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    The S.T.U.P.I.D. Email (Friday August 12th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday August 12th, 2022. Hope you like it 🙂

    🎤 Listen to this email here:


    Seen in the wild: A high school freshman puts up door hangars and sends a hand-written note to his neighborhood to promote his lawn care business:

    That's some good old school hustle 😎


    LOL at the horse pushing a lawnmower 😂


    This is the hand written note he sends to create a personal connection to the neighbor. This probably 10X's his chance of getting their business:



    When something works well, you keep repeating it until it doesn't work well. 

    Look at Noah Kagan's top 5 YouTube video titles:
    - Asking Millionaires How To Make $1,000,000
    - Asking 80 Year Old Millionaires If It Was Worth It
    - Asking Superyacht Owners How To Make $1,000,000
    - Asking Millionaires How To Make $1,000,000
    - I Asked Crypto Millionaires How To Invest $5000


    I've talked with Noah about this...and those videos are NOT the most fun for him to make (2+ days of filming, uncomfortable to ask people this stuff, spend money on lots of crew and editing), but his goal is to grow the channel, and those videos tend to hit hard!

    Look at my top 5 YouTube video titles:
    • 9 Copywriting Exercises you can start doing “write” now
    • How To Become A Copywriter (with No Experience)
    • What Is Copywriting?
    • How to write a great memo
    • Getting Your First Freelance Writing Jobs

    It's pretty clear people want copywriting advice on my channel! 

    Theoretically if I wanted to grow it faster, I'd create content directly harping on that.


    Here's my personal goals for the rest of 2022:
    • 100,000 Twitter subs. 
    • 100,000 YouTube subs.
    • 200,000 organic visits/mo with 2% conversion.
    • Post 1 audio podcast per week. Every Tuesday. 
    • Be guest on 1 podcast per week (reply if interested in having me)!

    If I'm a copywriter worth my salt.....I should be able to do this.

    I think the hardest goal to hit will be 100,000 subs on Twitter. This would require a 4x'ing of my audience in less than 5 months. 

    I started connecting with a bunch of other Twitter people, and am even hosting a Twitter in-person event in Austin in two weeks:


    You can follow along and see if I'm hitting these goals:
    Copywriting Course Stats Page
    TWITTER / 24,100 subs
    YOUTUBE / 78,700 subs
    ORGANIC / 52,000 per month
    PODCAST / Posted first 2 audio only / been guest 1x/week

    Wanna join in growing your own social followings? Join our community and we can work on this together!


    Can you spot why this guy is still totally poor?


    This guy is supposed to be a representation of unemployment....but the reason this guy is still unemployed might be because he’s a terrible copywriter!!

    Look at his sign again.  It’s filled with ME  ME  ME  ME.

    It’s all about HIM.


    It’s trying to use some sob-story to get someone to hire him.  As if someone owes him employment just because he has kids.

    If someone's an employer, they don’t care about this...they care about:

    "What can YOU do for ME?"

    Let's fix up his sign with some more enticing copy:


    Which guy are you more likely to hire? 
    A: "Sob Story Guy" 
    B: "Skilled and Ready To Work Guy"



    This is the daily to-do list format that can change your life:


    • It keeps you more focused.
    • It keeps track of appointments.
    • You can see when work is done for the day.

    Here's how you make it...


    Start with a blank sheet of paper.
    I prefer using yellow legal notepads, but any type of paper is fine.



    Draw a line at the top, and write today's date. 
    For example: Monday, August 8th, 2022.



    Then write out all your daily tasks. 
    I like drawing a small bullet point next to each item, such as:
    • Write email to client
    • Review blog post from Cristina
    • Add to Copywriting Course Community



    OPTIONAL HOURLY TRACKING: Draw boxes down the page and track what you did every hour.
    This way you know if you've been productive or slacking off.  If I wake up early I'll see tons of boxes filled out by 2pm.

    If I wake up late, maybe 2 boxes filled out.


    OPTIONAL SUMMARY OF DAY: Draw a line at the bottom and use this as a place to write a summary of the day or write notes. 

    Sometimes I write reminders for the next day here.



    Here's how everything looks when filled out:



    Here's a Pro-Tip for staying ultra-focused (I do this and it's amazing):
    Take a scrap piece of paper and put a piece of tape at the top.



    Tape the paper over your to-do list, only letting it reveal the top item on your to-do list.
    You can ONLY work on this item until it's done. No other tasks will distract you since the paper is covering everything else. Start working on that task till finished...



    When done, scratch the task off the list, then move the paper down one row. 
    Start working on that next task.



    Once you scratch off the last task, you're done for the day! 
    I make it a rule that once I scratch off my entire to-do list, I'm not allowed to do anymore work.



    This to-do list trick has helped myself and thousands of others focus on work, get it finished, then go play:


    With a simple pen and paper, you can create this to-do list every single day with just a minute or less of time. 

    You get bonus points for making it the night before!


    The biggest sales week of the year in the US is generally Black Friday:


    If you’re a copywriter looking to end 2022 with record sales numbers, there’s one event you need on your calendar:

    The 2nd Annual Black Friday Summit on October 3rd - 5th (presented by GetEmails):

    3 (1).png

    Whether you’re looking for cutting edge email marketing secrets … new strategies for SMS … or want some conversion rate hacks from some of the best marketers in the business, this Black Friday Summit has got you covered!

    Live sessions from dozens of experts like:
    Ezra Firestone, Amanda Natividad, Jimmy Kim, Joshua Johnston, Nikki Elbaz, Tina Donati, Neville Medhora, (yes I’m speaking!), and more...

    …It’s the only virtual event dedicated exclusively to Black Friday / Cyber Monday sales strategies. 

    And it’s ALL completely free. 

    All you need to do is get your ticket using this special link!

    Plus, all S.T.U.P.I.D Email readers get a bonus: A free video case study on how one eCommerce brand turned a tiny list of only 2,700 people into $32K+ in sales selling just a $29 product on Black Friday. 

    You’ll see exact emails, ads, and upsell templates — all free, when you sign up today. 

    Neville Medhora - CopywritingCourse.com | @NevMed


    Stuff to motivate you (plus scripts to accomplish them)!

    Sometimes writers or remote workers can get a little lonely. Here's a few ideas you can use to create motivation for yourself or your team.

    #1.) Tough Love

    Some people need a drill sergeant to drag them through the process as directly as possible. This type of environment is transparent, honest, and intense, and it’s highly motivating for the right kind of person.

    Here’s an example of some tough love:

    Hi Bob,

    The article you submitted doesn’t meet the standards we set out in the brief and on our call. 

    Here’s how I’d like you to rescue it:

    #1) Add a specific example for each of your 3 sections.
    #2) Replace the stock photos with your own versions. 
    #3) Include a cheatsheet PDF that we can use as a lead magnet. 

    If you can get this done by Friday, we’ll post it immediately.

    If you can’t - we can’t use this material and we’ll consider the project off. I’m a little surprised at the quality here because I’ve seen your other work and we were definitely on the same page after you read the brief. 

    Reply back and let me know if you’re going to be able to get the edit done by Friday. 


    #2.) Gentle Hand

    Other people need a much gentler approach with feedback. You need to keep things positive and soft in order to keep them engaged and committed. Here’s the same idea as #1, but delivered with a “gentle hand”.

    Hi Bob,

    Thanks for submitting the article on time yesterday. 

    It’s not ready to go yet, but I think we can rescue it together.

    Here’s what I’d like you to do, please:

    #1) Add a specific example for each of your 3 sections.
    #2) Replace the stock photos with your own versions. 
    #3) Include a cheatsheet PDF that we can use as a lead magnet. 

    If you need help with this, please shoot me a message and I can get our graphic designer to help. And if you’re really stuck, I can jump in and clarify the edits.

    Sound good?

    #3.) Work in public

    One of the best ways to get work done is to work around other people (even if they’re not working). That’s why some people love working from cafes - a little bit of ambient noise and the presence of other people is highly motivating. 

    You can recreate a version of this by livestreaming yourself working, like this:

    Here’s how to announce it and put some healthy pressure on yourself.

    Hey LinkedIn friends! 

    I’m going to live stream 1 hour of me working tomorrow at noon. 

    It’s not a webinar, not a training session, not a chat party - just me working. 

    If you need a virtual work buddy, just come to the live stream and work alongside me!

    Boring? Yup.

    Productive? BIG yup!

    WHERE: Attend here (link).
    WHEN: Tomorrow at noon. 

    #4.) Co-work with a friend

    This is a great way to link up with a buddy and get a ton of work done. It’s the same idea as #3, just tweaked so that it’s you and a friend instead of you and a bunch of anonymous viewers. 

    Hey Josh,

    You free for a coworking session this week? 

    Here’s how I’ve done these in the past (they’re highly productive!): 

    1-2 pm on Wednesday.
    We share screens on Zoom. 
    We each work on 1-2 tasks, tops. 
    We start by telling each other what those tasks are.
    We end by checking in on the status at the end of the hour. 

    What do you think?

    #5.) Pay someone to slap you

    Back in 2012, Maneesh Sethi hired someone from Craigslist to slap him every time he got distracted from work and started messing around on social media instead. 

    Here’s how you can recreate the same idea by hiring someone from Craigslist. 

    Title: Slap me if I get off task 
    Pay: $8/hr

    Job Description: 

    I’m a writer with a busy 2 weeks coming up, and I can’t afford to get distracted by social media. 

    I’m looking to hire someone to sit next to me at my home office, coworking space, and coffeeshop (the 3 places I work from). 

    If you catch me on Reddit, Facebook, Twitter, IG, TikTok, or any other social platform….I want you to slap the hell out of me and tell me to get back to work. 

    Here’s what this would look like in action:



    #6.) The 2-hour sprint

    Working in a focused sprint is the best way to get things done. Shut off all distractions, set a timer, and do the work! You can do this solo or with a friend. 

    Hey Leah,

    Have you got a 2-hr block free on Friday afternoon? 

    I’m looking for a friend to join me on a work sprint, and 120 minutes is the perfect amount of time imo. 

    I know we’re both working on books, so I figured this’d be a great chance to get some similar work knocked out. 


    #7.) Use a Pomodoro timer

    Pomodoro timers are great tools to keep you fresh. They get you to work in a combination of short shifts and ultra-short breaks. 

    Here’s the setup I like to use:

    – Go to Toptal.com/project-managers/tomato-timer 
    – Set the timer for 25 minutes.
    – Set the “short break” for 5 minutes.
    – Set the “long break” for 15 minutes. 

    Then, get to work! I like to keep the timer visible as I’m writing, but it’ll also make a little noise when time’s up. 

    #8.) Post it publicly on social media

    Ask the general public for accountability by announcing your work on social media! 

    Here’s a template you can copy/paste: 

    Accountability post!

    I will be working on  _______ for the next _______ (time).

    If I don’t comment back here in ____ (time), shame me in public!


    #9.) Check in with an accountability partner

    Sometimes you don’t need to actually do the work live with a partner. Instead, you can just do a daily check-in, like this:

    Hey Laura - here’s my daily 7 pm check-in!

     ☑ Home page updated.
     ☑ Email series uploaded to ConvertKit.
     ☑ Job posted on Upwork.

    Here’s my list for tomorrow:

    ☐ Schedule a week of posts on Hypefury.
    ☐ Draw 3 visuals for Twitter. 
    ☐ Update the “how this works” blog post.  

    #10.) Create a group carrot + stick

    Social pressure can be great! If you connect a project’s success to group rewards and punishments, it creates a special type of motivation!

    Hey folks! Excited to kick off the project. 

    I’m going to add a special bonus: 

    If we publish the book by December 1st, everyone on the team will get a $1000 bonus. 

    But, here’s the catch:

    • If anyone misses a single daily check-in, nobody gets the bonus. 
    • If anyone misses a single personal deadline, nobody gets the bonus.

    Don’t let the team down!

    Let’s do this!

    #11.) Change where you’re working

    Where you work matters! At home, try shifting locations - work from your kitchen, work from your couch, try anywhere other than your desk. It’s even more powerful to work from different physical locations outside your house, like a coffee shop, library, bar, or coworking space. 

    Hey Bob, Sarah, and Luke! 

    I’ve got cabin fever stuck at home over here….want to join me for a work session at a cafe? I’m thinking about the Starbucks on Main St @ 9 am tomorrow morning.

    Last time we did this was really productive and I’d like to repeat it! 

    You in?


    #12.) Join a community

    Having trouble finding a good work/accountability buddy? You should probably find a community of like-minded people with similar goals. If you’re a business owner, a writer, or a marketer, you’ll find plenty of “your” people here at Copywriting Course

    • I met Rob R. and we used each other as accountability buddies to finish our books.
    • I met Kyle V. and, after working together a few times, I joined his company. 
    • I met Mike M. and ended up working on several projects together. 
    • I met Kyle G. and ended up working together and meeting up IRL.
    • I met Rozy K. and introduced her to friends in different parts of the world. 
    • I met Shaggy E. and hired him for a couple of gigs (and coworked together).
    • I met Mitch B. and worked on a project together. 
    • I met Jeff G. and spent 2 months working on a project for his site.
    • I met Corwin S. and coworked on several writing sessions. 
    • I wrote 2 books.
    • I’ve posted 14,000 times and have a ton of practice editing copy.
    • I’ve participated in dozens of office hours sessions and workshops. 
    • I learned to price my services differently and 3x’d my revenue.
    • I went from being a freelancer to a consultant to a CMO. 

    Hope this helps!
    Neville Medhora - Constantly Co-Working

    Why I switched from Wordpress to forum style for our blog

    I moved my main website site (Copywriting Course) off WordPress about 5 months ago to make it community-first.

    #1.) Here's why I got off Wordpress onto a community platform:

    • We can make inherently social content.
    • Only one system to maintain rather than two.
    • Community interaction is far better than static blog.

    Here's what the community looks like (jump in here)...in fact if you're reading this, you're technically on the forum already, just in the blog section:



    Wordpress kicks ass for posting static blogs, but to promote a blog post and get interaction you must push it through your email list or social platforms.

    Social platforms (Facebook, Instagram, YouTube etc) have natively built in social features.

    Wordpress doesn't 😞

    I thought something like Disqus would become ubiquitous and form a social layer through all Wordpress blogs, but alas it didn't happen.

    It's frustrating how everything has moved to social, but Wordpress publishing remained the same.

    And the Gutenberg editor, whatta mess 😬

    I run a Copywriting Community, so people need to post long pieces of copy for review, and get feedback from writers.

    This was impossible on FB Groups or Circle.so (which I love, but can't do long and formatted commenting).

    For this reason we chose a forum and modified it. This allows users to post an unlimited-length piece of copy, completely with pictures and formatting...

    ...and get responses and re-writes from professional writers and other community members. 

    It also allows us to have "assignments" and get answers, then review those answers.

    We started racking up thousands of posts, thousands of wins, and a vibrant community from this. 

    You can see open stats here:

    Listen to the podcast above to further hear my thoughts on this (so far the transition has been fantastic)!

    Ask me questions if you have 🙂

    The S.T.U.P.I.D. Email (Friday August 5th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday August 5th, 2022. Hope you like it 🙂

    🎤 Listen to this email here:


    #1.) Swipe:

    Today's swipe is super exciting...... colorful bar charts! 😂

    These are two examples of easy bar charts that also have color-matching company logos on them. 

    I like these because they show a lot of information in a single image.

    This chart shows how many franchises different restaurants have:


    This chart show the greatest company acquisitions, and has nice color-matching logos of the companies at the bottom:


    In one simple image so much data is visualized!

    #2.) Thought:

    What’s a weird way a customer uses your product? 

    Here's a quick example:

    In college I ran an eCommerce site "House Of Rave" that sold light up and glow stuff. One of my best sellers was these "Finger Lights" that I assumed 16 year old ravers used like this:



    One day a plumbing company bought 50+ packages of these finger lights. I was a little confused by the order, thinking it was fraudulent, so I called them up to ask why they purchased these... 

    Their reply was very interesting. They said:

    "Our plumbers have to climb under sinks and cabinets and they can't see because it's dark, and sometimes their headlamp light can't reach what they're working on, so they put these finger lights on their fingers to light things up." 

    This was fascinating, and I added this use case to the product page. 
    More importantly this lesson taught me to think about "target audiences."

    I used to think 16 year old ravers were my target audience, but they could barely afford $20 per order.

    However I would get $1,000+ orders from wedding & party planners, so I started focusing on that!

    A wedding planner ordered several hundred of these little LED lights designed to light stuff up:


    She bought 500+ of them for a wedding:


    It was only 1 customer, with a single product order....so on my end this was a simple-yet-very-profitable order. 

