Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter is to support that goal.

Once you know what you’re trying to achieve, you’ve got to be able to measure it. Whether it’s hard stats (like conversion rates) or softer measures like comments and happy email responses….track what you’re doing.

Pretty much everything is trackable these days - but that doesn’t mean you should focus on everything. Choose one metric to focus on and you’ll quickly know whether your copy is hitting home or not.

Avatars are great reference tools, but nothing beats the real thing! Get up, get out, and interview the people who make up your audience. You’ll learn more from a single “real” conversation than any avatar-based thinking session.

Want to dig into your audience’s psychology? Live interviews are great for 1-on-1 sessions, but there’s a better way to mine a big group of people (like an email list)...online surveys! Surveys can wind up generating ridiculous ROI - it’s like having a roadmap for your copy and content strategies

Looking for inspiration with a tough problem? Well, how would an industry thought leader approach it?

Financial issue? Trying to break down “value”? How would Warren Buffet approach it?

If you’re staring at a blank page and don’t know how to start….think about a few of the great copywriters. Pretend you’re that person and step into their shoes (or keyboard?). Ogilvy’s ads, Kern’s sales letters, Walker’s VSL’s should blast you right through any writer’s block.

Speaking of writer’s block, have you tried freewriting? Sit down, set a timer for 10 minutes, and start writing. It’ll probably be a terrible draft, but perfection isn’t the point. It’ll get you out of your head and kickstart the writing process.

Brainstorming is usually a pretty chaotic activity - sort of like freewriting. If you start the brainstorming session with a little bit of structure, you’ll channel that energy into something that’s actually productive and on point. Outlines, boxes, and other visual tools can help organize the ideas as they come tumbling out of your brain.

See a great example of copy / design / UX? Take a screenshot and file that baby away! You’ll thank yourself later. Instead of trying to reinvent the wheel with every project, you can cherry pick elements you love from real world examples and adapt them to your work.

As a copywriter, you’ve got to stay in touch with your industry. If you set aside 20-60 minutes a day to read relevant news, blogs, and newsletters, you’ll be in much better shape than someone trying to “catch up” once in a while.

Want to automate all that staying in touch? Use Google Alerts or other notification services. You can filter for exactly what’s relevant and valuable to you.

Think of this like a swipe file for deeper citation. Where a swipe file is fantastic for inspiration and planning, a well-organized database of articles will allow you to quickly and efficiently cite your research. This’ll cut down on research and writing time.

Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.

Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.

Your early research probably involves a whole bunch of Googling. You can expand and adapt your searches by scrolling down to the bottom of the results page and - voila! Google suggests a list of relevant searches you might want to check out.

Staying on top of your industry’s content is great - but it’s a one-way street. It’s also valuable to bounce ideas around with other copywriters or industry pros. Join (or create) an accountability group - it’s like organized, scheduled brainstorming!

Inspiration strikes at the weirdest times. If you don’t actively capture a great idea, though, it may be lost forever. That’s why it’s a great idea to keep a pocket notebook handy - or just use a note-taking app on your phone (I love Google Keep).

Most people treat a brainstorming session like a one-off activity. You come up with 20 ideas, choose one to write about, and then toss the other 19 aside. That’s a waste! If you organize your brainstorming notes in one place (like a dedicated Google Drive folder), you’ll have a great database of ideas to work from.

Ever start building out a piece and then realize you’ve drifted away from your original argument or purpose? To keep yourself in check, try drawing out what you’re trying to say. It’ll simplify and organize your thinking, making your writing easier and more compelling.

Creativity is a funny thing - sometimes trying just makes it harder to come up with the right words. If you stop trying and start doing other things, it’ll give your subconscious a chance to play around with your problem. A walk can be a great chance to stretch your legs - and your mind!

Some writers only let editors in during the final stages of a piece. This is a huge mistake! A brief chat with your editor will put you both on the same page, set clear expectations, and probably generate some great ideas to write about.

Why are you writing this piece? If you’re just repeating the same thing as a dozen major blogs or sites, are you really helping anyone? If you want your writing to stand out and connect with people, you’ve got to know exactly what you’re adding the wider conversation.

Sometimes finding a unique angle is easier if you know what’s already out there. Position your piece to complement or oppose existing content and you’ll immediately join a conversation, instead of having to start one from scratch.

Stuck? Use short prompts to nudge your brain into action. Questions are great ways to focus your mind, get specific, and start producing. Who’s this piece for? Why should they care? What if ____?

K.I.S.S.; simple and direct always trumps complicated and ambiguous. You can do this by simplifying your language, cutting down on extra words, and generally getting to your point more efficiently.

Adding steps to a process is easy. Removing them, though, is a lot tougher. Keep stripping down the number of jumps you’re making until you’re left with a bare-bones outline. That’s the core concept to build your piece around.

Analysis paralysis is a real thing. Give your readers too many options and it’s like giving them nothing. If you cut things down to binary choices, though, a reader can clearly and confidently follow your thinking.

The best answer is also usually the simplest. If you’re trying to get a reader from A to B….take them on a direct journey, not a winding route.

Want to connect with your readers? Write conversationally, break some grammar rules, and you’ll immediately create more engaging copy.

Writing Tips:

What does your writing “sound” like in your readers’ heads? Is it too choppy? Does it flow smoothly? If you’re trying to be funny….is it working? Try reading short pieces out loud. Some style issues are easier heard than seen.

Have you ever tried dictating your draft? Voice-to-text apps let you “write” from anywhere - even while you’re out for a walk. They’re especially great for early drafts when you just need to get ideas out of your head.

Want to make your writing punchy and engaging? Here’s a general rule of thumb - use active voice. It’s closer to the way we speak, making it more appropriate for conversational, “natural” writing.

If you’re trying to make a point….just make it! Some writers write like they’re prepping a debate team, trying to preempt opposing arguments and using super technical jargon. There is no debate team. There’s just your reader, who wants you to get to the point clearly and directly.

Creative work like writing is best done in a series of short sprints rather than one long marathon. Pomodoro timers are built for that - 25 minute work sessions spaced out by short (5 minute) and long (10 minute) breaks. You’ll stay fresh - and so will your writing.

Alright, I stole this one directly for Neville. Pop in a pair of earplugs and you’ll be surprised how effectively the total silence will hone your focus.

If you’re feeling stuck, try writing from a different place in your house. Even better, get out of the house entirely and try writing from a cafe or a coworking space. Different atmospheres will trigger your creativity - and sometimes having strangers who can see what you’re doing will keep you from browsing the web instead of working.

Schedules and consistency are great. But routines can also get stale. If you’re feeling stuck, change things up and try a different writing time. Just make it a planned thing, not a random action.

The quickest way to develop as a writer is to surround yourself with other writers who are able and willing to give you constructive feedback. But instead of a one-off conversation or a sporadic relationship, try joining (or creating) a writers group. A weekly conversation with a structured agenda will create big results.

Working around other people working can be motivating and incredibly productive. Try rounding up your writers group just to write. No chit chat, just work!

Some people are shy about sharing their work - don’t be one of them! The more eyes - especially professional eyes - you can get on your writing, the better. Ask for constructive feedback and take it on board.

Complex topics and big projects can feel overwhelming. The best way to get past that feeling is to break everything down into smaller, more achievable drafts. Give yourself deadlines for those small goals and you’ll find yourself blasting through obstacles with ease.

Ever read something that’s meant to be funny, but just falls flat? It’s awkward and very distracting. If you start by building a clean, clear core of an idea, you can always add cute little add ons later - but you can’t do the reverse.

Every SEO professional out there knows that search engines reward quality, not quantity. Google number one priority is to find content that effectively answers user queries. Are you doing that for your audience?

Features are easy to list and boring to read. Why should I care about this brand’s products? Benefits, on the other hand, are much more engaging because they explain what a user will get out of a product.

Editors are great at every stage of the writing process. If you’re stuck with an idea or you want to talk out an argument, get in touch with your editor. You’ll probably get more out of a focused 10 minute talk with your editor than you would in a couple hours banging your head against the wall, alone.

Writing and thinking about writing is sort of like a muscle. The more you practice, the easier the process becomes. Set aside a dedicated time each day to write and work out that muscle.

We’re surrounded by distractions. If you want to get your point across to your reader, you’ve got to make your writing interesting and easy to read. Use short paragraphs and clearly organized headers. If you want to draw attention to specific points, use highlights and bold font.

Nested bullet points are great for outlining. You can organize ideas within ideas within ideas - but that structure doesn’t transfer well to long form content. The more sub-steps you have, the more difficult the reading experience. Keep things simple and limit your headers to H2’s and H3’s at most.

Breaks are great for productivity at every stage of the writing process. Once you’re done with a draft, get away from it for a day or two. When you come back to it, you’ll be able to read it with a fresh perspective.

Copy isn’t just a bunch of words on a page, especially when it comes to short attention spans online. You’ve got to understand white space, readability, and basic UX design to really maximize a reader’s experience.

Presentation can be just as important as writing style. When you’re studying great copy (or looking through your swipe file), try and absorb how the text is presented.

If you really want to level up, try drawing out your favorite pages as wireframe diagrams. This’ll help you learn how to structure your copy, how to stack your arguments, and write powerfully.

Images are a great way to attract attention, break up long boring blocks of text, and keep your copy fresh and engaging. You can use images to entertain, educate, or just hammer home a point you want to make. Here's why images are better than text.

Can you use an image instead of text here? Instead of just complementing your words, images can also just replace them. This’ll help strip down your text, making stronger and more efficient messaging.

Get in your readers’ heads with stories, especially ones in which they can picture themselves. Don’t just talk about things - make your readers imagine what it’d feel like to use your products.

