Jump to content

Blogs

The S.W.I.P.E.S. Email (Friday January 27th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!
Edition: Friday, January 27th, 2023

🎤 Listen to this email here:

Swipe:

In old-school print advertising you had to cram a lot of information into a small space because you were advertising in small slots like the back of newspapers or magazines.

This 1962 ad hits all the points of a good sales message:
Attention: Grabs attention of new reader
Interest: Gives interesting info
Desire: Makes them desire product
Action: Specific action

Monkey-ad-with-aida.jpg

Oh yeah....also in 1962 you could just mail order a monkey 😂

monkey-print-ads.png

Wisdom:

A common path I've seen people take online:

Learn skills —> freelance for quick income —> sell small digital product for income —> make a business out of your skills —> hire people to help deliver —> build personal following —> use following to launch next thing.

Interesting:

I've had two ideas for Twitter I'd like to put out there: 

IDEA #1.) Allow people to browse email like a Twitter feed. 

Email makes me click back & forth hundreds of times per session. 

Instead, show me a scrolling interface for email that pulls up first part of an email. I can double-tap to load the rest. Soon as I "scroll by it" it archives the email. No need to do another action to archive it.

email-twitter-like-feed.jpg

Benefits of this:
- There are ~4billion email users.
- People do 40 to 120 emails/day.
- People are on email half the day.
- SMTP is an open protocol so anyone's email can transfer to Twitter.
- Better email would contribute to “Unregrettable User Minutes” as Elon puts it.

As people "scroll their email" Twitter can insert ad spots between emails like regular twitter. Ad inventory would boom if 100's of millions of people would "scroll their email" on Twitter.

40 to 120 emails per day, ad spot every 20 slots.
2 - 6 extra ads/user/session = $$$

Try getting to "Inbox Zero" on your email client, and count how many clicks/swipes/backs/archives you must do.

The Twitter interface allows me to intake hundreds of posts with simple vertical scrolling.

tl;dr: If email is integrated with Twitter, lots more usage + UUM

 

IDEA #2.) Allow voice memos on Twitter.

It could look like this, with auto transcription:

twitter-voice-transcript.jpg

Pro's of Voice Tweets:
• You can "Voice Tweet" a thought quicker than typing.
• Adds another layer of media onto Twitter.
• It's almost like short form podcasts.

Con's:
• Would make browsing Twitter partly audio.
• Would have to limit length to avoid rambling.

I wonder if a small-scale test could be implemented on this, and how it would effect Twitter 🤔

 

Picture:

For my private community I chose to use a heavily modified forum over other social platforms. This was so members can post looooong things like sale pages or long blog posts or long emails for review. 

Not only that, but the posts had to be able to accommodate different sized fonts, in-line images, boxes, etc.... 

This was impossible on Facebook or other platforms, so I had to go custom:

bic-members-area.jpg

Also I wanted the content to all be integrated, tracked, and lock/unlock access based on if someone is a guest or has access.

Lists like this were hard to do without going custom:

member-area-feed-course-list.png

Anyways, I nerd out on the backend components of courses/communities...from my experience most people don't actually care that much so long as they get the value they paid for 😂

Essay:

I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here's some notes I wrote down from the conversation:

#1.) There’s always people around.

An assistant, a hair person, security, nanny, chef, maid, driver. There’s not really times when you’re completely alone.

 

#2.) You can make your house like the fanciest spa or hotel you’ve ever been to.

Did you like a hammam at a high end resort in Morocco? You can hire the same company to build you a personal one.

Did you like the bathroom at your W Hotel Shanghai suite? Replicate at home.

 

#3.) Weird realms of possibility open up at that level of wealth.

You can buy/rent ANY physical thing. Think about how that impacts what you do.

See a cool plane? You can afford two.

Have a cool plot of land but can’t land your planes there? Build an airstrip, hangar, and private road.

Like a specific car but have houses in California and France? Buy two and put one at each home.

Did you want to speak with someone but don't want to fly to them? Send a plane to bring them to you.

These totally "not normal" things are accessible.

 

#4.) Access to anything gets so much easier.

Want to meet a rockstar or talk to a foreign country’s ambassador or president? It can be arranged.

There’s a whole team of people with an unlimited budget working on whatever weird whim you have.

 

5.) If you buy a yacht or cool plane, everyone wants a ride in it.

Politicians, business people, or anyone becomes grateful to you for the opportunity. Influence becomes easier.

 

6.) It becomes difficult after $500m+ to relate to normal people.

Developing new friendships with normies is harder, as people often have other motives for befriending you. Having a “normal” relationship with a boyfriend/girlfriend/spouse becomes harder because the power dynamic is so tilted.

 

I'm not saying any of these things are “good” or “bad”…rather just interesting observations picked up.

Sketch:

"The Circle Of Influence" concept can be applied to your business:

• Circle of Control: You can completely control these.
• Circle of Influence: Can't fully control, but can influence.
• External Circle: Can't control these at all.