    I never thought a RAVE COMPANY would morph into a party planner company, but alas thats where the money came from when I focused on the right target audience. 

    In the end if I got ONE order from an events company, it would far eclipse the profit from 100 orders from ravers.

    #3.) Uplifting:

    There's "technically" a holiday that happens everyday of the week. 

    We made a big list of holidays for my own reference. We compiled them all into one image:


    These are all "novelty holidays" but more importantly are the major holidays. 

    After creating 1,000's of campaigns for holiday sales, I'd say these are the best sellers:


    Have a happy Single Working Women's Holiday today!! 

    #4.) Picture:

    In my experience Twitter as a platform has the fastest "Virtual-to-In-Real-Life" times ever. 

    Recently I co-worked with @theKevinShen  (who designs home office studios) from a simple Twitter message:


    Then later that day @Danmcdme introduced me to @jayclouse and we scheduled a podcast within minutes. 


    While it's easy to criticize social media, I'd argue social media creates more IRL interactions than anything else: 

    • Facebook Event invites
    • Instagram events pages
    • Finding people you have similar interests and meeting up
    • Introductions
    • Watching people's videos/pods/posts and getting to know them
    • Sharing photos with friends/fam

    Think of the vast amount of ways social media ENHANCES real life. 

    It's kind of cool to hate on social media these days, but it IS pretty cool in a lot of ways.

    #5.) Interesting:

    We created a public /stats page to track all this stuff:
    → Copywriting Course website stats
    → Swipe File website stats
    → YouTube channel stats
    → Twitter Stats

    I want to publicly track all this stuff in order to improve it even further.

    You're welcome to snoop through:


    July 2022 Copywriting Course Community Stats:
    • 1,464 posts
    • 197,826
    • 1,244,048



    July 2022 CopywritingCourse.com website stats:
    • 119,589 visits
    • 52,902 organic search visits
    • 3,257 social visits


    July 2022 SwipeFile.com Stats:
    • 10,266 organic search views
    • 2.6 pages per session


    July 2022 YouTube.com/Kopywriting Stats:
    • 78,200 total subs
    • 2,551 new subs
    • 5,438 hours watch time


    July 2022 Twitter.com/nevmed Stats
    • 1,196 profile clicks
    • 50,100 profile visits
    • 196,000 Tweet impressions


    Future goals for the remainder of 2022:
    • 100,000 Twitter
    • 100,000 YouTube
    • 200,000/mo relevant search traffic with 2% conversion
    • Be on one podcast per week 

    If you have a podcast or webinar series you'd like me to appear on, reply and let me know, I'd love to connect!

    #6.) Drawing:

    This is a great drawn ad for Alka-Seltzer from 1959 that clearly shows:
    • What the product is for.
    • What the product looks like.
    • What the packaging looks like.
    • How to use it (by dropping it in water).



    Neville Medhora -
    CopywritingCourse.com | @NevMed


    The Big List of Holidays

    A list of all the holidays in the United States


    Holidays are a time when you can pre-plan big sales, build relevant content, and have a great excuse to show up in your audience's inbox with a timely promotion. 

    Here’s a list of holidays for every day of the year so that you never run out of relevant content ideas.

    Major Federal Holidays:

    These are the major holidays most of the country celebrates. These are the big ones. 

    • New Year’s Day - January 1st
    • Martin Luther King Jr Day - 3rd Monday of January
    • Presidents’ Day - 3rd Monday of February
    • Memorial Day - Last Monday of May
    • Juneteenth - June 19th
    • Independence Day - July 4th
    • Labor Day - 1st Monday of September
    • Columbus Day - 2nd Monday of October
    • Veterans Day - November 11th
    • Thanksgiving Day - 4th Thursday of November
    • Christmas Day - December 25th
    • New Year’s Eve - December 31st


    This is the start of a new year, so your marketing can tap into the mood of people starting new, looking to improve their health, thinking about New Year’s Resolutions.

    1. New Year’s Day
    2. National Science Fiction Day
    3. Sleep Day
    4. Trivia Day
    5. National Bird Day
    6. National Technology Day
    7. Orthodox Christmas Day
    8. World Literary Day
    9. National Take the Stairs Day
    10. Houseplant Appreciation Day
    11. International Thank You Day
    12. Work Harder Day
    13. National Sticker Day
    14. Organize Your Home Day
    15. Hat Day
    16. National Nothing Day
    17. Customer Service Day
    18. National Gourmet Coffee Day
    19. Good Memory Day
    20. National Cheese Lovers Day
    21. International Sweatpants Day
    22. National Hot Sauce Day
    23. National Pie Day
    24. National Compliment Day
    25. Opposite Day
    26. Spouse’s Day
    27. Holocaust Memorial Day
    28. International Lego Day
    29. National Puzzle Day
    30. National Croissant Day
    31. National Hot Chocolate Day


    In February, the novelty of the new year wears off for most people and they’re back into their regular routines. It includes Valentine’s Day, which many companies stretch into a multi-day, multi-week, and even full month of romantic promotions.

    1. Spunky Old Broads Day
    2. Self Renewal Day
    3. National Carrot Day
    4. World Cancer Day
    5. World Nutella Day
    6. National Chopsticks Day
    7. Ballet Day
    8. National Kite Flying Day
    9. National Pizza Day
    10. Teddy Day
    11. National Make a Friend Day
    12. Darwin Day
    13. National Wingman Day
    14. Valentine’s Day
    15. Susan B. Anthony Day
    16. Innovation Day
    17. Random Acts of Kindness Day
    18. Drink Wine Day
    19. International Tug-of-War Day
    20. Love Your Pet Day
    21. Card Reading Day
    22. Walking the Dog Day
    23. Tootsie Roll Day
    24. World Bartender Day
    25. Let’s All Eat Right Day
    26. Carpe Diem Day
    27. World NGO Day
    28. National Science Day
    29. Superman’s Birthday


    March is the last month of Q1. St. Patrick’s Day is probably the biggest holiday of the month, but Spring Break usually happens in March too. 

    1. National Pig Day
    2. International Rescue Cat Day
    3. I Want You To Be Happy Day
    4. National Snack Day
    5. World Tennis Day
    6. National Day of Unplugging
    7. World Math Day
    8. Girls Write Now Day
    9. National Meatball Day
    10. International Day of Awesomeness 
    11. Dream Day
    12. Plant a Flower Day
    13. National Jewel Day
    14. National Pi Day
    15. National Peanut Lovers Day
    16. National Panda Day
    17. St. Patrick’s Day
    18. National Awkward Moments Day
    19. Certified Nurses Day
    20. Extraterrestrial Abduction Day
    21. National Crunchy Taco Day
    22. National Water Day
    23. Cuddly Kitten Day
    24. National Cocktail Day
    25. International Waffle Day
    26. Make Up Your Own Holiday Day
    27. National Scribble Day
    28. National Hot Tub Day
    29. National Mom and Pop Business Owners Day
    30. National Doctors Day
    31. Dance Marathon Day


    April starts and ends with two fun holidays that you can do a lot with - April Fool’s Day (4/1) and Earth Day (4/22). It’s a great chance to encourage your customers to have fun and get outside. 

    1. April Fool’s Day
    2. National Children’s Book Day
    3. World Party Day
    4. Tell a Lie Day
    5. Go For Broke Day
    6. Army Day
    7. National Beer Day
    8. Zoo Lovers Day
    9. National Unicorn Day
    10. National Farm Animals Day
    11. National Pet Day
    12. Grilled Cheese Sandwich Day
    13. Plant Appreciation Day
    14. Dictionary Day
    15. Anime Day
    16. Save the Elephant Day
    17. National Kickball Day
    18. Pinata Day
    19. Pet Owners Day
    20. Look Alike Day
    21. National Tea Day
    22. Mother Earth Day
    23. Take a Chance Day
    24. New Kids on the Block Day
    25. International Financial Independence Awareness Day
    26. Alien Day
    27. World Design Day
    28. National Superhero Day
    29. World Wish Day
    30. Hairstyle Appreciation Day


    May’s biggest holiday is Memorial Day (last Monday of the month) and also includes Cinco de Mayo. It’s typically one of the slower months in terms of special days. 

    1. Batman Day
    2. International Harry Potter Day
    3. Paranormal Day
    4. Star Wars Day
    5. Cinco de Mayo
    6. International No Diet Day
    7. National Tourism Day
    8. National Give Someone A Cupcake Day
    9. Lost Sock Memorial Day
    10. National Small Business Day
    11. Eat What You Want Day
    12. Limerick Day
    13. Top Gun Day
    14. National Chicken Dance Day
    15. National Chocolate Chip Day
    16. International Pickle Day
    17. National Telecommunication Day
    18. World Aids Vaccine Day
    19. Malcolm X Day
    20. World Bee Day
    21. National Waiter and Waitresses Day
    22. World Goth Day
    23. Lucky Penny Day
    24. Scavenger Hunt Day
    25. Geek Pride Day
    26. National Paper Airplane Day
    27. Nothing to Fear Day
    28. International Hamburger Day
    29. Paper Clip Day
    30. National Creativity Day
    31. National Smile Day


    June is the start of summer for many people. Kids are wrapping up the school year and families go on vacation, so this is a great time for summer sales. 

    1. Say Something Nice Day
    2. National Rotisserie Chicken Day
    3. Love Conquers All Day
    4. National Cheese Day
    5. Hot Air Balloon Day
    6. Drive in Movie Day
    7. Daniel Boone Day
    8. Best Friends Day
    9. Donald Duck Day
    10. National Iced Tea Day
    11. Corn on the Cob Day
    12. National Jerky Day
    13. Weed Your Garden Day
    14. World Blood Donor Day
    15. Worldwide Day of Giving
    16. National Fudge Day
    17. Eat All Your Veggies Day
    18. Go Fishing Day
    19. Juneteenth
    20. World Productivity Day
    21. National Selfie Day
    22. World Rainforest Day
    23. Public Service Day
    24. Midsummer Day
    25. Anthony Bourdain Day
    26. Forgiveness Day
    27. Sunglasses Day
    28. Insurance Awareness Day
    29. National Camera Day
    30. Meteor Day


    This is halfway through the year, a time when you can revisit your New Year’s Resolutions, and have people prepare for Q4. 

    1. International Joke Day
    2. Made in the USA Day
    3. Compliment Your Mirror Day
    4. National Barbeque Day
    5. National Workaholics Day
    6. National Fried Chicken Day
    7. Tell the Truth Day
    8. Be a Kid Again Day
    9. Fashion Day
    10. International Nikola Tesla Day
    11. National Mojito Day
    12. Simplicity Day
    13. International Rock Day
    14. National Mac and Cheese Day
    15. Be a Dork Day
    16. Hot Dog Night
    17. World Emoji Day
    18. World Listening Day
    19. New Friends Day
    20. Nap Day
    21. National Junk Food Day
    22. Mango Day
    23. Gorgeous Grandma Day
    24. Tell an Old Joke Day
    25. National Hot Fudge Sunday Day
    26. Aunts and Uncles Day
    27. National Scotch Day
    28. National Waterpark Day
    29. National Lasagna Day
    30. Paperback Book Day
    31. Mutt’s Day


    This is usually when people are coming back from summer vacations. There’s not much in the way of big holidays, but you can still find relevant ways to welcome people back to normal life. Back-to-school sales usually start in August. 

    1. Spiderman Day
    2. Dinosaurs Day
    3. National Watermelon Day
    4. Single Working Woman’s Day
    5. National Underwear Day
    6. Wiggle Your Toes Day
    7. Professional Speakers Day
    8. Bullet Journal Day
    9. International Coworking Day
    10. International Vlogging Day
    11. National Hip Hop Day
    12. Vinyl Record Day
    13. International Lefthander’s Day
    14. National Financial Awareness Day
    15. National Failures Day
    16. National Roller Coaster Day
    17. National Non-Profit Day
    18. Never Give Up Day
    19. Potato Day
    20. Virtual Worlds Day
    21. Senior Citizens Day
    22. Never Been Better Day
    23. Hug Your Sweetheart Day
    24. Shooting Star Day
    25. National Park Service Day
    26. Women’s Equality Day
    27. World Rock Paper Scissors Day
    28. Dream Day
    29. Chop Suey Day
    30. Frankenstein Day
    31. Eat Outside Day


    This is back to school month in most places, from kindergarten through to universities. It’s also usually the beginning of football season and the end of baseball season, so it’s a great chance to work sports and school into your promotions. 

    1. World Letter Writing Day
    2. World Coconut Day
    3. National Skyscraper Day
    4. National Wildlife Day
    5. International Day of Charity
    6. Read a Book Day
    7. Google Commemoration Day
    8. Star Trek Day
    9. International Sudoku Day
    10. International Makeup Day
    11. National Emergency Responder Day
    12. Video Games Day
    13. Fortune Cookie Day
    14. National Sober Day
    15. Google Day
    16. National Guacamole Day
    17. International Country Music Day
    18. International Read an eBook Day
    19. Talk Like a Pirate Day
    20. National Pepperoni Pizza Day
    21. World Gratitude Day
    22. World Car Free Day
    23. International Day of Sign Languages
    24. National Bluebird of Happiness Day
    25. National Cooking Day
    26. National Pancake Day
    27. World’s Tourism Day
    28. National Good Neighbor Day
    29. Confucius Day
    30. International Podcast Day


    October is the beginning of Q4, which is biggest sales period in the US. The unofficial starting point for the most intense sales is Halloween, which is a huge event by itself. Some companies start their Black Friday sales as early as the end of October. 

    1. World Vegetarian Day
    2. National Name Your Car Day
    3. Techie’s Day
    4. Improve Your Office Day
    5. National Storytelling Day
    6. National Coaches Day
    7. LED Light Day
    8. National Children’s Day
    9. National Sneakers Day
    10. National Metric Day
    11. National Food Truck Day
    12. National Savings Day
    13. International Plain Language Day
    14. National Lowercase Day
    15. Global Handwashing Day
    16. World Spine Day
    17. National Pasta Day
    18. National No Beard Day
    19. Evaluate Your Life Day
    20. International Sloth Day
    21. Back to the Future Day
    22. Clean Up the Earth Day
    23. Mole Day
    24. United Nations Day
    25. International Artists Day
    26. National Pumpkin Day
    27. Navy Day
    28. National First Responders Day
    29. National Oatmeal Day
    30. National Publicist Day
    31. Halloween


    November is one of the busiest periods for sellers. Many buyers are preparing for Christmas and others just want to take advantage of the biggest sale of the year - Black Friday. This is the Friday after Thanksgiving and most companies extend their sales through the following Monday (“Cyber Monday”). 

    1. National Authors Day
    2. National Deviled Egg Day
    3. National Sandwich Day
    4. National Candy Day
    5. National Donut Day
    6. National Nachos Day
    7. National STEM Day
    8. National Parents as Teachers Day
    9. National Freedom Day
    10. National Accounting Day
    11. Veterans Day
    12. National Happy Hour Day
    13. World Kindness Day
    14. National Seat Belt Day
    15. America Recycles Day
    16. National Button Day
    17. National Take a Hike Day
    18. National Princess Day
    19. Gettysburg Address Anniversary
    20. National Absurdity Day
    21. National Gingerbread Cookie Day
    22. Humane Society Anniversary Day
    23. National Espresso Day 
    24. National Jukebox Day
    25. National Play Day With Dad
    26. National Cake Day
    27. Turtle Adoption Day
    28. Red Planet Day
    29. National Day of Giving
    30. National Personal Space Day


    December can be a tricky, but it’s still a great time to sell. The big holidays are Christmas and New Year’s, but it’s also a month when many people take a week or two off of work and go on vacation. 

    1. Rosa Parks Day
    2. Special Education Day
    3. National Roof Over Your Head Day
    4. National Sock Day
    5. International Ninja Day
    6. St. Nicholas Day
    7. National Letter Writing Day
    8. National Brownie Day
    9. National Pastry Day
    10. Nobel Prize Day
    11. National App Day
    12. Worldwide Candle Lighting Day
    13. National Ice Cream Day
    14. National Free Shipping Day
    15. National Cupcake Day
    16. National Underdog Day
    17. Wright Brothers Day
    18. National Twin Day
    19. National Emo Day
    20. Games Day
    21. Crossword Puzzle Day
    22. National Short Person Day
    23. Festivus
    24. Christmas Eve
    25. Christmas    
    26. Boxing Day
    27. Visit the Zoo Day
    28. National Card Playing Day
    29. Tick Tock Day
    30. Bacon Day
    31. New Year’s Eve

    Seasonal Sales Stats

    Different industries will have different “high sales seasons.” Let’s take a look at a few. 

