The S.W.I.P.E.S. Email (Friday January 12th, 2024)

Here's some great copywriting in real life:

• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”

Something that stands out even just a little more than usual can get way more attention!

I heard a cool quote from Reid Hoffman in an interview (I'm paraphrasing):

Quote

It’s not a “pivot” if you don’t lose a bunch of customers.

The actual words he said were, "A pivot changes the product enough that there’s a risk of transition to lose customers or fail."

What do you think of a pricing structure like this?

This pricing structure was taken from this page.

In one chart it has 3 different services:
$ = Self Paced Course
$$ = Self Paced Course + 1:1 Live Consult
$$$ = Done For You Package

I personally love 3-tiered pricing like this:

I think the good part of this pricing structure is going with the lower option seems like a super bargain now. 

The downside is it gives "more options" to consider, and therefore more brain power to expend before purchasing. 
 

If you’ve got a badass name, you gotta use it 😂

I see this guys billboard all over Austin and it makes me laugh every time, and his website is stuck in my head 😂

Personal hobbies often end up having business value, I love this Tweet about having hobbies outside of your work:

Personal hobbies also also:
- Keep you sharp and learning. 
- Help avoid burnout. 
- Are fun!

This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image: