This is Dewey, he sells high end olives and olive oil from his brand Wild Groves Olives:
Dewey wants to sell even MORE olive oil. But how does he do that?
Well since ME AND YOU are his trusted advisors, together we need to help Dewey sell lots of olives.
Let’s take stock of what Dewey currently sells:
Dewey’s top sellers are a line of high end olives oils:
These are used by foodies, restaurants, and gourmet chefs. They’re on the expensive end, but taste super unique and delicious.
He also sells a line of high end mustards and olives:
These are awesome (I tasted them all)!
He also sells a line of high end vinegars:
My favorite one of these vinegars is the “Sex on the Beach” flavor:
The way this is done is by getting his product into grocery store chains.
Let’s dig into some stats (and please say “You’re Welcome” to Dewey for opening up about this info by visiting him at WildGroves.com).
These products sell “OK” online:
Dewey already sells about 20% of his product directly from his website, but the big kahuna of sales is still grocery store chains.
Checkout this stat:
80% of Dewey’s sales come from orders placed by large grocery store chains!
That’s because the orders from grocery store chains are FAR LARGER than anything small consumers will ever buy.
Single Online Buyers ($16 to $120 orders):
Example: Dewey got 5 orders on Tuesday that equaled $150 in gross sales.
Mom & Pop Stores ($100 – $500 Orders):
Example: On the same Tuesday Dewey got 2 small mom & pop stores that ordered for a total of $600. We Olive Fresno bought $200 worth of oils, and Olive This Olive That bought $400 worth of olive oils.
Grocery Store Chains ($10,000 – $50,000 Orders)!
Example: This week Nugget Market (which is a grocery store chain) bought $10,000 worth of merchandise from Dewey! They bought 1,056 bottles of balsamic vinegar and 1,056 bottles of olive oil (all of them were the large 500 ML bottles).
Naturally you can see how selling to these larger grocery store chains would be very well worth Dewey’s time! The small and medium sized orders add up to only a few hundred dollars of gross sales per day, but a single grocery store chain order will be $10,000+ of merchandise!!
This is why trying to get a food product into a large grocery store is one of the most profitable endeavors a food company can do!
Getting A Product into Grocery Stores:
The first thing you need to understand is that a grocery store is a business.
They exist to sell products and make money. So let’s work this backwards and see how we can help THEM.
Method 1.) Show them how much they can make with your product:
Generally the margin on olive oil is roughly 50%.
Normal olive oil costs $5 per bottle. This means $2.50 of profit per bottle.
Dewey’s olive oil is $22 per bottle. This means $11 of profit per bottle 🤑 !! 🤑 !! 🤑 !!
This means they only need to sell 1 bottle of Dewey’s olive oil to make the same profit as 4+ bottles of normal olive oil.
However selling a $22 bottle of olive oil won’t work in every grocery store, especially budget stores. However it works well in higher end gourmet stores.
Let’s put it in a slide like this:
Method 2.) Tell Show People Different Uses for Your Product:
I have a bunch of Wild Groves product, and I told Dewey I wasn’t really using the vinegar that much. He asked if I’d tried putting his vinegar in my morning smoothies.
I was like, “GROSS!!!!”
He told me to put 1 tablespoon of the Sex On The Beach vinegar in my next smoothie.
Then I was like, “Oh snap this is pretty damn great!”
A few months later I bought 3 more bottles of different flavored vinegars from Wild Groves to put in my smoothies. Every time I put this vinegar in my smoothies I always think:
“Vinegar in smoothies….who would’ve thought!?”
Most consumers wouldn’t know to put these in their smoothies, so that’s why it’s important for the business owner (Dewey) to SHOW clients that this works.
Showing different and novel uses of a product isn’t a brand new idea, it’s been around for years. In fact one of my favorite ads is this old Campbell’s Soup ad that shows you can drink beef broth directly as a beverage, not just a soup:
Ya ya ya, while some people might revolt at the thought of drinking straight beef broth, this campaign effectively changed the consumers mind about what you could do with a simple can of beef broth.
So for our presentation, let’s make a little slide showcasing this novel use of Wild Groves vinegars:
Method 3.) Show off your star customers (chefs):
When I first heard that Dewey’s olive oils were $22/bottle I asked who in their right mind would buy such an expensive oil.
He said primarily it was high end chefs who appreciate and understand the value of a damn good olive oil.
So let’s make a slide to show that!
Method 4.) Demonstrate all of this in a nice little package:
We made some good points above on how to get a product into a grocery store, HOWEVER, it’s all talk unless we actually DEMONSTRATE IT!
The next time Dewey is trying to pitch to a large grocery store chain, instead of going in without a plan, he can go in with this handy “marketing packet” that will showcase to large grocery store chains why they should buy Wild Groves products over the competition.
The Brochure Layout:
- Intro to Wild Groves
- Show that Wild Groves is most awarded olive oil in California.
- Show that Wild Groves is most bought olive oil in California.
- Show different uses 1
- Show different uses 2
- Show different uses 3
- Show testimonials
- Show how store makes more money with Wild Groves.
- How to order and contact info.
Here’s what the whole brochure and presentation looks like in order:
Now armed with a deck like Dewey can get his olive oil into more grocery store chains.
It’s actually surprising the number of people who try to sell to grocery store chains, but don’t have any “reason” for the chain to buy their products.
Sincerely,
Neville Medhora – Olive Oil & Vinegar Buyer
P.S. I was putting 2 tablespoons of Dewey’s Sex On The Beach Vinegar in my smoothies everyday, and when my bottle ran out, I realized how crappy my smoothies tasted without them :(
So I ordered a bunch more…
Much oil. Many vinegar. Very flavor.
…and now my smoothies taste awesome! My favorites are the Sex On The Beach vinegar and the Peach vinegar.
P.P.S. What are some other ways we could get Dewey more giant grocery store chain orders? Have any experience with this?
I’ll be sending two free shirts, of any style, to anywhere in the world, FOR FREE, to the top two commenters!
Hi there! I read your article about how to sell a food product and noticed that you spelled “beef” like “beed.” https://copywritingcourse.com/how-to-sell-a-food-product/
Thanks for catching the typo Chloe, corrected!
How much would you charge a client in the food and beverage biz for you to create a package like this for them to send to distributors themselves?
Love the brand and products. I see a few ways to spark sales:
1. Tell your story. The sales copy is great but its heavy on testimonials and recipes which are way overdone by CPG food marketers and therefore often ignored by consumers. I’d sprinkle in some process (ie. cold-filtered) and growing region benefits that help justify the price. Most importantly, tell the story about why the first generation choose to make Wild Groves a premium line while all the others were cutting corners. Was your grandfather a stickler for quality? Did they struggle at first while everyone else imported cheap olive oil? How have you carried on that tradition? Get them to buy into you and your company because of your story and they’ll stay even after finding another recipe for a cheaper product.
2. Customer activation. This is very labor and cost intensive, but your products are well suited for in-store demos. Tell your story and let customers experience for themselves. It’ll lower the barriers to buying a high ticket grocery item. I’d also recommend floor standing displays with great graphics with a full assortment of Wild Groves or smaller counter displays so any retail store with your target consumer can try it. Don’t limit yourself to traditional food stores. Think Bass Pro, Bevmo, the BMW dealer, a high end hair salon, etc. Once they see how well it sells, how much THEIR customers like it and how much they can make, you can sell them more. Direct.
3. Subscription with Home Delivery. You have so many great products, you could regularly introduce more of them and make money by sending out a small kit with unique oils, vinegars, mustards, etc. 6 times a year. You could have a kit with the latest harvest, the oldest vinegars, seasonal flavors, etc. and auto ship them every other month for a set fee. PLUS, you can also sell those kits in store, including non-grocery stores, if they are popular. Think Blue Apron and Hello Fresh.
I need to buy me some Wild Groves vinegar!
I don’t know about anyone else, but I like the taste of oily ingredients in my coffee. Butter, olive oils, and even coconut oil.
Different flavoured olive oils might be a good one for coffee shops. They can sell them as healthy – omega 3 – coffees.
Interesting thought Rezbi. People already put MCT oil in their coffee which is kinda just the liquid part of coconut oil, so I can definitely envision a day where people are putting interesting flavored olive oils in coffee!
That’s a great idea. At first when I read your cooment I thought. Yuck! But when you labeled the coffee as healthy Omega3 coffee I looked at it in a totally healthier light. Hmmm, interesting. Thanks
Oh cool, this idea already seems to be working :)
I was using butter and even ghee. That tastes nice but then I thought, why not olive oil? It’s nice and healthy. Especially if you get the right oil for the coffee.
You could target health food stores and other places where people are frequently using apple cider vinegar for “health benefits.” The Sprouts grocery here in the bay has an enormous display of apple cider vinegar for this reason.