    Real Estate / Housing:
    Moving Season is generally in the summer months, and most people buy or rent homes in this time frame. 


    Retail Seasonal Patterns:
    Everyone knows Q4 is a huge time for retailers, as they do sales and promotions to meet the high demands of the holiday season. Here’s the patterns for retail:



    Most general businesses:
    A huge spike happens in Q4 for many businesses, as companies and government agencies need to use their remaining budgets. Also a huge holiday season causes consumers to buy more items for themselves, parties, and gifts. 



    Major Holidays:
    While there’s a “holiday” almost every day of the year, here are the major holidays celebrated in the U.S.

    No matter what time of the year it is, you can often “back into” a promotion or sale. Use the list above to find a good sale angle for yourself. 

    If you need help creating an email sales sequence to promote your products, join The Copywriting Course and let our professional writers help you write it!


    Copywriting Examples and Case Studies: Companies Doing Copywriting Right

     Copywriting is often the fastest way to get the most results for the least amount of effort.
    Simply changing the copy on a product can completely change the outcome!


    Great copywriting is the underlying tool that can transform bad marketing into good marketing, so let's jump into some examples of good copywriting across several different industries:


    #1.) The Best Way to Support Your Customer

    image for step 1

    Before: The Best Way to Support Your Customer
    This could mean anything at any stage of a customer engagement. 

    After: Automate Your Customer Service
    It clearly states that this is an automation tool. Also, customer service is more specific than “support your customer”. 

    #2.) Accept customer data from anywhere in the universe.

    image for step 2

    Before: “Accept customer data anywhere in the universe. It’s clever, but isn’t the main benefit.

    After: Import customer data mistake-free, in one click. We deleted the line about the universe and replaced it with a more specific benefit (“mistake-free”). This just makes it easier to understand, and also adds more benefits into that one sentence. 

    #3.) Engage your customers, everywhere. From one place.

    image for step 3

    Before: “Engage your customers, everywhere. From one place”. It’s not clear what an “engagement” is. “Everywhere” is too broad, and it’s not clear what their “from one place” looks like. 

    After: “Analyze all your messaging channels in one dashboard”. We rewrote it to focus on one clear benefit (analyze all your messaging) and one clear feature (one dashboard). 

    #4.) Shift design to a new dimension

    image for step 4

    Before: “Shift design” and “new dimension” were quite confusing.

    After: We showed a real-world use to describe the software.

    #5.) One work platform with endless possibilities

    image for step 5

    Before: “Endless possibilities” didn’t describe anything, and those words didn’t earn their pixels to be on the page.

    After: We used a more specific benefit (“collaborate with your team”) and even threw in “no-code” for a strong sentence that describes the product.

    #6.) Software Differently

    image for step 6

    Before: “Software boldly/differently/joyfully” wasn’t very clear.

    After: We described the product in one sentence so a new visitor can quickly understand what the company does.

    #7.) Note taking on a whole new level

    image for step 7

    Before: The phrase “a whole new level” was vague about what it’s talking about.

    After: We showed the main benefit of “Keep your notes organized” front and center.

    #8.) Everything you need for your website

    image for step 8

    Before: “Everything you need” is very vague. What does that really mean?

    After: We wrote that you can “design and publish” your website, and even do it with no code. That small change really helps. 

    #9.) Headline of Rolls Royce Ad

    image for step 9

    This ad shows a cool car plus the headline:

    “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

    It’s powerful, letting the eye naturally flow from image to headline to copy.

    It’s the basis of most digital content (like blog posts).

    It laid the groundwork for digital ads (most Facebook Ads have a similar structure).

    #10.) Classic Car Ads (“Ogilvy Layout”)

    image for step 10

    VW’s “Think Small” campaign was built by Julian Koenig and Helmut Krone, but it follows a familiar format often used by David Ogilvy (including on the Rolls Royce ad above):


    Krone even referred to this format as the “Ogilvy layout”.

    What Was Great About It:

    1. It’s powerful, letting the eye naturally flow from image to headline to copy.
    2. It’s the basis of most digital content (like blog posts).
    3. It laid the groundwork for digital ads (most Facebook Ads have a similar structure).

    #11.) Making "Warning Labels" Easier With Bullet Points:

    image for step 11

    Sometimes good copywriting can be life-saving, like in this example where complex instructions become easy through bullet points.

    What Was Changed:

    1.) The instructions were divided up by "Children" and "Adults" so people don't confuse them.

    2.) The instructions were put into bullet points for easy understanding of the effects of drinking lead. These small changes drastically increased the readability!

    #12.) 1953 Revere Ware Ad

    image for step 12

    This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.

    #13.) Removing "Excess Words" For Easier Reading

    image for step 13

    A critical issue in many pieces of writing is lots of extra words than don't need to be in the copy!

    Unless the copy is mission critical, you can often ditch it:

    What Was Changed:
    You can notice the "Before" text is almost completely unnecessary. 70% of that text could simply be removed to convey a simple message, and then if more details are needed people can click the link.

    #14.) AirSign Social Media Campaign

    image for step 14


    It’s kind of weird and grabbing

    #15.) "Bullet-ize" Anything That Can Fit Into A List:

    image for step 15

    Whenever you can, spare people lots of reading by simply "Bullet-izing" items:

    What Was Changed:
    A big (and boring) block of copy was trimmed down to an intro sentence, and then list items were put into a bullet list. This makes comprehension MUCH higher, and takes LESS work on our part asa copywriter!

    #16.) How To Create Advertising That Sells by David Ogilvy

    image for step 16


    This was an advertising campaign written by David Ogilvy for his agency where they just gave out all their secret sauce. 

    Because this was such a “juicy” piece of content, people would clip it out of magazines and save it. 

    Ironically “giving away” all their secrets brought in $1.8billion worth of business (in 1960’s money) 😬

    #17.) Kernest email

    image for step 17


    This was the first email I wrote to the AppSumo email list, and it was the first email to break $10k in profit. 

    #18.) TheHustle Boss Email

    image for step 18


    “Hands down the easiest way to get a free ticket to Hustle Con”

    …is how this page starts.

    It then gives a user an email template to mail their boss asking for time off and a few hundred bucks to attend the conference. 

    Worked so well!

    #19.) Bose Black Friday Email

    image for step 19


    This is an example of an email where the product images are more showcased than the copy.

    If you have a product to SHOW, you don’t need to describe it a ton.

    #20.) MixPanel Account Upgrade

    image for step 20


    This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.

    They obviously need more space. If they don’t want to pay, the solution is to let MixPanel advertise on there website.

    #21.) AIDA Formula for email

    image for step 21

    This is the classic AIDA formula designed to get someone from catching their interest, making them read all the way through, and then take an action. 

    #22.) Weekly Newsletter Example

    image for step 22

    This is an email called “The STUPID Email” by me!

    If you’re a semi-regular poster on social media, you can make a “Templated Newsletter” like this. 

    STUPID stands for:

    • Swipe
    • Thought
    • Uplifting
    • Picture
    • Interesting
    • Drawing

    You can learn more about how to create a weekly newsletter here:



    #23.) Daily Newsletter Example

    image for step 23

    This is a daily newsletter than goes out from TheHustle. 


    #24.) Website Copywriting Improvement:

    image for step 24


    They are a hardcore data analytics company run by engineers, which is great.  However the original case studies were coming off very dry and unappealing.  Too much technical data and no simplification of it caused this.

    The basic principle DataStories changed:
    People prefer something that's enjoyable and easy to read.  Even if it's super technical information, you can break it up to be nice and digestible.  On the internet you can use text, images, video, interactive graphs.....so use them if they help convey information better!

    #25.) B2B Sales Email Improvements:

    image for step 25

    Yelp Business Outreach Emails

    The basic principle these Yelp emails changed:
    You know what people hate?  Someone just trying to sell them something out of the blue. You know what people love?  When you send them legitimate ways to increase their business. The new Yelp emails sounded way more personal, AND offered way more great information for the business owner.  A double-win.

    #26.) Brick-n-Mortar Store Street Sign Advertising:

    image for step 26

    Austin Shoe Hospital

    The basic principle these street signs changed:
    Not everyone knows what a shoe hospital does, or all the services they perform.  So why not just tell people......better yet, why not just SHOW them?  In a small amount of space, these signs educate potential customers they could have these services done to their shoes.

    See this full Street Advertising Case Study ➞

    #27.) Long-form Website Copy Example:

    image for step 27


    The basic principle AppSumo changed:
    A certain amount of people will know exactly what a piece of software does, and buy it on the spot. However a HUGE amount of people probably don't know what it does, and would like to know how it could help them. In this case, long-form copy that went into reasonable-depth of how to use the product drastically helped.


    #28.) Service Business Copywriting Example:

    image for step 28

    Powerwashing Business Flyers

    The basic principle these powerwashing flyers changed:
    These flyers broke out of the generic-looking and non-informative marketing box. They look and sound very personal, and offer an irresistible deal!

    See this full Powerwashing Flyers Case Study ➞

    #29.) The Hustle Funny "Four Loko" Giveaway (Email):

    image for step 29

    A free giveaway is mildly exciting, so why not spice up your promotion with a little humor? The Hustle did a great job of this with this giveaway over email:

    What Was Great About It:

    1.) A fun intro to the email gets people hooked.

    2.) Super clear numbers show how many people you need to refer for each corresponding prize. These small touches made this a very successful email! Full email.

    #30.) The Hustle Funny "Four Loko" Giveaway (Email):

    image for step 30

    Who says great copywriting needs to be long and complex? These insanely simple Amazon Alexa ads did everything they needed to, with less than 10 words total:

    Smaller Square Version of ad:


    What Was Great About These:
    1.) These ads actually EDUCATE people that you can do such things as turn on a fan through Alexa. Many people may not know that's possible, so this gets them interested enough to click.

    2.) They are so brief and explanatory with few words and simple image, they don't need much else. Great copywriting is about transmitting information from one brain to another brain in the most efficient way possible, and these are great examples!

    These simple ads worked brilliantly! See original Alexa ads.

    #31.) Ramit Sethi’s Survey Request (Email):

    image for step 31

    What Was Great About It:

    1. It’s relevant (it was delivered a week after the sale)
    2. It’s short, direct, and polite.
    3. It tells you how much time it’ll take (1-2 minutes).

    All that makes it easy to say “yes”.

    #32.) BarkBox’s “How this works” section

    image for step 32

    BarkBox offers subscription boxes for your pet dog. Their homepage lays out exactly how to order, what pricing is like, and what to expect.

    What Was Great About It:

    1. The images make the section eye-catching, engaging, and fun.
    2. The copy tells you everything you need to know (price, schedule, what to expect).
    3. It’s simple and leads to an easy CTA.

    #33.) Ecommerce Stores email marketing

    image for step 33

    MeUndies and Bucketfeet are two ecommerce stores with a heavy emphasis on email marketing. They put their email opt-ins front-and-center with a pop-up and a 15% discount for new buyers.

    What Was Great About It:

    1. They’re direct and not gimmicky. It’s really easy to give them your email.
    2. If you don’t want to opt in, it’s just as easy to say No.

    #34.) Noom’s Pricing Page

    image for step 34

    Noom is a weight loss app with personalized coaching programs. They offer a discounted trial for users to get their feet wet - but they don’t just name a price, they get you to select one of four price options.

    What Was Great About It:

    1. They push you towards a $10 selection by calling it their “most popular choice” and highlighting it with an orange box.
    2. They claim your trial costs them $18 - a price anchor that makes all the options look like great deals.

    #35.) The Glute Guy’s Diet Chart

    image for step 35

    What Was Great About It:

    1. It breaks down a complicated question (What diet should I choose??) into a simple point (“just create a caloric deficit”).
    2. It’s easy to remember and share.
    3. It’s well-organized.

    #36.) Dom, Domino’s Chatbot

    image for step 36

    Domino’s Pizza is the leading pizza chain in North America, thanks in large part to its online tools. Their chatbot is their latest addition, and it’s one of the best bots out there.

    What Was Great About It:

    1. It’s clear and efficient
    2. It remembers your recent orders
    3. It speeds up the ordering process (this order took less than 30 seconds)

    #37.) Swet Tailor’s Facebook Ad (with Callouts)

    image for step 37

    Instead of writing a complicated ad trying to describe something, Swet Tailor used a basic (but attractive) image with callouts highlighting the selling points of these pants.

    What Was Great About It:

    1. It’s easy to read.
    2. The photo is simple and highlights the pants effectively.
    3. It’s funny.

    #38.) The 4 Hour Chef Sales Page

    image for step 38

    Tim Ferriss’ is known for taking complex ideas and breaking them down into simple, tactical steps - which is exactly how he designed the sales page for his book, The 4 Hour Chef.

    What Was Great About It:

    1. Highly relevant benefits laid out like pages of a book.
    2. Explainer images that do just enough to get you curious
    3. A 5-step “journey” that outlines a reasonable path to Ferriss’ big promises.

    #39.) Tuft and Needle Sales Page (12 Reasons Why…)

    image for step 39

    Here’s the full page: 12 Reasons Why You Haven't Bought From Us (Yet)

    What Was Great About It:

    1. The page deconstructs 12 common objections to buying from Tuft and Needle.
    2. It uses clever images to hammer home each point (like the fact that they have 5-10X more reviews than their competitors.)
    3. It layers in testimonials and buy buttons throughout the page, without taking away from the sales points.

    #40.) Apartment Follow Up Email

    image for step 40

    Most apartment management companies don’t follow up with potential tenants who come visit their buildings. Vista View is one of the few that does follow up. They send out this gentle reminder to apply (with a small discount on the application fee) a few days after a prospective tenant’s visit.

    What Was Great About It:

    1. It’s really simple and direct.
    2. It’s time-relevant.
    3. It’s got attractive pictures of the model apartments

    How To Write A Follow Up Email That Gets Results (Plus Free Templates)


    Most people don't realize that follow-up emails are the most important part of a sales process. Almost everyone ignores your first attempt at reaching out. The key to getting a response is a good follow-up email.

    A follow up email is super important after several events:

    • Following up after a sales call
    • Following up after a job interview
    • Following up after a client meeting
    • Following up after getting no response (but still being courteous about it)

    Below we've included templates for each which you can copy/paste for your own follow up emails!

    #1.) Follow Up Email After Getting No Response

    This is a polite reminder email that acknowledges someone is busy, and asks them to followup at a specific time.

    Subject 1: (Your company name) following up
    Subject 2: Quick follow up
    Subject 3: Checking in
    Subject 4: Bump

    Hi (first name),

    This is (your name) from (your company name) again. I am sure you are busy so I wanted to make sure my previous note didn’t get buried!

    I understand you have tremendous demands on your time. But I wanted to quickly follow up. Because I think we can help you with (x).

    I would love to hop on a quick call next week to share what I have in mind for you. How does next Thursday at 2pm sound?

    (your name)


    #2.) Follow Up Saying "We Work With Top Competitors"

    This email template gives the person an idea that you're working with some of their top competitors, so it might be helpful to take another look at your offering. 

    This is slightly more aggressive, but works well. This template has scored deals with Fortune 500 companies.

    Subject 1: [Just reply to initial email, no new subject line]

    Hey (first name),

    I am sure you get hundreds of emails a day but I wanted to follow up. Because I think (your company name) can help (their company name) in some interesting ways.

    We already work with some of your top competitors (x,y,z). And I think we could do something similar for you.

    Do you have a few minutes to chat next week?

    If not, no response needed.
    (your name)


    #3.) Send them useful tools discussed on the call.

    Subject Line 1: Stuff from call
    Subject Line 2: The links you wanted
    Subject Line 3: Call notes
    Subject Line 4: All the links you liked

    Awesome meeting today.  We talked about a few tools that might help, here they are.

    • Sumo - Add email collection to your site like we talked about.
    • SwipeFile - A publicly updated swipe file so you don't have to keep one.
    • Copywriting Course - That training program for the marketing team to go through.

    Talk again soon!
    [Name] - 555.555.5555


    #4.) Send them materials they can share around the office

    If you're selling to large companies, often times you'll have one person who will be your "product champion" within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product. This template gives them "ammo" to share around the office.

    Subject 1: Slide deck to print
    Subject 2: Slides for the office
    Subject 3: SEO report for [Website]
    Subject 4: Analysis of [Website] complete (results attached)

    Hey Jill,

    It was great meeting this afternoon.

