found an article on [INDUSTRY/COMPETITION/FIELD] and thought of you.
This article appeared in [PUBLICATION/WEBSITE/BLOG]. I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].
I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE/PRODUCT] and recently signed [CUSTOMER/COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].
I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] EST?
Social Media Cold B2B Outreach Template:
Subject 1: Love the [@SocialProfile] account!
Subject 2: Been following your [BLOG, TWEET] for a while and wanted to reach out.
Subject 3: Amazing work you’re doing at [Company]
Subject 4: Quick meeting of the minds in the [Industry] space?
We haven’t met in person, but I’ve been impressed with your [WORK/LEADERSHIP/BLOG] for some time. [Details about how this has made an impression on you].
This isn’t a particularly easy environment to excel in. Amazing work.
I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE]?
Congratulatory Introduction Email Template:
Subject 1: Congrats on [Special]!
Subject 2: Whoa…congrats on the success!
Subject 3: Impressed by [Company]
Subject 4: Super impressed!
You and your team have really accomplished something. The [FEATURE/PRODUCT/PRESS MENTION] yesterday is making a big impression with the people I talk to. I wanted to reach out and say congratulations.
My company has also been doing pretty well. We recently announced [CUSTOMER/COMPETITOR] as a client for our [PRODUCT]. Maybe something like this could help you continue your impressive momentum?
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?
Example – Mixpanel B2B Cold Outreach Email:
Subject 1: Exec reach out
Subject 2: Mixpanel + [Company] = Success
Subject 3: Can we talk about [Company]?
Subject 4: Instant insights on your data
Mixpanel allows you to deeply understand every user’s journey with instant insights for everyone on mobile and web. Based on reviewing [Company]’s business, I believe there is a great opportunity to discuss further.
How is your availability to catch up for 15 min this week?
Mixpanel | Vice President of Sales
Cell: (123) 123-1234
Video: DocuSign makes its teams data-driven with Mixpanel
Example – Gusto Funny Dog Cold Outreach Template:
Subject 1: thoughts on Gusto?
Subject 2: Finnley says hi
Subject 3: Hey [Company], Finnley says hello!
Subject 4: We can beat your payroll provider
I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:
Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?
If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving [Company]’s payroll to Gusto:
Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.
I promise to include another picture of Finnley in my next email.
Looking forward to filling up your inbox with pics of this cute dog,
Market Development | Gusto
noun | (guhs-toh)
great enjoyment, energy, and enthusiasm
ex: John hikes the Blue Ridge Mountains #WithGusto
Example – ProsperWorks Cold Outreach To G-Suite Customers:
Subject 1: Google’s only recommended CRM
Subject 2: CRM for [Company]?
Subject 3: CRM built for Google Suite
Subject 4: Let’s talk about it (your CRM that is)
I noticed that your team is using G-Suite to support your business at [Company]. As the CRM recommended and used by Google, we work with thousands of G Suite customers to help them drive more sales results with a CRM their team will actually use.
CRM built for Google Suite.
What’s the best way to schedule 5 minutes to talk?
Business Development | ProsperWorks, Inc
301 Howard Suite 600 San Francisco
Built for Google | Used by Google | Recommended by Google | How It Works
Example – Yieldify Benefits Explainer Cold Email:
Subject 1: Who/When/How?
Subject 2: Yieldify + [Company]
Subject 3: Tailored dashboard for [Company]
Subject 4: Traffic & Stats in one place
Reaching out as it seems you oversee digital strategy for [Company].
I want to introduce Yieldify’s platform as a revenue optimization solution that allows our customers to serve tailored experiences to:
* Whoever (any traffic source, product interest, site abandoners)
* Whenever (when leaving the site, when lost onsite)
* However (exit intent light boxes, corner highlights, dynamic content)
All of this in an easy to use interface.
Can we grab time Thursday afternoon to see if Yieldify aligns with your goals for this year?
Inside Sales Executive
Example- Leadspace Introduction Email
Subject 1: Leadspace checking in
Subject 2: “Clean Up” that data!
Subject 3: Nice to meet you
Subject 4: Goals for 2019?