People hate drinking it, but believe it does something. They also don’t know what to put it in. So you’ve got an opportunity to solve their problem by showing them how to use your products rather than choking down a spoonful of vinegar by itself.
So some place like a small supplement shop doesn’t sell vinegar, but has customers that buy vinegar…and probably drink smoothies.
So you market to them, you’re the only vinegar in their store (no competition), use the smoothie/shake example, and potentially you’ve got sales people explaining your product benefits rather than just sitting on the shelf.
I’d also think about end cap style displays and signage to give to the groceries. If your stores sell more product, they make more orders.
Easiest way to get more orders is with existing customers. You can write newsletters for yourself, and also for your customers. Think Trader Joe’s flyers as well as email.
Hey Allen, selling the vinegar to smoothie and supplement stores, that’s a possibly shirt-worthy idea :)
Never thought of that avenue, great suggestion!
Hi Allen,
I had not thought about that avenue with the health food store angle, great idea! You are so right, even with everyday cooking, I’ve found customers need ideas on how to use the products you are selling (which we need to do a better job of), even with something as basic as olive oil. If we could attach the health aspect to our balsamic vinegar, like the apple cider vinegar, this could open a whole new door for marketing our products.
End-Caps, yes, big potential there visually and making yourself easy to find. Usually high rent spaces, and requires running a special or paying to be there, but can be justified with sales and brand building.
Newsletter and emails, yes, we need to work more on.
Are you having to pitch at regional level (all of socal), or can they walk into a store and talk to the manager directly and do it one-off, then use that to show other stores?
Good question Joel. Yes, I’ve done both, and I’ve had success exactly as you say, where I’ve gotten into one store with that store manager, started selling and showed success, then been able to get into other stores in that same chain of grocery stores.
This was really interesting for me. I noticed you talked about how the chains can make much more money with the olive oil in the beginning. But in the brochure you talked about it at the end.
What’s the line of thinking formpurr He that stuff in the end?
Hey Arthur! The thinking is to show that the product itself is super awesome, and that it can actually justify that high $22/bottle price.
So you gotta build it up a bit to show WHY it’s worth 5x the price of standard olive oil!
That is one of our biggest challenges because we are usually at the tip-end of the price scale for olive oil, landing us in the “specialty products” realm. We make an awesome product, that’s 100% authentic, but go up against products that many times do not meet standards, in the case of Extra Virgin Olive Oil. UC Davis reported a few years back that nearly 70% of the EVOO sold on the shelf was in fact not, many oils didn’t meet the standards because it was old or poor quality, and many were adulterated with other oils, which unfortunately happens a lot out there with mostly imports. Companies will blend in refined oils, soybean oil, canola oil, etc. and still call it “Extra Virgin Olive Oil.” Very frustrating. They can get away with it because America doesn’t have a good way of “policing” this issue. All that said, our product costs more, and the customer doesn’t understand why one bottle of EVOO is $8, and ours is $22 or sometimes more.
I think there needs to be a reality TV show called OLIVE OIL WARS :P
Three things occur to me:
#1) VC firm CircleUp focuses on the consumer industry and they have a ML platform called “Helio” https://circleup.com/blog/2017/02/23/announcing-the-launch-of-helio/. Helio helps buyers and investors surface new food/consumer items to feature.
#2) Rephunter.com. It’s a site which allows you to search for independent sales reps by INDUSTRY. Those reps already have relationships in place…no sense reinventing the wheel.
#3) Costco. Full disclosure: I’m a member and they love bringing new things to light. It’s their whole ethos- “the treasure hunt.” You will get a huge order, but it probably won’t be repeated. The bonus here is that you will get massive exposure to a truly spendy customer base. The average Costco member makes $100K + annually and is very picky and loves gourmet stuff….
Great suggestions Quantella!
Something like a Costco order is the ultimate dream :-)
Great ideas Quantella! I’ll check those sites out. Costco would be the ultimate dream. I’ve talked to a few people there in the past, and they’ve said we’d be a good 4th quarter item. Now that you mention it, I’ll have to try and get in front of them again.
Oh wow, I can’t believe you’ve already had talks with them. You should DEFINITELY follow up with that :-)
Could hire people to go into the store and specifically ask for it. Do this enough times and the store will seek out the product… a variation of what Hampton Creek did https://www.bloomberg.com/news/articles/2016-08-04/food-startup-ran-undercover-project-to-buy-up-its-own-products. They bought up the product and then could show demand.
It worked.
“What Tetrick and his team neglected to mention is that the startup undertook a large-scale operation to buy back its own mayo, which made the product appear more popular than it really was.”