    1.) Here's some handy Meeting Request Email Templates you can print and send to anyone in the department.

    2.) I've attached the full slide deck in a PowerPoint to this email.

    3.) I've also attached the full custom SEO report on your website. Feel free to share this around the team.

    Talk soon,
    [Name] - 555.555.5555


    #5.) Follow up after a phone call to check in

    Subject 1: Quick check in
    Subject 2: Can I answer any questions?
    Subject 3: Setting up a call
    Subject 4: Any secondary Q’s?

    Hi [Name],

    Just wanted to check in with you - it’s been 2 weeks since our phone call about _____. Do you have any questions or concerns I can help with?

    Feel free to reply to this email or call my personal number: [Phone].

    Looking forward to hearing back from you!
    Best regards,


    #6.) Follow up email to book a call after a free trial

    Subject 1: Are you enjoying your free trial with [Company]?
    Subject 2: Can I answer any questions?
    Subject 3: Setting up a call
    Subject 4: Can I help you with your goals?

    Hey [First Name],

    Thanks again for signing up for a free trial with [Company].

    Do you have 15 minutes to chat about your goals?

    Here's a link to my calendar so you can find a time that works best for you: https://calendly.com/your-link

    Looking forward to connecting!
    [Name], [Company]

    P.S. On the call I'm happy to answer any questions you have about the program, and maybe even further guide you to more resources.


    #7.) Follow-up email after online quiz but didn't book a call

    Subject 1: Feedback after your ____ quiz?
    Subject 2: Can I answer any questions?
    Subject 3: I'd love to help
    Subject 4: Quick quiz on ____?

    Hi [Name],

    I noticed that you took our ____ quiz but then didn't follow up with a free call from our rep.

    Mind if I ask why you didn't want the call?

    Can I answer any specific questions for you here via email instead?
    Neville Medhora


    #8.) Show you are right for the job with an outline

    Go above-and-beyond by sending them a custom outline of what you can help with. This shows you were paying attention and know your stuff.

    Subject Line 1: Outline of [Company] improvements
    Subject Line 2: [Company] improvements I can make
    Subject Line 3: Things I can fix ASAP
    Subject Line 4: Things to improve on [Company]

    Hey [First Name], it was great meeting!

    I've included a small one-page document outlining the immediate problems I saw. I would love to help the team fix all of these!


    [Name] - 555.555.5555


    #9.) Let them know you are interested and ready

    Subject Line 1: Great interview!
    Subject Line 2: Would love to join the team
    Subject Line 3: [Company] + [Name] = ❤️
    Subject Line 4: Would be honored to join

    This is just a quick followup email that can help solidify what happened in your interview. It also lets them know you're interested and ready to move on the opportunity.

    Hi Linda,

    It was fantastic interviewing yesterday! Would love to join the awesome team, and have a bunch of great ideas and work to contribute.

    If there are any updates on the hiring process, please let me know. Look forward to speaking with you soon!

    Neville Medhora
    neville medhora on computer


    #10.) Give a quick re-cap of what (and when) the next things are happening

    Subject Line 1: Quick re-cap for you
    Subject Line 2: Re-cap of [Date] meeting
    Subject Line 3: Meeting Outline
    Subject Line 4: Outline of [Meeting Name]

    Hey Bill, awesome meeting today. Just a quick re-cap of what's happening next:

    • July 20th: I'll send you the full set of image deliverables.
    • July 25th: Get back to me with any changes your team has.
    • July 31st: We'll have the final revisions done.

    If you need anything before then just let me know. Otherwise I'll see you and the team at the all-hands-on-deck meeting in August!

    [Name] - [Phone]


    #11.) Share the meeting file assets

    Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write "No response needed" so they don't feel obligated to reply.

    Subject Line 1: Meeting assets
    Subject Line 2: Meeting slides, reports, and PDF
    Subject Line 3: PDF & Slides from [Meeting Name]
    Subject Line 4: Attached: Meeting assets

    Hey Growth Hacker Team,

    Here's all the notes and goodies that were on the call:

    - The slides: [link]
    - The July SEO report: [link]
    - PDF version of the notes Aaron took: [link]

    I've also attached these all in our Slack channel so we can access them later. No response needed.



    #12.) Follow up on a quote they requested

    Subject 1: Quote you requested
    Subject 2: Quote for [Project]
    Subject 3: Can’t wait to work with you
    Subject 4: Touching base on the quote you asked for

    Hi [NAME],

    I just wanted to make sure that you received the quote I sent last week. Let me know that you got it and if you had any questions.

    I look forward to working with you,

    P.S. I’ve reattached the quote in this email.


    #13.) Tell them what you need as a follow up after a call

    Subject 1: I need a few things to get started
    Subject 2: What I need from you
    Subject 3: Re-cap of items needed to start
    Subject 4: A few things missing before I can get started

    Hey [Name],

    We got a lot done in yesterday’s meeting.

    Just a reminder that here are a few things that I will need from you to get started on your project:

    - Your logo
    - PMS color scheme numbers
    - Images of your team
    - Deposit of $3,000. Pay here [link].

    Once I have everything I’ll have a first draft back to you in 3 days.

    I’m really excited about this project and thing you are going to love what I come up with.

    Talk to you soon,



    #14.) Follow Up Email Template after a consulting session

    Subject 1: Nice meeting you
    Subject 2: Great session today!
    Subject 3: Feedback on session today?
    Subject 4: Review of our session

    Hey [Name],

    It was nice meeting with you yesterday! Hope what we discussed was helpful as you move forward.

    Linked here is a 1-question feedback form. Any feedback you'd like to share is much appreciated, even if negative!

    Your Name

    P.S. If you want to book additional sessions, there's a discount code waiting for you after you complete the form. Would love to work with you again.


    #15.) Cut straight to the point and ask the next step

    Let's say you do a couple of calls with a person/company, and they ghost on you.  Here's a simple email to get their attention and cuts straight to the point.

    This should only be used as a last resort, as this email is a bit passive aggressive!

    Subject Line 1: Quick followup?
    Subject Line 2: Next step to take?
    Subject Line 3: Let me know
    Subject Line 4: Hey [Name], next step?

    Hey Erica, quick followup.

    I'm not sure what our next step is. Let me know course of action makes sense (if any).

    Thanks for your response.
    [Name] - [Phone]


    #16.) "Closing Account" follow up email

    Here's a classic email for following up after getting no response from a client. It says you're closing their account and you need their permission. This one works great!

    Subject Lines 1: Closing your file?
    Subject Lines 2: Your file will be closed.
    Subject Lines 3: Closing your account.
    Subject Lines 4: Close out this account?

    Hey Niles,

    We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.

    If you aren’t interested, do I have your permission to close your file?

    If you’re still interested, what do you recommend as a next step?

    Thanks for your help.


    #17.) Ask for a one word reply to indicate interest

    This is a low-commitment email that just allows them to respond back with one word. I've seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.

    Hey Ryan, can you reply back to this email with a quick "yay" or "nay" on moving forward with this?

    Either is great, just wanted to be sure!


    #18.) Following up if the client didn't do something yet

    Subject 1: Checkin' up
    Subject 2: Reminder [item They Need To Send You]
    Subject 3: Bump!
    Subject 4: 👉🏼 Reminder 👈🏼

    Hey [First Name], can you bump this over to me real quick?

    [Item They Need To Send You]
    Thank you!!


    #19.) Following up on prospective client after ghosting

    Subject 1: Checking in about [Project]
    Subject 2: Are we still on?
    Subject 3: Do you still want [Prospect Goal]?
    Subject 4: Can we get started?

    Hey [Ghoster],

    Last week we chatted about how I could help you [Main Goal They Wanted To Accomplish] so that you could [Main Benefit They Were Looking To Achieve].

    I haven’t heard back from you, and my schedule is filling up for [Month].

    Is this still something you'd like done?


    #20.) Following up on client after getting ghosted using scarcity

    Subject 1: Can I schedule you in?
    Subject 2: Still looking?
    Subject 3: Last step!
    Subject 4: Almost done here 🙂

    Hey [Ghoster],

    Are you still looking to [Prospect’s Main Goal]?

    I only have one open slot left in my schedule this month. Do you want it?

    Let me know if and we can get started.


    #21.) Get a hard yes/no on a lead that's gone cold

    Subject 1: ___ project - still interested?
    Subject 2: Came across these, thought they'd help
    Subject 3: Resources + a quick win for you
    Subject 4: Yes / No ?

    Hi [Name],

    I’ve been thinking about our conversation, especially the issues around ______.

    I put together a couple of resources that might help you with the project, if/when you decide to move forward with it.

    (Links to 2 relevant articles about the issue)

    With that in mind, I think your quickest win would be to start with ____.

    If you’d still like to work on this project together, reply to this email and we can work out the details as discussed.

    If not - that’s totally fine, but please let me know. I only take on a few clients per month and I’m saving you a slot.



    #22.) Follow up on a proposal you sent in and ask for constructive criticism.

    Subject 1: Any feedback?
    Subject 2: Are you still interested?
    Subject 3: Is [project] still a go?
    Subject 4: Do you need anything else?

    Hi [Name],

    I just submitted a proposal for [PROJECT], and I figured this was a great time to reach out and connect with you.

    If you’ve got time for a quick 15-20 minute call, I’d like to learn a little more about your side of the process, especially:

    2-3 points that take a good proposal and make it a great one;

    Any red flags you look for that might immediately disqualify a proposal;

    Any specific extras I can send to improve my proposal. I’ve got case studies, presentations, and other research/resources I can forward to you if you’d like.

    I’m sure your department has just been hit with a wave of submissions, so I understand if you’re busy - I just want to put together the best package possible.

    If you have the time, here’s a link to my scheduler: [LINK]

    Many thanks!


    #23.) Feedback as to why they didn't buy

    Subject 1: Can I get your feedback?
    Subject 2: You forgot something in your cart.
    Subject 3: Is our site working properly
    Subject 4: Why didn't you buy?

    Hi [Name],

    I noticed you added ___ to your cart but ended up not buying it.

    That's totally fine, but would you mind telling me what made you change your mind? Of if there was some sort of technical glitch?

    I really believe in what I've made here and I want to make sure the site is working properly!



    #24.) Abandoned cart follow-up email for course

    Subject 1: Any questions about our program?
    Subject 2: Any questions about our course?
    Subject 3: Want me to give you a call?
    Subject 4: Can I call you?

    Hi [Name]

    I noticed you added our course to your cart but didn't purchase.

    Can I help answer any questions?

    If you're still on the fence, I might be able to help you figure out if this is the right choice for you - just reply to this email with your phone number and I'll give you a call.



    #25.) This is an email designed to get a customer to upgrade to a higher plan

    Subject 1: upgrade?
    Subject 2: New plan for right now?
    Subject 3: Hey ____, can we bump you up plans?
    Subject 3: Upgrading your account?

    Hi [Name]

    I'm aware you're wrapping up the program on Friday, but then you'll have to wait 2 weeks until the 12-week program starts.

    I REALLY want you to maintain your momentum, so...

    I'd like to offer you personal training for those 2 weeks. This is something I'd usually charge $xxxx for, but it'd be 100% free for you.

    Can I upgrade your plan?


    #26.) This email was written to follow up with trade show contacts that signed up for a free sample product.

    Subject 1: Your free tape sample
    Subject 2: Nice meeting you at the trade show
    Subject 3: The free floor marking tape you requested
    Subject 4: Where should I send your free sample?

    Hi [Name]!

    Great talking with you at our booth. We discussed sending you a sample box of our ______, could you send over the shipping address?

    This box will include:
    • [item 1]
    • [item 2]
    • [item 3]

    This is 100% no charge, and our way of proving our stuff is the best.

    Just reply with your shipping address and I'll send it over!


    #27.) Checking in with past clients close to their warranty expiring

    Subject 1: Check your _____ before the warranty expires
    Subject 2: Have you checked your _____ warranty?
    Subject 3: Your warranty is ending soon
    Subject 4: Warranty expiring 4/23

    Hi [Name]!

    [Name] here from _______ - we're the guys who did _____ work for you back in [Date].

    I'm sending this to you because according to our records, you've got part of your __________'s warranty ending this year.

    It's a good idea to inspect the _____ and make sure that *if* anything's wrong with it, you take care of the problem while the warranty is still valid. Waiting until after it expires could mean thousands of dollars in extra costs that you can easily avoid.

    If you'd like us to come out and inspect your ______, just hit reply and let me know. It's a 2 hour process and we can be out there as early as next week.

    All the best!


    #28.) Follow Up To "No Response" With a "Refresher" Link"

    Subject 1: quick follow up
    Subject 2: quick check in
    Subject 3: Did you see my last note?
    Subject 4: following up on my previous message

    This is a great way to "refresh" someone's mind about what you had initially emailed them. This templates has worked well in B2B sales many times.

    Hey (first name),

    Curious to hear your thoughts on the email I sent you on Monday?

    I reached out because I am confident that we can work together on (x).

    Here is a quick refresher on what we do (link to your website).

    Mind if I send over a calendar invite for this Friday at 11:00am?

    Hope to chat soon,
    (your name)


    Above are a ton of follow up templates for you to use, here's some elements 


    A.) Acknowledge how busy they are (even if they aren’t busy)

    Show an understanding of how extremely busy these individuals are. They probably don’t even remember the first email you sent them. Here's an example:

    Hey Jim, 

    I am sure you are extremely busy so I wanted to make sure my previous email didn’t get overlooked.


    B.) Make it super easy to reply

    List out a number of likely responses for them and ask them to just reply with the number that resonates most. Here's an example:

    Hi Jill,

    Checking in here again. Curious if?:

    1. You are not interested
    2. You are interested but not right now
    3. You are not the right person to connect with
    4. Something else?


    C.) Use Specific Facts:

    By quoting actual numbers, one of them might capture the attention. Here's an example:

    Hey Aaron, still debating if we're worth it?

    • 22,374 project managers around the world using us everyday.
    • 2,300 job applications get filled per day.
    • 98.5% of our customers re-use us when they need new hires.

    Hopefully we get a new PM on board named Aaron!


    D.) Use "Scarcity" in your email

    Make them think the deal is going away, or they are missing out. Show them what they'll miss out on. Example:

    Hey Reena,

    We've got 10 engineers ready to go this quarter, but if we don't close this deal by next week the company is allocating them to another project. Let me know by Friday if this is a solid go, or we'll pass for now and contact you next year.


    E.) Show some extreme honesty and compromise:

    Show some real vulnerability and honesty and compromise a little.

    Hey Laura, being completely honest here: We're willing to go low as $125,000/yr, but lower than that is not profitable for us.

    Let me know this week and I can lock in that price, otherwise the PM told me we're closing out this account.


    F.) Question Their Power 😬:

    I do not condone using this except in rare situations! This method might burn bridges, so beware. Here's an example:

    Hey Jim, seems like we might be asking the wrong department about this, can you forward me to the person/department who can make this happen?


    G.) Realize they still may not respond:

    End your follow up email mentioning that you know there is a chance they still won’t respond. And you will be surprised by how just simply mentioning this will increase your response rates.

    Hey Beth,

    I understand you have tremendous demands on your time. So if you are too busy to respond, no problem. But even if you could reply with a sentence or two, it would mean a lot to me.


    Neville Medhora - Email Copywriter



    P.S. If you need your follow up emails reviewed, join Copywriting Course and have them improved by professional writers. 


    The S.T.U.P.I.D. Email (Friday July 29th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday July 29th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:


    When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off, break, or skip) 😂

    That's a clear form of getting people down "The Slippery Slope."


    This slide is a good way to think of the "Slippery Slope"



    Some of the things that make a good writer, or good communicator are these things (IMO):

    1. You Have Life Experiences 
    2. You're Hella Curious 
    3. You Have Variety of Skills 
    4. You Write Even For No Income 
    5. Writing Is Something You MUST Do 
    6. You Have A Unique Perspective 
    7. You Get “Strange Satisfaction” From Writing


    Here's a quick life assessment: 

    Rate these three areas of your life from 1 to 5: 
    Health: Rate 1-5 
    Wealth: Rate 1-5 
    Love: Rate 1-5 


    Start improving the lowest ranking one today. 

    Try it!



    I'm reading this book "On Writing Well" by William Zinsser, and I saw this great quote and related photo:

    “In this photo E.B. White has everything he needs: a writing implement, a piece of paper, and a receptacle for all the sentences that didn't come out the way he wanted them to.”