All the style and structure in the world goes out the window if you use the wrong words. You’ve got to speak your readers’ language, use their terms, and show that you’re in on their inside jokes. Use their tone of voice.

Writing apps go way beyond just spell checking. Grammarly and Hemmingway are two popular tools that can help analyze your style and suggest specific nuances to improve your writing.

Transform your readers into action-takers. Use quizzes, calculators, and other engagement tools to encourage your readers to apply the concepts they’re reading about.

Keep your content up to date by regularly overhauling old articles. It’s a relatively easy step that will keep you relevant and Google happy.

You can also upgrade old articles with add ons like content upgrades. For example, create a download that complements a specific article and add it to the piece.

Writers can get stuck in their ways. If you want to stay flexible, get out of your comfort zone. Try writing as someone totally different - can you do it effectively? This’ll come in handy anytime you’re writing to a new audience and need to adapt.

If you think style’s tough, try writing from an opposing point of view. You might hate it, but it’ll force you to focus on structure, message, and all the fundamental elements of a strong point of view.

Anyone can write for length - but nobody really cares about how many words you can stuff into an article. Be ruthless when you’re editing and remove as much non-essential text as possible. It’ll strengthen your message and create a stronger, more memorable connection with readers.

Become a better writer:

We mentioned swipe files earlier in this list. If you want to get to the next level, set aside time to really study the material you’ve saved. Why do you like it? What caught your eye? Don’t just use your swipe file for inspiration - use it for learning. Here's a free & public swipe file.

What are you trying to achieve as a writer? What are a few of the crazy big goals you want to reach? If you’re struggling through a tough project or questioning your path, review your goals and re-energize yourself.

Huge goals are great for motivation….but they can be meaningless in the short term. If you have a big goal you want to achieve in 10 years, work backwards and set milestone targets. If you goal is to write for a major publication, what are the stepping stone projects that will get you there?

Monthly reviews are a great way to gauge your development. Are you on track with your small goals? Do you need to adapt your strategy or reach out to bigger clients? Reviews keep you focused and productive while still allowing you to pursue the big dream.

What are your weak points? Identify them, then attack them one by one. Get specific and measure yourself.

Who are the writers that get the most emotion out of you? The type that have you laughing out loud or welling up with tears. Break down how they do it. Can you apply similar techniques in your copy? Do "Copy Work" for inspiration from other writers.

If you had to, could you distill your argument into a single page? This is a great exercise to cut down on needless fluff and focus on your core message.

The more you connect with other writers, the more you’ll learn about writing, editing, project management, and career growth. Writing can feel like a lonely profession, but you should make it a priority to surround yourself with other professional writers.

Editing is a great chance to learn. You’ll get to see other writers’ style, approach, and thought process. If you edit others’ writing regularly, you’ll quickly see positive effects on your own writing.

Every stage of the writing process can throw up a unique set of problems. Whatever it is you’re facing, though, you can’t let it eat up your precious time. Get it done, get it out, and then worry about improving it later.

“If you’re not embarrassed by your first version, you spent too long on it.” -Reid Hoffman

Copywriters need to understand exactly how their clients’ businesses operate. The more you learn about your target audience’s industry, the more effectively you’ll write about the challenges your clients face.

Regularly read your past work to get an idea of how you’ve developed. How would you improve an article from last year? How about homepage copy from a few years ago?

Are you reaching the right people? Are you growing your audience? The only way to tell is to track and analyze your site’s analytics. What are your most popular articles? This should give you a barometer for your performance and also guide your content strategy.

If you’re working for a client, ask for access to their analytics. Copywriting is a results-based craft, and it’s important to get your hands on the data that measure those results.

Your job isn’t done when a final draft is handed in. Ask your client for feedback, testimonials, and even a case study when appropriate. This will give you a chance to make concrete improvements and connect more deeply with the client.

Treat every new project like a potential foot-in-the-door. Where else can you help the client? How can you connect your current project to one in the future?

Copywriting is so much more than just text. Nowadays copywriters need to understand UX concepts, design, and SEO. The more complementary skills you can add to your arsenal, the more effective your writing will become. Become a full stack writer.

Give yourself three drafts to produce great work. Make the first one crappy, the next one good, and the final one excellent. This’ll keep your writing efficient and clear, and you won’t get lost in a series of random drafts.

What’s the most effective way to make your point? What sort of format do your readers connect with the most? Playing around with length is a way to ask these questions while producing content.

Is your writing really that engaging? How can you spice things up and make the reader’s experience more fun? Play around with your style, break some grammar rules, use GIFs, and maybe even try swearing a little. Get loose and experiment!

Writing funny isn’t easy. If you can figure it out, though, you’ll create attention-grabbing content people will eat up. Study your favorite funny writers from other genres - what can you adapt and apply to your writing?

Limits can be great for productivity and creativity. Instead of writing generalist blog posts whenever you feel like it, give yourself structure to think and create.

Imagine you only have one hour to write this piece. How will you get it done? How much quicker will you dive into your writing? What will it do for your focus?

Imagine you only have one page to write on. What will you say? What can you drop?

What would happen if you cut your word count in half? Could you still get your point across? Could you replace text with images where needed?

Imagine finding out your audience was reading your material almost exclusively from small mobile devices. How would that affect your layout and format? Would you structure your message any differently?

Imagine your reader only has 30 seconds to skim your content. What would you highlight? How would you direct attention to specific points?

(extras -- freelancers and consultants):

The more you can specialize by field or by service (or both), the quicker you’ll build authority and attract better clients.

Let prospective clients know what you can do for them. By offering packages and productized services, you can simultaneously control what you offer and give your clients options to choose from.

Past projects are often your best selling points for future work. Follow up with clients after a project is done and ask for concrete feedback and change metrics. They’ll appreciate your concern, you’ll get powerful marketing material, and maybe even more work with the client. Make your own case study.

Do you know how much you’re worth to a client? If you want to be paid $1,000, you’d better be able to prove that the client will make a return on their investment in you.

Want to build authority and demonstrate expertise? If you don’t have an impressive portfolio (yet), run through a mock project and write about it. Take screenshots and explain exactly how and why you’d change certain things. Practical teardowns are much more effective than writing about general theory.

Are you hanging out where your customers hangout online? Do you understand industry jargon and common practices? A great way to sell clients, is to be able to understand their needs and talk like them.

If you’re offering a service, how will it affect a client’s business? Sales? Leads? Better conversion rates? Whatever it is, get specific and give examples that clients can relate to and actually want.

How often are you pitching jobs or connecting with other writers? Outreach is the most important element of a new writer’s business. Prioritize it and create a schedule for your outbound marketing. You can even make a Command Center for this.

If you reach out to a couple dozen people each week, how are you going to keep tabs on each conversation? CRMs are great because they help organize your contacts and track developments.

Trawling through job boards can be frustrating. Instead of randomly searching different boards, use a service like Feedbin to aggregate RSS feeds and create a single source of relevant listings.

Great copywriters tend to be strong interviewers. In order to create compelling copy, you’ve got to understand your audience, their issues, and their deep dark feelings. The best way to uncover all that is through interviews.

This is an ad that every time I see it....I just smile 🙂

This delightfully cute “Happy Turtle” ad from a 1936 Guinness Beer campaign is just hilarious to me:

I'm not sure if having a beer is always the answer to tiredness, but this happy turtle seems to think it is!

This is some old-school wisdom from ~5,000 years ago:

I grew up "Zoroastrian" and I think we have the best motto of any religion:

“Good Thoughts. Good Words. Good Deeds.”

I'm not an extremely religious person, but I always thought that was a marvelously simple yet clear message to live life by!

On Twitter these things called "Tweet Threads" seem to get more engagement than normal Tweets. 
It's actually a simple function of how any social media algorithm.

Let's make a simple algorithm together, it adds "points" like this:
1 Like  = 1 point
1 View  = 1 point
1 Re-Tweet  = 1 point
1 Comment  = 1 point
1 Media Click = 1 point

A Single Tweet: 5 point potential per reader.

Three Tweet Thread: 15 point potential per reader.

Our simple algorithm is designed to showcase Tweets with higher "points."

So it will favor the "15 Point Thread" over the "5 Point Tweet."

This is a massive simplification of the algorithm, but it roughly works in this manner.

This similar thing also works on other platforms. 

For example this post in a Facebook Group got:
• 0 likes
• 0 comments
• 0 shares

....so Facebook's algorithm assumes this post stinks and no one wants to interact with it

Where as this post asks for responses so it generated a ton of comments and interaction which makes the algorithm say, "hey this is far more engaging, let's show it more." 

If you were Mark Zuckerberg, and your goal was to keep people active on Facebook, which one of these posts to show the user?

That's right, the one with higher "points!"

We're done with August, and I crossed out all my August goals:

Here's an August 2022 Re-Cap:
• Copywriting Course Web Traffic: 142,545
• Swipe File Web Traffic: 41,279
• Friday SWIPE Email (what you're reading now!): 56,071 subs
• YT Channel: 63.1K Views, 2.2K new subs
• Twitter: 664 subs, 827k impression, 7.5k profile clicks

Now it's a new month, so new goals. Here's my September 2022 goals.

Feel free to share your goals with me if you want accountability 🙂

Also I randomly attended a copywriting conference yesterday and wore this shirt, what do you think? 😂

Whether you're at your job or a small business, what if YOU become the person no one can live without. It's actually quite simple. 

Let me tell you a quick story:

You can become indispensable by:

#1.) Being the go-to-person for a skill.
In the video I tell the story of John whose department of 500+ people got laid off....everyone except him and his director.

#2.) Become a triple threat:
Being pretty good at three (or more) different skills.

#3.) Volunteering for everything
Within reason, the people who volunteer to do more work (especially when you're young and learning) tend to rise.