Bahahaha yeah I remember seeing this! The ironic part is that story got them a ton of exposure and more sales 🤣
have a link to this new slide deck either on the site or behind an email capture here https://wildgroves.com/pages/wholesale (retarget visitors to this page with wholesale specific ads)
Watch the analytics to see who visits this page.
Have a store locator on the site where he shows people where to buy his product locally. Include this in the pitch deck.
Hey Jonathan, those are some good suggestions, I can’t believe I missed he doesn’t have a “Where To Buy” section on there.
Def shirt-worthy suggestions!!
Hey Jonathan, you won a shirt, sending you an email now :)
Hi Jonathan,
Great point and idea. We have talked about doing this, and it has really come down to time and manpower. However, I think having you make this point makes it worthy to get it done sooner rather than later. Of course, there is the argument that the customer may then go to the store to buy the product over buying it from the website. I make more money from them on the website. However, the benefit of having them make it a popular product in a chain of grocery stores, that buys pallets at a time, makes it all worth it! This also is partly a question of where the company focuses it’s time, on wholesale or direct to consumer (the website), which for now, as we grow our startup, we focus on it all :)
I actually think it won’t really impinge on your online sales too much, as most people probably won’t be nearby those stores it’s already sold in.
Also it gives you a boost of credibility that you are sold in a large amount of stores.
You could easily put up a page simple as:
Wild Groves is proudly sold by:
So it probably wouldn’t take TOO much effort :)
For grocery stores, you want to show that there will be some sort of demand for your product in the geographical area where the stores are located. Grocery store buyers care about velocity, or in this case how quickly the olive oil will move off the shelves.
For starters, he could try giving his olive oil away for free to any restaurants in the area that serve bread- with the stipulation that they must offer their guests his olive oil for free with the bread (for dipping). If he’s got 20 restaurants doing this in a city, there’s a good chance there might be some people that are now loving his olive oil and looking to buy it. Since his olive oil is pretty special and has different occasions for use, there are probably hundreds of different businesses he could get his olive oil into using this model. It’s not copywriting, but it would work.
He could also try selling it at local pop-up markets and/or farmers markets. If he can show that there’s impressive demand for the product in the area, the grocery store buyer would be more interested in putting it into a store in that area.
Hope that all makes sense. Food and Bev is a fun world and I’m hoping to see more posts about this industry!
-Matt
Great feedback Matt, possibly shirt-worthy comment!
I guess as a beverage business owner yourself you have some experience in this ;)
Your approach seems solid, as if you increase demand on the consumer level, businesses will be more likely to carry your product in their stores.
Hi Matt,
Great ideas, we had not thought of the free bottles to restaurants to drive grocery store interest. I could see that working, and wonder how many bottles it would take…plus, I’d imagine you would need to really have a strong relationship with the restaurant, to make sure they mention that it’s your olive oil they are eating, maybe provide some literature if they wanted it. Yes, farmers markets can work, I’ve done them in the past. However, here in CA, there is a small mom & pop olive oil company about every town it seems, so it’s very competitive to get in, and if you do, high foot traffic is really important, which not many markets have. One challenge we’ve also had is finding staff to man the tents at farmers markets on the weekends. Festivals, however, have been really great and successful for us, the biggest we do is the Garlic Festival in Gilroy, it’s huge!
I agree….while I like this idea, it also seems like a very slow (and expensive 😳) way to grow.
It almost seems like going directly to grocery store chains is better.
As much as I like the idea of grocery store sales being driven by what people are introduced to in restaurants, I have worked in restaurants before, and the two issues you brought up are significant.
Serving a ramekin of your oil with bread service would take a significant amount of product.
I like the idea of grocery store sales being driven by what people are introduced to locally in restaurants, but this might prove to be a difficult approach. While restaurants are quick to accept samples, they are typically hesitant to introduce anything to their customers that they aren’t confident they can continue to carry. “Freebies” rarely make it into rotation, and restaurant stockrooms often have sample cases of specialty condiments and liquors collecting dust.
If you do find yourself working with a restaurant willing to introduce your oil to their clientele, the presentation would be critical. Serving a side of your oil with table bread would require a significant amount of product in house, and there would likely be a tremendous amount of waste. Servers throw away full cups of unused dipping sauces on a regular basis. You are also depending on those servers to call attention to your oil and get your name out, and unfortunately, that would not happen consistently.