Let's fill it out →

blank-circle-of-influence.png

"Circle of Control" is things you have 100% control over, and should most focus on the most, such as:

circle-of-control.png

• Your product
• Your social media
• Your website
• Your emails
• Your customer service

 

"Circle of Influence" is things you have SOME control over, but can't 100% control them, such as:

circle-of-influnece.png

• Your employees 
• Your SEO results 
• Your product reviews 
• Perception of your product 
• Word of mouth marketing


"External Circle" is things you shouldn't "worry" about because you have no control, but rather learn to adapt around them, such as: 

external.png

• The economy
• Recessions
• Bull markets
• Foreign competitors

You cannot control these, only adapt and compete.

 

This concept is a variation of "The Circle of Influence" concept on what to worry about, and what NOT to worry about in your mind:

circle-filled-out.png

 

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

 

 

P.S. Why join the Copywriting Course?

why-join-the-copywriting-course-one-pager-slide.png

Hop on the ship -->

The S.W.I.P.E.S. Email (Friday January 20th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, January 20th, 2023

🎤 Listen to this email here:

#1.) Swipe:

This is the perfect representation of “If it ain’t broke, don’t fix it!”

basic-Bic-Pen-since-1955.png

The basic Bic Pen has been pretty much the same since 1955!

#2.) Wisdom:

Here's a standard process I've seen people utilize the internet as a career:

Learn skills.
⬇ 
Freelance for quick income.

Sell small digital product for income.

Make a business out of your skills.

Hire people to help deliver.

Build personal following.

Use following to launch next thing.

 

Which stage are you in??

#3.) Interesting:

Do Venezuelan online gurus say: “I make 17-figures a year!”
😂

#4.) Picture:

All this stuff happened in the last two years 🤯

search-trends21-now.webp

It's kind of wild that in a few short years a couple of fields have pushed forward so fast.

in 2019 A.I. seemed a long way off, then in 2022 you could accurately have ChatGPT do tasks and write blog posts for you.

Kind of wild how fast that happened!

#5.) Essay:

No business is operating at 100% efficiency. This is a big opportunity to fix these problems in your own business, or help others do it for their businesses:

• Can you show some results?
• Can you make a page convert higher?
• Can you add some good testimonials?
• Can you completely eliminate a process?
• Can you demonstrate your product is superior?
• Can you remove options/products that don't sell?
• Can you take what a human does and automate it?
• Can you remove or combine pages to reduce clicks?


Over the next year I would personally like to:
→ Optimize top SEO posts.
→ Optimize social media to email signups.
→ Double the email list size.
→ Optimize our Join Page.
→ Optimize our Home Page.

#6.) Sketch:

My goal in life is to play on the internet all day and somehow make a living from it.
Come to think of it, that's like 90% of what I do already!

Online income comes from these channels:

income-streams.png

The plan for this year is to double all the metrics above. 

One of the key ways I used to output content is "Cascading Content" from blog posts, which means writing a long blog post then breaking it up into other forms of smaller content:

blog-video.jpg

As time has gone on, I feel like more of my long form content has come from ideas originally posted on social media, more like this:

socia-to-video.jpg

Then I often take the content that does the best or garners the most interest, and make more in-depth trainings on them in our Members Area.

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

The S.W.I.P.E.S. Email (Friday January 13th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, January 13th, 2023

🎤 Listen to this email here:

Swipe:

I love the eye-grabbing image of this 1980 "boom box" ad, and how it focuses on one major feature of this stereo: The handle.

It shows that by buying this stereo you can take your music anywhere (which in 1980 was pretty neat):

boombox-ad.png

Wisdom:

Every business in the world will completely change how they operate in the next 10 to 20 years.

This is a huge opportunity to help them do it, or replace them.

There's always a shiny new thing on the internet. In my lifetime:
It used to be Digg
It used to be Craigslist
It used to be Del-icio-us
It used to be Orkut
It used to be MySpace
It used to be Xanga
It used to be Geocities
It used to be Friendster
It used to be Periscope
It used to be Instagram Posts
It used to be Instagram Stories
It used to be Instagram TV
It used to be YouTube
It used to be Vine
It used to be SnapChat
It used to be Twitter
It used to be Clubhouse
It used to be TikTok
It used to be Instagram Shorts
It used to be YouTube Shorts
It used to be BeReal It used to be........ ?

There will always be "the next hot thing."

The underlying commonality is all these platforms allowed to you connect with other people 🙂

Ironically the one platform that still brings me the most sales, yet gets very little recognition: Email.

Interesting:

Whatever the very rich have, thanks to technology in 20 years it’s usually available to everyone.

From 2001 to 2023:
• Secretary → Calendly
• Private Chauffeur → Uber
• Vacation Homes → AirBnB
• Consultants → UpWork → YouTube
• Employees → Software Automation

It'll be interesting to watch what's only available to the rich become commoditized and super cheap in 20 years:
• Hair transplants
• In vitro fertilization
• Corrective vision surgery
• Private jet access
• Detailed medical testing
• Virtual assistants

What else??