    When trying to cold-outreach to someone, every "meeting request" email typically has 4 main sections:

    1.) Relevant subject line 
    2.) Intro with personalization 
    3.) Reason for reaching out 
    4.) Call To Action (CTA) 

    It looks like this:

    meeting request-email.jpg

    If you’re trying to get a meeting over email, we just put together roughly ~19 email templates to borrow from (including many used to score major Fortune 500 b2b sales) right here:



    See the full set of email templates here:


    Around 1980 Dr. Robert Plutchik invented "The Feelings Wheel" which was designed to help patients identify their feelings and where they stem from. 

    For example you can use the wheel to identify:
    1.) "I am angry"

    2.) "Specifically I feel let down"

    3.) "I am resentful"


    I like this wheel because it's useful at finding the right words to describe feelings, but also its interesting "circle shape" conveys sooooo much information in one image.

    I posted this on Twitter, and  Kamphey the Google Sheets Wizard re-made this into a Google Spreadsheet!


    That's the cool thing about Twitter....you share ideas, and mash-ups of them happen so quickly. Neat!

    Neville Medhora -
    CopywritingCourse.com | @NevMed


    Meeting Request Email Templates (Schedule A Call Using These Emails)


    Let's say you need to schedule a call with someone. These are templates you can use to get a meeting scheduled. They are geared towards getting meetings with potential clients.  

    #1.) The Standard Meeting Template:

    Subject 1: Schedule a meeting?
    Subject 2: Meeting tomorrow?
    Subject 3: [Company] + [Their Company] Meeting
    Subject 4: You + Me = Meet?

    Dear Marketing Manager,

    Our company, [Name], would like to request a meeting with you to discuss the services that we can offer you.

    [Details Of Service]

    Please contact me with an opening in your schedule so that we can arrange a meeting.

    [Name] - [Email]

    #2.) Flattery Then Schedule A Meeting:

    Subject 1: Love your work!
    Subject 2: You're a legend.
    Subject 3: Quick call (with a legend)?
    Subject 4: You are legendary in the [Industry] community

    It's great to finally connect with a sales legend!

    Hi [First Name],

    I have to say this right off the bat: I really admire the work you've done at [Company] and how you've improved [What They've Done]. I would love to pick your brain on [Their Specific Skill].

    I think you can continue to increase those sales with [Your Services] time is precious but I wouldn't ask if there wasn't some substantial benefit for you -- can steal you away for a 15 minute phone call tomorrow at 10AM EST?


    #3.) Casual And Informative Meeting Invitation:

    Subject 1: Call tomorrow?
    Subject 2: 3 things to cover tomorrow
    Subject 3: Tuesday at 4pm - 4:15pm sound good?
    Subject 4: Touching base tomorrow

    Hey [Name]!

    Mind if we hop on a (strictly timed) 15 minute call tomorrow?

    I'd love to:
    -- Show you what our top clients is doing to get more emails.
    -- Show you where you site is lacking conversions.
    -- See if I can improve your conversions on the spot.

    Does 4pm - 4:15pm on Tuesday sound good?

    Talk soon,

    #4.) Traditional Meeting Template (Kind Of Boring And Generic):

    Subject 1: Availability tomorrow?
    Subject 2: Let's schedule a call
    Subject 3: [Company] can use our help
    Subject 4: [Product] + [Their Company] = Amazing!

    Hey [First Name],

    I hope you're doing well! I wanted to reach out because [Explain How You Got Their Content Info From A Trusted Colleague Or Recommendation].

    [Name Of Company] has a new platform that will help: [Your Team At] [Their Company Name] [One Sentence Pitch Of Benefits].

    I know that [Our Product] will be able to help [Name Of Your Company] [Insert High Level Benefit]. Are you available for a quick call [Time Options]?


    #5.) Personalized Industry Meeting Email:

    Subject 1: [Insert Company Action] lately?
    Subject 2: Saw the news about [Insert Company Action]
    Subject 3: Saw you in the press recently
    Subject 4: [Impressive Customer] uses us, would you like to also?

    [First Name],

    Because I work so much with [Your Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Insert Company Action].

    Usually when that happens, [Insert Business Issue] becomes a priority. That’s why I thought you might be infestered in finding out how we helped [Impressive Customers] get going quickly in their new direction - without any of the typical glitches.

    If you’d like to learn more, let’s set up a quick call. How does [Time Options] look on your calendar?


    P.S. If you’re not the right person to speak with, who do you recommend I talk to?

    #6.) Brag A Little Bit:

    Subject 1: [Your Company] + [Their Company] = ❤️❤️❤️
    Subject 2: Quick chat about [Field] tomorrow? (we're near the top)
    Subject 3: [Impressive Customer] loves us
    Subject 4: Top 15 companies in [Industry] use us

    Hi [First Name],

    My name is [Name] and I’m with [Company Name], a [What You Do]. We’ve worked with venture backed startups to Fortune 500 companies like [Impressive Customers].

    We take a different approach to growing companies and aren’t like other [Companies In Your Niche]. We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.

    Are you free for a chat [Time Options] about [Field]?


    #7.) Offer Demo Of The Product:

    Subject 1: Quick demo of [Product]?
    Subject 2: Respond faster to customers
    Subject 3: Faster support for [Their Company]
    Subject 4: Does [Their Company] have painfully slow support?


    I've seen from your website that you're getting repetitive support requests.

    I'm the [Title] of Gorgias, we help support teams treat all customer support in one screen. This way, the support team can respond faster to customers.

    Do you think it could help [Company]? If so, happy to tell you how (here's my calendar) / show you a demo (we're in SF too).


    #8.) Casual Meeting Request After Meeting Someone In Person:

    Subject 1: Great to meet you!
    Subject 2: Had a fun time yesterday!
    Subject 3: Met at [Host]'s party
    Subject 4: Great meeting, let's keep it going...

    Hey [Name]!

    We met at Lesley’s party yesterday.

    Sounds like you were interested in some of the copywriting services we offer.

    Wanna setup a quick meeting this week to see what we can do? Schedule a time here.


    P.S. When I say 15 minutes, I actually mean 15 minutes. I totally respect your time 🙂

    #9.) Cold Website Help Meeting Request:

    Subject 1: Issue with your site
    Subject 2: [Issue] with site?
    Subject 3: Can I fix your [Issue] bug?
    Subject 4: [Industry] professional at your service

    Hi [Name],

    I noticed [Issue] on your site, when I was using it for [Use Case].

    I’m a [Position] and I’ve fixed this for other [Industry] professional, and I think I could help. I have some free time coming up next week - here’s a link to my scheduler: [Scheduler Link]

    [Name] [
    Scheduler Link] / [Website]

    #10.) The "Brutal Honesty" Strategy:

    Subject 1: [Pain Point] bothering you? I can help
    Subject 2: I do [Solution] for [Industry] people like you
    Subject 3: Quick call (15 min strict limit)
    Subject 4: 15 min call scheduled for tomorrow?

    Hey [First Name],

    [Name] here. You don’t know me, but thanks to some stealthy internet stalking, I know that you [Pain Point].

    It turns out, I can [Solution]. One of my clients even [Result].

    Would you be interested in hopping on a quick 15-minute call to learn more? If so, click here to schedule a call.

    If not, no worries. Just reply with "Scram, buddy. I'm not interested." Looking forward to your response!

    Mitch Glass
    P.S. - To sweeten the deal, here’s a picture of a cute dog:

    #11.) LucidChart Meeting Schedule Template:

    Subject 1: Make diagramming more exciting
    Subject 2: Most diagrams suck, not ours
    Subject 3: LucidChart wants you to diagram better
    Subject 4: Diagram Demo Day???

    Hi [First Name],

    You guys are doing some pretty great things in the professional design space.

    I'm reaching out because we've been able to help companies in similar situations drive increased visibility, collaboration, and efficiency as you diagram processes using Lucidchart. We offer integrations with G suite and can automate AWS network mapping.

    With over 10 million users, Lucidchart is the #1 alternative to Microsoft Visio.

    I'd love to learn more about your business, and see if Lucidchart would be a good fit. Do you have 5 minutes this week to talk?

    Business Development,
    Lucid Software

    #12.) UpCounsel "10 Minute Demo" Scheduling Request:

    Subject 1: Legal for [Company Name]
    Subject 2: Can we show you UpCounsel insider numbers?
    Subject 3: Handling your day-to-day legal work
    Subject 4: we just do all your legal work?

    Hi [First Name],

    I'm [NAME] from UpCounsel: A tech-enabled legal solutions provider & Menlo-backed company.

    Companies like Airbnb, HotelTonight and Stripe rely on us everyday to handle their day-to-day legal work – while saving 60% on their legal bills, this includes: contracts, intellectual property, employment, etc.

    We're offering 10 minute demos, would you like to schedule one?

    [Name] | UpCounsel
    Business Legal Solutions

    Try It – See Our Rates & Attorneys!

    #13.) Optimonk Specific Outreach To Shopify Vendors:

    Subject 1: Appointment request
    Subject 2: Just 15 min?
    Subject 3: More Leads. Less Effort. Better Shopify.
    Subject 4: Demo of beta-test Shopify product.

    Hi [First Name],

    I’m [Name] marketing manager at OptiMonk. We provide the most popular onsite retargeting tool for Shopify, which you can check here: https://apps.shopify.com/optimonk.

    We have an award-winning strategy for increasing the number of leads, by spending less time, effort, risks, however more potential. It is something we’ve been working on in our marketing department and I would love to share it with you.

    I’ve checked [Company Name] and I believe we have the same target market which is Shopify, so I thought this cooperation can be beneficial for both of us.

    I would really appreciate a 15 minute call with you to share further details. I believe it will be huge for both of us.

    Try it: Free trial for 14 days


    #14.) Zenefits Testimonial Included Meeting Request:

    Subject 1: Something of interest for [Company Name]
    Subject 2: [Impressive Customer] uses Zenefits, you on board?
    Subject 3: "We can compete with bigger companies bc of Zenefits"
    Subject 4: Onboard 45 associates in 6 weeks or less

    Hi [First Name],

    As a Co-founder in your industry, I wanted to reach out to you about Zenefits.

    We save companies countless hours (and dollars) by automating the manual data entry typically associated with HR. We do this by giving you a single place to manage your HR administration, compliance, benefits, and payroll - making it easy for systems to sync and share information.

    Why Our Customers Love Us: “Having a system like Zenefits means we’re able to compete with bigger companies that have a staff with so many HR people doing all this work.” - BioPoint, who relied on Zenefits to help them onboard 45 associates in 6 weeks.

    I’d love to show you how Zenefits can be [Company Name]'s solution and partner in HR. Do you have some time this week for a quick chat?

    [Name] | Zenefits | 250 Brannan St, San Francisco, CA

    #15.) Yodel Question-Based Meeting Schedule Email:

    Subject 1: Hello [First Name], I have a question about your Slack integrations
    Subject 2: Slack integrations??
    Subject 3: Customer service time down to 20 minute responses
    Subject 4: Slack + Magic = Yodel 😎

    Hi [First Name],

    Are you and your team avid Slack users? Are there some integrations that you wish you had? How would you like to get rid of your old phone system and run all your calls through Slack? Sweet right...we thought so too.

    I am [Name] from Yodel, the first fully integrated phone system for Slack. We give you the ability to ditch your old phone system and give you your very own virtual receptionist, through Slack, that automatically routes phone calls to the right team member.

    This makes incoming calls and customer service a synch.

    Does this sound like something you’d like to try for free? I’d be happy to show you how it works or simply give you and your team access. If so, here is my calendar to book a time this week or next.

    YodelTalk, Inc | www.yodel.io
    2443 Fillmore St, San Francisco, CA 94115


    #16.) Book a meeting with a CTO:

    Ranking: ️️
    Subject 1: Quick question about (company name)
    Subject 2: Here is a new monetization idea for (company name)
    Subject 3: Open to a new business tool?
    Subject 4: (my company) + (your company)

    Hi (first name),

    I checked out your site today. And was impressed with the simple and engaging user experience!

    Curious if (company name) would ever consider a custom ad platform? Because it is a great way to drive new revenue without compromising the user in any way.

    (my company) has helped launch ad platforms for (company x, y, and z). These brands have used our APIs to create promotions that have increased their revenue by millions.

    It would be great to chat to see how our APIs and SDKs could maximize your revenue and save you time and money.

    Feel free to arrange a call with us by clicking on this link.

    Best regards,
    (your name)

    #17.) Acknowledging how busy they are:

    Subject 1: New revenue generation
    Subject 2: Quick question for (first name)
    Subject 3: Looking for a new revenue stream?
    Subject 4: Quick question (I promise it will actually be quick)

    Hi (first name)

    I am sure you receive hundreds of messages a day. But I wanted to reach out because I think we can help (company name) own a new revenue stream. With a custom ad platform.

    I would love to share how our (specific tools) could save time and earn more money. Just like (client x and client y) are.

    Do you have a few minutes to chat next week?

    (your name)

    #18.) The anti-”I look forward to hearing back from you” close:

    Subject 1: Exploratory chat?
    Subject 2: Would love to connect next week
    Subject 3: Really impressed with your recent growth
    Subject 4: Next Tuesday at 10:00am?

    Hey (first name),

    I just researched (company name) and was really impressed with (specific thing you liked)!

    I was curious if you are exploring new revenue streams at the moment? If so, would love to connect.

    (My company) has helped brands like (company x, y, and z) quickly start generating new revenue. With (your service/product). 

    Do you have an opening in your calendar next week to connect for a brief chat? It would be great to see if we could help (company name) do something similar.

    If not, no response needed.

    All the best,
    (your name)

    Meeting request email templates tips:

    My job is to get meetings booked with C-level executives at 500+ employee tech companies (like Afterpay, Expedia, and Shutterstock). I typically send out 50 emails per day. Here are some tips I have learned along the way.

    Every great “meeting request” email typically has 4 main sections:
    • Relevant subject line
    • Intro with personalization
    • Reason for reaching out
    • Call To Action (CTA)



    The subject line has to be relevant to what you are looking for. But you also want to get them to be curious enough to open it.

    Good: Hey (name) are you open to chatting next week?
    Bad: Hey I saw a squirrel

    EX 1: quick question for you
    EX 2: open to chatting tomorrow?
    EX 3: I was born to work with you


    You must personalize the beginning of the email. These people are receiving hundreds of messages a day. And they will be able to instantly tell whether you have taken time to do some homework. Or if you are just mass spamming then your email will be deleted immediately. It is easier than you may think thanks to the internet. Spend 5 minutes doing a quick google search on them. Find one interesting fact about them or their company and mention it in the first line of the email.

    Good: I have been following you for 2.5 years now and love what you are building over at (company x)!
    Bad: Gotcha! No squirrels over here actually. But now that I have your attention…

    EX 1: Have been following you for a few years now and love what you do.
    EX 2: I just saw your tweet about (x) and totally agree. I think the industry is headed in a great direction.
    EX 3: I noticed on Linkedin that you just got promoted to Chief Revenue Officer. Congrats! I am sure you are going to provide tons of valuable in this new role.


    You have to get to the point quickly. Let them know why you have shown up in their inbox. And be respectful of their time. This part is key. Ask them a question about the problem you hope to solve for them. Then provide some social proof to give you some credibility.

    Good: Curious if you are experiencing (specific pain point that you can solve)? Because I think (my company) can help you with that. (my company) has helped some of the biggest brands in (their industry) like (company x, y, and z). They quickly got the results they were hoping for.

    Bad: I was wondering if you are having any problems in your business? I am not sure if we could fix any of those, but I would love if you could give us a chance!

    EX 1: I am reaching out because I have noticed that companies like (their company) are struggling in this (specific area). And I don’t want that to be the case for you.

    EX 2: We are currently helping (company x, y, and z) with this. And they have seen an immediate improvement in (x).

    EX 3: We already help (competitor of yours) and I think we could do something similar for you.


    This is where you actually ask for what you want. Which is to hop on a call. Make this part as clear as possible. And super easy for them to do. No ambiguity on what you are asking for.

    Good: I would love to hop on a quick call to share how we could help. Are you available next week?
    Bad: So what do ya say? Want to meet up and see if I could maybe be of some help?

    EX 1: Do you think this could be useful to you? If so, would love to connect. How about next Tuesday at 10:00am?

    EX 2: I would love to share a few specific ideas I have for (company name). Are you open to hopping on a call tomorrow at 3:00pm?

    EX 3: It would be great to share a quick demo of how exactly we could help. Do you have an opening Monday at 2:00pm? Or Wednesday at 11:00am?