For more bang for your buck, the restaurant could bring a bottle of the oil to the table with a drizzle spout. Depending on the size of the restaurant, they would only need to have a couple of bottles in rotation at a time. Since the oil is still in its bottle, if it isn’t used none is wasted. More importantly, the customer would have the bottle in their hand. They would be able to view your label and become familiar with your packaging, which would certainly help with your brand recognition.
It really is a great idea, but it would take a lot of trust in the restaurant’s intentions. Once you hand over the product, you have very little control over where it goes from there.
Get 20 customers/fans to write, call, ask manager of grocery store to carry the olive oil.
If customers demand the product the stores will carry it.
Bahahhaha, this is not a bad idea :)
The only problem with this method is longterm sales won’t show through, but it MIGHT work.
In fact Hampton Creek did this with their mayo and got busted (although their CEO doesn’t regret it, as it inadvertently got them a bunch of exposure) 😆
https://www.bloomberg.com/news/articles/2016-08-04/food-startup-ran-undercover-project-to-buy-up-its-own-products
Hi Kevin,
We have done as much, and yes, it does work! Now that you have reminded me of this, I might try it again :)
At festivals, when customers ask where they can buy it locally, I tell them to ask the manager of their store for Wild Groves, and it has worked a time or two.
Oh wow, this worked well!?!!?
……a good piece of advice is to “keep doing what’s working!”
How about a nice video?
Go pick some olives and hire a videographer to shoot it.
A little slow motion and low sun.
It would cost some money to get a really nice one done.
But probably worth it, if a grocery chain place a $10,000 order.
Oh that’s a cool idea, I bet it would cost less than $1,000 to do it also, or even much cheaper if it’s a friend.
In my experience the FILMING itself is cheap, the editing process however is time consuming and expensive.
Easy – write a persuasive sales letter package that will get him presentations in front of retail buyers (then the pitch deck comes in). Mail it, learn to sell the hell out of it with authenticity and rake in the moolah (or whatever word for money copywriters like to use these days…).
Bahahahaha, this week I’m using the word, “Smackaroo’s” to describe money 🤪
That’s a good idea Klemen, he can craft one good cold email to pitch to the buyers at these large grocery store chains.
Even better is have someone cold call, as that industry is still a little old school!
True on the old school….fortunately…and unfortunately :)
Yeah, it’s kind of a blessing and a curse if something is so old school.
BLESSING: It’s easy to use basic things like a good cold email to get a meeting.
CURSE: It’s a super slow, relationship based, and time intensive to get exposure.
Yes, in as few words, that is what needs to be done in a very precise way. Now, that said, we have been doing this, but not precisely. Now that Neville (and everyone else commenting here) has opened my eyes to other tools and possibilities we are going to now try a more tactful method of sales to these grocery stores. We even have a list we’ve been blanket emailing for a couple years of 400+, that we’ve collected from Fancy Food Shows, now it’s just about executing….know any good salespeople :)
It’s kinda cool you only have 400-ish places to go after. That REALLY narrows down the market compared to other industries where there might be hundreds of thousands of possible contacts.
You can really put some elbow grease into getting to know this group of people. Most people have well over 400 friends on their Facebook alone, so this is totally doable!
Depends on his strengths. But Multiple brokers and a sales guy wouldnt hurt.
That’s always a solid option! I’m sure someone on his team can start dialing, as there’s only a handful of large grocery store chains that exist.
Absolutely, we have a reached a point where we need to hire a salesperson. I’ve been a one-man show up to this point.
Brokers are tough – FYI. They can take a lot of hand-holding & education, plus take a lot of profit with fees up to 15%. I would say it’s probably better to just hire someone you can mold and shape.
Get someone to man the horn all day! Someone with an agreeable attitude, and preferably someone that totally digs your olive oil :)
Here’s what I would suggest:
Carry our vinegars and olives and we’ll sell it for you.
Here’s how:
Every bottle of our products have a clear call to action :
We instantly send them (your buyers) the 3 secret recipes and a ton more of ideas.
We’ll make sure that our olives and oils and vinegars are top of mind.
But wait, there’s more!
You’re probably thinking, “Yah right and every other chain grocery store’s going to have the same thing”
Na ah… We got you covered. We value your business and the only we make more revenue is if you continue ordering.
So we have a unique messenger scan code for your grocery chain. This scan code is only for our customers who place an order that’s good for the next 6 months.
The idea is we want your buyers to go back to your stores and buy from you again and again and again.
We’ve got this ninja loyalty reward for buyers who buy from the same grocery chain.