Picture:

That's me, talking on the phone, to YOU:

nev-talking-on-phone.webp

Did you know every Wednesday and Friday I do 10 minute calls with people on my email list?

It's my way of connecting to new people, seeing what they do, learning about them, and just chatting.

If you want to setup a time, reply back to this email with "I WANNA CHAT!" and we'll setup a quick call.

I started doing this sometime last year and have talked to 100+ people so far!

Essay:

You are judged and rewarded by your utility in life.

This means without even thinking about it, people naturally judge you by:
• Your looks
• Your height
• Your strength
• Your intelligence
• Your cleverness
• Your entertainment value
• Your loyalty
• Your competence
• Your wealth
• Your social capital
• Your manual labor
• Your reliability
• Your skills
• Your experience

Of course some of these qualities may be more/less valuable for men or women.

(If) you are trying to move up in life, generally increasing one or more of these can help.

Sketch:

It's neat to see different AI trends popping in 2022:

ai-trends.webp

For fun I ran these same charts with all Elon Musk related companies. It seems certain keywords like specific car models have stable demand through the year:

elon-musk-trend.webp

I thought this would be a cool graph but it turned out not to be that insightful:

2022-search-trends.webp

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

The S.W.I.P.E.S. Email (Friday January 6th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, January 6th, 2023

 

🎤 Listen to this email here:

Swipe:

This flyer lays out the reasons why people shouldn't be afraid of opossum’s.

Most people have a negative perception of opossum's (probably because they're not the cutest animal around), and this great copy changes that!

Love the friendly headline "Hi I'm your local opossum!" 😂

opossum-info-sheet.PNG

With some simple copy on a page, this flyer has managed to make people change their mind from thinking of opposum's from scary and gross animal:

scary-opossum.jpg

To a friendly, harmless, and even helpful animal!

friendly-opossum.jpg

Wisdom:

Here's what I mainly use  Twitter for 😂

what-is-twitter-used-for.png

Interestingly enough, just dicking around and harassing friends often gets a lot of engagement, and it keeps social media fun and "social!"

Interesting:

This sentiment has been popular lately: 
"People's attention spans have become shorter because of TikTok and Shorts." 

bored-scrolling-animation-1.gif

I disagree.

Human "attention spans" are the exact same...we just have more media options that didn't exist before.

People used to watch long movies and read long books simply because that's all they had. That was the entertainment option of the time.

If you teleported phones with TikTok to the 1950's, everyone would use it!

The human brain hasn't changed, technology has.

Short content relays MORE information to people in a shorter amount of time, so it's not crazy to think people would consume it.

Attention span hasn't necessarily decreased, we've just compressed the amount of time it takes to relay a message by eliminating all errs, umms, pauses, and useless information.

With that said, it seems the best way to consume media is:
• Short Form = Discovery + entertainment
• Long Form = Go deep on a subject

It's cool we have so many options now!

Picture:

I did a fun project today: 

Step 1.) Bought a chainsaw on a long pole

nev-with-chainsaw.jpg

 

Step 2.) Climbed onto the roof with the chainsaw 😎

nev-roof-w-chainsaw.jpg

 

Step 3.) Clear out some nuisance branches.

nev-branches.jpg

 

Step 4.) Chopped down two trees from top to bottom.

tree-cut-down.jpg

That’s all!

This probably isn't the greatest set of pictures in the world, but this was a fun project 🙂

Essay:

It's fun to re-visit history and see every new technology get negative press for a while while it disrupts the existing system.

This article says too much reading can be bad:

to-much-reading.webp

 

When computers came out it was a problem for some:

teachers-fight-computers.webp

 

When spell-check started becoming popular people got scared, much like people are with ChatGPT now:

spell-check-mistake.webp

 

Calculators were a "problem" for some:

calculators-bad-article.jpg

 

Wild accusations of technology have always been a thing:

sleep-radio-killing.jpg

 

Some people thought too many novels were bad:

novels-bad-article.jpg

Image credits:  Pessimists Archive

New tech comes out ➡ Disrupts System ➡ Adaptation ➡ Repeat.

Sketch:

This graphic is so true 😂

one-minute.jpg

Drawing by  Ferraro Roberto

A single notification on your phone can destroy deep thinking time so easily.

Here's some ways I personally combat notifications:
- Don't allow social & email apps to show up.
- Silence phone + turn phone upside down.
- Leave phone in different room.
- Use "Focus Mode" at night.

 

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

The S.W.I.P.E.S. Email (Friday December 30th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, December 30th, 2022

 

 

🎤 Listen to this email here:

Swipe:

I like this ad because the headline copy and image work together to show your tires are the only part of your car that touch the road.

The headline uses underlining for "you're only safe as your tires" and the image cleverly removes the body of the car and just shows the tires:

tubeless-tire-ad.jpg

 

Wisdom:

I like this quote: 

Quote

“Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” 

- Guido Van Rossum (founder of the Python programming language)

I once heard Cesar Millan (the Dog Whisperer) say all dogs like at least 1 of these 3 different rewards: 
- Toys
- Food
- Affection

Once you know the type of reward a dog responds to best, it makes it much easier to train!

