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    Writing The Perfect Email (The Short, Medium, Long Method)

     

    How do you write a perfect email? The answer is...

    ...

    ......

    .........

    ............

    ...............

    ..................

    .....................

    ......wait for it...

    ...........................

    ..............................

    .................................

    ....................................

    ...you send out 3 different emails!

    1.) Short Email: Ultra short, like a notification.
    2.) Medium Email: Short, but with some added info.
    3.) Long Email: Your full sales pitch.

    Podcast Outreach Example:

    Let's say we have to write an email for podcast outreach with the Short/Medium/Long Email format.

    Here's how we'd do it:

    1.) Short Email: Ultra short, like a notification.

    short-email (3).png

    Hey Nicollete, wanna come on my podcast? About 5,000 downloads per episode.

    -Neville

    This "Short Email" keeps it to the absolute bare minimum of words. 

    Since it's so short it seems very personal, like a friendly email from a friend or a text message. 

    These ultra short messages surprisingly work the best in most cases.

    2.) Medium Email: Short, but with some added info.

    medium-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 

    Would 2pm CST on March 18th work for you?

    -Neville

    This "Medium Email" adds a little more content to the message, giving out some great reasons why Nicollete should come on my podcast. 

    If you don't know someone well, then maybe adding some more benefits to the request can help.

    3.) Long Email: Your full sales pitch.

    long-email.png

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 
    - You can see some more of the YouTube stats here:

    youtube-stats-cc.png

    You would be joining some great guests we’ve had on such as: 

    • Jason Cohen - Founder of 2 different billion dollar companies. 
    • Paul Yacoubian - Founder of Copy.ai  
    • Noah Kagan - Founder of AppSumo

    youtube-screenshot-thumbnails.png

    I would love to discuss how you started your business, and where you plan on going in the future. 

    Would 2pm CST on March 18th work for you? Or schedule a time here.

    -Neville

    This "Long Email" is like a last ditch effort to spill our guts and deliver allllll the good stuff about coming on the podcast. 

    If we send Nicollete a Short Email, then a Medium Email, then a Long Email and she still doesn't respond, then maybe she just doesn't want to be a guest on it. 

    Ironically these "Long Emails" tend to work the worst in my experience.

    Almost always a shorter email gets a better and quicker response. 

    If you are making a request over email, my advice is usually to try 3 emails in this order:  Short → Medium → Long.

    shot-medium-long-emails.png

     

    I hope this was educational my friend!
    Sincerely,
    Neville Medhora - Master Email'er

    78 Comments

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    • Administrator
    Neville Grand Master

    Neville

    Posted
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    Posted

    Checkout the video here, and let me know if you found this helpful!

     

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    Volodymyr Melnyk Contributor

    Volodymyr Melnyk

    Posted
    Posted

    That's great, thanks @Neville! In the video you mentioned that the short email works well when reaching out to someone you already know (to some extend). What about cold outbound reachouts, especially B2B? A short version might seem too brief and not professional. Does it make sense to do a medium version as a first email reachout?

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    Volodymyr Melnyk Contributor

    Volodymyr Melnyk

    Posted
    Posted (edited)

    @Neville I'm also curious to know your recommendations regarding cold outbound B2B campaigns via email.

    How many emails do you usually prepare for a reachout campaign? What's a typical structure of the first email you send to a prospect VS subsequent emails (if they don't respond). 

    If you also have some materials or videos about this, please share. Would love to learn!

    Edited by Volodymyr Melnyk
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    • Administrator
    Neville Grand Master

    Neville

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    Posted

    Hey @Volodymyr Melnyk!

    In cold outreach, if someone has no idea who you are or what your company does, then a "medium" email is best. 

    If they sort of know who you (or the company) are you can send a short email like this:

    Hey Jim, 

    I want to show our 750,000 AppSumo customers your software. Care to chat?
    Ayman

     

    However if they don't know anything, maybe expanding to a "medium" email is best:

    Hey Jim, 

    I want to show our 750,000 AppSumo customers your software.

    This year alone we've:
    • Got SoxCare 7,000 new customers.
    • Got FixIt 2,000 new customers.
    • Got MakerBot 12,500 new sales.

    We split these deals 50/50 and make it really easy for you to implement. 
    Care to chat?
    Ayman

     

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    • Administrator
    Neville Grand Master

    Neville

    Posted
    • Author
    • Administrator
    Posted

    No problem @Volodymyr Melnyk! We do so many cold emails, and typically the shorter they are the better they work. 

    My hunch is the longer an email is, the more "canned" it seems. 

    Link to comment
    • Administrator
    Neville Grand Master

    Neville

    Posted
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    Posted

    Thanks so much Kit, hope I can keep good stuff like this coming!

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    • Administrator
    Neville Grand Master

    Neville

    Posted
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    Posted

    That's so awesome to hear Stanley, this is such a powerful lesson I go over allllll the time with people!

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    • Administrator
    Neville Grand Master

    Neville

    Posted
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    Posted

    Thank so much Esther, and glad you learned this lesson because it takes the pressure off finding the perfect email and spreads it out across three emails!

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