Just curious how do YOU make yourself indispensable at your work or business?

Reply to this email and let me know!

I first saw someone low on the totem pole become "indispensable" when I was in college, there's was this guy named John and we were in a business club together. 

He worked for Intel as a lowly employee, and one of the things he did was he noticed that everyone needed to learn how to use Microsoft Excel and no one knew how to use it. 

People needed to put stuff from one column into another column and take the first letter and put it into the next column. No one knew how to do that. So he looked up on the internet and found out that you can do a thing called concatenation. The next day he goes to work. He's like, Hey, we can concatenate these two columns. And everyone was like blown away. 

So, what he did was he actually bought a book Excel for dummies flipped through it, learned a couple of things. Next thing, you know, he's the go-to guy in the entire office for Microsoft Excel stuff.

Fast forward a few months. Intel's not doing so hot. It has to lay off the entire department. He was in. This is hundreds of people. Here's the funny thing. There was two people that weren't fired. The director who got moved around. And my friend, John. And the reason was. He's the guy that used to go to the director all the time. When the director had questions with Excel help. 

He was the only guy in this tech company who knew how to use Microsoft Excel really well. And so the director kept him on specifically like this 22 year old kid. Because he knew how to use Excel . Isn't that hilarious? He made himself indispensable. 

In today's world. It's very easy to just watch a couple of YouTube videos about Excel or follow a couple of TikToK or Instagram or Twitter accounts about Excel tricks. And you will learn so much more than the average person. 

Over the years I've seen this happen over and over with a couple of people and the people that are indispensable spend maybe 25% more time just researching a topic. That's it. It seems the bar is so low to become the indispensable person. It's ridiculous. 

And if you want to become even more indispensable, I would to just becoming a triple threat, this is what mark Andreessen describes as someone who knows how to do three things really well. So if you know how to write a blog post, that's great. But if you knew how to write a blog post and make a video out of the blog, post yourself. 

Now you're a double threat. Now, if you know how to write a blog post, make a video out of the blog post and distribute that content on the internet through different social platforms and market it. You are a triple threat, you know, three things pretty well. I would say you have a 75% proficiency at three different skills. 

So an easy way to become indispensable is learn a skill really well. Just take your own time to research it and become better than everyone else in your organization. It probably won't take all that long. And then the second tip would be to become a triple threat, meaning learn that skill then another then another. 

It's super easy to learn skills nowadays. The information is out there. The only thing holding you back is just your desire to do it.

If there's a project that someone wants done, what if you just volunteer to do it? How much time will it really take? A lot of people will have a job and they'll say, that's not my job. I don't want to do it. 

They think that their superiors are going to be like, Hey, you're doing the bare minimum possible. You're totally replaceable. Why don't we just make you a manager? Why don't we put you ahead of everyone else? I don't think that's how it works and I've never really seen it work that way. 

This concept also works in sales. There's a lot of people that are using email. They're using text messages are using LinkedIn. They're using social media to make sales, but instead I have seen a better way to make sales. 

And that is just doing it for someone. For example, one of my goals this year was to grow my Twitter account. Someone saw that and they took the initiative to message me. And instead of saying, Hey, I can help you grow my Twitter account which I've got several requests for that kind of person. They just rewrote some of my blog posts into Twitter threads. And they're like, here you go. You could use them. 

This instantly caught my attention because they just did all the work for me. Did they have to do this? No, they could've just said, do you want some help with your Twitter? Sure. And maybe we'll have a conversation, but instead they took the time to do it themselves and show me that they could do the work and they could do a well. 

This put them far ahead of anyone else. I took them way more seriously. And I eventually started working with them. 

One of the very first mentors I had in college, he came to speak at a group, a club that I was in, and I really liked the way he thought I literally liked what he was working on. And so I went up to him and said, I'll do anything for you, whatever you want, if you want. Like, I can design web pages. 

I know SEO pretty well. I could do all that kind of stuff. Back in the day, those were kind of hot skills that were hard to find. 

So I literally met him up at an office and I said, what do you want me to work on? And I'm just, I'm just going to do it for free. I don't care. I have nothing to lose over here. 

So I started building his websites. I became the guy that was indispensable. He could update the website without me. He didn't know how to change anything. He couldn't get ranked in the search engines about me. I became indispensable. 

In return, I got money and I got access to places that I could never have gone, such as very fancy parties. 

This was all from taking a skill that I easily learned over the internet and applying it to someone's business that didn't know how to do that. I made myself indispensable and I hope you take something from the story and make yourself indispensable too. 

Look at all this wine:

What's the difference in all of these? 

When it comes to wine, there's very little product differentiation other than:
• Personal preference
• Bottle placement
• Brand name
• Brand story
• Label

It's an entire industry based off marketing and distribution.
While there are slight variations here and there, ultimately the product is very similar, and marketing a wine is all about.....marketing!

The definition of a "millionaire" is changing.

In 1913 a "millionaire" meant you had the equivalent of ~$30 million of today's purchasing power.

Being "a millionaire" meant being set for life. Now you can't buy a 2-bed apartment in a high cost of living city.

Look at what inflation does to the purchasing power of $1m:

Here's those stats in numbers (The USA started tracking inflation in 1913). 
Here's the 2022 purchasing power of $1million dollars through the years:
• 1913: $29,926,869 
• 1920: $14,813,800 
• 1930: $17,741,078 
• 1940: $21,162,571 
• 1950: $12,293,610 
• 1960: $10,009,324 
• 1970: $7,635,979 
• 1980: $3,595,583 
• 1990: $2,266,840 
• 2000: $1,720,534 
• 2010: $1,358,715 
• 2020: $1,144,758 
• 2022: $1,000,000

So "inflation" steadily marches forward, that itself is not a huge problem so long as it remains in check (the goal is 2% inflation per year). 

However lately that number has been WAY higher, and there's a risk of "hyper-inflation" where instead of decades of your dollars losing purchasing power, it happens in weeks or days. 

For example in some other currencies that've experienced hyper-inflation, everyone in the country is technically a "millionaire" but it no longer means they are rich:

In Turkey $60,000 USD makes you a "millionaire."
In Argentina $8,000 USD makes you a "millionaire."
In Zimbabwe $3,000 USD makes you a "millionaire."
In Sudan $200 USD makes you a "millionaire."
In Venezuela $2 USD makes you a "millionaire."

If you own assets that move UP with inflation, you are somewhat protected from inflation.

Things that often go "up" as inflation marches on:
• Stocks
• Prices of homes (specifically land)
• Businesses that can raise prices

This is my personal "Protect from Inflation" kit:
- Hold stocks: GOOG, AMZN, AAPL
- Hold some crypto: BTC, ETH
- Own hard asset: House/Rental
- Own piece of several businesses
- Hold S&P 500 fund: VOO (auto-buy monthly)
- Hold China S&P 500 fund: MCHI (auto-buy monthly)
- Don't sell for 10+ years

Putting words out on the internet has:
- Provided 100% of my income.
- Connected me w/ all my best friends.
- Constant stream of new friends.
- Gives me feedback on thoughts.
- Amplifies my voice at scale.
- Gives me inbound sales.
- Gives me community.

When I first started posting online, there was this distinction between "online" vs "offline." 

But now we don't "log off the internet" ever, and the internet is such a part of our lives that I no longer believe in online vs offline. 

There's no "I went online for a restaurant review." 
It's just a restaurant review.

There's no "we met online." 
It's just meeting. 

There's no "I took an online class. 
It's just a class. 

Online and Offline are already merged:

Speaking of merging online and offline, I hosted a "Twitter Party" yesterday to meet people I follow on Twitter IRL, and it went off great!

This may seem dumb, but several people commented it was really fun, so we had this idea to start the party off in the living room as normal...

....then move the party to "The VIP Room" (aka my office) 😂

We all took a field trip there...

...and for whatever reason this segment of the meetup was everyone's favorite!

Fun times meeting all these Twitter peeps IRL!

We asked people the other day "What do YOU think copywriting means?"

We got some fascinating answers!

Here's some good ones:

"Copywriting is the transference of ideas in the most succinct yet relatable way to your audience." 
- Trevor R 

"Copywriting is selling better online." 
- Mason

"Copywriting is learning how to hotwire your product into your customer’s heart strings."
-Cathy 

"Copywriting is the art of persuading someone to to buy your product." 
- Serhat 

"Copywriting teaches you to catch peoples attention and convince them to buy your product." 
- John

"Copywriting is word money."
- Michael

"Copywriting is learning how to hotwire your product/service into your ideal customer’s heart strings."
- Cathy

"Using words to persuade."
- Jordan

“Copywriting is an aspect of writing that is action-driven. It is the part of writing that is focused on influencing the reader to take a desired action.” 
- Tyrah

"Copywriting is closing a sale using the written word. A means to persuade, influence and engage clients to make a sale."
- Olumayowa

"Copywriting is a slippery slope where the goal of each sentence is for the person to read the next sentence."
- Yap

"Copywriting is the art of persuading people using words."
- JBagley

"Copywriting is (a) understanding your customer and (b) showing them you understand in the most clear way possible."
- Michael

The way I describe copywriting to people is:

You can see hundreds of more responses to the question here.

It's common to think that we need to speak differently in certain settings. But it’s not true.

Whether you are speaking to a prospect, colleague, or friend - just be yourself.

Write how you normally talk, and your copy will be more easy to understand!

While reading through this article you can also watch/listen to this accompanying video:

This is mental exercise where you see ANY ad, and think to yourself: "How can I make this ad better?"

So if you're walking by a billboard, you think in your head what ways you can get people to crave that burger even more.

So you would think in your head:

Just as practice you'd come up with different angles like this:

Or maybe you'd try to make people crave that Big Mac:

Or maybe you'd go with a stupid pun:

Watch this video to do the "Mental Ad Re-Writing" exercise when you're out in the wild:

A "Swipe File" is just a folder you keep cool advertisements or cool pieces of copy in.

Your Swipe File can be physical or digital.

My Physical swipe file....it's a plain folder I keep in my reading room.

My Digital Swipe file.....it's a folder I keep on my Mac desktop. Whenever I see something interesting, I do [COMMAND + SHIFT + 4] and do a crop-screenshot of the thing I'm trying to save.  I then drag that screenshot into the Swipe File folder:

(yes....Boo The Dog is my laptop wallpaper)

You should save all sorts of stuff in your swipe file that you think is awesome, or that made you take an action.  An ad, a webpage layout, a specific choice of words.....anything to to that effect.

Here's a general rule of thumb for your own Swipe File:

The purpose of your Swipe File is to frequently flip through it for inspiration.

For example, I'm thinking about pricing techniques for a client of mine right now......and a quick dip in my digital swipe file popped up this cool example of how it's done:

I must've briefly seen this sales page and thought, "Hmmmm.....that's a really nice pricing layout!" and done a quick [COMMAND + SHIFT + 4] and grabbed a screenshot of the layout.  Thanks to this one addition to my swipe file, I can now implement a similar strategy on my clients site.

That's the benefit of having a solid swipe file laying around!

Since mobile web browsing is fast becoming the norm, I also see a ton of stuff I want to save on my phone.  For this reason I created a specific folder in my iPhone and made a Phone Swipe File too!

Do this on your own phone.  It'll be a nice place to store screenshots when mobile browsing and you see something that grabs your attention.

So I would highly suggest you start creating your own swipe file, but if you don't want the hassle of maintaining one, I've create a full Swipe File for any marketer to use right here:

Whenever people try to explain what their company does (especially engineers), they tend to brag about the FEATURES of a product.

This sounds like:

Kind of like cramming in words to a Tweet.  I show a 3-step formula for this in my how to create a tagline article.

This is the art of making something long into something small.

What is the shortest amount of space you can take to transfer a complete thought into someone else's brain?

It's by Trim Trim Trimming......
Good copywriting is about sending information from one brain to another in the most efficient manner.  

A lot of people hear things like, "Long copy sells better!!!!" Well it's true to a degree.  The rule of thumb is:

• Long copy is ok.
• Longwinded copy is NOT ok.

Taking longwinded copy and making it more concise is a GREAT copywriting exercise! For example:

To get a "feel" of what it's like to write good copy, you can just COPY good pieces of copy!!

If you want some interesting pieces to start, try some of these on our CopyWork Examples page.

I would also encourage you to write out ads that YOU think are good. Perhaps even from products you've bought in the past.  

Now listen up chump.....I'm not telling you to purposely agitate people with your copy. What I AM saying is you should not always play it so damn safe.

For example, there's two variations of a piece of copy trying to explain "how to make your ads stand out." Both of these versions try to explain the same thing. But look which one does a much better job:

Step 1: Read your copy out loud to make sure it sounds conversational.

Step 2: Realize how ridiculous what you wrote just sounds....then change it up.

This is the most shockingly simple AND shockingly most effective way to kill long-winded copy. Great copywriting often sounds extremely conversational, as if the person is reading a personal message from you.

You'll frequently hear someone say, "I can describe it over the phone really easily.....but when I write it doesn't sound the same."  That's because they're not writing conversationally!

The practice here is to read your copy out loud to yourself or others.  You can even record your voice on your phone, then play it back for yourself to ensure it's conversational and doesn't sound like a boring robot wrote it.    

I know this sounds a little silly, but wearing ear plugs when writing is one of my most-used tricks for writing great copy! It's literally like having a superpower, because I can put ear plugs in, and instantly "be in my own little world."

Now that we've gone over all these copywriting exercises, I want to talk about something even more important.....becoming dangerous at MULTIPLE THINGS in copywriting.

For example, if you know only one thing, you're  "single threat" person.  Your value is relatively low in the world because you only know one thing, and are confined to the knowledge of that specific industry.

• Single Threat = Knows a skill.  Value =  $

• Double Threat = Knows a skill + another useful skill.  Value =  $$

• Triple Threat = Knows a skill+ another useful skill + ANOTHER useful skill.  Value = $$$$$$

For example, let's say someone selling a high-priced product in the financial industry is trying to find a copywriter.  Which one do you think would be the most in demand?

Obviously the Triple Threat is going to have a greater advantage, ESPECIALLY if the client is trying to sell financial products. Triple Threat guy will be able to bring a variety of experience (client work, psychology, financial industry) into his writing.

Our poor Single Threat Guy only has one trick up his sleeve, and is therefore inherently less valuable than the Triple Threat Guy.

Read more about becoming a Triple Threat here.

Simplifying copy is not about “dumbing down” your copy, it’s about making it easy to read.....so easy a caveman can do it!

Some of the smartest people in history are famous for using extremely simple language and explanations that a caveman could understand:

So remember, when editing and reviewing your copy, make sure to put on your “Caveman Voice!”

If you ever get an urge to yawn while reading something then treat that as a gift. 

If it bores you to read it, you aren’t alone. Don’t write it!

Why this is great: Easy to read layout. Talks about the style, and the details of the fabric. Has good CTA at the end.

Why this is great: Easy to read, familiar layout, familiar character (the Hathaway shirt man). It also pulls the reader in with “987,693 tiny windows”.

Why this is great: Clever headline matched with an authority-building subheadline. The body copy lays out 13 clear reasons why it’s a great car.

Why this is great: Great layout and image. The headline plays on a negative word, which grabs your attention. The body copy extends the “lemon” idea by showing you how VW actually does not let lemons leave their factories.

Why this is great: “Proof” photo paired with eye contact and finger pointing. The subheadlines do a great job building desire.

Why this is great: Clever headline plays on the thought in most of our heads. Body copy connects the dream with reality because now it’s “very affordable for you to drive one”.

Why this is great: Eye-catching before-and-after image. The body copy outlines a great offer: instead of buying new shoes, send yours in and get them fixed for just $13.95.

Why this is great: Great image and eye-catching color. The formatting is really easy to read from top to bottom.
 

Why this is great: It makes the watch part of the adventure story while highlighting quality and playing to manliness.

Why this is great: It sets up a potentially romantic story…gone wrong. Great storytelling that positions the shampoo as the magic bullet.

Why this is great: The images show the “bouncing and behaving” in action - it’s great proof! 

Why this is great: It shows a familiar before-and-after. Many of us have dealt with glaring sun while we’re driving. The body copy twists the knife on the left and plays up the benefits and features on the right.

Why this is great: The images show off the “flex” in several ways, on several people. 

Why this is great: It sets up the coat as military-grade quality that solves a specific “fatal” problem - water seeping in. 

Why this is great: The headline makes you wonder…why only 6 out of 7 days? The body copy explains the technical reason behind the headline, softly sells another shoe, and includes a great diagram “proving” why you should care about arch support.

Why this is great: Great layout and colors that make the toothpaste and headline stand out. The headline pairs two benefits (fight bad breath and tooth decay) and positions Colgate as the best in the industry.

Why this is great: This is a great trust builder. It shows the mechanic at work and lists all his qualifications.

Why this is great: The headline starts with one broad claim (it’s built for comfort) and then the body copy backs it up with several specific examples of comfort and luxury.

Why this is great: The ad sets up the status quo (using floppy disks) vs a new alternative (a bigger/better hard drive), and lists all the reasons why the NCR PC6 is a better choice.

Why this is great: The headline pulls your eye back to the image because it’s not immediately obvious that there is a difference. Then, the copy explains that the guy on the left is carrying a normal briefcase with a bunch of papers…and the guy on the right has an entire computer built into his briefcase. 

Why this is great: The ad is built around a couple of attractive features/benefits - ink can’t escape and bleed onto your clothes, and the pens can be refilled with the press of a button. Plus, it’s the official pen of the Army and Navy. 

Why this is great: It shows off the table in both “modes”. The layout and images are great, and the body copy lists a lot of additional attractive features.

Why this is great: The images range from technical drawings to product shots to action shots - it’s a great way to present the helmet. The text is simple and direct.

Why this is great: Great artwork, interesting layout, and specific benefits about the driver, service, scenery, and savings. 

Why this is great: The imagery is impossible to ignore and the text highlights 5 great bullets that are easy to understand and make signing up an easy decision. 

Why this is great: Great layout that makes the bike look like it’s physically sitting on the text. 

Why this is great: It sets up the (at the time) new idea of shaving at home as a better idea that’s clean, affordable, and a growing trend. 

Why this is great: It lays out a philosophy that you deserve quality for your money. This copy was popular and used with several different sets of images. 

Why this is great: Great layout that draws the eye to the new product feature - the built-in arch support. The subheadline builds authority and the body copy adds extra benefits. 

Why this is great: This 120+ year old ad should be tough to read, but the layout, text sizing, and images do a great job drawing your eye down the page. All the formatting tricks used here still work today.

Why this is great: The headline is a fantastic storytelling hook, and the rest of the ad goes on to tell the story. It makes you want to relive the situation yourself - winning over a crowd and impressing everyone.

.Even in 1964 some companies were touting "low calorie" options, like this Tab Cola ad from 1964 showing how it has only 1 calorie:

My favorite part of this ad is how the cola is poured in a wine glass to look fancy 😂

The dumbest people I know use big words to mask their dumbness. 

The smartest people I know use simple words, and are good at making simple analogies anyone can understand.

For example, the famous physicist Richard Feynman was famous for being able to explain complex topics in a very easy way. 

He explains thermodynamics here as jiggling balls: 

Written out it looks simple too!

Much of copywriting is noticing what makes you :
• Click
• Sign up
• Buy
• Laugh
• Or say, "Woah!"

So whenever you see something like this, save it! Take a picture or screenshot and store it in a file.

I do this regularly and post it on SwipeFile.com.

For example I like these ads, so I'll add them to Swipe File for future reference:

Then when I need to reference these, I can go to the Print Ads section and look em up. 

It's my own Swipe File and it's public for anyone to use. Enjoy!

Roughly 10% of the time in my home gym is now spent in VR:

Some of the games I play to get the body moving are:

• Beat Saber
• Thrill of the Fight
• Gun Club VR

Using VR in a big empty space makes it so much more immersive as you can freely walk around and explore. It's pretty fun!

The transition to the Metaverse is slowly happening 😬

You can add "Generators" or "Calculators" to your content to leap ahead of other posts in the search engines. 

Pro's:
✔️ A calculator can make your content stand out.
✔️ A generator can "do the work for them" making it more useful.

Con's:
𝙓 May not be the best traffic.

Here's three examples →

The "Death Calculator"

Visits: 19,586/mo
Ranking Keywords: "When will I die?"

I've planned my death at 85 years old, so I made this for myself, however this calculator and data took on a life of it's own bringing in ~20,000 visits per month.

The "Podcast Name Generator"

Visits: 3,018/mo
Ranking Keywords: "Podcast name generator"

People use this to generator podcast names. It's a helpful tool, but converts very little of the traffic to email signups or customers.

The "Monthly Recurring Revenue Calculator"

Visits: 300/mo
Keywords: "Recurring Revenue Calculator"

I was playing around with membership models and made this for myself to see how much income is possible at different prices and member sizes.

If you're interested in my thoughts (good & bad) on making calculators, and more technical details how to make them, listen to the podcast here.

These calculators can turn your content from just a blog post into a genuinely helpful software tool!
 

For people who build courses or digital products, this is often the path that takes:

→ Build a course
↪ Build several courses
↪ Have too many courses, gets confusing
↪ Bundle all courses
↪ Move to monthly/yearly membership or community

It looks like this:

Seen in the wild: A high school freshman puts up door hangars and sends a hand-written note to his neighborhood to promote his lawn care business:

That's some good old school hustle 😎

LOL at the horse pushing a lawnmower 😂

This is the hand written note he sends to create a personal connection to the neighbor. This probably 10X's his chance of getting their business:

When something works well, you keep repeating it until it doesn't work well. 

Look at Noah Kagan's top 5 YouTube video titles:
- Asking Millionaires How To Make $1,000,000
- Asking 80 Year Old Millionaires If It Was Worth It
- Asking Superyacht Owners How To Make $1,000,000
- Asking Millionaires How To Make $1,000,000
- I Asked Crypto Millionaires How To Invest $5000

I've talked with Noah about this...and those videos are NOT the most fun for him to make (2+ days of filming, uncomfortable to ask people this stuff, spend money on lots of crew and editing), but his goal is to grow the channel, and those videos tend to hit hard!

Look at my top 5 YouTube video titles:
• 9 Copywriting Exercises you can start doing “write” now
• How To Become A Copywriter (with No Experience)
• What Is Copywriting?
• How to write a great memo
• Getting Your First Freelance Writing Jobs

It's pretty clear people want copywriting advice on my channel! 

Theoretically if I wanted to grow it faster, I'd create content directly harping on that.

Here's my personal goals for the rest of 2022:
• 100,000 Twitter subs. 
• 100,000 YouTube subs.
• 200,000 organic visits/mo with 2% conversion.
• Post 1 audio podcast per week. Every Tuesday. 
• Be guest on 1 podcast per week (reply if interested in having me)!

If I'm a copywriter worth my salt.....I should be able to do this.

I think the hardest goal to hit will be 100,000 subs on Twitter. This would require a 4x'ing of my audience in less than 5 months. 

I started connecting with a bunch of other Twitter people, and am even hosting a Twitter in-person event in Austin in two weeks:

You can follow along and see if I'm hitting these goals:
• Copywriting Course Stats Page
• TWITTER / 24,100 subs
• YOUTUBE / 78,700 subs
• ORGANIC / 52,000 per month
• PODCAST / Posted first 2 audio only / been guest 1x/week

Wanna join in growing your own social followings? Join our community and we can work on this together!

Can you spot why this guy is still totally poor?

This guy is supposed to be a representation of unemployment....but the reason this guy is still unemployed might be because he’s a terrible copywriter!!

Look at his sign again.  It’s filled with ME  ME  ME  ME.

It’s all about HIM.

It’s trying to use some sob-story to get someone to hire him.  As if someone owes him employment just because he has kids.

If someone's an employer, they don’t care about this...they care about:

"What can YOU do for ME?"

Let's fix up his sign with some more enticing copy:

Which guy are you more likely to hire? 
A: "Sob Story Guy" 
B: "Skilled and Ready To Work Guy"

This is the daily to-do list format that can change your life:

• It keeps you more focused.
• It keeps track of appointments.
• You can see when work is done for the day.

Here's how you make it...

Start with a blank sheet of paper.
I prefer using yellow legal notepads, but any type of paper is fine.

Draw a line at the top, and write today's date. 
For example: Monday, August 8th, 2022.

Then write out all your daily tasks. 
I like drawing a small bullet point next to each item, such as:
• Write email to client
• Review blog post from Cristina
• Add to Copywriting Course Community

OPTIONAL HOURLY TRACKING: Draw boxes down the page and track what you did every hour.
This way you know if you've been productive or slacking off.  If I wake up early I'll see tons of boxes filled out by 2pm.

If I wake up late, maybe 2 boxes filled out.

OPTIONAL SUMMARY OF DAY: Draw a line at the bottom and use this as a place to write a summary of the day or write notes. 

Sometimes I write reminders for the next day here.

Here's how everything looks when filled out:

Here's a Pro-Tip for staying ultra-focused (I do this and it's amazing):
Take a scrap piece of paper and put a piece of tape at the top.

Tape the paper over your to-do list, only letting it reveal the top item on your to-do list.
You can ONLY work on this item until it's done. No other tasks will distract you since the paper is covering everything else. Start working on that task till finished...

When done, scratch the task off the list, then move the paper down one row. 
Start working on that next task.

Once you scratch off the last task, you're done for the day! 
I make it a rule that once I scratch off my entire to-do list, I'm not allowed to do anymore work.

This to-do list trick has helped myself and thousands of others focus on work, get it finished, then go play:

With a simple pen and paper, you can create this to-do list every single day with just a minute or less of time. 

You get bonus points for making it the night before!

The biggest sales week of the year in the US is generally Black Friday:

If you’re a copywriter looking to end 2022 with record sales numbers, there’s one event you need on your calendar:

The 2nd Annual Black Friday Summit on October 3rd - 5th (presented by GetEmails):

Whether you’re looking for cutting edge email marketing secrets … new strategies for SMS … or want some conversion rate hacks from some of the best marketers in the business, this Black Friday Summit has got you covered!

Live sessions from dozens of experts like:
Ezra Firestone, Amanda Natividad, Jimmy Kim, Joshua Johnston, Nikki Elbaz, Tina Donati, Neville Medhora, (yes I’m speaking!), and more...

…It’s the only virtual event dedicated exclusively to Black Friday / Cyber Monday sales strategies. 

And it’s ALL completely free. 

All you need to do is get your ticket using this special link!

Plus, all S.T.U.P.I.D Email readers get a bonus: A free video case study on how one eCommerce brand turned a tiny list of only 2,700 people into $32K+ in sales selling just a $29 product on Black Friday. 

You’ll see exact emails, ads, and upsell templates — all free, when you sign up today. 

Some people need a drill sergeant to drag them through the process as directly as possible. This type of environment is transparent, honest, and intense, and it’s highly motivating for the right kind of person.

Here’s an example of some tough love:

Other people need a much gentler approach with feedback. You need to keep things positive and soft in order to keep them engaged and committed. Here’s the same idea as #1, but delivered with a “gentle hand”.

One of the best ways to get work done is to work around other people (even if they’re not working). That’s why some people love working from cafes - a little bit of ambient noise and the presence of other people is highly motivating. 

You can recreate a version of this by livestreaming yourself working, like this:
Youtube.com/watch?v=2O8_WE4Eeg0

Here’s how to announce it and put some healthy pressure on yourself.

This is a great way to link up with a buddy and get a ton of work done. It’s the same idea as #3, just tweaked so that it’s you and a friend instead of you and a bunch of anonymous viewers. 

Back in 2012, Maneesh Sethi hired someone from Craigslist to slap him every time he got distracted from work and started messing around on social media instead. 

Here’s how you can recreate the same idea by hiring someone from Craigslist. 

Working in a focused sprint is the best way to get things done. Shut off all distractions, set a timer, and do the work! You can do this solo or with a friend. 

Pomodoro timers are great tools to keep you fresh. They get you to work in a combination of short shifts and ultra-short breaks. 

Here’s the setup I like to use:

Ask the general public for accountability by announcing your work on social media! 

Here’s a template you can copy/paste: 

Sometimes you don’t need to actually do the work live with a partner. Instead, you can just do a daily check-in, like this:

Social pressure can be great! If you connect a project’s success to group rewards and punishments, it creates a special type of motivation!

Where you work matters! At home, try shifting locations - work from your kitchen, work from your couch, try anywhere other than your desk. It’s even more powerful to work from different physical locations outside your house, like a coffee shop, library, bar, or coworking space. 

Having trouble finding a good work/accountability buddy? You should probably find a community of like-minded people with similar goals. If you’re a business owner, a writer, or a marketer, you’ll find plenty of “your” people here at Copywriting Course. 

• We can make inherently social content.
• Only one system to maintain rather than two.
• Community interaction is far better than static blog.

Here's what the community looks like (jump in here)...in fact if you're reading this, you're technically on the forum already, just in the blog section:

Wordpress kicks ass for posting static blogs, but to promote a blog post and get interaction you must push it through your email list or social platforms.

Social platforms (Facebook, Instagram, YouTube etc) have natively built in social features.

Wordpress doesn't 😞

I thought something like Disqus would become ubiquitous and form a social layer through all Wordpress blogs, but alas it didn't happen.

It's frustrating how everything has moved to social, but Wordpress publishing remained the same.

And the Gutenberg editor, whatta mess 😬

I run a Copywriting Community, so people need to post long pieces of copy for review, and get feedback from writers.

This was impossible on FB Groups or Circle.so (which I love, but can't do long and formatted commenting).

For this reason we chose a forum and modified it. This allows users to post an unlimited-length piece of copy, completely with pictures and formatting...

...and get responses and re-writes from professional writers and other community members. 

It also allows us to have "assignments" and get answers, then review those answers.

We started racking up thousands of posts, thousands of wins, and a vibrant community from this. 

You can see open stats here:
Copywritingcourse.com/stats

Listen to the podcast above to further hear my thoughts on this (so far the transition has been fantastic)!

Today's swipe is super exciting...... colorful bar charts! 😂

These are two examples of easy bar charts that also have color-matching company logos on them. 

I like these because they show a lot of information in a single image.

This chart shows how many franchises different restaurants have:

This chart show the greatest company acquisitions, and has nice color-matching logos of the companies at the bottom:

In one simple image so much data is visualized!

What’s a weird way a customer uses your product? 

Here's a quick example:

In college I ran an eCommerce site "House Of Rave" that sold light up and glow stuff. One of my best sellers was these "Finger Lights" that I assumed 16 year old ravers used like this:

One day a plumbing company bought 50+ packages of these finger lights. I was a little confused by the order, thinking it was fraudulent, so I called them up to ask why they purchased these... 

Their reply was very interesting. They said:

"Our plumbers have to climb under sinks and cabinets and they can't see because it's dark, and sometimes their headlamp light can't reach what they're working on, so they put these finger lights on their fingers to light things up." 

This was fascinating, and I added this use case to the product page. 
More importantly this lesson taught me to think about "target audiences."

I used to think 16 year old ravers were my target audience, but they could barely afford $20 per order.

However I would get $1,000+ orders from wedding & party planners, so I started focusing on that!

A wedding planner ordered several hundred of these little LED lights designed to light stuff up:

She bought 500+ of them for a wedding:

It was only 1 customer, with a single product order....so on my end this was a simple-yet-very-profitable order. 

I never thought a RAVE COMPANY would morph into a party planner company, but alas thats where the money came from when I focused on the right target audience. 

In the end if I got ONE order from an events company, it would far eclipse the profit from 100 orders from ravers.

There's "technically" a holiday that happens everyday of the week. 

We made a big list of holidays for my own reference. We compiled them all into one image:

These are all "novelty holidays" but more importantly are the major holidays. 

After creating 1,000's of campaigns for holiday sales, I'd say these are the best sellers:

Have a happy Single Working Women's Holiday today!! 

In my experience Twitter as a platform has the fastest "Virtual-to-In-Real-Life" times ever. 

Recently I co-worked with @theKevinShen  (who designs home office studios) from a simple Twitter message:

Then later that day @Danmcdme introduced me to @jayclouse and we scheduled a podcast within minutes. 

While it's easy to criticize social media, I'd argue social media creates more IRL interactions than anything else: 

• Facebook Event invites
• Instagram events pages
• Finding people you have similar interests and meeting up
• Introductions
• Watching people's videos/pods/posts and getting to know them
• Sharing photos with friends/fam

Think of the vast amount of ways social media ENHANCES real life. 

It's kind of cool to hate on social media these days, but it IS pretty cool in a lot of ways.

We created a public /stats page to track all this stuff:
→ Copywriting Course website stats
→ Swipe File website stats
→ YouTube channel stats
→ Twitter Stats

I want to publicly track all this stuff in order to improve it even further.

You're welcome to snoop through:
Copywritingcourse.com/stats

July 2022 Copywriting Course Community Stats:
• 1,464 posts
• 2,432 likes
• 197,826
• 1,244,048

July 2022 CopywritingCourse.com website stats:
• 119,589 visits
• 52,902 organic search visits
• 3,257 social visits

July 2022 SwipeFile.com Stats:
• 58,353 views
• 10,266 organic search views
• 2.6 pages per session

July 2022 YouTube.com/Kopywriting Stats:
• 78,200 total subs
• 2,551 new subs
• 71,790 views
• 5,438 hours watch time

July 2022 Twitter.com/nevmed Stats
• 23,800 followers
• 1,196 profile clicks
• 50,100 profile visits
• 196,000 Tweet impressions

Future goals for the remainder of 2022:
• 100,000 Twitter
• 100,000 YouTube
• 200,000/mo relevant search traffic with 2% conversion
• Be on one podcast per week 

If you have a podcast or webinar series you'd like me to appear on, reply and let me know, I'd love to connect!

This is a great drawn ad for Alka-Seltzer from 1959 that clearly shows:
• What the product is for.
• What the product looks like.
• What the packaging looks like.
• How to use it (by dropping it in water).

These are the major holidays most of the country celebrates. These are the big ones. 

• New Year’s Day - January 1st
• Martin Luther King Jr Day - 3rd Monday of January
• Presidents’ Day - 3rd Monday of February
• Memorial Day - Last Monday of May
• Juneteenth - June 19th
• Independence Day - July 4th
• Labor Day - 1st Monday of September
• Columbus Day - 2nd Monday of October
• Veterans Day - November 11th
• Thanksgiving Day - 4th Thursday of November
• Christmas Day - December 25th
• New Year’s Eve - December 31st

This is the start of a new year, so your marketing can tap into the mood of people starting new, looking to improve their health, thinking about New Year’s Resolutions.

1. New Year’s Day
2. National Science Fiction Day
3. Sleep Day
4. Trivia Day
5. National Bird Day
6. National Technology Day
7. Orthodox Christmas Day
8. World Literary Day
9. National Take the Stairs Day
10. Houseplant Appreciation Day
11. International Thank You Day
12. Work Harder Day
13. National Sticker Day
14. Organize Your Home Day
15. Hat Day
16. National Nothing Day
17. Customer Service Day
18. National Gourmet Coffee Day
19. Good Memory Day
20. National Cheese Lovers Day
21. International Sweatpants Day
22. National Hot Sauce Day
23. National Pie Day
24. National Compliment Day
25. Opposite Day
26. Spouse’s Day
27. Holocaust Memorial Day
28. International Lego Day
29. National Puzzle Day
30. National Croissant Day
31. National Hot Chocolate Day

In February, the novelty of the new year wears off for most people and they’re back into their regular routines. It includes Valentine’s Day, which many companies stretch into a multi-day, multi-week, and even full month of romantic promotions.

1. Spunky Old Broads Day
2. Self Renewal Day
3. National Carrot Day
4. World Cancer Day
5. World Nutella Day
6. National Chopsticks Day
7. Ballet Day
8. National Kite Flying Day
9. National Pizza Day
10. Teddy Day
11. National Make a Friend Day
12. Darwin Day
13. National Wingman Day
14. Valentine’s Day
15. Susan B. Anthony Day
16. Innovation Day
17. Random Acts of Kindness Day
18. Drink Wine Day
19. International Tug-of-War Day
20. Love Your Pet Day
21. Card Reading Day
22. Walking the Dog Day
23. Tootsie Roll Day
24. World Bartender Day
25. Let’s All Eat Right Day
26. Carpe Diem Day
27. World NGO Day
28. National Science Day
29. Superman’s Birthday

March is the last month of Q1. St. Patrick’s Day is probably the biggest holiday of the month, but Spring Break usually happens in March too. 

1. National Pig Day
2. International Rescue Cat Day
3. I Want You To Be Happy Day
4. National Snack Day
5. World Tennis Day
6. National Day of Unplugging
7. World Math Day
8. Girls Write Now Day
9. National Meatball Day
10. International Day of Awesomeness 
11. Dream Day
12. Plant a Flower Day
13. National Jewel Day
14. National Pi Day
15. National Peanut Lovers Day
16. National Panda Day
17. St. Patrick’s Day
18. National Awkward Moments Day
19. Certified Nurses Day
20. Extraterrestrial Abduction Day
21. National Crunchy Taco Day
22. National Water Day
23. Cuddly Kitten Day
24. National Cocktail Day
25. International Waffle Day
26. Make Up Your Own Holiday Day
27. National Scribble Day
28. National Hot Tub Day
29. National Mom and Pop Business Owners Day
30. National Doctors Day
31. Dance Marathon Day

April starts and ends with two fun holidays that you can do a lot with - April Fool’s Day (4/1) and Earth Day (4/22). It’s a great chance to encourage your customers to have fun and get outside. 
 

1. April Fool’s Day
2. National Children’s Book Day
3. World Party Day
4. Tell a Lie Day
5. Go For Broke Day
6. Army Day
7. National Beer Day
8. Zoo Lovers Day
9. National Unicorn Day
10. National Farm Animals Day
11. National Pet Day
12. Grilled Cheese Sandwich Day
13. Plant Appreciation Day
14. Dictionary Day
15. Anime Day
16. Save the Elephant Day
17. National Kickball Day
18. Pinata Day
19. Pet Owners Day
20. Look Alike Day
21. National Tea Day
22. Mother Earth Day
23. Take a Chance Day
24. New Kids on the Block Day
25. International Financial Independence Awareness Day
26. Alien Day
27. World Design Day
28. National Superhero Day
29. World Wish Day
30. Hairstyle Appreciation Day

May’s biggest holiday is Memorial Day (last Monday of the month) and also includes Cinco de Mayo. It’s typically one of the slower months in terms of special days. 