This is [Name] over at Leadspace — are you familiar with us?
I’m reaching out for a couple reasons. First, our end-to-end data management platform has been helping both Sales and Marketing professionals target new customers that look like their existing best customers. In fact, that’s how I came across [Company] to begin with.
Depending on what your goals are for 2019, we may be able to help you grow the bottomline through areas like Predictive, Data Enrichment (“clean up”), and discovery of net new accounts and contacts.
Do you have a few minutes to connect and see if this is something that may be of value to you?
Example – Agile CRM Intro Email To Possible Clients:
Subject 1: Be Honest… Are you really using your CRM?
Subject 2: CRM ❤️
Subject 3: Switch to us…it’s worth it
Subject 4: If your CRM stinks…
Lack of automation leads to delayed responses and broken sales processes. This causes businesses to miss out on potential leads. We’ve built Agile CRM with love for small businesses so that they can run in a hassle-free way with automated workflows.
It has a lot to offer – Marketing Automation, Sales Automation, Service Automation, Telephony, Landing Pages, Web Rules, Third Party Integrations, Contact Level Analytics and much more.
Click here for a quick slide show about the features and benefits of Agile CRM.
Signup and start using! It’s FREE!
Director of Sales
Example – Boolean Customer Feedback Free Trial Offer Template:
Subject 1: Feedback tool for [Company Name]
Subject 2: Free trial for customer feedback?
Subject 3: Do customers “love” or “hate” you?
Subject 4: Love/Hate Customers..
I found [Company Name] on Crunchbase. It looks like a great service to [Main Function].
I have developed a survey tool which will give you plenty of customer feedback. Would you like to try it?
Example – Dashbot Analytics Cold Outreach B2B Email:
Subject 1: Analytics for [COMPANY NAME]
Subject 2: Dashbot + You = Amazing
Subject 3: 6.7 billion bot messages processed
Subject 4: 4,200 bots strong, working for you
Have you thought about analytics for voice and chat assistants? Dashbot is an analytics company that provides unique insight-to-action data for chatbots and voice assistants.
We have over 4,200 bots on our platform and have processed over 6.7 billion bot messages. We support Facebook, Slack, Google, and Kik natively, and have a generic API for any conversational interface.
Check it out for free: https://www.dashbot.io. Let me know if you have any questions or if you’d like a demo!
Dashbot, Developer Evangelist
Connect with us: Facebook | Twitter | Blog | MeetUp
B2B Cold Email Templates & Rankings:
|4 ⭐️⭐️⭐️⭐️||Any||Classic B2B Email Template, 10 Minute Meeting|
|3 ⭐️⭐️⭐️||Any||Explain The Benefits And Features" Email Template|
|3 ⭐️⭐️⭐️||Any||Industry Knowledge B2B Email Template|
|4 ⭐️⭐️⭐️⭐️||Any||Flattery And Compliments B2B Intro Template|
|2 ⭐️⭐️||Any||Press & Media Intro Template for B2B|
|2 ⭐️⭐️||Any||Social Media Cold B2B Outreach Template|
|3 ⭐️⭐️⭐️||Any||Congratulatory Introduction Email Template|
|4 ⭐️⭐️⭐️⭐️||Analytics||Example - Mixpanel B2B Cold Outreach Email|
|4 ⭐️⭐️⭐️⭐️||Payroll Software||Example - Gusto Funny Dog Cold Outreach Template|
|4 ⭐️⭐️⭐️⭐️||CRM||Example - ProsperWorks Cold Outreach|
|3 ⭐️⭐️⭐️||Revenue Optimization||Example - Yieldify Benefits Explainer Cold Email|
|3 ⭐️⭐️⭐️||Data Management||Example- Leadspace Introduction Email|
|3 ⭐️⭐️⭐️||CRM||Example - Agile CRM Intro Email To Possible Clients|
|4 ⭐️⭐️⭐️⭐️||Customer Feedback||Example - Boolean Customer Free Trial|
|4 ⭐️⭐️⭐️⭐️||Analytics||Example - Dashbot Analytics Cold Outreach B2B Email|