Each scan code has a unique identifier tagging the customer that they bought from you.
We can even do co-promotions and a ton more!
Win win right?
How many crates are you ordering?
Please call us at:
0998993-OLIVE
between 9am EST to 5pm EST and our representative will gladly answer your call.
Sincerely,
Dewey
By the way:
Here’s the scan code so you can test it for yourself.
Open your messenger app and tap people and scan code.
Hold your phone’s camera towards the scan code 👆🏻 and voila!
Dang Niel, great comment, possibly shirt-worthy :)
Ya know, I’m not sure why more packaging DOESN’T utilize the fact that every single shopper in the world has an internet-connected super computer in their pocket.
I wonder if anyone has tried something like this? I go to the grocery store all the time and haven’t seen anything like it.
Wow, yes! Great point and idea Niel. Give the customer ways to use the product so they can visualize themselves using it before they even buy it. I really like this idea because it has so many possibilities, all about educating the customer, which is a win, win, win for all (customer, store, Wild Groves). I agree, why don’t you see this more? For a long time you saw many products with those scannable square badges, but not much any longer….I wonder why?
My theory on why you don’t see this:
If you just put a giant ass website label on a product, grocery stores wouldn’t like it as much.
You could also test this with the recipes printed off and taped to the bottle.
or
Inside the bottle which would be a reward type thing like the ring in the candle. :) (https://jezebel.com/the-silly-scammy-world-of-diamond-candles-1520153614)
Bahahahha I’ve never heard of these diamond candles, that’s hilarious!
Hey Niel, you won a shirt! Sending you an email now :)
Woooohooooo!!!!!
I’m trying to figure out if I’m still a medium when the shirt arrives! bahaha!!!!
Thanks Nev!!!
Oh and Dewey too!!!
I think it would be awesomer if this idea becomes a reality. What do you guys think? :)
Design a simple infographic, rather two – 1 shows great benefits of Olive oil in 5 to 7 numbers. The other infographic shows benefits which are more glamorized than the first one – showing benefits of using Dewey’s Olive Oil.
So add 2 infographics – you’re qualifying the customer’s brain.
Interesting idea Mirza, Dewey already does have some good marketing materials like this already made, so we’ll see if he does it!
Hire a chef and tell the grocery store your chef will demonstrate the use of the products in store to customers, for free, (like making small smoothies with the vinegar) Customers will like the product an buy. All profit goes to the store. After one or two days, discus with the manager how many sales and profits are made for the store. Do an offer for a first batch of the whole product line to the store manager. You are in!
Hey Bart, thanks for the feedback! This is a very traditional way of doing things, and it tends to only boost sales while the promotional people are IN the store.
It definitely raises brand awareness, but it’s relatively slow. However if it works, it 100% can result in more orderssss$$$ :-)
Does it?
The original goals is to get the product in the store, (not. to promote a product that is already in the store)
You can bring in an convince the manger very effectively to get YOUR product in HIS store.
Follow up with awesome service and good display material, like printed tips etc, etc.
think about it….
Traditional or not it WILL be very effective to get YOUR new product in the mangers store.
Hey Bart, almost every product owner would looooveee to have a store spend time to promote their product, but it rarely works like that.
The store is incentivized to sell products that sell themselves.
Dewey already does some in-person store tastings and does well at it, but it’s definitely a difficult and time consuming process.
My two ideas how to get more orders.
1. Provide them with an infomercial they can use in the store, that showes for example how someone makes the smoothie. Maybe with blind testing of customers. First they test the version without and then with vinegar.
2. Buy a bag of shredded money, for example 1.000.000$. Costs 50 Bucks. Call the grocery store Purchasing Manager and tell him that you have 1.000.000$ here and they can have it. Make an appointment. Show them the shredded money. Then they have two options.
2.1 Try to glue it together …..
2.2 They sell Wild Groves products an make a real 1.000.000$ with this product….
BR
alex
BWAHAHAHAHHA!!! I feel like Option #2 can work with many different products.
….also, I’d probably just take Option #1 and hire 5 people off Task Rabbit to sit there for 8 hours and glue it all together 😎😎😎
Great post, I like how the presentation you made is a similar structure to a sales page. I am now considering doing something like this for my side bracelets business. Thank you Neville and Dewey.
Thank you Renee! You definitely should try to make a little Google Presentation for your products, because then you have something to “pitch” when talking to a larger retailer.
I think the “cost structure” part is especially important, so they can see they’ll make more money for their shelf space!