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    The S.W.I.P.E.S. Email (Friday November 3rd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    Edition: Friday, November 3rd, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    Swipe:

    This is the simplest and most effective demonstration of sugar content I’ve ever seen.

    Seeing a Coca-Cola label say “39g of sugar” doesn’t have the same bite as SEEING this giant bag of sugar:

    image.jpeg

    Wisdom:

    Looks matter!

    This guys AirBnB revenue went up after painting his rental house black:
    house-painting-revenue.png

    This was in Mt Hood, Oregon...and the simple act of touching up the rental made it more profitable!

    Interesting:

    My dream marketing experiment would be to put a QR code on the Las Vegas Sphere and see how many people click it!

    las-vegas-qr-code.png

    Side Note: I am flying to The Sphere today in Las Vegas see U2!

    I love U2, and am 40% excited to see them....but 60% excited just to see The Sphere in person!!

    I'll post some pics on my Instagram.
     

    Picture:

    Yesterday I met up a bunch of popular Twitter peeps IRL (In Real Life) for some pizza! I already knew half the people, but it's fun when you go from following someone online to meeting up in person!

    image.jpeg

    Pic: @aymanalabdul @KHendersonCo @ryandeiss@nickgraynews@PaddyG96@sweatystartup@_hunterhammonds@thejustinwelsh@nevmed@SievaKozinsky

     

     

    Essay:

    The gym I go to has “recovery center” with sauna, cold plunge…plus like 10 other things for recovery.

    This one is an “EWOT” (Exercise With Oxygen Therapy).

    The big bag is filled with pure oxygen and you suck it in through a hose while huffing and puffing on a bike:

    image.jpeg

    You have to wear this mask so you inhale only pure oxygen.

    I've done it twice...I'm not sure if this stuff works or if it's just interesting and fun to try.

    image.jpeg

    This other "treatment" I recently tried is a bed and chair with electric nodes that shock you and make your muscles twitch.

    image.jpeg

    I've done it twice and I think I'm gonna stop, it just scares me.

    I used my AirPods/iPhone while on it and they both started glitching from the electric currents 😳

    image.jpeg

    Like I said....I have no idea if any of these things actually help a ton, but they are fun to try!

     

     

    Splurge:

    These NuoBell 80lbs dumbbells are the most commonly used thing in my home gym:

    One twist of the handle and they switch weight from 5lbs up to 80 Ibs, so it's easy to do multiple sets with different weights and not a lot of time adjusting the dumbbell...

    image.jpeg

    The downside is they are more expensive than other adjustable dumbbells and they're a little more delicate. I won't "drop" these abruptly like you can with regular dumbbells.

    However it's great to have a full range of weights that take up little space and look cool!

    image.jpeg

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday October 27th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    Edition: Friday, October 27th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    At a conference this guy found out if you place a stack of flyers on a table, no one takes them.

    …but if you splay them out in circles like this, people keep taking them and they have to replace them every few minutes!

    image.jpeg

    Wisdom:

    “Risk is a type of fuel.”
    - Random phrase I read in the Walter Isaacson Elon Musk biography, visualized with Dall-E3:

    image.jpeg

     

    Interesting:

    There’s an amazing subreddit called /r/fatFIRE which is full of people trying to be F.I.R.E. (Financially Independent Retire Early)

    The "F.I.R.E. Movement" indicates retiring early and living very frugally.

    But “FAT-F.I.R.E." means they want to retire early, but in luxury style.

    So instead of having a nest egg that pays $50k/year they want it to pay $500k+/year.

    fat-fire-weigh.png

    Picture:

    I was leaving the house when I got a random delivery on a pallet from my friend @noahkagan. I was leaving the house so I couldn't open it.

    Any guesses what it is?? Peloton for scale:

    image.jpeg

    I'll wait for you to try to guess:

    ?

    ??

    ???

    ????

    ?????

    ??????

    ???????

    ????????

    ?????????

    ??????????

    ????????????

    ??????????????

    ????????????????

    ??????????????????

    ????????????????????

    ??????????????????????

    ????????????????????????

    ::TIMES UP!::

    It’s a super fancy Toto Japanese toilet!

    image.jpeg

    I have one of these in my master bathroom and it's awesome.

    If you've never experienced a full cleaning with a Japanese toilet you're missing out 😏😏😏😏

     

    Essay:

    Whatever "some weirdos" are doing now....versions of "that crazy thing" will be normal in 10 to 20 years:

    Year 2000 vs Now:
    • Organic food is for hippies -vs- Everyone eats organic.
    • Weed gets you arrested -vs- Weed sold everywhere.
    • Internet is for fringe nerds -vs- The world runs on internet.
    • Electric cars were golf carts -vs- Electric cars are best/fastest. • Flying was for planes -vs- Buy autonomous drones for $200.
    • Online dating for losers -vs- Most relationships start online.

    In 2003 (20 years ago) around 700 million people were on the internet. Now it’s nearly the entire planet.

    Many people in 2003 felt they missed their “big shot” after the Internet Bubble collapsed a few years before that. Turns out most of the money was made after that….

    image.png

    …which industries look like the “First Website” now? AI, AR/VR, crypto, web3?

    Maybe it’s industries where the numbers are like:
    • 10 million BTC wallets
    • 20 million defi users
    • 30 million active VR users
    • 100,000 people have medical chips implanted in their brains.

    …where these numbers go to billion:

    image.jpeg

    Splurge:

    I'm doing an "UpWork Experiment" in our Members Area (**ahem** last chance to grab a monthly sub), and so far from two weeks ago it's made exactly $4,000 (minus $400 in upwork fees):

    • 8 x 1 hour consults
    • 8 x 10 minute reviews

    To do this I made a "Product" on UpWork like this to accept orders:

    upwork-experiment-update.png

    I'm more and more convinced that if someone was industrious and reached out to company gigs for 1 hour a day on UpWork, that could easily be a full time living with freelancing.

    I've been documenting this inside our community "Get 100 reviews, 100 clients, and $100,000 on UpWork."

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    "Should everyone start a podcast?" A Deep Dive with Danny Miranda

    All about podcasting, interviews, and what's new in the media game. Keeping it real with guests, building those connections, and rolling with the changing podcast trends. Plus, staying present, tech like VR, and Danny's "Art of Interviewing" course.

    Some of the lessons learned from this podcast:

    • Prioritize creating a comfortable and authentic podcasting environment.
    • Build connections with guests before recording.
    • Perseverance is crucial for podcasting success.
    • Focus on purpose and joy, not just metrics.
    • Valuable relationships often stem from podcasting.
    • Podcasting can aid personal growth.
    • Try podcasting briefly to discover your affinity for it.
    • Podcasts satisfy curiosity and encourage learning.
    • Networking is crucial for expanding online presence.
    • Active listening is vital for creating meaningful content.

    Danny feels like watching content in vertical format takes his brain away.

     

    This Is Why It's Important to Always Be Present

     

    One of the coolest things about ChatGPT is...

     

    What may seem odd today could easily become the norm in 20 years.

     

    This is the essential skill every podcaster should have.

     

    This is my trick to stay silent in group conversations

     

    The S.W.I.P.E.S. Email (Friday October 20th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    Edition: Friday, October 20th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    #1.) Swipe:

    "Before & After" images seem to have the highest density of information transfer of any form.

    Here’s a montage set of before/afters from Commit Action promoting their coaching:

    commit-coaching.png

    Simple before & afters can tell the story of an entire transformation in one image.

    #2.) Wisdom:

    Wow…the ChatGPT voice feature is incredible.

    In the shower I can say, “I’m preparing for a podcast interview, give me some tips.”

    Or on a walk with AirPods I can chat back and forth with it without touching phone.