Hugsy likes toys, food, and affection:

hugsy-image.jpg

 

Sid is primarily motivated by food, and is "meh" on the rest:

sid-dog-treat.jpg

 

Poe mostly responds to affection:

poe-affection.jpg

 

Knowing the reward/punishment structure seems to help in any system!

- Training neural networks
- Training dogs
- Raising kids

Interesting:

Here's a funny term I heard:

A doctor friend said a lot of her patients have “Million Dollar Pee” because they take so many useless supplements 😂

Picture:

I hope you're having a great holiday season!!

austin-holidays.jpg

This picture sums up Christmas & New Year's in Austin: Cold enough to wear some long clothes, but warm enough to work outside without freezing to death 😂

Essay:

Here's an idea for the U.S. Department of Education:

Crowd-source short form videos for every subject & every grade K - 12. Students can casually browse these like TikTok as a supplement to their classes.

Here's An Example: 
Take this 3rd grade Language Arts curriculum and put a $10,000 award for the best short video for each section (1 minute or less)…

education-outline.webp

Educators across the world will flood social media with their entries.

The $10,000 prize is split up into: 
• 1st place: $6,000 
• 2nd place: $3,000 
• 3rd place: $1,000 

You then take the winning videos and add them to playlists on TikTok, Instagram, and YouTube Shorts. 

Now let’s do the math…

The U.S. Department of Education budget in 2022 was $636 billion. 

Each grade curriculum is 32 weeks, with 5 lessons per week. 

• 160 lessons per grade X 12 grades = 1,920 lessons 

• 1,920 lessons X $10,000 per prize = $19,200,000 

• $636 billion / $19.2 million =  .003% of budget

Conclusion: 
For just .003% of your US Education budget, in one month, you could give high quality supplemental materials to every student in the country (technically the world)…and turn social media from a time-suck to kids, into a powerful teacher that benefits millions!

 

Evidence crowd sourcing works has been proven by @xprize and @DARPA. Interesting analogy is @thesamparr and @ShaanVP offered $5k for anyone who can make a clip viral…it resulted in hundreds of clips, hundreds of creators, and hundreds of millions of views…for just $5k 😳

sam-par-tweet.png

Even if this program cost 5x or 10x what’s quoted here it would still be an intensely efficient use of funds.

This same competition could be held every year, or whenever there are changes to the curriculum…massively increasing the quality of the education as people compete.

This program could bring out a whole new generation of digital educators.

A high school English teacher in Missouri may discover she has the skills to educate millions of students online, rather than just 100 students in person.

Digital education would advance quickly with this method.

I hope someone takes this idea and runs with it!

Sketch:

My content consumption has changed in the last few years.

I’d say for every 1 blog post, I’m viewing 100’s of Reels/TikToks/Shorts

blog-vrs-video.webp

I've also noticed far more growth on my short videos than my blog posts recently (see full stats here).

How many blog posts do YOU read vs watching short form video? Reply to this email and let me know!

Hope you're having a great holiday season, and I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp


P.S. Tomorrow is your last chance to grab our Copywriting Course 2023 deal. Use coupon NEWYEAR2023 for 40% off all of 2023!

I posted "shorts" videos for a month straight, here's what happened

image.png

I started doing those short form clip videos across different social platforms:
Instagram Reels 
YouTube Shorts
TikTok
LinkedIn

I wrote this post just to see if this is worth continuing. 

Here's the results of each platform after 1 month:

#1.) Instagram Reels

Instagram has seemingly been the best performing platform so far. 

Here's some stats:

IMG_1300.jpg

IMG_1299.jpg

IMG_1296.jpg

IMG_1295.jpg

 

Overall my biggest "hits" from this experiment were on Instagram. Some of the videos really popped off, the top one getting 600,000+ views.

 IMG_1298.jpg

First-month-review 06 Artboard 6.jpg

First-month-review 03 Artboard 3.jpg

 

 

#2.) YouTube Shorts

I believe of all the social platforms, YouTube view counts are probably the most honest.

YouTube Shorts definitely boosted view numbers on my channel:image.png

 

...however my lack of posting long form video hindered subscriber growth 😞image.png

 

Overall I'd say the YouTube Shorts videos have helped the channel get more views and activity but not subscriber growth without long form content being added:

image.png

First-month-review 05 Artboard 5.jpg

 

First-month-review 08 Artboard 8.jpg

 

 

#3.) TikTok Videos

TikTok has been "meh" performing so far, although definitely doing something. 

I started with almost no followers, now have almost 2,000....so that's something. 

First-month-review 04 Artboard 4.jpg

First-month-review 07 Artboard 7.jpg

 

 

#4.) LinkedIn

LinkedIn was kind of a long shot here because it's not known as a video platform, but it's doing decent.

One benefit of LinkedIn is that it brings in a totally different audience than other social platforms. 