    Download all these meeting request
    templates in one doc:

    - Get every template you see in this post -
    - Downloads as Word or Google Doc -
    - Keep it for your own files -



    Neville Medhora of Copywriting Course 

    P.S. Need help optimizing your emails? Have them reviewed →



    The S.T.U.P.I.D. Email (Friday July 22nd, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday July 22nd, 2022. Hope you like it 🙂

    🎤 Listen to this email here:


    This is an old ad for Hasselblad cameras that's performing what's known as "Price Justification."


    Price justification is how you explain your product costing 10X more than a competitor.

    Here’s some examples of Price Justification for a camera:
    • “This is what Steve Spielberg uses to film”
    • “Hasselblad cameras were used on the moon”
    • “The lenses take 3 months each to make”

    These are many "features" that allow businesses to charge more money for a product, such as:

    • Rarity: Only a few will be made, like small batch whiskey.
    • Organic: It costs more money to produce and is better for you.
    • Exclusivity: If an old product is discontinued. Like classic cars.
    • Handmade: Harder and longer to make things by hand.
    • Fame: If the person/thing is famous and well known.
    • Art: If something is “art” there’s technically no price ceiling for it.
    • Punctuality: It's always delivers on time.
    • Speed: If your product is faster than others.
    • Higher Quality: Like Ikea vs West Elm.
    • More Features: If your product can do more things that are useful.
    • Less Features: Simplifying a product can add value. Like Apple.
    • Trust: If your product/company are more trustworthy than others.
    • Talent: Some services just have better people.
    • Brand Recognition: If your product has cache. Like Gucci.
    • History: If there is some historical value to the product.
    • Just Charging More: Sometimes you can simply just charge more to appear luxurious.
    • Convenience: Being in right place, right time. Like airport stores.
    • Monopoly: If you’re the only provider, you can keep prices high.

    You can also combine these qualities together to create a “Premium” product that's higher priced than competitors.


    One reason people get so-called "Writer's Block" is they are trying to write a SINGLE perfect post.


    For example when people try to craft a cold email, they get scared it won't work.

    This is why we always encourage people to write 3 drafts:
    • Long
    • Medium
    • Short

    1.) Start by writing long.
    2.) Then whittle it down to medium.
    3.) Then whittle it down to short.
    4.) Send 10 of each.
    5.) Then pick the winner.


    My friend Nick Gray does parties all the time. He always tries to invite ppl who don’t all know each other.

    • Does roughly 3 ice breakers per party
    • Makes everyone wear name tags

    It almost seems funny at first, but is 10X easier to meet people you don’t know and have conversations!


    Pro-Tip: Allow OTHER PEOPLE to throw parties at your place, you do very little of the work, and get major cred 😛


    I saw this bag in the wild. When someone was designing this bag, they HAD to know it looks like a blob fish right?? 😂


    The term for this phenomena of "something that looks like a face" is called Pareidolia.

    Here's other random things that look like funny faces 😂



    YouTube video traffic is like SEO traffic: Make it once and it chugs along steadily.

    In last 30 days this Codie Sanchez interview we recorded months ago brought in:
    • 1,300 hours of watch time
    • 75 subscribers


    Even after not posting on YouTube for 2 months the platform keeps promoting and building an audience.

    It's a stark contrast to other social channels which drop off a cliff if you don't frequently post.



    Question for the writers on this email list:

    Who do you have review your copy before publishing it?

    Reply to this post and let me know!
    Write it, and don't get feedback from others.
    B.) Write it, and show it to other writers.
    C.) Write it, and show it to co-workers.
    D.) Some other process?
    Reply and let me know!

    Neville Medhora -
    CopywritingCourse.com | @NevMed


    Business Questions to Ask Yourself

    These are helpful business questions to ask yourself or your partners. 

    Each of these are designed as thought-provoking questions that will help your business get more clear on what you offer and how to grow.


    #1.) Why did you decide to start this business?

    This pokes at your true motivation for starting your business. 


    • I wanted to make money.
    • I wasn't sure what else to do
    • I wanted to solve X problem.

    #2.) Can you describe your product in one sentence?

    Often times if you can't describe your product easily, you might not have nailed down exactly what you sell. 


    • I sell propane and propane accessories. 
    • Copywriting Course is a set of tools, exercises, and community to help optimize every piece of marketing and copy you send out. 
    • I sell car tires in the Greater Chicago Area.

    #3.) What main benefit does someone get if they buy your product?

    You're not selling specific features of a product, but rather what that product does for the end user. 


    • They save time doing ____.
    • They make more sales by using ____.
    • Turnaround time goes from 5 days to 5 minutes.

    #4.) What is the best method you’ve found to sell your product?

    You probably know what your best ways of getting sales is, can you do more of that? Can you make that a process?


    • Getting on other people's podcasts or newsletters.
    • SEO and Content Marketing. 
    • Interacting with groups on social media.

    #5.) Why did you start a business in this specific industry?

    Why did you pick your specific industry? Can you offer the same service to a different industry that will value your product more? 

    Some website agencies charge $1,000 for a full website to solopreneurs, but another website agency might charge $150,000 to a financial company. 

    Same product, different price. 


    • I wanted to solve my own problem. 
    • I wanted a tool like this, and nothing existed. 
    • I wanted to make money and live a great lifestyle.

    #6.) What would you do if you had to start this business again from scratch?

    Sometimes we keep chugging along on a business out of momentum....but what if you had to start over? Would you do thing the same, or change something up?


    • I would only serve higher priced customers.
    • I wouldn't sell my service so cheap. 
    • I would niche down into a different industry.
    • Instead of a website I'd just do social media first.

    #7.) Do you have a 1 year plan? 5 year plan? 10 year plan?

    A ship with a destination will likely reach it. But what if you have no destination? You might squander your time. 

    Having some roughly yearly plans can help guide you to where you want to go.


    • 1 year plan: Hit 5 sales per day.
    • 5 year plan: Remove myself from the business.
    • 10 year plan: Sell the business to a larger company.

    #8.) Do you want to run this business forever, or eventually sell it?

    This is helpful to think about, so you have a longterm and short term plan.

    • I would like to run it for as long as it's fun, then sell. 
    • I have an exit plan in mind already. 
    • I'm just winging it for now and will re-visit the idea.

    #9.) If someone gave you $10million to grow your business, how would you use it?

    This is helpful, as it will show you where your growth channels would be.

    • Get new email subscribers at $X/each, because I know each subscriber is worth $Y/each.
    • Buying FB, Instagram, TikTok, and Google Ads.
    • I don't know 🤔

    #10.) Who are my competitors?

    This is a fun thing to outline, so you can monitor, get inspired by, or get fired up by their competition.

    • Look for people who rank for similar SEO terms.
    • Look for people more visible on social media. 
    • Maybe someone in a different industry is doing something similar. 
    • Can you see what other companies are doing well? 
    • What offerings do competitors have that you don't?
    • Don't just copy, but just take stock of these things and analyze.

    #11.) Who in my industry would I most like to be? What specific aspects of their company do you like?

    You may not want to be exactly like someone, or exactly like another company, but instead 

    • I would like to be kind of like ____.
    • ____'s marketing is great, and I would like to do more of that.
    • I like how ____ structures their pricing.

    #12.) Which channel brings in the most customers? Can you double down on that?

    It's sooo easy to get sucked into a million different social platforms, so figuring out which one is the most effective 

    • My Twitter account helps me meet the most people. 
    • Email sells the most. 
    • YouTube channel keeps brining in new customers.

    #13.) What’s my company's value proposition?

    Being able to say this in one sentence is important.

    • We sell car tires for the best prices, and fastest installation. 
    • We train people to become top copywriters.
    • We sell shoes that help you run faster.

    A helpful formula could be:

    For $X we will send you PRODUCT in two weeks.

    #14.) Have similar companies to mine been sold for a lot of money?

    Knowing this can tell you roughly what you could sell a similar company for.

    • A company similar to mine in the ____ industry sold for $50m.
    • A company doing similar stuff sold for a 10x revenue multiple.
    • No company like mine has ever sold.

    #15.) What can this company realistically grow to?

    What can you grow to? Are you too niche?

    • Similar companies have grown to $20m/yr.
    • The total market size for knitted hats of GI Joe toys is under $40,000/yr.
    • Similar accounting SaaS companies have become public companies.

    #16.) How are my prices compared to my competitors?

    Are your prices lower, higher, or similar to your competitors? 

    Generally higher priced products are preferable because you can do more for each customer. Lower pricing helps in retailing, but in software or informational products is not as good as high priced.

    • Is my product good enough that I can charge more than my competitors?
    • Do I have Three Tiered Pricing setup for capturing low end customers AND high end customers?
    • Should I do flat pricing, or Value Based Pricing?

    #17.) What if I 5x my pricing? Could I serve my best customers better?

    Believe it or not people respect higher prices more. Let's say there's a course for sale that's $5.00, and one for $5,000. 

    The one for $5,000 seems higher value. There's countless times through history where a company raises prices, and ironically sales go up. 

    • What would happen if I just 5X'd pricing....maybe less clients sign up, but income goes up. 
    • Many agencies have done this: 5X'd or 10X'd pricing, but then accepted fewer clients. These higher priced clients are better.
    • Can I offered Tiered Pricing to still offer my product at the same price, but offer a higher valued package for 5X to 10X the price?

    #18.) What bigger company would want to buy me? Why?

    This is a great question to ask, because it can show you WHY a company would want to buy you. 

    For example, TheHustle was acquired by HubSpot because TheHustle had 1m+ email users who read their daily tech updated. HubSpot wanted those extra 1m+ subscribers to promote their software. 

    • Figure out which companies would potentially buy you. 
    • Figure out which specific asset of yours they'd want to buy (email list, proprietary technology, customer info etc..)
    • Figure out if there's other industries that would want to acquire your company

    #19.) What’s a bottleneck in your company? Is there a way to clear that?

    I bet there's a bottleneck in your company, and it might be YOU 😬

    • Is there a way to give employees permission to bypass you and put things out?
    • Can you insert software that will get rid of this bottleneck? 
    • Can you release some control so others can be free to output work without your approval?

    #20.) If you were to disappear for a week, which process in your company would break first?

    I love this question, because you probably know the answer already.

    • Is there a way to outsource these tasks to someone else?
    • Is there software which will remove this problem?
    • Can you do a monthly session where you pre-work on the stuff that breaks, so you can be out of commission for a long time without things breaking?

    #21.) Is your income one-time or recurring? Is there a way to make it more steady?

    Recurring income is usually the holy grail, because you get regularly scheduled income every month or every year. Insurance companies, mortgage companies, software companies all work like this. 

    #22.) If you were starting over, would you start this business again?

    This is a great question. Are you doing your current business simply out of momentum, or would it be a great business to start again? 

    • Some people just keep doing whatever job or business they are in because that's what they have been doing for years. It's helpful to re-think if it's still a good fit after a few years. 
    • Maybe if you were to re-start this business again today you'd be doing something different? What would you do different? Can you implement that change? 
    • How could you change or create something in the business that would give you the same passion as when you started?

    #23.) Which book influenced you? Can you re-read it and implement strategies?

    Re-reading a great book can be better than reading a new book that kind of sucks. 

    • Write down some of the ideas you picked up originally but haven't implemented. 
    • Implement those ideas into your business. 
    • See if there's any cool tips or strategies you can use.

    #24.) Which person in your company could you NOT get rid of? What are their good qualities?

    I bet you have some people in your company you think are crucial. What qualities do you like of them that are important? 

    • Can you find more people like this? 
    • Can you have those good people work on other stuff you need help with? 
    • Are you doing everything you can to make their work easier and better?

    #25.) Which person in your company can you get rid of? Can you divert their pay into something/someone more useful?

    There might be people at your company who you continually think are underperforming. This can drain your bank account AND morale.

    • Can you have a talk with them about under performing, and give them a chance to improve?
    • If they can't perform well, just get rid of them. Not worth having the dead weight hanging out sucking resources and money. 
    • Keeping bad people around infects the rest of your company culture. 

    #26.) What would _____ do with your company?

    This is a helpful question: "What would _____ do with your company?" 

    Think about the different approaches each person would take with your company, maybe it'll prod you into thinking of some interesting products to offer or directions to take your company.

    • What would Elon Musk do with your company?
    • What would Warren Buffet do with your company?
    • What would Oprah do with your company?
    • What would Sergey Brin do with your company?
    • What would Mark Zuckerberg do with your company?

    #27.) What natural advantage do you have over others? Can you double down on that?

    I bet there's something YOU IN PARTICULAR are very good at, that you should maybe double down on. 

    • Are you very good at podcast interviews? Can you do more of them?
    • Are you very good at creating blog content? Can you do more of them?
    • Are you very good at managing people? Can you do more of that?

    #28.) What are YOU truly good at that few others can do? Can you double down on that talent?

    Sometimes the world will tell you what you're good at by paying you for it, or people asking you to help them with it. 

    • It's good to find what you're great at, and be able to offer it at scale. 
    • It's helpful to find these talents and double down on them. 
    • It's helpful to find these talents and train others how to do them. 

    #29.) Which industry could you make more money doing what you do now?

    Some industries will pay 100X more for a similar service. 

    • If you do web design for startups, maybe a larger company will pay 10X more for a similar product. 
    • Moving up the value chain is important for getting higher priced clients. 
    • If your service solves a bigger and bigger problem you can command more money. 
    • A massage therapist that does massages can make $80/hour. A massage therapist that focuses on high end clients or medical-grade massage can make $300/hour.

    #30.) You only get to keep ONE customer…who would it be? What about them makes them ideal? Can you find more like them?

    Fire all your bad clients, and keep all your good ones.

    • It's likely you already make A LOT of money from a certain set of customers, and VERY LITTLE from others. 
    • Figure out the similarities of the good customers, and find more of those types. 
    • Or you can just focus on a small set of customers for a higher price, rather than dealing with a lot of customers for a low price. 
    • See what kind of prices you can get with this Pricing Calculator.
    • You can make $1m/yr by selling 10,000 products $100. 
      You can make $1m/yr by selling 10 products for $100,000.

    #31.) Where do you think your industry will be in 5 years? 10 years?

    Where's your industry headed, and you can get ahead of that curve?

    • Will certain software change the way your industry operates?
    • Are more people digitizing an old process, and can help implement these changes through the industry? 
    • Is there a topic you could become a thought-leader on?
    • Is your industry shrinking or growing?

    #32.) If you wanted to sell your company today, would you be able to do it? What’s holding you back?

    This is a great question, as most business owners have no idea how to sell their company, or how to get it into a place where it can be sold.

    • Are YOU crucial to the business? Can it operate without? If not, it'll be hard to sell. 
    • What would someone acquiring your business really buy it for? The SEO value? The email list? The people? The tech? 
    • What can you start doing to make your business a sellable asset at some point? 
    • You should think of how to make your business sellable MUCH BEFORE you want to sell it.

    #33.) Do you track all your numbers properly? Do you review them?

    "What gets measured, gets managed."

    • If you're not tracking your numbers, you may want to set aside a time every month to review them. 
    • Just seeing if things are trending up or down is extremely helpful. 
    • By tracking your numbers and occasionally monitoring them you can often spot activities that bring you lots of money or lose you lots of money, and can optimize from there.

    #34.) You only have 1 hour a week to grow your business….what would you do during that hour for most impact?

    I bet you know the answer to this already. 

    • I've found that reaching out to new audiences for video or podcast collaborations to be a great source of quickly driving new business. 
    • Some of the activities you do probably have more bang-for-the-buck than others, can you double down on those? 
    • Is there a system you can put in place to make sure these high-value activities happen every week?

    #35.) What makes customers smile when they buy your product?

    Ultimately you sell to customers, and want to make them happy. Are there certain activities that impress your customers the most? 

    • Can you do more of that?
    • Can you make this a separate service?
    • Can you call your last 10 customers to see what they love or hate about your product?

    #36.) Do your customers tell their friends about you? What do they say?

    Word of mouth referrals are the most powerful promotion you can get. 

    • Are your customers ever talking about you? That's GREAT!
    • What do they say about you? Can you write these down somewhere and keep track of these?
    • Maybe you can put all these kind words into a testimonials page?

    #37.) Define your ideal customer in one word….

    Who is your ideal customer?

    • "Business owner"
    • "Fortune 500 company"
    • "A mother"
    • "A solopreneur"

    #38.) What outcome do you want in 2 years from this business?

    This is an important question and time frame. One year might be too little to get big results, and 10 years might be too far out to predict. 

    • In 2 years where do you want your income level to be from this business?
    • In 2 years what other side benefits do you want? Larger social accounts? More friends in the industry?
    • In 2 years what size could this realistically grow to?

    #39.) What about your company are you proud of?