    First AI demo I’ve seen in a while that’s made me go “whoa.”

    It’s like having a customized podcast with you on any subject. Amazing.

    Enable in your ChatGPT app:
     

    Settings —> New Features —> Voice
    chat-gpt-voice.jpg

    #3.) Interesting:

    Did you know that while I have a YouTube channel, almost all the content I create is actually not public, but only for members

    Here's 5 "Member Only" lessons from the last 4 weeks:
    upwork.pngfreelancing.png

    Autoresponder.pngmarkup-any-webpage.png

    ConvertKit (4).png

    #4.) Picture:

    This room in my house quadruples as: 
    • Home office 
    • YouTube studio 
    • Co-working space for 6 
    • Overflow guest bedroom. Check it out!

    nevstudio.gif

    Watch this under-2-minute video tour of my setup -->

    multipurpose-home-studio.webp

     

    Some screenshots from the video:

    screenshots-from-nevs-video.png

     

    #5.) Essay:

    Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own marketing for fun!

    Book

    dalle-3-book.jpg

    Email banners:

    email-banner-dalle3.jpg

    Logos:

    logos-dalle3.jpg

    Web layouts:

    web-layouts.jpg

    This is another AI feature I've been loving using!!

    #6.) Splurge:

    We are removing the Monthly option for Copywriting Course and this month it's gone:

    no-monthly.jpg

    The Monthly Plan is:
    • A great way to test out Copywriting Course. Let us prove it's amazing.
    • You can upgrade to a full year anytime, and your $97 gets applied.
    • A low-commitment way to try, then leave anytime.
    • There's a one-click subscription cancel if you don't like.
    • You get EVERYTHING included in our Yearly Plan, nothing is excluded, including access to our weekly Office Hours and private feedback forum.

    If you've been on the fence about trying us out on the Monthly Plan, now is the time to buy because we're removing it:

    monthly-or-yearly.jpg

    hmmm

    Keeping inline with AI being a big part of this newsletter, I'll attempt to let Dall-E 3 sell this (notice how it still gets text wrong sometimes)!

    dalle-3-last-chance.jpg

    dalle-3-writers.jpg

    dalle-3-scale-ad.jpg

    It's still not perfect, but it's so neat the AI can do this. Jump on that monthly plan now, and say hi to me inside the community!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    Home Studio/Guest Bedroom Walkthrough

    Here's a quick walk-through of my multi-purpose:
    ✔️ Home Office
    ✔️ YouTube Studio
    ✔️ Co-Working Space
    ✔️ Overflow Guest bedroom

    When I first setup in this room it looked like this:

    image.png

     

    When done it looked like this:

    image.png

    After using this home office for a long time, I realize 99% of the time all I'm recording is video calls and YouTube videos on the desk. 

    I just use 1 camera for this!

    Recording video content is getting easier and easier.


    This was a random piece of content today, but I still hope you liked it 🙂
    Sincerely, 
    Neville Medhora - Copywriter

    The S.W.I.P.E.S. Email (Friday October 13th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, October 13th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Client: “It’s hard to get attention for a roofing company.” 

    Copywriter: “Hold my beer.”

    shingles-billboard.jpg

    Wisdom:

    Around college I would crash parties to network with rich people.

    Here was my toolkit to get into ANY of these parties: 
    ✔️ Flask with wine 
    ✔️ Cheap Wal-Mart wine glass 
    ✔️ Cocktail napkin 
    ✔️ Tux or suit 
    ✔️ Random lanyards and wristbands
     

    nev-crash.jpg

    To walk into a party right past security, the goal was to look like YOU WERE JUST INSIDE ALREADY! 

    So I'd fill the wine glass, wrap the cocktail napkin around the stem, wear a lanyard under tux (hopefully sort of matching what they give at the event), then walk into the party while on the phone.

    If you're a security guard and you see a tuxedo-clad person holding a drink they just ordered at the bar....you'd 95% likely just let them back in 😏
     

    Interesting:

    This is an interesting "industry size" comparison by keyword in terms of size:

    Copywriting → Content Marketing → Digital Marketing → Make Money → Sales

    copywriting-keyword.jpg

    "Sales" is what allllllll the industries actually do, so it makes sense "Sales" would be the largest parent keyword.

    Picture:

    As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting):

    kopywritingkourse-billboard5.jpg

    The funny thing is: If no one buys the billboard space at the end of the month, they don’t spend money to tear yours down...

    kopywritingkourse-billboard1.jpg kopywritingkourse-billboard2.jpg

    ...so this billboard stayed up for 4 months for just $904!

    Essay:

    One of the first reasons I moved Copywriting Course to a community model was so people could share their hand-copied advertising. 

    It's something so simple yet so impactful. Yet only 2% of people will do it.

    For example, here's 3 exercises we had members do:
    #1.) Gary Halbert Family Crest Ad
    #2.) Volkswagen "Lemon" Ad
    #3.) The Man In The Hathaway Shirt Ad

    copywork-images.png

    Simply writing out by hand well-written ads is called "CopyWork" and it teaches you to "think" like the person writing it.

    Splurge:

    Buy a 10 minute review of your copy/marketing from me, or a discounted consult if you go through UpWork:

    three-tiered-pricing-freelance-upwork.webp

    In our members area I'm currently doing an "UpWork Experiment" where I'm trying to:
    ✔️ Get 100 clients. 
    ✔️ Get 100 reviews
    ✔️ Make $100,000 in freelance revenue.

    The goal is to become an "UpWork Rising Star" and I need your help. If you've got a lot of value out of my content or newsletter over the year, but never purchased a Copywriting Course subscription, maybe this is a way you can give back: By purchase a review or consult hour.

    During the experiment I found on UpWork you can offer "tiered products", and I just made one today - Check it out here
    upwork-product-page.webp

    If I were a newbie copywriter, I'd make a product setup like this people could choose from:

    • Starter: $100 for a 10 minute video review.
    • Standard: 1 hour consult
    • Advanced: 2 hour consult

    The goal of this is to get the holy grail of any marketplace: 

    REVIEWS!

    I provide a good service for people, they like it, they leave a good review.

    Go buy one right now for this discounted price!

    **Let me know if you have any issues or improvement suggestions on the profile.
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday October 6th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, October 6th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    This is like Maslow’s Hierarchy of Luxury Bags. It’s broken down by: 
    - The Supremes 
    - The Legacies 
    - The Classics 
    - The Contemporaries 
    - The Accessible

    luxry-bag-pyramid.jpg

    A cool marketing experiment for a brand would be to make images and “research” like this and put your brand at the top so people go “whooa who’s that” and Google you 😏

    Wisdom:

    A few SWIPES emails ago I accidentally found a way to improve the email reply rate:

    By misspelling "snacks" as "snakes" 

    snakes-typo.jpg

    I immediately got a flood of email replies from ya'll going:
    "They had SNAKES in the green room!?!? 😂"
     

     

    Interesting:

    This is a cool chart showing the 9 different types of humor. I’ve never seen them listed out like this, super cool!

    types-of-sense-of-humor.jpg

    Picture:

    This is Mochi and he’s my work buddy whilst writing this email 🙂

    nev-and-puppy.jpg

    I am dogsitting Mochi for a week, and have about 400+ photos of him on my phone already 😂

    Here he is working out:

    mochi-at-gym.jpg

    I took him to Whole Foods:

    whole-foods.jpg

    Here he is playing with Sid:

    sid-and-mochi.jpg

    Here he is recording a podcast:

    mochi-podcast.jpg

    Here he is getting Lion King'd 😂


    lioned-king-nev.jpg

    I'll spare you 400+ more photos and end there 🙂

    Essay:

    Inside our members area we've been talking a lot about audiences and communities, and the difference in them. 