Linkedin2.png

LinkedIn.png

 

 

Overall in 1 month the Shorts videos reaches 1m+ accounts, so overall that seems like a win.

First-month-review 02 Artboard 2.jpg

So...are these short form clips worth it??

I think if you're gonna make it a regular part of your content strategy, then yes. 

I notice myself consuming A LOT of these short form videos in my everyday life, and sometimes even preferring them over long form. 

I think the simple winning strategy is this:
Make a ton of long-form content, then have someone chop it up into short-form content.

Sincerely, 
Neville Medhora: InstagramYouTubeTikTokLinkedIn

 

P.S.
Did YOU watch any of these videos?
Did you like them?
Let me know!

The S.W.I.P.E.S. Email (Friday December 23rd, 2022)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✎ 

A fun email for Friday. I hope you enjoy!

Edition: Friday, December 23rd, 2022

 

🎤 Listen to this email here:

Swipe:

Here's an example of a great cold email! 

CDAB3BDB-2385-40F7-9207-65534E2CB545.jpeg

- It seems personal, but doesn't use any personalization (less work).
- It gets straight to the point of what's important to me.
- Shows proof he can deliver the results.
- Gives a juice screenshot with stats.
- Offers to give some suggestions if I reach out.

I love seeing good emails in my inbox in a sea of bad emails!

Wisdom:

“Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of Python)

Interesting:

Fun fact: Every time you fill out one of these Google Captcha's you're slightly training an A.I. 

A.I. systems for self driving or identifying objects need massive amounts of human labelling to learn from, and you're labelling these 9 pics as either:

- It's a car
- It's not a car

3A957FFA-9FE5-414F-A679-AA59D220E85E.jpeg

The A.I. system then shows these same pics to many other humans (sorry you're not that special 😛), and then determines if it was correct or incorrect about labelling the images. 

...and that's how it learns and gets better. Neat huh!

Picture:

Canva just released  "Canva Docs" , which is interesting for writers that use tons of visuals in their writing 👀

DB8AA0AB-3DF9-496D-A4FD-A09568D538B6.jpeg

I played around with it and it's kinda neat. 

Their built-in editor AI is pretty sweet. Check this out:

My prompt: Write me 5 reasons copywriting is awesome 

The result:

92032D0B-240A-458A-BF20-0978B60F0DA1.jpeg

And it even has text-to-image generation:

I asked it to draw: "Show me a guy putting on sneakers in the dessert"

C294BB47-A47F-4228-A862-F717EDE9AB14.jpeg

Not sure I'll be switching from Google Docs over to Canva docs just yet....but so far no editor has even COME CLOSE to Google Docs for me except this...so I'm impressed already!!

Essay:

Remember how "The Will Smith Slap" was what EVERYONE IN THE PLANET was talking about for a while?

8A92D159-7C6A-444F-8BD1-48F5BA23C5A8.gif

Whatever happened to that? 

Then everyone was talking about the Johnny Depp divorce thing. 

Then everyone was talking about Iran....

Some topics capture the public imagination, and the whole world gets obsessed for a short period of time....then moves on. 

This is known as  "The Current Thing.

Here's some cool visualizations of "The Current Thing" from 2022:

206AAE3A-A0D5-41A4-9112-AE54383C8C12.jpeg

Or here's some more "Current Thing" for 2021:

D5EFAEF0-B68A-4ED0-A49F-045EF295F472.jpeg

This cycle seems to play out across every industry, every country, and every group...it's cool to see it in visual form like above!

Sketch:

Have you been using ChatGPT (the A.I. writing tool)?

6A70359D-81D8-43A1-98DC-3406A4C1487B.gif

Outside of testing it out, what have you been using it for? 

I've been using it for: - Running ideas by it.

- Occasionally drumming up headline or subject line ideas.
- Asking it to come up with content ideas.

I'm starting to use it a bit less now as the initial novelty has worn off....and it's interesting to watch how others are using it:

Some responses from Twitter :

 Jason:  I’ve been going to subject matter expert episodes of long form podcasts on YouTube (1hr to 2 hour) coping the transcripts and then asking ChatGPT to summarize in long sentences and 20 points what was said in the interview.

CE5FE518-596B-4163-ABAA-B2F997356B42.jpeg

Kamphey:  I ask for FAQ for topics, to add more sections to blog posts. I used it to figure out subsections, subheadlines. I asked for clickbait titles, buzzfeed type titles. I asked for B2B titles, and subheadlines and subsections. I asked it to summarize youtube videos.

Olivia:  Since we are a content agency we are exploring its power with: 1. Headlines 2. Summaries 3. Outlines 4. Content Ideas based on research? 5. Articles 6. Tweets 7. Threads 8. Text extraction 9. Copy

---------------------------------------------------------

What's interesting is ChatGPT likely won't take away a SINGLE job in the whole world (for now)...

...but it's going to make some jobs a whole lot easier, and restructure what some job titles do.