    There must be something you do well that you're proud of.

    • Can you do more of that?
    • Is it something you can monetize on more?
    • Is it something that'll differentiate you from competitors?

    #40.) What about your company are you embarrassed of?

    I bet there's something you're NOT proud of about your company. Can you improve on it?

    • We don't take of customers all that great. 
    • We don't post good stuff on social media. 
    • Our website is not optimized at all.

    #41.) What’s an example of a customer success story?

    Who experiences success with your product?

    • Do you keep a file with all of these stories?
    • Do you share these stories with others to show them the value of your product?
    • Can you figure out how to replicate those results for 1,000's more people?

    #42.) What’s been your most popular piece of content so far? Can you do more like that?

    If a piece of content you've made really hit, can you make more like that?

    • Repeating similar stuff may not hit every time, but content is a numbers game. 
    • What about that content really hit home with people?
    • Just remember you might post 50 things, only one might hit it big, a few will be OK, and many will stink. Keep publishing!

    #43.) What specific pain point are you solving? Is there a demand for that solution?

    Sometimes businesses can flounder for a long time if they are not solving a specific problem.

    • Is your company actually solving a real pain point, or just something that would be "nice to have?" 
    • Is there actual demand for this solution? 
    • Are there other companies selling similar stuff? That's usually a good sign. If no one is selling something similar, it could be there's no demand.
    • You can sell high quality sweaters for squirrels, but there might not be enough demand to make it a full time business.
    • There might be thousands of insurance agents out there already selling insurance, but that indicates there's lots of demand.

    #44.) What background do you have that increases your credibility for this business?

    Why should people listen to YOU specifically in an industry? 

    • Is there a way to post more of your social proof?
    • Is there something you can do (write a book, be on specific podcasts, write for specific publications) that will give you more street cred in your industry? 
    • Can you DO THE THING you talk about the most? For example if you talk about creating business is a lot, what if you create a big business and talk about that?

    #45.) Who does something similar to your company, but in a different industry?

    Think about others who do the same service as you, but in a different industry.

    • How is their service different than yours?
    • Could you shift into that industry also?
    • What if you borrowed ideas from how they sell?

    #46.) How are you different from competitors?

    What makes you stand out from your competitors?

    • Larger social media following?
    • Are good at video and they are not?
    • More credibility in your industry?

    #47.) In 3 months what could be the biggest change you make to your business that would get more (or better) customers.

    This question is good because it gives you enough time to implement almost any change. 

    • In 3 months what if you had a proper podcast outreach program going that gets you in front of other audiences? 
    • What if you build out a way to publish consistent content on your most effective social platform? 
    • Can you start regularly participating (or planning meetups) in the places where your ideal customer hangs out?

    #48.) Would you want to work at your own company as an employee?

    Is your company a good place to work? Would YOU work there?

    • How could you make it more fun to work at?
    • How could you align your employees personal goals with your goal?
    • Can you create a win/win/win for yourself, your employees, and your customers?

    #49.) If you didn’t own the company, would you buy your product? How much would you pay?

    How could you make your product or service a complete no-brainer?

    • Really think if you would buy your own product/service. 
    • Would you specifically buy it from YOU, or are other alternatives better?
    • What would tip your offering into "no-brainer" territory?

    #50.) What do you think customers secretly think about your product, but don’t tell you to your face?

    We all wonder what other people say about us behind our backs. And our business is no different.

    • Ask for honest feedback from past customers.
    • Put yourself in their shoes and come up with potential issues they have.
    • Be your own harshest critic.

    #51.) What accomplishment or number would make you “feel awesome?”

    So much of what you strive for is that awesome feeling. 

    • Is it a certain revenue number?
    • How many paying customers would you like to have?
    • Can you create that feeling inside before you actually achieve it?

    #52.) When you daydream, what do you envision your company as?

    Daydreaming can actually be a really useful activity when used effectively.

    • Imagine every detail (big and small) of your ideal work day. How do you make this your reality?
    • Who would be your dream customers you get to serve?
    • Is it a lifestyle business? Or do you want to be a publicly traded company?

    #53.) How do customers find your company?

    How could you make it as easy as possible to be discovered?

    • Do customers interact with each other and mention you?
    • Do you rank high on Google?
    • Are you running social media ads?

    #54.) Who has been the biggest advocate and seller of your product?

    Who loves what you do so much that they just have to talk about it?

    • A champion at a Fortune 500 company.
    • An influencer who tweets about you.
    • How can you incentivize them to spread the word?

    #55.) What features of your product do customers use the most?

    Do an 80-20 analysis on your product to find out

    • Customers will naturally gravitate to a handful of use cases
    • Ask customers which features they find most helpful
    • Discover those and dedicate more attention to improving them

    #56.) If you could change one thing about your business, what would that be?

    In your dream world what would change about your company?

    • Bigger social media following?
    • Larger email list?
    • More SEO traffic?
    • More attention from a specific industry? 

    Figure out what exactly you want changed, and then start working towards that.


    #57.) What marketing tactic brings in the most amount of sales?

    Believe it or not, the simplest advice I can give you: Do more of what WORKS, and less of what DOESN'T WORK. Many time people will do amazing promotions or tactics that work well in their company, then never do it again.

    • It's OK to repeat a tactic again.
    • It's OK to re-try a tactic that worked well in the past. 
    • Try things that work again and again, until they don't work anymore.

    #58.) Which time of the year do you make the most sales?

    I bet there's a clear time of the year when you make a ton of money. When I ran a rave company, Burning Man (usually at the end of September) was always my biggest time of the year, even bigger than the holiday season.

    • Identity when you usually make the most income.
    • Start planning your promotions 3 months ahead of that time so you can be prepared. 
    • Do a lot of the work before-hand so during your busy time you're not drowning in work.

    #59.) What is the slowest time of the year for your business? Are there ways to improve that?

    You probably know the best time for your business, but what about the slowest times? 

    • Is there some big holiday you can use to do extra promotion?
    • Is there a challenge or contest you can run during this time?
    • Is this a good time to try fun experiments?

    #60.) What started your interest in this industry?

    There must've been some impetus for you to get into your specific industry.

    • Can you re-evaluate if you should still be in this business?
    • Is there a way to re-ignite your initial interest in this business?
    • Are you serving the same customers or are they different now?

    #61.) What other services do your customers pay for in your industry?

    It's important to know what else people are paying for, because maybe you can offer something like that also.

    • There might be many adjacent products you can also offer your customers. 
    • What other products would make your customers money, or save them money. 
    • Most big companies you know of offer MANY products and services, not just one.

    #62.) Can you go through your checkout process as a new customer….what parts can be improved?

    As business owners we see out websites all the time, but never interact with them as a TOTAL NEWBIE would.

    • Every week go through your own checkout process. See what issues you can find. 
    • Try to ask others to go through it for the first time, and watch where they stumble. 
    • Iron out all the hiccups you see in the checkout process that could cost you a sale.

    #63.) How long does the average customer stay with your company?

    The LTV (life time value) of a customer is important to know.

    • Can you extend the average customers LTV?
    • Are you in a business where once a customer purchases, they leave forever? Any way to make this recurring?
    • Can you add some sort of recurring revenue aspect?

    #64.) What end result does your customer want from your company?

    We often sell the product/service itself, but maybe we can focus on the end result your customer wants?

    • We sell Carpet Cleaning -VS- We sell a clean home you're proud of.
    • We sell a Copywriting Course -VS- We train you in a skill that can up-level your life.
    • We sell a Journal -VS- We help build your daily habits so you can build the life you dream of.

    #65.) What challenge is your customer REALLY trying to solve?

    Let's focus on the reason your customer is buying something. The REAL reason. This can shed light on why people buy. 

    • They buy a Copywriting Course -VS- They buy a training course so they can create their own career and be in charge, rather than be like their dad who had lots of problems paying the rent.
    • They are buying a water bottle because it's something in their life they can control to improve their health immediately. 
    • They buy into a monthly challenge group to prove to themselves they can stop drinking for a month.

    #66.) Do you have a list of audiences you would like to reach?

    At AppSumo we keep a file of all the people and groups we know that might want to co-promote a deal. When we have a deal about Wordpress, we'll reach out to everyone who does Wordpress related stuff.

    • Keep a spreadsheet of all the different audiences related to your product. 
    • It doesn't have to be stuff in the same industry, in fact having groups/people who could use your product OUTSIDE of your industry is important. 
    • When you need to get the word out about a post, video, or new product, you know where to look by having this list ready.

    #67.) How often do you make goals for your business? Every month? Every year?

    Keeping your goals updated is important. You should probably be keeping track of different sets of goals:

    #68.) What is something your competitor does better than you?

    I bet you can improve your business a bunch by just looking at what some competitors do better than you.

    • Are they putting out more content?
    • Are they more consistent?
    • Are they more inspirational? 

    What lessons can you learn from them? Don't hate on your competitors, be glad they exist so they keep you on your toes, and outwork or outsmart them!

    #69.) What is something you do way better than competitors? Does that activity bring in sales?

    I bet there's things that you do better than your competitors also, but step back for a second and see if those things ultimately bring in sales.

    • Maybe you post more on Instagram, but it barely reaches any audience. Is it worth it?
    • Maybe you put more small blog posts out, but it doesn't reach many people. Is it worth it?
    • Maybe you have a prettier website, but it doesn't change the outcome if people buy or not. Is it worth it?

    #70.) What’s something that brings in sales….but you hate doing? Can you have someone else do it….or make it more fun for yourself?

    I bet there's certain sales activities you know bring in sales, but it's hard or boring or you just hate doing it. 

    • Can you find a way to have someone else do it?
    • Is there software that can speed up the process?
    • Is there a service out there that'll do it for you?
    • Can you make the process more fun for yourself?

    #71.) Do you regularly call your customers on the phone and speak with them?

    Calling people up and just asking a few questions can go a lonnnnggg way.

    • Ask them why they originally bought. 
    • Ask what they wish was better about the products. 
    • Ask them what competitors they like. 
    • Ask them if they would buy again.

    #72.) How often do you interact with your paying customers?

    Your currently paying customers might know some ways to improve your product.

    • Ask them how to improve your product. 
    • Ask them what features a competitor has that they like. 
    • Ask them what specific problem they are trying to solve, and figure out how to solve that faster.

    #73.) Let’s say you had only one customer, how would you serve them versus what they get now?

    Imagine you just had one REALLY HIGH PAYING CUSTOMER. What would be the difference?

    • Are there more services you could offer this customer?
    • Is there more personalized service you would do for them?
    • What process could you help them with to improve their business futher?

    Figuring out what you would change could maybe put you in a position only to serve a few high end customers, instead of many lower end customers.

    #74.) Is there a different industry that would appreciate your services more? That would pay you more?

    If you are making websites for beginner freelancers, they may not be able to pay you all that much. But if you were making websites for large financial institutions they might pay you up to $100,000 each. Can you focus on larger industries?

    • Try to see if you can focus on industries where your product directly makes them money, or saves them money.
    • It's an easier sale if your product is an "income generator" rather than a liability.
    • What people doing similar work make more money in other industries?

    #75.) Is there something in your business you could outsource to someone on UpWork or Fiverr?

    Many business owners want to do things themselves, but there's 1,000's of people who can do similar tasks as you. 

    • Look to UpWork or Fiverr to find help on tasks you can outsource. 
    • Maybe someone else handling some tasks can free you up to drum up more business. 
    • Perhaps others are even BETTER at some of the tasks you handle!

    #76.) What item do you want to buy from the money you make from this business? Can you make that motivate you?

    Some people aren't motivated by a money goal, but rather what that money goal represents. For example:

    • If I make $100,000 more I can buy a brand new Tesla.
    • If I make $100,000 more I can buy a pool.
    • If I make $100,000 more I can buy my parents a new car.

    #77.) How much money would it take to “level up your life” right now? How can you make your business hit that number?

    Think about what leveling up your life would include. 

    • To level up my life: I need to be able to afford a $3,000/mo apartment and $5,000/mo in expenses. 
    • To level up my life: I want a house twice the size with a pool. 
    • To level up my life: I need a podcast studio in my home.

    #78.) Which social network brings you the most customers?

    Instead of trying to half-ass all the social networks, what if you were to spend all your time dominating one?

    • Different platforms appeal to different industries. Find yours. 
    • Pinterest is great for visual stuff, food, fashion etc. 
    • Twitter is great for investing, tech, humor etc.
    • Instagram is great for health, fashion etc. 
    • Figure out the social platform you like best, have a natural advantage at, and can create "Cascading Content" from.

    #79.) If you could build an audience on any platform, which would it be? Are you willing to spend 1 to 3 years of time on that platform?

    Many people get sidetracked by all the new social platforms coming out. While I'm not saying you shouldn't jump on just to test them out, by picking a specific platform to dominate you have a better chance. 

    • Figure out which social platform you like the most, and go hard on that one. 
    • For me personally I enjoy Twitter and YouTube, all the rest I only auto-update through Buffer, but don't spend time on. 
    • Ironically if you get lots of traction on one platform, you can much easier parlay that audience into another platform....this is better than half-assing multiple platforms at a time.

    #80.) How big is your email list, and how are you growing it?

    Off all the marketing channels, almost every company would opt to grow their email list over any other channel. It's because you control this channel fully, and own the interaction with the customer. 

    #81.) What’s an untapped market for your services?

    Sometimes the people you think need your services might not be the best fit. 

    • I've seen web designers that create webpages for people who pay $100, but then see web designers who only focus on financial companies who need similar websites but they will pay over $100,000 for it. The industry you cater to matters. 
    • Can you go "upstream" with your services? 
    • Who pays the most money for services like yours? I realized early when I was doing SEO work that some clients would pay $500 for a projects, and others would pay $5,000+ for the same project. This taught me to look for higher paying customers and go for those. 

    #82.) What’s a weird way a customer uses your product?

    Sometimes these weird edge cases become your biggest sellers of products, and can help you branch out into different industries. Here's three examples from my first eCommerce company that sold rave equipment and light up and glow things:

    • A plumbing company bought 50+ packages of "finger lights" used by ravers. I called them up to ask why and they said, "Our plumbers have to climb under sinks and cabinets and sometimes can't see, so they put these finger lights on their finger to light things up." 
    • I used to think 16 year old ravers were my target audience, but they rarely could afford more than $20 on an order. However 35 year old moms buying light up stuff for their child's birthday would routinely spend $200 to $300 per order. So I started catering more to this crowd.
    • I would get $1,000+ orders from wedding planners and party planners, so I started advertising to that group of people. I never thought running a RAVE COMPANY would morph into a party planner company.
    • In Copywriting Course I sold a course, and would do a monthly Office Hours to help people re-write their copy. This feature was more popular than the courses, so we created an entire community just to re-write people's copy.

    #83.) Is it possible to double your business this year? What would you have to do for that?

    I bet you know how to double your business, but haven't done the steps required. 

    • Maybe figure out the top 1 to 3 activities that make you the most money, and do more of these. 
    • Sometimes just getting in front of other people's audiences can be the answer. Can you go on a podcasting or guest-posting tour?
    • How has someone else in your industry grown a bunch? What did they do? 

    #84.) Is there a small company or tool you can buy to expand?

    Sometimes taking over someone else's small project can be a good fit. Have you looked around to see if you can acquire a small business or website, apply your own magic to it, then grow it?

    • Flippa, Empire Flippers, and Micro Acquire are all places you can browse.
    • You can also search Product Hunt or others to find small tools to buy from developers who created the tool as a side project, but don't dedicate time to it.
    • Figure out what you're good at.....maybe Ads or Copywriting, and see if you can apply your magic to the project.

    #85.) Do you have any sources of low-maintenance passive income? Can you create any? A book, a course, a digital product?

    One thing that takes the pressure of your business is having an income that doesn't depend on your main businesses. Having income redundancy is a huge weight off your shoulders.

    • Let's say your main website goes down for a full month, do you have other sources of income? 
    • Can you create some small products like a self published book, a small digital product, or an online course to supplement your main income?

    #86.) Is there a process you do right now that could be automated?

    Humans are good at critical thinking and making decisions. Computers are good at doing exact commands at certain times. Maybe there's some tech you can put in place to replace a process you manually do?

    • If you have trouble scheduling posts, perhaps getting software to auto-schedule for you would be a great fit. 
    • I used so spend so much time just scheduling meetings with people, but then implemented Calendly and bypassed all that frustration. 
    • I bet there's 1-3 process you do right now that can be nearly 100% automated with cheap or free software tools out there.
    • When I ran HouseOfRave I would manually copy-and-paste orders from my website to the fulfilment warehouse. This took me 1-2 hours a day. There were all sorts of weird issues that would happen needing my attention, so I thought it was impossible to outsource to a computer. I found a cheap plugin that did the exact thing, and it went from an hour a day to 1 minute.