1. Batman Day
2. International Harry Potter Day
3. Paranormal Day
4. Star Wars Day
5. Cinco de Mayo
6. International No Diet Day
7. National Tourism Day
8. National Give Someone A Cupcake Day
9. Lost Sock Memorial Day
10. National Small Business Day
11. Eat What You Want Day
12. Limerick Day
13. Top Gun Day
14. National Chicken Dance Day
15. National Chocolate Chip Day
16. International Pickle Day
17. National Telecommunication Day
18. World Aids Vaccine Day
19. Malcolm X Day
20. World Bee Day
21. National Waiter and Waitresses Day
22. World Goth Day
23. Lucky Penny Day
24. Scavenger Hunt Day
25. Geek Pride Day
26. National Paper Airplane Day
27. Nothing to Fear Day
28. International Hamburger Day
29. Paper Clip Day
30. National Creativity Day
31. National Smile Day

June is the start of summer for many people. Kids are wrapping up the school year and families go on vacation, so this is a great time for summer sales. 

1. Say Something Nice Day
2. National Rotisserie Chicken Day
3. Love Conquers All Day
4. National Cheese Day
5. Hot Air Balloon Day
6. Drive in Movie Day
7. Daniel Boone Day
8. Best Friends Day
9. Donald Duck Day
10. National Iced Tea Day
11. Corn on the Cob Day
12. National Jerky Day
13. Weed Your Garden Day
14. World Blood Donor Day
15. Worldwide Day of Giving
16. National Fudge Day
17. Eat All Your Veggies Day
18. Go Fishing Day
19. Juneteenth
20. World Productivity Day
21. National Selfie Day
22. World Rainforest Day
23. Public Service Day
24. Midsummer Day
25. Anthony Bourdain Day
26. Forgiveness Day
27. Sunglasses Day
28. Insurance Awareness Day
29. National Camera Day
30. Meteor Day

This is halfway through the year, a time when you can revisit your New Year’s Resolutions, and have people prepare for Q4. 

1. International Joke Day
2. Made in the USA Day
3. Compliment Your Mirror Day
4. National Barbeque Day
5. National Workaholics Day
6. National Fried Chicken Day
7. Tell the Truth Day
8. Be a Kid Again Day
9. Fashion Day
10. International Nikola Tesla Day
11. National Mojito Day
12. Simplicity Day
13. International Rock Day
14. National Mac and Cheese Day
15. Be a Dork Day
16. Hot Dog Night
17. World Emoji Day
18. World Listening Day
19. New Friends Day
20. Nap Day
21. National Junk Food Day
22. Mango Day
23. Gorgeous Grandma Day
24. Tell an Old Joke Day
25. National Hot Fudge Sunday Day
26. Aunts and Uncles Day
27. National Scotch Day
28. National Waterpark Day
29. National Lasagna Day
30. Paperback Book Day
31. Mutt’s Day

This is usually when people are coming back from summer vacations. There’s not much in the way of big holidays, but you can still find relevant ways to welcome people back to normal life. Back-to-school sales usually start in August. 

1. Spiderman Day
2. Dinosaurs Day
3. National Watermelon Day
4. Single Working Woman’s Day
5. National Underwear Day
6. Wiggle Your Toes Day
7. Professional Speakers Day
8. Bullet Journal Day
9. International Coworking Day
10. International Vlogging Day
11. National Hip Hop Day
12. Vinyl Record Day
13. International Lefthander’s Day
14. National Financial Awareness Day
15. National Failures Day
16. National Roller Coaster Day
17. National Non-Profit Day
18. Never Give Up Day
19. Potato Day
20. Virtual Worlds Day
21. Senior Citizens Day
22. Never Been Better Day
23. Hug Your Sweetheart Day
24. Shooting Star Day
25. National Park Service Day
26. Women’s Equality Day
27. World Rock Paper Scissors Day
28. Dream Day
29. Chop Suey Day
30. Frankenstein Day
31. Eat Outside Day

This is back to school month in most places, from kindergarten through to universities. It’s also usually the beginning of football season and the end of baseball season, so it’s a great chance to work sports and school into your promotions. 

1. World Letter Writing Day
2. World Coconut Day
3. National Skyscraper Day
4. National Wildlife Day
5. International Day of Charity
6. Read a Book Day
7. Google Commemoration Day
8. Star Trek Day
9. International Sudoku Day
10. International Makeup Day
11. National Emergency Responder Day
12. Video Games Day
13. Fortune Cookie Day
14. National Sober Day
15. Google Day
16. National Guacamole Day
17. International Country Music Day
18. International Read an eBook Day
19. Talk Like a Pirate Day
20. National Pepperoni Pizza Day
21. World Gratitude Day
22. World Car Free Day
23. International Day of Sign Languages
24. National Bluebird of Happiness Day
25. National Cooking Day
26. National Pancake Day
27. World’s Tourism Day
28. National Good Neighbor Day
29. Confucius Day
30. International Podcast Day

October is the beginning of Q4, which is biggest sales period in the US. The unofficial starting point for the most intense sales is Halloween, which is a huge event by itself. Some companies start their Black Friday sales as early as the end of October. 

1. World Vegetarian Day
2. National Name Your Car Day
3. Techie’s Day
4. Improve Your Office Day
5. National Storytelling Day
6. National Coaches Day
7. LED Light Day
8. National Children’s Day
9. National Sneakers Day
10. National Metric Day
11. National Food Truck Day
12. National Savings Day
13. International Plain Language Day
14. National Lowercase Day
15. Global Handwashing Day
16. World Spine Day
17. National Pasta Day
18. National No Beard Day
19. Evaluate Your Life Day
20. International Sloth Day
21. Back to the Future Day
22. Clean Up the Earth Day
23. Mole Day
24. United Nations Day
25. International Artists Day
26. National Pumpkin Day
27. Navy Day
28. National First Responders Day
29. National Oatmeal Day
30. National Publicist Day
31. Halloween

November is one of the busiest periods for sellers. Many buyers are preparing for Christmas and others just want to take advantage of the biggest sale of the year - Black Friday. This is the Friday after Thanksgiving and most companies extend their sales through the following Monday (“Cyber Monday”). 

1. National Authors Day
2. National Deviled Egg Day
3. National Sandwich Day
4. National Candy Day
5. National Donut Day
6. National Nachos Day
7. National STEM Day
8. National Parents as Teachers Day
9. National Freedom Day
10. National Accounting Day
11. Veterans Day
12. National Happy Hour Day
13. World Kindness Day
14. National Seat Belt Day
15. America Recycles Day
16. National Button Day
17. National Take a Hike Day
18. National Princess Day
19. Gettysburg Address Anniversary
20. National Absurdity Day
21. National Gingerbread Cookie Day
22. Humane Society Anniversary Day
23. National Espresso Day 
24. National Jukebox Day
25. National Play Day With Dad
26. National Cake Day
27. Turtle Adoption Day
28. Red Planet Day
29. National Day of Giving
30. National Personal Space Day

December can be a tricky, but it’s still a great time to sell. The big holidays are Christmas and New Year’s, but it’s also a month when many people take a week or two off of work and go on vacation. 

1. Rosa Parks Day
2. Special Education Day
3. National Roof Over Your Head Day
4. National Sock Day
5. International Ninja Day
6. St. Nicholas Day
7. National Letter Writing Day
8. National Brownie Day
9. National Pastry Day
10. Nobel Prize Day
11. National App Day
12. Worldwide Candle Lighting Day
13. National Ice Cream Day
14. National Free Shipping Day
15. National Cupcake Day
16. National Underdog Day
17. Wright Brothers Day
18. National Twin Day
19. National Emo Day
20. Games Day
21. Crossword Puzzle Day
22. National Short Person Day
23. Festivus
24. Christmas Eve
25. Christmas    
26. Boxing Day
27. Visit the Zoo Day
28. National Card Playing Day
29. Tick Tock Day
30. Bacon Day
31. New Year’s Eve

Different industries will have different “high sales seasons.” Let’s take a look at a few. 

Real Estate / Housing:
Moving Season is generally in the summer months, and most people buy or rent homes in this time frame. 

Source

Retail Seasonal Patterns:
Everyone knows Q4 is a huge time for retailers, as they do sales and promotions to meet the high demands of the holiday season. Here’s the patterns for retail:

Source

Most general businesses:
A huge spike happens in Q4 for many businesses, as companies and government agencies need to use their remaining budgets. Also a huge holiday season causes consumers to buy more items for themselves, parties, and gifts. 

Major Holidays:
While there’s a “holiday” almost every day of the year, here are the major holidays celebrated in the U.S.

This is a polite reminder email that acknowledges someone is busy, and asks them to followup at a specific time.

Subject 1: (Your company name) following up
Subject 2: Quick follow up
Subject 3: Checking in
Subject 4: Bump

This email template gives the person an idea that you're working with some of their top competitors, so it might be helpful to take another look at your offering. 

This is slightly more aggressive, but works well. This template has scored deals with Fortune 500 companies.

Subject 1: [Just reply to initial email, no new subject line]

Subject Line 1: Stuff from call
Subject Line 2: The links you wanted
Subject Line 3: Call notes
Subject Line 4: All the links you liked

If you're selling to large companies, often times you'll have one person who will be your "product champion" within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product. This template gives them "ammo" to share around the office.