Example:

"Manually-Writing-Numbers-On-A-Chalkboard-Guy" probably didn't lose his job the moment electronic spreadsheets came out:

2768B33C-8E5C-456D-BA3A-3DB3B71B30EE.jpeg

However he probably shifted certain tasks to computers over time, so he didn't have to begrudgingly add numbers all day...instead a computer could do it faster, and he could focus on more important stuff:

AC82B11C-B16D-4D0E-BF7F-C3CA7663BACD.jpeg

Then the spreadsheet technology got even better and he would have to re-train himself to use something more like this on a modern computer:

02FE81E7-EAB2-4D46-ACBC-8909337D4EA7.jpeg

Ultimately "Manually-Writing-Numbers-On-A-Chalkboard-Guy" would be able to start his on company managing the books for multiple other companies....and raising his potential income level by A LOT:

A1924FC4-301E-4016-B900-A572F2AF5BE1.jpeg

Inside our Copywriting Course forum and Office Hours we've been working side-by-side with A.I. tools, and it's been invigorating to have new tools to use for creativity! 

Although sometimes you have to beware of using these tools wrong, like for trying to game search engine results:

3CC91EC8-6D96-418B-8459-EC420E607956.jpeg

It's been fun showing people how to leverage A.I. to make awesome content....although the best content is still an A.I. + Human collaboration:

30B7A503-51BA-458A-8B35-D48A67BAE175.jpeg

I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora

nev-head.webp

 Join Copywriting Course 
 Follow @NevMed on Twitter 
 Sponsor this Friday newsletter 56,752 people 

P.S. I hope you have a wonderful holiday season eating, drinking, and family'ing!

AC81D8B7-635E-4793-9DB9-48C5F1225177.jpeg

The S.W.I.P.E.S. Email (Friday December 16th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, December 16th, 2022

 

🎤 Listen to this email here:

Swipe:

This old Range Rover ad has it all:
✔ Grabbing image
✔ Interest-grabbing headline
✔ Great copy showcasing it’s features and benefits

This is definitely a frame-able piece of marketing, and one of my favorite ads of all time! Look at that beauty:

range-rover-ad.jpg

Wisdom:

Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.

For example, this simple advertisement for a charging device shows a 1-outlet device replacing multiple charging bricks:

before-after-anker.webp

You instantly understand the product.

Since that charging device is a PHYSICAL PRODUCT you can see, it's easy to do a before & after of it. But if you sell a service you can show the after results of using your service, like these ads:

before-and-after-images.png

So instead of showing the service itself you show the RESULTS of the service.

Interesting:

I like to destroy all distractions on my computer with an extension called "Focus45." Hit the button and for 45 minutes it'll block access to your time-sucking websites:

focus-45.webp

If you need to access a blocked website (which is very common) there's a way to temporarily bypass it for a minute by entering a code like this:

unblock-code.webp

Here's a demo in action →

3S7ZVCH6vou1zrmYmt9M3s.webp

I just like that it's a quick and easy way to avoid getting distracted by all the fun stuff out there!

Picture:

Got to hangout with Andrew Tate today!

nev-ayman-image.jpg

Just kidding, this is not Andrew Tate (a controversial social media character), it's my friend Ayman…but the similarities are uncanny, and when we go out people always tell him he looks just like that guy 😂
 

Essay:

81% of people say that email is their primary form of communication at work because it’s:

• Time-stamped
• Reliable
• Archivable
• Deposition ready

I will say a huge portion of my introductions and initial contact with people is now over social networks, but when it comes to making sales (according to my own business and clients businesses), email is still reigning king:

email-blast.gif

Email is hard to replace because it keeps evolving. Email in 1999 is not the same as email is 2022, it's barely the same product:
• Spam is wayyyyy down.
• Images and gifs load easily.
• Gmail Tabs help sort junk and notification emails.
• You can store unlimited emails.
• You can send gigantic attachments.
• Easy to sort email in folders.
• Email is accessible on any device, through many different platforms.

Even social networks use email to get you back. I get roughly 2-3 notification emails a day from Facebook alone. 

Anyways, email might be useful thing to learn in 2023! Like how I build this newsletter every week:

email (3).webp

Sketch:

When trying to schedule a hangout with someone, a 45 second call is way better than 15 back-n-forth interspersed text messages!

Few understand this:

text-call-planning.webp

I think scheduling and communicating over text is great, and do it all the time, but when working out a potentially complex schedule there's nothing like a good ole phone call to sort it out quickly!

Hope you're having a great holiday season, and I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora

nev-head.webp

 Join Copywriting Course 
 Follow @NevMed on Twitter 
 Sponsor this Friday newsletter 56,235 people 

The S.W.I.P.E.S. Email (Friday December 9th, 2022)

Swipe📁  Wisdom🧠  Interesting🧐  Picture🖼 • Essay📄  Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, December 9th, 2022

 

🎤 Listen to this email here:

Swipe:

Here's two pieces of advertising:

One gives gives you 6 reasons to own the car. The second one gives you 10 reasons NOT to own the car 😂 

Since the AMC Gremlin car is pretty hideous, this ad appeals to it’s more practical qualities, giving you 6 reasons to own it:

gremlin-ad-image.jpg

Then this Volkswagen GTI ad uses reverse psychology, giving you “Ten Reasons NOT To Buy.”