    My buddy Sam said recently:

    Audience is where they're all listening to you.
    Community is where they're talking to each other.

     audience-or-community.jpg

    I've even been making a private list of big communities around the web to emulate the best.

    question-communities.png

    Sketch:

    The CEO of NetFlix Marc Randolph recently shared how they picked the name “NetFlix” from a list of names based on if the domain was available.

    CEO-of-NetFlix-naming-strategy.jpg

    They actually didn’t like the name at first! He said:

    “We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.”

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S Email (Friday September 29th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 29th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    Swipe:

    This is the message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create:

    apple-onboarding-message.png

    Wisdom:

    "The 4% Rule" roughly states you can withdraw 4% of your savings per year for retirement.

    Things I wish I knew before becoming a real estate agent..png

     

    There's an easy formula to calculate this:

    [How much you want each year] / 0.04 = [Savings]

    So if you want to withdraw $100,000/yr, you would need $2.5m in savings:

    $100,000 / 0.04 = $2,500,000

    Cool huh!

    Interesting:

    People pay money for things that: 
    - Saves them time. 
    - Supports a cause. 
    - Improves their status. 
    - Teaches them new info. 
    - Gets them access to info. 
    - Satisfies a need or desire. 
    - Solves a specific problem.

    Can your biz answer these questions??

    Picture:

    There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.

    mechanical-pencils-ad.jpg

    I LOVED mechanical pencils in middle school, so this one hit me!

    vas-4-up (1400 × 900 px) (1).png

    Essay:

    I was listening to the Danny Miranda Podcast and the guest @justinkan listed out 6 "relationship filters" for finding a partner I've never heard in this particular order:

    Filter 1: Is this person attractive?
    Filter 2: Do I want to spend time with this person?
    Filter 3: Does this person fit in with my friends, social group, family.
    Filter 4: Do we have compatible life goals and lives.
    Filter 5: Is this person gonna be a good partner to build a family.
    Filter 6: If we grow in our lives, will we still be compatible in many years.

    Thought this was cool! Taken from my Apple Notes doc so many not be verbatim.

    Splurge:

    LEARN FROM COPYWRITING COURSE!

    reading-books.jpg

    Stick all of this knowledge inside your head, so you know how to market super well for Q4:

    arrow-to-courses.webp

    All the biggest "spending events" of the year happen in Q4:
    🗓 Halloween: Tuesday, October 31, 2023
    🗓 Thanksgiving: Thursday, November 23, 2023
    🗓 Black Friday: Friday, November 24, 2023
    🗓 Cyber Monday: Monday, November 27, 2023
    🗓 Christmas: Monday, December 25, 2023
    🗓 New Year’s: Sunday, December 31, 2023

    Oh yeah...we even help you implement this knowledge in our forum and Office Hours:

    office-hours.webp

    Going through everyone's questions and optimizing sales processes, copy, pages and more.

    Some results:

    The pricing page you helped with just saw a 13% increase from the changes -MS I’ve seen a jump in sales from the newsletter you guys helped me edit. Thank you! -DV

    We're getting a 25% response rate to the cold email you made us in Office Hours. -JC

    Thanks for the ideas and feedback on our branding and content. It helped us get up to 32k on Instagram! -RK

     

    Join this instant and use code LEVELUPYEAR at checkout for 30% off Copywriting Course!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The One-Person, One-Million Dollar Business of the Future

    It's now possible to build a ONE-Person, ONE-Million Dollar Business thanks to new ways of organizing code, media, and people.

     

    Here is the full presentation:

     

    Get 10x better at copywriting and online selling:

    Subscribe to our award-winning Friday newsletter:

    Follow along on social:

    Buy the books:

    The S.W.I.P.E.S Email (Friday September 22nd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 22nd, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    #1.) Swipe:

    37Signals posted this awesome copy on once.com (awesome domain name), and it explains how they’re charging only ONCE for their software and not the standard subscription-style that’s become so common:

    once-software.jpg

    I love the honest and simple way they wrote this!

    #2.) Wisdom:

    This one might sting a little for some (including me)....but this chart shows the college majors people most regret getting, usually due to a lack of opportunity the major gets vs the amount of effort/cost to acquire it. 

    Do you regret any of these??

    Most-regretted-college-majors-chart.png

    #3.) Interesting:

    “How do I make money?”  This graph has answers! 

    Just glancing at it you’ll discover a ton of different services you probably didn’t even know about for making some side money:

    how-to-earn-money-sites.jpg

    The eye tracking chart:

    earn-money-eye.png

    #4.) Picture:

    1 year ago to this day: 
    "Let's go paint balling and dress up like we came from the office." 

    ....only one person did 😂

    nev-paint-ball.jpg

    #5.) Essay:

    Nothing can get more complex than explaining economic ideas, but having a slick image can do it in 1 second. Here’s some examples:

    This graph shows allllll the different excuses to sell over the last 15 years.

    It explains a simple-yet-complex concept to hold very long term, and ignore short term fluctuations. This is what Warren Buffett has been preaching for 50+ years!

    reasons-to-sell.jpg

    Here’s a graph explaining inflation, and how “$1” is worth far less over time.

    inflation-over-time.jpg

    This one is super cool, instantly showcasing the concept that it took Google a whole slew of successful products to get where they are today:

    google-stock-prices.png

    This graph shows that “timing the marketing” can be very profitable…or a total loss 😳

    timing-in-the-marketplace.jpg

    This graph gives a range of income to be considered “Middle” Class” in different areas:

    middle-class-income.png

    Sometimes a picture is worth a thousand words.

    #6.) Sketch:

    Question for you:

    what-have-you-learned.webp

    What have YOU learned the most from me in the past years?
    A.)
    Copywriting
    B.) Digital Marketing
    C.) Making money
    D.) Sales

    Reply with your answer! I read all of them!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S Email (Friday September 15th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 15th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    #1.) Swipe:

    Did you know there's a whole industry dedicated to re-doing restaurant menu's to sell more?

    Especially if you go to a large chain restaurant, 100's of hours have been put into subliminally directing you which food & drinks to buy:

    restraunt-menu-redo.jpg

    Here's a very plain menu:

    kk-menus-noma-australia-1.png

    ...and here's one that's been optimized like crazy:

    the-grill-menu.jpg

    The photos actually direct people to the menu items they want you to choose.

    You might see some copywriting and optimization next time you're at a restaurant! 
     

     

    #2.) Wisdom:

    Having done this many times across many email lists, I can tell you it's healthy for the email list in the long run, but a massive hit to the ego in the short run!!

    email-list-clean.webp

    On one email list I removed 70,000 people.....it's a big blow to the ego for sure. 

    On a clients company we removed a whopping 350,000 emails in ONE GO 😳
    Quality of Audience > Quantity of Audience.

    #3.) Interesting:

    Today this simple desk setup could be made for $100, and the video and audio you make at it could be distributed for free to the entire world.