Subject 1: Slide deck to print
Subject 2: Slides for the office
Subject 3: SEO report for [Website]
Subject 4: Analysis of [Website] complete (results attached)

Subject 1: Quick check in
Subject 2: Can I answer any questions?
Subject 3: Setting up a call
Subject 4: Any secondary Q’s?

Subject 1: Are you enjoying your free trial with [Company]?
Subject 2: Can I answer any questions?
Subject 3: Setting up a call
Subject 4: Can I help you with your goals?

Subject 1: Feedback after your ____ quiz?
Subject 2: Can I answer any questions?
Subject 3: I'd love to help
Subject 4: Quick quiz on ____?

Go above-and-beyond by sending them a custom outline of what you can help with. This shows you were paying attention and know your stuff.

Subject Line 1: Outline of [Company] improvements
Subject Line 2: [Company] improvements I can make
Subject Line 3: Things I can fix ASAP
Subject Line 4: Things to improve on [Company]

Subject Line 1: Great interview!
Subject Line 2: Would love to join the team
Subject Line 3: [Company] + [Name] = ❤️
Subject Line 4: Would be honored to join

This is just a quick followup email that can help solidify what happened in your interview. It also lets them know you're interested and ready to move on the opportunity.

Subject Line 1: Quick re-cap for you
Subject Line 2: Re-cap of [Date] meeting
Subject Line 3: Meeting Outline
Subject Line 4: Outline of [Meeting Name]

Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write "No response needed" so they don't feel obligated to reply.

Subject Line 1: Meeting assets
Subject Line 2: Meeting slides, reports, and PDF
Subject Line 3: PDF & Slides from [Meeting Name]
Subject Line 4: Attached: Meeting assets

Subject 1: Quote you requested
Subject 2: Quote for [Project]
Subject 3: Can’t wait to work with you
Subject 4: Touching base on the quote you asked for

Subject 1: I need a few things to get started
Subject 2: What I need from you
Subject 3: Re-cap of items needed to start
Subject 4: A few things missing before I can get started

Subject 1: Nice meeting you
Subject 2: Great session today!
Subject 3: Feedback on session today?
Subject 4: Review of our session

Let's say you do a couple of calls with a person/company, and they ghost on you.  Here's a simple email to get their attention and cuts straight to the point.

This should only be used as a last resort, as this email is a bit passive aggressive!

Subject Line 1: Quick followup?
Subject Line 2: Next step to take?
Subject Line 3: Let me know
Subject Line 4: Hey [Name], next step?

Here's a classic email for following up after getting no response from a client. It says you're closing their account and you need their permission. This one works great!

Subject Lines 1: Closing your file?
Subject Lines 2: Your file will be closed.
Subject Lines 3: Closing your account.
Subject Lines 4: Close out this account?

This is a low-commitment email that just allows them to respond back with one word. I've seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.

Subject 1: Checkin' up
Subject 2: Reminder [item They Need To Send You]
Subject 3: Bump!
Subject 4: 👉🏼 Reminder 👈🏼

Subject 1: Checking in about [Project]
Subject 2: Are we still on?
Subject 3: Do you still want [Prospect Goal]?
Subject 4: Can we get started?

Subject 1: Can I schedule you in?
Subject 2: Still looking?
Subject 3: Last step!
Subject 4: Almost done here 🙂

Subject 1: ___ project - still interested?
Subject 2: Came across these, thought they'd help
Subject 3: Resources + a quick win for you
Subject 4: Yes / No ?

Subject 1: Any feedback?
Subject 2: Are you still interested?
Subject 3: Is [project] still a go?
Subject 4: Do you need anything else?

Subject 1: Can I get your feedback?
Subject 2: You forgot something in your cart.
Subject 3: Is our site working properly
Subject 4: Why didn't you buy?

Subject 1: Any questions about our program?
Subject 2: Any questions about our course?
Subject 3: Want me to give you a call?
Subject 4: Can I call you?

Subject 1: upgrade?
Subject 2: New plan for right now?
Subject 3: Hey ____, can we bump you up plans?
Subject 3: Upgrading your account?

Subject 1: Your free tape sample
Subject 2: Nice meeting you at the trade show
Subject 3: The free floor marking tape you requested
Subject 4: Where should I send your free sample?

Subject 1: Check your _____ before the warranty expires
Subject 2: Have you checked your _____ warranty?
Subject 3: Your warranty is ending soon
Subject 4: Warranty expiring 4/23

Subject 1: quick follow up
Subject 2: quick check in
Subject 3: Did you see my last note?
Subject 4: following up on my previous message

This is a great way to "refresh" someone's mind about what you had initially emailed them. This templates has worked well in B2B sales many times.

Ranking: ⭐️⭐️⭐
Subject 1: Schedule a meeting?
Subject 2: Meeting tomorrow?
Subject 3: [Company] + [Their Company] Meeting
Subject 4: You + Me = Meet?

Ranking: ⭐️⭐️⭐️⭐️
Subject 1: Love your work!
Subject 2: You're a legend.
Subject 3: Quick call (with a legend)?
Subject 4: You are legendary in the [Industry] community

Ranking: ⭐️⭐️⭐️⭐️
Subject 1: Call tomorrow?
Subject 2: 3 things to cover tomorrow
Subject 3: Tuesday at 4pm - 4:15pm sound good?
Subject 4: Touching base tomorrow

Hey [Name]!

Mind if we hop on a (strictly timed) 15 minute call tomorrow?


I'd love to:
-- Show you what our top clients is doing to get more emails.
-- Show you where you site is lacking conversions.
-- See if I can improve your conversions on the spot.

Does 4pm - 4:15pm on Tuesday sound good?

Talk soon,
[NAME]

Ranking: ⭐️
Subject 1: Availability tomorrow?
Subject 2: Let's schedule a call
Subject 3: [Company] can use our help
Subject 4: [Product] + [Their Company] = Amazing!

Ranking: ⭐️
Subject 1: [Insert Company Action] lately?
Subject 2: Saw the news about [Insert Company Action]
Subject 3: Saw you in the press recently
Subject 4: [Impressive Customer] uses us, would you like to also?

Ranking: ⭐️⭐️⭐️⭐️
Subject 1: [Your Company] + [Their Company] = ❤️❤️❤️
Subject 2: Quick chat about [Field] tomorrow? (we're near the top)
Subject 3: [Impressive Customer] loves us
Subject 4: Top 15 companies in [Industry] use us

Ranking: ⭐️⭐️⭐️
Subject 1: Quick demo of [Product]?
Subject 2: Respond faster to customers
Subject 3: Faster support for [Their Company]
Subject 4: Does [Their Company] have painfully slow support?

Ranking: ⭐️⭐️⭐️
Subject 1: Great to meet you!
Subject 2: Had a fun time yesterday!
Subject 3: Met at [Host]'s party
Subject 4: Great meeting, let's keep it going...

Ranking: ⭐️⭐️⭐️⭐️
Subject 1: Issue with your site
Subject 2: [Issue] with site?
Subject 3: Can I fix your [Issue] bug?
Subject 4: [Industry] professional at your service

Ranking: ⭐️⭐️
Subject 1: [Pain Point] bothering you? I can help
Subject 2: I do [Solution] for [Industry] people like you
Subject 3: Quick call (15 min strict limit)
Subject 4: 15 min call scheduled for tomorrow?

Hey [First Name],

[Name] here. You don’t know me, but thanks to some stealthy internet stalking, I know that you [Pain Point].

It turns out, I can [Solution]. One of my clients even [Result].

Would you be interested in hopping on a quick 15-minute call to learn more? If so, click here to schedule a call.

If not, no worries. Just reply with "Scram, buddy. I'm not interested." Looking forward to your response!

Mitch Glass
P.S. - To sweeten the deal, here’s a picture of a cute dog:

 

Ranking: ⭐️⭐️⭐️
Subject 1: Make diagramming more exciting
Subject 2: Most diagrams suck, not ours
Subject 3: LucidChart wants you to diagram better
Subject 4: Diagram Demo Day???

Ranking: ⭐️⭐️⭐
Subject 1: Legal for [Company Name]
Subject 2: Can we show you UpCounsel insider numbers?
Subject 3: Handling your day-to-day legal work
Subject 4: we just do all your legal work?

Ranking: ⭐️⭐️
Subject 1: Appointment request
Subject 2: Just 15 min?
Subject 3: More Leads. Less Effort. Better Shopify.
Subject 4: Demo of beta-test Shopify product.

Ranking: ⭐️⭐️⭐️
Subject 1: Something of interest for [Company Name]
Subject 2: [Impressive Customer] uses Zenefits, you on board?
Subject 3: "We can compete with bigger companies bc of Zenefits"
Subject 4: Onboard 45 associates in 6 weeks or less

Ranking: ⭐️⭐️⭐️⭐️
Subject 1: Hello [First Name], I have a question about your Slack integrations
Subject 2: Slack integrations??
Subject 3: Customer service time down to 20 minute responses
Subject 4: Slack + Magic = Yodel 😎

 Ranking: ⭐️⭐️️ ⭐ ⭐ ️
Subject 1: Quick question about (company name)
Subject 2: Here is a new monetization idea for (company name)
Subject 3: Open to a new business tool?
Subject 4: (my company) + (your company)

Ranking: ⭐️⭐ ️
Subject 1: New revenue generation
Subject 2: Quick question for (first name)
Subject 3: Looking for a new revenue stream?
Subject 4: Quick question (I promise it will actually be quick)

Ranking: ⭐️⭐ ️ ⭐ ️ ⭐ ️ ⭐ ️
Subject 1: Exploratory chat?
Subject 2: Would love to connect next week
Subject 3: Really impressed with your recent growth
Subject 4: Next Tuesday at 10:00am?