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    The S.W.I.P.E.S. Email (Friday January 12th, 2024)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, January 12th, 2024
    A fun email for Friday. I hope you enjoy!


    🎤 Listen to this email here:


    Here's some great copywriting in real life:

    • Meh Headline: “Lost Cat”
    • Great Headline: “Dude Where’s My Cat?”

    Something that stands out even just a little more than usual can get way more attention!


    I heard a cool quote from Reid Hoffman in an interview (I'm paraphrasing):


    It’s not a “pivot” if you don’t lose a bunch of customers.



    The actual words he said were, "A pivot changes the product enough that there’s a risk of transition to lose customers or fail."


    What do you think of a pricing structure like this?


    This pricing structure was taken from this page.

    In one chart it has 3 different services:
    $ = Self Paced Course
    $$ = Self Paced Course + 1:1 Live Consult
    $$$ = Done For You Package

    I personally love 3-tiered pricing like this:


    I think the good part of this pricing structure is going with the lower option seems like a super bargain now. 

    The downside is it gives "more options" to consider, and therefore more brain power to expend before purchasing. 


    If you’ve got a badass name, you gotta use it 😂

    I see this guys billboard all over Austin and it makes me laugh every time, and his website is stuck in my head 😂



    Personal hobbies often end up having business value, I love this Tweet about having hobbies outside of your work:


    Personal hobbies also also:
    - Keep you sharp and learning. 
    - Help avoid burnout. 
    - Are fun!


    This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image:


    I hope you enjoyed these Friday tid-bits!
    Neville Medhora



    Recommended Comments

    "Get DANG!" This one is so catchy that it will sync up in your mind right away.

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    The pricing structure is very well-timed! We are in the process of refining our landing page and this helps a lot.

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    I want to learn make super detailed instruction images like sketch.

    I wonder if Canva is all I need?

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