This is a fun way to grab some attention, by saying NOT to buy the car, but then listing great reasons to buy the car:

Ten-Reasons-NOT-To-Buy-reverse-psychology-Volkswagen-ad.jpg

Wisdom:

An underrated convenience: Having a printer in your home.

It seems so outdated and un-needed, but I have a wireless printer tucked away in a junk closet that's always on:

home-printer.jpg

I always wonder why I need this thing...then I'll have to print a random form (like a Defensive Driving certificate), and it's so nice to just hit "PRINT" from any device on my network and it happens.

A printer is ULTRA CONVENIENT when needed, and VERY FRUSTRATING when you need to print a random form and can't do it!

Maybe a printer could be a Christmas idea for someone??

Interesting:

Interest in the keyword "Copywriting" from 2004 to present has skyrocketed since January 2022.

What's your explanation? Reply to this email and let me know!

copywriting-graph.webp

Picture:

My eating got 10x better when I installed a gas grill outside my kitchen.

For example here’s lunch the other day:
- Lamb kabob 
- Mini peppers
- Asparagus 

You really don’t need any extra sauces or prep besides this.

Other friends who bought basic grills said their eating improved immediately as well!

grilling-nev-gallery.png

Unless you’re an expert grill’er, I would stay away from “egg shaped” grills or fancy pellet grills with timers and phone apps. 

Everyone I see buy those stops using them after 6 months. 

My advice for grilling is to buy a regular-ass gas grill (turn knob, flame turns on). It's super easy to use, and your food will be more delicious.

Yesterday I grilled these up for dinner 😍😍😍

Essay:

As AI keeps getting better, people ask: “What will humans do?” 

ai-image-humans.jpg

The answer is: 
One human will do what used to take many humans.
For example....

It used to take a team of 50 humans to manually light oil lamps that illuminated a few popular streets in a city:

light-up-streets.webp

Down-arrow16.png

...now a team of 50 can run the entire electrical grid and illuminate every street in the same city in an instant.

electrical-grid-ai-image.jpg

Down-arrow16.png

Or it used to take a department of 10 humans to receive, sort, deliver, and send mail for a company. Handling tens of thousands of pieces of physical mail.

mail-ai-image.jpg

Down-arrow16.png

....but now as 1 person and a laptop, I’ve personally sent out over 15,000,000 emails this year.

laptop-ai-image.jpg

Down-arrow16.png

It used to take a team of 100+ humans with T-square rulers and drafting tables to create blueprints for a simple building, with many potential errors. 

humans-drafting-tables-blueprints-ai-image.webp

Down-arrow16.png

...now 1 human can copy/paste detailed CAD models with electrical, internet, and HVAC conduits and thorough safety checks.

now-human-copy-and-paste.webp

 

AI and technology amplify human capability. 

Think of a process or company that needs 10, or 50, or 100 humans to operate…now imagine in 20 years being able to do that entirely by yourself.

By the way, all the art used in this essay was 100% generated by AI! I show you how in this training video I just made (CC Members Only):

cc-ai-training-screenshot.webp

....by the way, I've been playing around with ChatGPT just released by OpenAI. You can watch me test it out here and ask it questions like how to get rich and to write code for me:

If anything overtakes Google Search, it’ll likely be something like this:

gp3-ai-twitter-screenshot.webp

Sketch:

Are you selling a product in 2023? 

tripple-tier-pricing.jpg

To make $1,000,000 in 2023 you would need: 
5,000 people to buy a $200 product 
2,000 people to buy a $500 product 
1,000 people to buy a $1,000 product 
500 people to buy a $2,000 product
300 people to buy a $3,333 product
200 people to buy a $5,000 product 
100 people to buy a $10,000 product
50 people to buy a $20,000 product
5 people to buy a $200,000 product

Knowing these numbers is a helpful way to "Work Backwards" into your 2023 monetary goal. You can modify the number here and calculate different amounts:

price-calculator.webp

Hope you're having a great holiday season, and I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

 

 Join Copywriting Course
 Follow @NevMed on Twitter
 Sponsor this Friday newsletter 56,381 people

The S.W.I.P.E.S. Email (Friday December 2nd, 2022)

Swipe📁Wisdom🧠 Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, December 2nd, 2022


🎤 Listen to this email here:

Swipe:

"1 dog year is 7 human years" is what I've always heard....but that's not totally accurate! 

This super cool chart clarifies that statement with more info based on weight:

how-old-is-your-dog-chart.jpg

How old is your pet according to this??

...and how old do you think this little guy is?? 🙂

nev-and-poe.webp

Wisdom:

Here's a funny story how over the years I've swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times. 