    In 1970’s that type of power and distribution was reserved for only a few dozen people on the whole planet: 

    CBC-news-1970s-desk setup.jpg

     

    #4.) Picture:

    Me and a few friends took a quick trip to Boston this last week to go to Inbound 2023 hosted by HubSpot. Here's the story!

    sam-nick-nev-boston.jpg

    We headed to Boston earrrrlly in the morning. Here's @thesamparr passed the f out across the isle from me with some crazy eye mask 😂

    sleeping-sam.jpg

    We couldn't checkin to the hotel so we changed in the back of a van taxi and got to the convention center (yes Sam is tall):

    hubspot-nev-sam.jpg

    The Inbound conf took up the entire Boston Convention Center. About 12,000 people. It was pretty huge.

    onbound-nev.jpg

    This was a quick trip, so we tried to meetup with everyone we could. Bumped into all sorts of people we hadn't met in person before @jayclouse and @KAL79.

    jay-nick.jpg

    sam-and-kal.jpg

    Soon after we arrived Sam hosted this Shark Tank style pitch competition where a million bucks (I think) was being awarded:

    Neville-Medhora-on-X-dharmesh-bhalligan-That-s-a-wrap-on-our-quick-fun-trip-to-Boston-https-t-co-6JdcipehaC-X.png

    The two winners of the pitch competition were: @ArjunMahadevan for @doolaHQ and @qfav95 for Tavus ....also there was a unicorn presenting the award 😂

    Neville-Medhora-on-X-dharmesh-bhalligan-That-s-a-wrap-on-our-quick-fun-trip-to-Boston-https-t-co-6JdcipehaC-X (1).png

    We wandered around the conference for a while. We tried to steal this cart to get around but were unsuccessful (probably for the best) 🤔@nickgraynews

    club-car-nick.jpg

    Then we went to see @hubermanlab speak. I took this video to show the sheer scale of this room. It had ~10,000 seats 🤯

    Walking from the back row to the front row took minutes.

    The room was like an optical illusion with how big it was!

    Walking from the back row to the front row took minutes. The room was like an optical illusion with how big it was.

    Neville-Medhora-on-X-We-couldn-t-checkin-to-the-hotel-so-we-changed-in-the-back-of-a-van-taxi-and-got-to-the-convention-center-yes-Sam-is-tall-https-t-co-NKmuHkvzz4-X.png

    The last talk wasn't a talk....but a comedy set from John Mulaney! I listen to a lot of comedy podcasts, and they usually say corporate gigs suck.....but John KILLED IT!! He did crowd work, roasted the conference, roasted the CEO's....it was awesome. 

    Neville-Medhora-on-X-We-couldn-t-checkin-to-the-hotel-so-we-changed-in-the-back-of-a-van-taxi-and-got-to-the-convention-center-yes-Sam-is-tall-https-t-co-NKmuHkvzz4-X (1).png

    Then afterwards me + Sam + Nick had dinner with the HubSpot co-founder Dharmesh.

    What a cool guy, and such a special way to end the first day!

    dharmesh-nev-sam-nick.jpg

    dharmesh-sam-nick-nev-dinner.jpg

    The next morning was a talk with Sam about community and Hampton. I was moderator. 

    We went backstage and saw the crazy setup they had back there:

    nick-sam-backstage.jpg

    They had a fulllllll on professional production going on backstage. 

    They even did hair/makeup for us 😂

    Neville-Medhora-on-X-dharmesh-bhalligan-That-s-a-wrap-on-our-quick-fun-trip-to-Boston-https-t-co-6JdcipehaC-X (2).png

    The whole production was so well run, and it's really neat to see behind the scenes. They had 5 green rooms with snakes and drinks. Me and Sam were going over some last minute prep. Also it was super helpful to have Nick there for this (First because he's our buddy and we love hanging, Second because he took some fun pics, and Third because he's so on top of his stuff)! 

    Neville-Medhora-on-X-dharmesh-bhalligan-That-s-a-wrap-on-our-quick-fun-trip-to-Boston-https-t-co-6JdcipehaC-X (3).png

    It was fun looking at the technical stuff behind the scenes, I love that stuff. There were so many video streams and switching equipment and A/V stations. It looked really neat.

    Neville-Medhora-on-X-dharmesh-bhalligan-That-s-a-wrap-on-our-quick-fun-trip-to-Boston-https-t-co-6JdcipehaC-X (4).png

    Up on stage:

    sam and nev on stage.png

    Up on stage with @thesamparr:

    Neville-Medhora-nevmed-X.png

    Then right before leaving Boston @nickgraynews managed to squeeze in a sweet JFK Museum tour for us!

    boston-images.png

    That's a wrap on our quick fun trip to Boston!

    hubspot-boston-event.jpg


     

     

    #5.) Essay:

    “Constraints Create Creativity.” 

    If you add a constraint to a task, you’ll likely think of a way to finish it by then. 

    One of my favorite questions to ask for a task is:

    only-30-min.png

    I had a to-do list the other day that needed completing....I didn't do most of it.

    Then I had an event to attend so I only had 30 minutes left. I FINISHED ALL THE WORK IN 30 MINUTES 🤔

    This is because there was a constraint.

    So if you give yourself a constraint you can often finish stuff way faster!

    #6.) Sketch:

    Here's a cool chart from Lenny on how long it took each of these companies to:
    ▲ Launch a live product
    ◼ Get their first customer
    ️ Get Product Market Fit
    I’m not the biggest fan of the symbols they used (a little confusing IMO) but still cool!
    idea-to-product-graph.jpg

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S Email (Friday September 8th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 8th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    Swipe:

    I thought this was a cool ad for cufflinks that not only looks great, but also shows off their entire collection + pricing:

    designer-collection by swank.jpg

    You can see in the eye trace how people's eyes scan through each one!

    designer-collection-eye-path (1).png

    Wisdom:

    There's a great phrase:

    Quote

    "Writing is thinking."

    The act of "writing" is usually hard because it involves a lot of thinking and brain power. 

    But writing things down can help:

    • Clarify your thoughts.
    • Remember material better.
    • Help with decision making. 

    I use this thing called a "Boogie Board" to write stuff down on all the time...you press a button and it permanently erases everything. 

    It's such a cool tool to brainstorm with:

    boogie-board-write.jpg

    Interesting:

    Whoa…this pie chart shows how 3 companies own 93% of the entire soft drink industry 🤯

    Soft-drink-company-chart.png

    Picture:

    This past weekend I escaped the Texas summer heat and went to Malibu. 

    We stayed at an awesome resort called Calamigos and it was amazing:
     

    I enjoyed the nice weather outside:
    nev-malibue-one-plants.jpg

    Took an outside dunk 😬

    nev-outside-tub.jpg

    Hung out by the pool:

    nev-pool-feet-shot.jpg

    And saw a lot of beautiful landscape around Malibu:

    malibue-usa-flags.jpg

    Essay:

    In lieu of an essay today, can I ask you a question? 

    Why (or why not) did you join Copywriting Course? 

    Example responses:
    - I wanted help on some marketing.
    - I wanted to learn about a specific subject.
    - I wanted to get help in the Office Hours sessions.

    Or would you want to hear...
    - More about starting a freelancing businesses (not just copywriting).
    - Digital Marketing in general.
    - Agency work.

    I would love if you respond, even if it's short, and I will keep the responses private. Thank you 🙏🏼
     

    Sketch:

    Wow…this graphic shows a surprising conclusion:

    When Nike sells a $100 shoe, they make only $5 in profit!?!

    shoe-profit-example.jpg

    Shoe profit.png

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday September 1st, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 1st, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    This is a cool “social proof” ad for Good Year Tires that shows alllllllll the cars for 57 years that used Good Year Tires as their stock tire. It’s like showcasing all the companies that use your product.

    Not only is this a good use of social proof, but also just a beautiful frame-worthy ad!

    goodyear-tire-dps-ad.jpg

    The eye tracking charts show it goes for the tire first then people glimpse at the individual cars:

    eye-line-mapping.png

    Wisdom:

    We can all relate to this….you plan all this stuff for the morning, and you end up working on a “little of everything” and end up getting nothing done 😬

    what-you-planned.png

    This is called a “Productivity Trap” where you start your day, but get caught up in a whirlwind of tasks that seem productive but are all over the place 😵‍💫

    Interesting:

    This is an awesome example of “Testimonial Judo” (using a bad review to show why the product is actually awesome).

