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    Writing The Perfect Email (The Short, Medium, Long Method)

     

    How do you write a perfect email? The answer is...

    ...

    ......

    .........

    ............

    ...............

    ..................

    .....................

    ......wait for it...

    ...........................

    ..............................

    .................................

    ....................................

    ...you send out 3 different emails!

    1.) Short Email: Ultra short, like a notification.
    2.) Medium Email: Short, but with some added info.
    3.) Long Email: Your full sales pitch.

    Podcast Outreach Example:

    Let's say we have to write an email for podcast outreach with the Short/Medium/Long Email format.

    Here's how we'd do it:

    1.) Short Email: Ultra short, like a notification.

    short-email (3).png

    Hey Nicollete, wanna come on my podcast? About 5,000 downloads per episode.

    -Neville

    This "Short Email" keeps it to the absolute bare minimum of words. 

    Since it's so short it seems very personal, like a friendly email from a friend or a text message. 

    These ultra short messages surprisingly work the best in most cases.

    2.) Medium Email: Short, but with some added info.

    medium-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 

    Would 2pm CST on March 18th work for you?

    -Neville

    This "Medium Email" adds a little more content to the message, giving out some great reasons why Nicollete should come on my podcast. 

    If you don't know someone well, then maybe adding some more benefits to the request can help.

    3.) Long Email: Your full sales pitch.

    long-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 
    - You can see some more of the YouTube stats here:

    youtube-stats-cc.png

    You would be joining some great guests we’ve had on such as: 

    • Jason Cohen - Founder of 2 different billion dollar companies. 
    • Paul Yacoubian - Founder of Copy.ai  
    • Noah Kagan - Founder of AppSumo

    youtube-screenshot-thumbnails.png

    I would love to discuss how you started your business, and where you plan on going in the future. 

    Would 2pm CST on March 18th work for you? Or schedule a time here.

    -Neville

    This "Long Email" is like a last ditch effort to spill our guts and deliver allllll the good stuff about coming on the podcast. 

    If we send Nicollete a Short Email, then a Medium Email, then a Long Email and she still doesn't respond, then maybe she just doesn't want to be a guest on it. 

    Ironically these "Long Emails" tend to work the worst in my experience.

    Almost always a shorter email gets a better and quicker response. 

    If you are making a request over email, my advice is usually to try 3 emails in this order:  Short → Medium → Long.

    shot-medium-long-emails.png

     

    I hope this was educational my friend!
    Sincerely,
    Neville Medhora - Master Email'er

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