Currently if you search this book it's at $244: 

this-is-earl-amazon.webp

....yet 5 days ago it was about $20 🤔

So I talk about this book all the time. I originally bought a copy ~15 years ago that was signed by the author Earl Nightingale:

earl-nightingale-sign.jpg

If I’m ever confused, pissed off, sad, or lazy (or other non-desirable state)….I pick up this book and open a random chapter:

inside-of-thethis-is-earl-nightingale.jpg

Within a few minutes of reading one of the chapters (each 1 to 3 pages long), I generally have a paper/pen out and am jotting out the quickest solution to my problems.

this-is-earl-side-of-the-book.jpg

It’s almost like a sure-fire way to make me feel better since it gets me thinking RATIONALLY about an issue I may have, rather than just “oh poor me complain complain complain” shitty circular thinking that gets you no where.

So for a $15 book I bought 15 years ago, it's had massive returns for me!

nev-kiss-book.jpg

So 5 days ago I posted an Instagram Reel about the book, and I watched the price go from $20, to $150+, to $200+ 😂

It's a combination of enough people wanting to buy an original copy (no longer printed), and a very limited supply of those copies, plus this isn't like a super popular book lots of people sell:

earl-nightingale-short.jpg

I personally have an affinity for this book because it was one of my most-referenced books of the last 2 decades. 

Earl Nightingale has so much wisdom that's sometimes tough to swallow and very matter-of-fact.

Here's some fun little nuggets of wisdom from it:

“Your total environment is an exact and merciless mirror of you as a human being.” 
- Earl Nightingale

“The amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him.” 
- Earl Nightingale

"A happy plumber makes a greater contribution to the world than a miserable university professor."
 --Earl Nightingale

“We become what we think about. People who think about becoming lawyers, become lawyers. A bad environment makes you think bad thoughts. A beautiful environment makes you think beautiful thoughts.” 
-Earl Nightingale

Interesting:

Can you simply describe your own product/service with this framework?

Feature, Benefit, Experience.

Example 1
Feature: Sun cream. 
Benefit: No sun burn. 
Experience: A burn free summer. 

Example 2
Feature: Blackjack Guide.
Benefit: Win more money than your friends.
Experience: Bragging rights from your weekend in Vegas.

Example 3
Feature: QMS building framework.
Benefit: Connect, Organize and Visualize your QMS data.
Experience: Faster quality management decision-making than your competitors.

Example 4
Feature: Micro exercises.
Benefit: No burnout.
Experience: A refreshed mind and body.

Write your product/service out like this, and reply to this email with your answers!!
Feature: ?
Benefit: ?
Experience: ?

Picture:

I've been very resistant to these "Shorts" videos for a while....but I'm not gonna deny some of these results:

shorts-reels-nevs.png

Suuurreee the numbers are all probably highly inflated, but it's an interesting format to get tons of different information in a small amount of time. 

I posted our analytics on all these platforms in last weeks SWIPES Email, and I'll update again after roughly a month of posting!

Essay:

I'm currently thinking through my 2023 goals, and perhaps some “Month-Long Experiment” ideas for 2023 plus their desired results.
Here's an example:

#1.) Observe Sabbath (no religious connotation): 
I would pick a day of the week to use little-to-no technology.

Result:
Hope to read more, disconnect just enough, regain long focused periods without distraction of fun technology.

#2.) Sober Month No drinking, no nothing, mayyybbbe caffeine. 

Result: Just make sure can still do it, no way to escape, reduced calories, potentially better sleep.

#3.) Calorie Restriction Month 
Set a strict calorie cutoff for each day. 
2,100 calories for workout days 
1,500 calories for non-workout days 

Result: 
At those numbers I guarantee go into a calorie deficit. Forces me to make good food choices, and high penalty for poor choices. 

I’ve tried many of these before, and usually find some small action to get the desired result faster without doing a month of the same thing. Ideas I’m not 100% sure need a full month but seem interesting: 

  • Everyday writing habit month 
  • Wake up really early month 
  • Morning/evening stretching month (maybe while I brush/floss)
  • Solve a trivial inconvenience each day 
  • Track all of your time for a month
  • No added sugar month

I really liked this blog post documenting a bunch of similar experiments and their results.

Do you have any month-long experiments you'll be doing in 2023??

Sketch:

CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written. 

When you learn piano you first copy other songs, then later you create your own songs. 

It's a similar concept with copy. 

You first copy famous pieces, then create your own.

For example here's a world-famous Volkswagen ad:

lemon-vw-ad-copywork.jpg

Here's a CC student's CopyWork for that popular Volkswagen ad:

copywork-lemon-vw-1.jpg

Here's another students rendition of it:

copywork-lemon-vw-2.jpg

And another:

copywork-lemon-vw-3.jpg

If you want to practice CopyWork on your own, here's 31 different ads to pick from:

copywork-downloads.webp

Feel free to pick one of those ads, write it out on a sheet of paper, and reply back to this email with a photo of it!
 

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

Join Copywriting Course
Follow @NevMed on Twitter
Sponsor this Friday newsletter 56,381 people

×
×
  • Create New...
Guest