    Checkout the "bad review" of this ski mountain:

    testimonial-down.jpg

    The person is complaining it's "too advanced" which actually makes it desirable to advanced skiers:

    to-advanced.webp

    Picture:

    I've got "birds nest" balcony on my house and sometimes I just hang out here in the morning or evening and watch the sun rising or setting:

    nev-belcony.jpg

    nev-sunset.jpg

    nev-sunset-2.jpg

    nev-sunset3.jpg

    Best is when drinking coffee and feeling the caffeine buzz come on while up there

    coffee-image.png

    Essay:

    This is a super cool word-of-mouth flyer I saw at a friends event that had all the right elements for a referral:
    → A polite request for recommendations. 
    → Explains what the company does. 
    → Shows social proof. 
    → CTA to text the founders.

    FRONT OF FLYER:
    Howdy-front.jpg

    BACK OF FLYER:

    howdy-back.jpg

    vas-4-up (1400 × 900 px).png

    Sketch:

    This is my PSA to the world:

    When trying to schedule a hangout with someone, a 45 second call is way better than 15 back-n-forth interspersed text messages!

    Few understand this:

    call-or-text.webp

    Yes texting is awesome in many cases....but if there's conflicting schedules or complex plans, a quick call is far better to hash it out quickly!!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday August 25th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Sponsored by ConvertKit: What we use to send this newsletter!
    Edition: Friday, August 25th, 2023

     

    🎤 Listen to this email here:

    #1.) Swipe:

    The Tesla showrooms show that after a $7,500 federal credit a Tesla Model 3 is technically cheaper per mile than a Toyota Corolla, Toyota Camry, or BMW 3-Series.

    cost-of-ownership.jpg

    Comparing your pricing to something else is a popular tactic (i.e. “This software is cheaper than buying a coffee everyday.”

    [YOUR SERVICE] → Compared to something relatable:

    1. "Our monthly subscription costs less than a gym membership."
    2. "You can get our product for the price of a movie ticket."
    3. "Our service costs less than a daily newspaper subscription."
    4. "For the price of a Happy Meal, you can get access."
    5. "Our pricing is comparable to a cup of coffee."
    6. "You can get our product for the price of a couple of cups of tea."
    7. "Our annual subscription is cheaper than a night out at the movies."
    8. "For the cost of a pizza delivery, you can have our product for a whole month."
    9. "Our pricing is equivalent to a single ride on public transportation."
    10. "You can get our service for the price of a magazine subscription."

    #2.) Wisdom (​Watch Video​):

    Who is REALLY your target audience? Find them and sales become easier...sometimes it's not who you think:

    Many people sell to the wrong audience for years (I did). Here’s a way to figure out who is REALLY your target audience, and to find out where they hang out so you can grab em.

    #3.) Interesting:

    AI thinks I’m the 8th best copywriter. I’ll take it 😂

    F4PnqmbWYAAhXtm.jpg

     

    Nadeera ChatGPT'd about copywriters and saw this!

    It's kind of interesting: Maybe the new form of "SEO" is being mentioned in generative AI results.

    Ironically the way to do that is by being ranked high in the search results (which AI learns from).

    #4.) Picture:

    Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took advantage of this and got a blimp to say “BA CAN’T GET IT UP!!” resulting in a ton of attention for Virgin Airways 😂

    Virgin-v-British-Airways-marketing.png

    #5.) Essay:

    upwork-drawing.jpg

    I started consulting years ago when UpWork was a small platform for small freelancers. 

    But now it's a top 1,000 site on the planet with ~50m visits/mo:

    upwork-over-time.jpg

    I was thinking: 

    If start consulting again today, I would start on UpWork FIRST. 

    There seems to be major benefits to doing consulting on a platform such as:

    It brings new customers to you:
    People searching UpWork for copywriting or digital marketing would find me, and many times wouldn't have found me any other way.

    If people don't buy consulting, they may buy other products.
    There's been a few times I've searched on UpWork, and while I didn't hire the person I found the portfolio or website interesting and started following them.

    **Reviews** This is a major one...perhaps THE reason to do it:
    I've done consulting for hundreds of companies big & small, and it doesn't get published (or proved) anywhere. That would change if it were all logged and rated on a platform. 

    For example here's just a fraction of the companies I've worked with:

    companies-i've-worked-with.jpg

    ...but you'd never know it.

    Imagine if I'd been logging all these consults (with reviews included) for the last 10 years.

    If I did an UpWork Experiment, would you be interested in buying a 1-on-1 consult for a greatly reduced price?

    Reply to this email with your:
    - Name
    - Phone number
    - (Optional): What you'd like to talk about.

    I would pack the schedule with consults in exchange for reviews. Also these calls are awesome, we can talk strategy, or just do work on the spot (my favorite)!

     

    #6.) Splurge:

    I’m assuming there was a marketing meeting where they showed a chart of the best sellers in a gas station, then slapped this product together 😂

    snickers-ice-coffee.jpg

    I was at a gas station when I took this pic....and something about the "SNICKERS" logo just instantly grabbed (maybe bc I used to eat them all the time 😬), so I ran it through an eye tracker and confirmed that's generally the first thing people see!

    3M-VAS-template-snickers.png

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday August 18th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Sponsored by ConvertKit: What we use to send this newsletter!
    Edition: Friday, August 18th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    The next David Ogilvy cleary lives in India, checkout this solid copywriting 😂😂

    chiGPT.png

    Wisdom:

    What do you think is a better pricing structure?
    • Monthly payments?
    -or-
    • Yearly payments?
    monthly-to-yearly.jpg

    There’s clearly pro’s and con’s to each one:

    pro-cons-monthly-yearly.jpg

    My personal thought is that both of them work together. We often see people “dip their toe in the water” with a monthly payment, then upgrade to yearly payment to save money. 

    What’s been YOUR experience with monthly vs yearly pricing?

    Interesting:

    I love different ways of “showing data” and I’ve never seen this style before. 

    It shows the movement in size of different economies over 20 years. It displays less information than a traditional line graph, but DOES show information easier and more attractively.

    ranking-todays-largest-economies.png

    Picture:

    Our friend built a cold plunge and sauna setup....and she was out of town for a few weeks, so me and a buddy have been jumping the fence to use it all the time. 

    She sent us footage of us breaking in...it's like the Burglar Olympics 😂

    nev-sam-jumping-fence.gif

    Who do you think won??

    • I jumped the fence slower, but opened the gate faster.
    • Sam jumped over faster, but opened the gate slower.

    Tough decision 🤔

    Essay:

    Using images to display info is often much better than trying to explain with words!

    The best combo is using an image to convey the initial concept, then using copy to back it up or tell stories. 

    For example this image of "inflation" visualized:

    inflation-image.png

    Explain "unbundling" is easily conveyed in this graphic showing the unbundling of Excel Spreadsheets:

    excel-company-breakdowns.jpg

    Or what about this classic image of unbundling Craigslist:
    craigslist-breakdowns.png

    Imagery works especially well in health. Checkout this image which educates you on calories in one glance. A chart like this is what made me realize how bad some foods were compared to others:

    200-calories-sheet.jpg

    This image visually shows how people who take notes move faster towards wisdom than someone who reads-and-forgets:

    readers-take-notes.jpg

    And ultimately if you can't use a good visual, then use an analogy like this!

    wash-your-hands.jpg

    Moral of the story: I think good copywriters should also know how to make images!

    Splurge:

    This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).

    Normally people don’t care how something works, but this mechanism was so unique and interesting looking it because the main highlight of this print ad:
    ibm-typewriter.jpg

    You can see a slow-mo gif of it where in milliseconds it: Recognizes the letter you hit → Moves the ball to the correct letter → Punches the page

    typewriter-animation.gif

    When I wrote this post, I IMMEDIATELY WANTED ONE OF THESE FOR OFFICE DECORATION! 

    So I went on eBay and bought 4:

    Type-writer-press.jpg

    Here's the funny thing....I didn't know they were so tiny! I thought these things were heavy and the size of billiard balls. 

    In reality each one is like an inch long and super lightweight 😂
    It looks big here:

    type-writer-press-on-computer.jpg

    But it's actually crazy small:

    type-writer-press-in-hand.jpg

    Anyways...lesson learned....and they're still kinda neat 🙂

    typewriter-hand-close-up.jpg

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S Email (Friday August 11th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Sponsored by ConvertKit: What we use to send this newsletter!
    Edition: Friday, August 11th, 2023

     

    🎤 Listen to this email here:

    #1.) Swipe:

    Do you know what a "Brand Board" is? 

    It's a simple guide for your website that contains all the common colors, fonts, layouts, and imagery to keep your brand consistent. 

    Here's the typical structure of a brand board:

    main-brand-boards.jpg

    Here's a couple of examples of filled out brand boards. You can see the "mood" of each board created by the different colors and fonts:

    mood-boards.png

    I'm personally going to get a Brand Board designed for Copywriting Course and Swipe File and implement a similar brand/look across them:

    Copywriting-course-brand.jpg  swipe-file-brand.jpg

    If anyone does this professionally, I'd be interested in engaging with you! Email me back.

    **BONUS POINTS if we can mock up the styles directly in Chrome DevTools with CSS to see it live.
     

    #2.) Wisdom:

    The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way:

    copywriting-from-one-brain-to-another.webp

    #3.) Interesting:

    This is a really high-converting email signup pop-up on Copywriting Course to get people to the weekly newsletter. It’s a pretty simple structure: 

    • [Headline] 
    • [Fun GIF] 
    • [3 Bullet Points Why To Sign Up] 
    • [Email Enter]
    copywriting-course-popup.png

    Email pop-ups don't *always* need to be complex!

    #4.) Picture:

    I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart. 

    A bunch of information is easily displayed through this chart!

    1920-style-guide.jpg

    A few years back I hired a stylist who bought be a whole “men's basic wardrobe.” 

    It was clear I had no idea how to put together an outfit, so she made me a visual style guide:

    dressing-brand-board.png

    #5.) Essay:

    Checkout this trend chart for these different terms:

    🟦 = “Conversion Rate Optimization”
    🟥 = “Copywriting”
    🟨 = “Digital Marketing”

    interest-over-time.webp

    It's surprising how much larger the term “Digital Marketing” is over the others!

    This is because "Digital Marketing" is a general term describing any marketing that happens on the internet. 

    If we were to break it down it'd probably look something like:

    Colorful 8 Wheel of Life Diagram Graph.png

    Generally the way to "break into" a big industry like digital marketing is to get pretty good at 1-to-3 of the skills that make it up. 
     

    Maybe like:
    • Be 75% good at copywriting.
    • Be 55% good at social media.
    • Be 80% good at making a Shopify store.

    Daisy-chaining several skills together is an extremely powerful way to be "good" at an industry.
     

    #6.) Splurge:

    Want a piece of copy reviewed by myself and other professional writers?

    We have an intake form here:

    get-copy-reviewed.webp

    The form creates a thread where myself, the writers, and the community give you feedback on what to improve, and re-do whole sections if needed. 

    It's like a factory for getting specific pieces of your digital marketing re-done:

    get-copy-generator.gif

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday August 4th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, August 4th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    HA! Saw this sign while walking down the street:

    husband-daycare-sign.jpeg

     

    As a purveyor of funny sidewalk signs, I realized I've seen this similar sign before. Googled it and found MANY versions of it!

    husband-sign-group.png

    The title "Husband Daycare Center" is enough of a pattern interrupt for people to stop and read the sign.

    If it works, it works!

    Wisdom:

    Basically everything that’s heavily government regulated has gone up in price, and everything competing in the free market gets cheaper:

    20-years-of-price-change.png

    The free market works. Some regulation for safety is good, but out of control regulation makes things worse.

    Interesting:

    This graphic taught me a lot….I didn’t realize what young men the Founding Fathers of the United States were. Kind of mind blowing!

    ages-of-founding-father.jpeg

    Picture:

    I added a TV to my home garage gym setup a few months ago and it's been amazing! 

    Sometimes I just hang out there and stretch while watching cool YouTube videos or MasterClass.
    tv-added-to-garage.jpeg

    Also Peloton just added native NetFlix support, which has been super cool for getting movement in while otherwise vegging out:

    peloton-netflix.jpeg

    A lot of my friends like using their Peloton like this, but the only way to do it before was using an iPad holder like this:

    peleton-laptop-holder.jpeg

    ...how it's a shame to waste that gig giant screen behind it 😬

    Glad they added support for watching TV while biking, makes a lot of sense.

     

    Essay:

    Inflation is a hard concept to explain….but this simple picture really “shows” it perfectly!

    It’s easy to see how much the buying power of the dollar has decreased in ~100 years by seeing the giant stack of money -vs- a few bucks in 1933.

    us-gold-coin-inflation.png

    Here's a standard graph showing it :

    inflation-chart.jpg

    And here's another way to visualize it by showing how much $20 used to be just a few years back....this one isn't super accurate, but it conveys the concept of "inflation" as well:

    inflation-pic.jpg

     

    Splurge:

    Maria Popova runs a huge blog called The Marginalian (3m+ visitors/mo) and it's interestingly supported through donations only.

    She doesn't give extra content for the donations, it's just done out of the goodness of readers hearts.

    This is the simple pitch for donations at the bottom of each article that keep the entire site alive:

    donation-subscription-page.png

    A podcast I like called 99% Invisible prided themselves on only taking donations, and eventually caved to taking sponsors. I've seen it happen over and over again with donation-based orgs.

    Have you ever seen a site based on donations?

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday July 28th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Sponsored by: Copywriting Course | SwipeFile
    Edition: Friday, July 28th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.

    Synthesia-home-page.png

    I highlighted all the key parts of this image here:

    Synthesia-home-page-highlighted.jpg

    Wisdom:

    A great quote from Neil Gaiman (writer) about collecting a “compost heap” of ideas and inspirations. I personally call my compost heap a Swipe File and post all my ideas, inspirations, quotes, and swipes on it.

    neilhimself-ideas-an-inspirations-quote.png

    Interesting:

    This bar Lazarus Brewing offers a “free beer for life” if you buy this chalice. They initially did it during the pandemic to raise funds for the bar, and it worked so well they continued it!

    I have a few friends who bought it for $1,200 and they ALWAYS suggest we go to Lazarus where the who group orders food and drinks:

    free-beer-for-life.jpg

    It seems like such a smart move, because you turn customers into ambassadors of the bar!

    free-beer-for-life-upclose.jpg

    Picture:

    If you build a custom jump-in cold plunge and hot tub combo in Austin when it’s 100+ degrees like @cathrynlavery, everyone always wants to come over! 

    cold-plunge-hot-tub.jpg

    Cathryn wanted a full jump-in cold plunge (not like the bathtub-style) so she created her own with a tank made for farms and custom rigged the plumbing.

    There's also a sauna right next to it.

    sauna-hot-tub.jpg

    We spent 4+ hours in the heat and felt totally fine. Anytime you feel hot you just jump in for a bit, and you don't even feel the heat after!

    Essay:

    MasterClass has a super interesting sales sequence on their homepage which gets you to purchase in 6 steps.

    But they don't just show you pricing right away, they make you do "6 little yes's" before showing you pricing!


    Step 1.) They give you quick survey for what you want to learn. Answering this gets you “invested” in the product a bit more:

    learn-from-the-best-masterclass.png

     

    Step 2.) It shows you some key information about MasterClass in the form of slides.

    So instead of sending you straight to a payment page, they are making sure you understand the value of your membership:

    full-access-masterclass-ad.png

     

    Step 3.) They give you another quick “survey” which asks your dedication level.

    Each step of this sequence gets users more investing in purchasing:

    how-much-time-masterclass.png

     

    Step 4.) Based off your answer it shows how long it will take to complete a class, giving a little “customization” to this sales sequence:

    thats-great-masterclass-ad.png

     

    Step 5.) It then gives the amount of classes you’d be interested in based off your Step 1 survey answers:

    classes-for-you-masterclass.png

     

    Step 6.) Finally it shows you 3 different membership options. 

    At this point you are a bit more “invested” in buying the membership rather than just sticking a pricing sheet in your face. Very clever!

    choose-membership-masterclass.png

    Splurge:

    Year ago before releasing this book, I split test the title & cover with my audience:

    • 842 people responded 
    • 21% voted: "The Ten Commandments of Copywriting"
    • 79% voted: "This Book Will Teach You How To Write Better"

    book-cover-split-test.webp

    While this A/B split test wasn't the most scientific, when ~80% of people vote one way, it probably tells you something. 

    Looking back, the "B" cover was the right choice!
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday July 21st, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, July 21st, 2023

     

    🎤 Listen to this email here:

    Swipe:

    This “Ours -vs- Others” visual on Amazon shows why you should pick THIS product instead of their competitors.

    A simple image like this could be the final decision that convinces someone to end their Amazon search and just buy:

    ours-vs-others-double-layered-straps.png

    I don't know if there’s real data on this, but my theory is that 85% of the decision to buy a product on Amazon is 4/5 Star Review + Pictures.

    I think the “copy” on a product listing plays a supporting role, but not a staring role.

    Wisdom:

    The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the driving:

    Chevy-Cruise-Full-Page-Newspaper-Ad.jpg

    Interestingly right before this print ad came out, there were some gripes about these driverless cars blocking traffic for hours in San Francisco:

    Cruise-Vehicles-Struck-San-Francisco.webp

    It seems like ad was to get the public back on their side (showing that you can potentially save 40,000+ lives a year is pretty compelling)!

    Interesting:

    Each dish pictured here is just 200 calories….but look at the volume difference of the left column vs right column!

    what-200-calories-of-food-look-loke.png

    I learned what a calorie was in 2010, and made my own pictures to show myself the difference in calories between a Snickers bar and fruit.

    I could eat one Snickers bar….or TWELVE CLEMENTINES 😬

    orange-vs-snickers.png

    As much as I loved Snicker's bars (I probably ate 5 a week), I slowly started giving them up after realizing what a bad bang-for-your-calorie it was.

    Picture:

    This week I did a little morning co-working with @heydannymiranda and @Patticus.

    co-working-nev.jpg

    I'm still amazed at how many of my friends I originally meet over Twitter (come say hi)!

    Essay:

    This is an interesting chart about the hidden rules between income classes.

    This could be used to speak clearer to your target audience:

    hidden-rules-between-classes.png

    This is a more fleshed out version of the same chart:

    hidden-rules-between-classes-typed.png

    Sketch:

    This is a cool graphic showing how the classic Excel Spreadsheet has been un-bundled by many companies:

    Spreadsheet-Unbundling-Graphic.jpg

    I love these types of graphics. Here's another one about The Unbundling of Craigslist:

    craigslist-unbundled.png

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    Free Email Copywriting Course (Full Videos and Examples)

    #1.) Build A Weekly Email Newsletter

    One of the most commonly asked questions we get asked right now is about building out email newsletters. 

    In this training video I go over how you can build a weekly newsletter yourself, including how to:

    - Come up with a name for your newsletter.
    - How to find content for your newsletter.
    - How often to send your newsletter.
    - How to structure your newsletter.

    You can read more in depth about creating your own newsletter here.

    #2.) Live Writing Emails to 100,000 People, In 1 Hour, Got $10,878.77 Revenue

    We did a fun experiment with selling through email:

    In 1 hour, write 2 emails (one short, one long), and send it out to 100,000 people. Turns out it made $10,878.77 Revenue.

    Watch what we did, and try implementing this on your own business or product.

    You can see the full emails here.

    #3.) Built a 1.7million reader email list with Sam Parr of The Hustle

    We sit down to interview Sam Parr, who sold his email list The Hustle to HubSpot. 

    We dig in to see how he built the email list with it's humble beginnings as an email list to notify people of his live conference events. Eventually they realized the email list itself was more valuable than the live events!

    #4.) Email Marketing Is Still King, How To Write Sales Emails People Love

    Peter Keller of Fringe Sport sells millions of dollars of gym equipment through his brand, and much of it is over email. 

    "Every email we send out generates sales."

    Peter says 30% of the company revenue comes from when they send out an email blast. 

    He describes how they "think" about emails before they send them, so they send emails people love reading.

    #5.) AppSumo's 1,000,000+ Person Email Marketing Strategy with AppSumo's CEO Ayman Al-Abdullah

    Ayman took AppSumo from $3m in revenue to well over $80m in revenue, and it's built off the back of email. 

    50% or more of that $80m in revenue came from email 🤯

    #6.) Why are emails so powerful? How cold emails change over the years

    Sujan Patel knows emails are incredibly powerful, so much that he started MailShake to automate sending sales email sequences.

    #7.) Noah Kagan's Best Marketing Channel? "Email and YouTube are the only ones."

    Noah Kagan talks about how email and YouTube are the only two channels he pays attention to.

    #8.) Which Email Software To Use?

    Since I help clients with email all the time, I use almost all email softwares out there. For my personal use, I choose ConvertKit because it does everything the easiest.

    Here's why I like it so much compared to other software.

    #9.) What to look for in an email editor?

    I go through all the things I look for in an email software. I personally use ConvertKit for my own businesses, but a lot of these others can work as well. 

    I've used 10+ different systems, and here's how I would think about finding the correct email service. 

    #10.) Short Email Copywriting Tips (watch the playlist)!

    Some rapid-fire email tips!

    You can follow along these short tips by following here:

    Hope you liked this free email writing course, and picked up some helpful knowledge along the way! 

    If you want professional copywriters to help re-writer your emails, consider joining the Copywriting Course

    Not only do we have much more in-depth video training inside, but we have professional copywriters go over all your emails in our 24/7 forum, or on our weekly Office Hours calls! 

    Also make sure to signup for our email newsletter here:

    image.png

     

    Sincerely, 
    Neville Medhora - Copywriter and Email Marketer

    The S.W.I.P.E.S. Email (Friday July 14th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, July 14th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    Whose hot dog would you want in your mouth? 
     Joe’s 
     -or- 
     Max’s?

    Brand-Names-print-ad.jpg

    I love how adding "Foot Long" just makes it more enticing or that you get more value!

    Wisdom:

    This is an awesome axis-graph which let’s you see where you are on the smart/ugly/hot/dumb scale! 

    This would be awesome to recreate for your industry:

    social-media-access.png

    Interesting:

    Craigslist was basically THE main platform for individual-to-individual transactions during the early stages of the web.

    It will be interesting to see which other mega platforms get unbundled over time:

    craigslist-unbundled.png

    Picture:

    In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart:

    buc-ees-sevierville-opening-social.jpg

    It's got like 100+ gas pumps, 100+ restrooms, a gigantic carwash, and it's like a mall inside with food and chachkies. 

    I saw this sign out front a few days ago, and was kind surprised by how high some of the salaries were!

    buc-ees-hiring-sign.webp

    If I were a teenager or on summer break, this would be an awesome place to work!

    Essay:

    Platforms change, but good content and interesting people always rise to the top. For example....

    It used to be MySpace
    It used to be Friendster
    It used to be LinkedIn
    It used to be LinkedIn Posts
    It used to be Orkut
    It used to be Facebook
    It used to be Facebook Pages
    It used to be Bebo
    It used to be YouTube
    It used to be YouTube Shorts
    It used to be Xanga
    It used to be Twitter
    It used to be Flickr
    It used to be Tumblr
    It used to be Pinterest
    It used to be Podcasts
    It used to be Instagram
    It used to be Instagram Stories
    It used to be Google
    It used to be Google+
    It used to be Google Video
    It used to be Snapchat
    It used to be Vine
    It used to be TikTok
    It used to be Periscope
    It used to be Twitch
    It used to be Reddit
    It used to be Discord
    It used to be Quora
    It used to be Medium
    It used to be SubStack
    It used to be ClubHouse
    It used to be Threads
    ....the list goes on.

    There's sooooo many ways to spread your message, focus is becoming a problem:

    focus-social.gif

    Here's 3 questions to figure out which platform to focus on:
    1. What social network do I have a natural advantage?
    2. Will I enjoy spending 1-3 years of time on this platform?
    3. Which one helps me create “Cascading Content”?

    That last one to me is big.

    Which social network do you create content on, that can be used as content elsewhere?

    That's what I call "Cascading Content"

    blog-video.jpg

    Sketch:

    This cool graphic shows that if you take notes you can retain the wisdom of books you read:

    take-notes-wheb-reading.jpg

    I personally take all my notes in Apple Notes now, not directly in books anymore because I can recall/view them from any device.

    Where do YOU keep your notes? I'm always interested in hearing how people keep these. Reply and lemme know!

    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday July 7th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, July 7th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly 😂hand-wash-sign.jpg

    Wisdom:

    This sign I saw at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!

    A+ copywriting!

    Now-hiring-sign.jpg

    Interesting:

    Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.

    The bottom part of this ad is the CTA:

    dodge-van-camper-ad.jpg

    The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬

    email-peoppe-gif.gif

    Picture:

    I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw “Reptile Expo” sign placed on a construction fence a few days ago.

    I snapped a picture while at a red light...and later pondered:

    "Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" 😂

    reptile-expo-san-antonio.jpg

    Essay:

    A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.

    These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:

    government-one-pager-nasda-400x518.jpg

     

    Here's a One Pager that tries to convey different thinking errors:

    Thinking-Errors-One-Pager.jpg

     

    Here's a One Pager used in AltMBA for potential students to give to their employer:

    altmba-one-pager-400x310.jpg

    I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!

    Splurge:

    Currently reading this book….about halfway through and it’s a great read so far!

    A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.

    It's called "The fish that ate the whale, America's Banana King"

    rich-cohen-book.jpg

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

     

    P.S. For those who've asked, we've added back the $97/mo plan for Copywriting Course!

    The S.W.I.P.E.S. Email (Friday June 30th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, June 30th, 2023
    *Last Call for Copywriting Course Mid-Year Sale*

     

    🎤 Listen to this email here:

    Swipe:

    Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from complex design style, to simple, back to complex.

    burberry-logo.jpg

    I think in the last 10-20 years I've seen the "simplification" style of design, and now I think it'll start to swing the other way with bolder and more complex designs. 

    Wisdom:

    This image is a cool demonstration why it’s better to take smaller steps. 
    Instead of “I want to make $1,000,000 right now” try “I’m going to make $100 this week.”

    Then expand goal, and move to the next step.

    small-steps-to-sucess.png

    Interesting:

    Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “Triggers” that can cause people to purchase something.

    Joe-Sugarman-Triggers-A-Useful-List-of-Psychological-Triggers-For-Sales.png

    I have referred to this list countless times when building campaigns!

    Picture:

    I'm trying to spruce up my home office video setup, so @theKevinShen and team helped me first design this rendering for the backdrop: 

    office-render.jpg


    I bought all the stuff required, and this is how it looks in real life (I don't know anything about lighting, so forgive the picture). 

    nev-office-render-2.jpg

    Kevin will be helping shuffle things around soon, and I'll update how that goes. Some constraints I had for this backdrop:

    #1.) Make it a cool vibe for working.
    #2.) Don't clutter it up with tons of studio equipment.
    #3.) I didn't want to rip out the grasscloth wallpaper.
    #4.) The room must also doubles as extra guest bedroom when I've got a full house of people (that couch turns into a queen bed).

    office-ste-up-2.jpg

    Currently the setup looks like this with me in the shot.

    nev-office-lighting.jpg

    The next step is to get the lighting setup correctly. 

    I'm trying to keep my desk as un-touched by equipment as possible which is difficult. 

    I also like having all the cameras and lights be sit-stand with my desk...another hurdle. 

    This is the desk against the wall I usually work at:

    nev-work-desk.jpg

    Anyways, I'll update more as progress continues! Hope you liked this little desk tour 🙂

    Essay:

    Sometimes in marketing, math formulas are used, but they are often too boring or dry....and people glaze over them. Like this:

    churn-rate-formula.jpg

    Instead I like to make these into “Visual Math Formulas” which makes them easier to understand. 

    Here’s 4 examples: 
    - Churn Rate 
    - Average Order Value 
    - Conversion Rate 
    - Customer Acquisition Cost

    Churn Rate:

    churn-rate-1.jpg

    Average Order Value:
    average-order-value.jpg

    Conversion Rate:

    conversion-rate-calculation.jpg

    Customer Acquisition Cost:

    customer-aquisition.jpg

    When you add easy visuals to something, it reduces the number of "Brain Cycles" people need to comprehend it.

    Splurge:

    Should you answer this call??

    copywriting-sales-call.webp

    I'm letting you know TODAY IS THE LAST DAY to get a full 35% off the Copywriting Course for a full year. 

    That brings the price from $750 → $487.50 for the entire year.

    I want you to optimize the hell out of your Q3 and Q4 this year, and starting right now is the way to go:

    2023-q3-animation.gif

    I want you to strengthen the hell out of all your marketing materials, which adds up to a having a great Q3 and Q4:

    write-edit-improve.jpg

    The deadline is tonight at 11:59pm, so jump on this now:

    Normal: $750
    Today: $487.50
    (use coupon
    MIDYEAR at checkout)

    start-now-button.png

    I hope you enjoyed your Friday, and hope to see you in our private Members Area today!
    Sincerely, 
    Neville Medhora
    nev-head.webp

    Reminder: 2nd half 2023

    The easiest way to grow a business is first optimize everything you've already got.

    For example, if you want to optimize your business for the rest of 2023, just having rough goals like this could be helpful:

    july-to-dec-what-can-you-do-mid-year.jpg

    Or even doing something simple as pre-preparing for seasonal events can position you better:

    cross-off-mid-year-holidays.png

    I personally plan out each month with a little goal sheet like this:

    to-do-list-2023.webp

    Then for yearly goals I'll sit around with some buddies and discuss, then come up with a few solid goals:

    co-working-party.jpg

    I'm curious, how are you planning for the 2nd half of the year?
    • Writing down goals?
    • Discussing with friends?
    • Other methods?

     

    Reply to this email and let me know!
    Sincerely,
    Neville Medhora

    P.S. I'll read/reply to every message 🙂

    P.P.S. Use coupon code MIDYEAR for 35% off joining Copywriting Course and get help with all of your goals.

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