    Neville Medhora - Copywriting Course


    P.S. Do you have any helpful questions you ask yourself to improve your business? List them in the comments.

    P.P.S. We have a "Business Question Generator" that will pull up one of these questions for you to answer at a time, it's super helpful!





    Introduction Email Templates (Introduce Two People Over Email)


    Let's say you're trying to introduce some folks over email. Here's some helpful templates and examples you can copy.  Jump to the end for even more lines to introduce people.


    #1.) Introducing two people who can work with each other:

    Subject 1: [PERSON 1] + [PERSON 2] Introduction Request
    Subject 2: [PERSON 1] meet [PERSON 2]
    Subject 3: You two should meet!

    Hey [PERSON 1] and [PERSON 2], You two should definitely meet and talk about stuff. You're a perfect fit:

    [PERSON 1]: Is amazing with SEO and anything website related. Phone: 222-222-2222 | Email: person1@person1.com

    [PERSON 2]: Is looking for someone who is amazing at SEO! Phone number: 555-555-5555 | Email: person2@person2.com

    I'll let you two take it from here!

    [Your Name]

    #2.) This is a casual introduction for two friends who may get along:

    Subject 1: Hey [PERSON 1], meet [PERSON 2]
    Subject 2: In town....meet up?
    Subject 3: [PERSON 1] & [PERSON 2] sittin' in a tree.....

    Hey you two goofballs!

    [PERSON 1] is going to be in San Francisco this weekend, and he runs an awesome company.

    [PERSON 2] is my go-to person in San Francisco that organizes all the tech events. He knows everyone, and am pretty sure he's throwing an event this week.

    [PERSON 1] you should join!! I'll let you two take over from here.

    [PERSON 1]: email@email.com, 333-333-3333, Facebook Profile. [PERSON 2]: email@email.com, 666-666-6666, Facebook Profile.

    Hope you two have fun 🙂
    [Your Name]

    #3.) This is a formal introduction for work acquaintances:

    Subject 1: Introduction to [PERSON 1] and [PERSON 2]
    Subject 2: Job search meeting.
    Subject 3: [PERSON 1] & [PERSON 2] sittin' in a tree.....

    Hi [PERSON 1],

    Thanks so much for agreeing to talk to [PERSON 2] about her job search and what it's like to be in your field. I've copied her on this email so you can connect directly for short phone call.

    [PERSON 2], as I mentioned, [PERSON 1] is the best lawyer I know, and is a true expert in the industry. [PERSON 1] will tell you what the work life really is like.

    I’ll let you two take it from here.

    [Your Name]

    #4.) This is a fun introduction that combines personal and business:

    Subject 1: [PERSON 2] has the cutest dog!
    Subject 2: [PERSON 1] <--> [PERSON 2]
    Subject 3: [PERSON 1] + [PERSON 2] = Best Buds!

    Dear [PERSON 1], [PERSON 2] has the cutest dog ever....check him out!

    Donnie Dog

    That's Donnie. He's awesome.

    [PERSON 1], [PERSON 2], and Donnie should meet up for a quick coffee this weekend. You all live in Hayes Valley, and can discuss working together on the new project!

    [PERSON 1]: email@email.com, 333-333-3333, Facebook Profile.

    [PERSON 2]: email@email.com, 666-666-6666, Facebook Profile.

    Donnie The Dog: bark@puppies.com.

    [Your Name]

    #5.) This is a real email that was sent to introduce Susan to Ralph.

    Subject: Susan, Meet Ralph; Ralph, Meet Susan

    I am introducing you two because I think you would enjoy meeting and sharing your knowledge.

    Susan, Ralph is an archivist in our San Francisco office. He moved there from Seattle four years ago and can share lots of insights about the SF team and the city. He is a foodie and a baseball junkie.

    Ralph, Susan moves from Portland to SF next month. She has been with us seven years as a database expert. I bet she can share wisdom to help with your project. Susan is excited about her move into the big leagues of the company and baseball. Go Giants!

    You now have each other’s addresses.

    You can take it from here.
    [Your Name]

    #6.) This is an email sent to introduce Marta and Jeff:

    Subject: Introducing You Two for Networking

    Hi, Marta and Jeff. I’m delighted to introduce you.

    Marta, I met Jeff about a year ago and was struck by his passion for collaboration, mediation, and leadership; his wide breadth of knowledge for a young man, and his engaging demeanor. Jeff is a delight to get to know. Jeff, I have known Marta for many years. She is a gifted collaborator, an incisive thinker, and a wonderful person who is passionate and active in social justice issues.

    Much of her work experience has involved mediating on environmental issues. I believe meeting would be a rich experience for you both, and I hope you will connect soon.

    [Your Name]

    #7.) This is a real email that was sent to introduce Bob and Janice:

    Subject: Bob, Meet Janice. 

    Dear Bob,

    I'm writing to introduce you to Janice.

    I know Janice through the Brandon Theater Group, where, as you know, I am the technical director. Janice and I have worked together on several local theater projects. She is a terrific stage manager with over 10 years of experience.

    Janice is interested in relocating to the San Francisco area in the near future and would appreciate any recommendations you could offer her for conducting a job search for a theater position and any help you can provide with the logistics of relocating to California.

    I've attached her resume for your review and you can contact her at janicedolan@email.com or 555-555-5555. Thank you in advance for any assistance you can provide.

    [Your Name]

    #8.) Super Short And To The Point:

    Subject 1: You two are awesome
    Subject 2: Hey [Person 1] and [Person 2]!
    Subject 3: Ya’ll should meet
    Subject 4: [Person 1] + [Person 2]

    Hey [Person 1] and [Person 2],

    I really think you both should meet! [Person 1]: Chip designer for Apple.

    [Person 2]: Doing super interesting research in semiconductors.

    I’ll let ya’ll take it from here!


    #9.) Funny And Lighthearted Email Introduction:

    Subject 1: [Person 1] + [Person 2] = Awesome
    Subject 2: Hey you two lovebirds...
    Subject 3: Hey, I’m matching you two up!
    Subject 4: [Person 1] 😛 [Person 2]

    Hey [Person 1] and [Person 2] you two should definitely meet, but I’m too lazy to get ya’ll in the same room so we’re doing this over email!

    [Person 1]: [Cool fact about Person 1]. Phone: 333-333-3333
    [Person 2]: [Cool fact about Person 2]. Phone: 444-444-4444

    You can both setup a time to meet on your own (once again, I’m lazy) 😛


    #10.) "I Had A Dream" Intro:

    Subject 1: I had a dream about you last night
    Subject 2: The craziest thing happened in my dream
    Subject 3: We talked and it gave me a nightmare
    Subject 4: Dreamed about ya’ll!

    And you were both in it.

    I was having lunch with [Person 1] and they showed me [Problem Person #1 has] and I thought [Person 2] could help. That was when I realized that I have not introduced you two yet.

    Now that you have met in my dreams it is time for you two to connect in real life.

    Talk to you later,

    #11.) Re-Connecting Email:

    Subject 1: Re-introduction
    Subject 2: [Person 1] was asking about you
    Subject 3: Remember [Person 1]
    Subject 4: Intro!

    I was talking to [Person 1] the other day and they asked about you.

    Here is a quick email to help you two reconnect. Sincerely,

    P.S. Don’t reply with anything bad about [Person 1] I’ve CC’d them on this email so that you have each other’s contact 😛

    #12.) Collaboration For Work Introduction:

    Subject 1: Re-connecting, and more connecting
    Subject 2: Interesting project for ___ alumni
    Subject 3: Do you two know each other?
    Subject 4: Great opportunity for collab
    Subject 5: [Role 1] + [Role 2] project available

    Hey [Person 1] and [Person 2],

    Long time no talk - since the conference in 2018, to be precise.

    I’m not sure if the two of you connected back then, but I’ve just been offered a ____ project and immediately thought of both of you. I’m not going to be able to take the project on, but I wanted to refer it to someone (or someoneS) I know. I’ve seen both of you posting great stuff on ____(platform) and thought you’d be great collaborators.

    [Person 1], a custom Shopify theme and support would be fantastic here…

    [Person 2], I loved the copywriting I’ve seen from you. A little humor would be great for this client.

    Let me know what you both think - it’d be great for ___ (conference name) alumni to come together for this. (Plus the $’s not bad either) Looking forward to hearing back from you!

    Speak soon.

    #13.) Matchmaking Introduction Email:

    Subject 1: Matchmaking
    Subject 2: The intro I promised...
    Subject 3: You + You = hell yeah
    Subject 4: Y’all are perfect for each other

    Alright fellas,

    I’ve been talking to both of you about...both of you, for a while. I think it’s time to take the relationship to the next level and let you two actually connect.

    Ali, Bill already knows you’re the ____ of ___. He’s looking for _____. Bill, I already told Ali about your background as a _____. He’s looking for ___.

    So, you’re obviously a good fit for ____ project. Plus, you’re both Steelers fans 🙂

    I’m going to remove myself from the conversation but I’m interested to hear how you guys get along.

    Good luck!

    #14.) Casual And Personal Introduction:

    Subject 1: Hey Janice
    Subject 2: I have someone you should meet
    Subject 3: I have a cool connection for you
    Subject 4: Can I introduce you to a cool client of mine?

    Hey [Person 1],
    Long time, no talk!

    How’re the kiddos doing? Speaking of kiddos, I’m working with an interesting client I think you should meet. She’s s a daycare provider who [something cool she’s doing] and is looking for [something Janice does].

    Mind if I connect you two?

    Have a great weekend,


    P.S. Happy Mother’s Day!

    #15.) Casually Introducing Two Cool People:

    Subject 1: Unstoppable duo?
    Subject 2: You should meet this guy
    Subject 3: Got a connection for you (you’re welcome)
    Subject 4: Bill + Bob = the match made in heaven

    Hey Bill and Bob,

    You are both cool dudes, and I think you should meet.

    Bill, Bob is a ___ wizard. Bob,
    Bill is THE best ___ I’ve ever had the pleasure of meeting.
    Together, you’d be unstoppable.

    [Contact Info]

    Alrighty then, I’ll leave you two to it. Giterdone.

    #16.) Twitter Intro

    Build in Public is 🔥.

    Let's try Introduce in Public:
    @jayclouse and @nevmed: you should meet and talk about community. 

    @nevmed and @robfitz: you should meet and talk about useful book writing.
    @robfitz and @AdrienneNakohl: you should meet and talk about personas & journeys

    Full List Introduction Templates:


    Reasons to introduce people, and some helpful lines:

    • “You two should meet and discuss community”
    • “You two should connect on Bob’s Podcast”
    • “You two should chat about that new SaaS tool you were each raving about”
    • “You two should meet because you both love Copywriting”
    • “You two should connect since you both live in Portland”
    • “You two should chat over coffee since you will both be at the X Conference next week”
    • “Wanted to loop in Brian because he was just mentioning that he was interested in exploring X service. And that’s exactly what Suzanne (cc’ed) just reached out to me about”
    • “You two could form a great partnership since you are both in X industry”
    • “Adding Jeremy to this email. His area of expertise is X and I think he would love to hear more about your offer”
    • “You two should hop on a quick zoom call to see if you could refer some leads to each other”

    How to introduce Do’s:

    • Keep it super short and sweet.
    • Mention why you think they should meet.
    • Include what they could talk about.
    • Compliment each of them.
    • Be willing to join them on the first call/meet up if they want.
    • Show that you have done your homework on both of them.
    • Point out each person’s area of expertise.
    • Include their LinkedIn profile for additional context.
    • Call out a recent big win for one of the people you are introducing to peak the other person’s interest.
    • Give them an easy out if they are too busy.

    How to introduce Don’ts:

    • Decide that they have to work together. Let them make that decision after the meeting.
    • Schedule the actual call for them. They may not be ready to talk immediately.
    • Provide a full blueprint of the exact conversation they should have. Some conversations can go down a completely different path than you expected.
    • Guilt them into having a conversation if one of them isn’t interested.
    • Include all of their contact info. Let them share private contact info if they want to.
    • Make an intro just because you are doing someone a favor. Make sure it actually makes sense for them to connect.
    • Randomly introduce two people you don’t even know. Don’t act like you are doing them a favor if they don’t even know you.
    • Guarantee that they will hit it off. You don’t always know people as well as you think you do.
    • Force them to meet in person. Some people are much more comfortable emailing first.
    • Tell them they would hit it off just because they share one thing in common. Dig a little deeper to see if they have any personal similar interests.
    • Just give someone an email address and tell them to reach out. Help make a warm intro.


    More Email Templates & Guides:

    Follow Up Email Templates
    Introduction Email Templates
    Meeting Request Email Templates
    B2B Cold Email Templates
    Cold Email Like A Boss
    Email List Ideas (and Generator)
    Cold Email Conversion Calculator
    Email Open Rate Examples


    Download all of the templates on this page:

    - Share them with your team for improved results -
    - Download as Google Doc or Word -
    - Download them for your files -





    The S.T.U.P.I.D. Email (Friday July 15th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday July 15th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:


    #1.) Swipe:


    When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off or break) 😂

    That's a clear form of getting people down the "Slippery Slope."


    They brought the ad home by showcasing the watch didn't skip at all because it was "shock proof."

    Gotta admit, I wouldn't have thought of this 😂

    #2.) Thought:

    I propose a way of getting all your work for the day done in 2 hours, called:

    "The 2-Hour Work Sprint"


    It's very simple: • You write your tasks on paper. • Start on #1, scratch off, go to next task. • Either share your screen, or sit next to someone.

    This would be a 2 Hour Sprint that happens everyday, and would knock out: ✔ All administrative tasks ✔ Email ✔ Random tasks ✔ Writing blog posts / social media ✔ Planning and scheduling

    I personally think the co-working aspect of this sprint is important. Either virtual or in-person.

    As for the timing: 1 hour is too short, and 2 hours seems to be working threshold. Some people may have to practice working for 2 hours straight.

    Watctchya think of this concept?

    #3.) Uplifting:

    This is a quick life assessment you can do in your head. Your scores will change at different times in your life.

    Try it:

    Rate these three areas of life from 1 to 5:
    ▪️ Health: Rate 1-5
    ▪ ️Wealth: Rate 1-5
    ▪ ️Love: Rate 1-5

    Start improving the lowest ranking one today. That's it!


    Here's some example results and the result from each:

    Health: 2
    Wealth: 4
    Love: 4
    Result: Start improving your health ASAP.

    Health: 5
    Wealth: 3
    Love: 5
    Result: Start planning out how to improve your finances to your expectations.

    Health: 4
    Wealth: 5
    Love: 2
    Result: Put more effort into family, friends, and love interests.

    Rating Scale:
    1: It's very bad and you want to change it immediately.
    2: It's not great, and change must be made.
    3: It's average. Not great, but not completely horrible.
    4: It's going well, could use some slight improving.
    5: It's pretty good, and you don't need a ton of improvement.

    #4.) Picture:

    There's a random restaurant in Austin called El Arroyo, and the famous thing about it is it's daily sign:

    It's Instagram page has 600,000 followers 😳


    Everyday they change their sign to something kinda funny, and they post it on Instagram:


    Their food is basic Tex-Mex food, but the amount of exposure and notoriety they've got from this basic sign is amazing!

    One key to the success: Consistency.

    They've been changing the sign everyday since 1975!


    #5.) Interesting:

    Here's some questions you can poke-n-prod at your own business:


    Here's 10 more:

    Business Questions lists.png

    Here's even 10 morrreee:


    And even 10 moooorrreeeeee!


    Today I'm working on a post with all of these, and adding examples to every single one (I'm up to 87 so far):

    That page should be updated throughout the day as I write more!


    #6.) Drawing:

    Ok, this is kind of random, but I've always wanted to use this silly image of "The Guy Peeking Over the Wall" on something:



    It's never been that great of an image. Like try to show him looking at an old ad or something.



    vintage-camera-ad (1).webp

    Meh....it doesn't work that well.


    But now he currently shows up as the error message I hastily made when someone tries to look at community content, but is not a member:


    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora -
    CopywritingCourse.com | @NevMed


    The 2-Hour Work Sprint

    I propose a way of getting all your work for the day done in 2 hours, called:

    "The 2-Hour Work Sprint"

    It's very simple:
    • You write your tasks on paper.
    • Start on #1, scratch off, go to next task.
    • Either share your screen, or sit next to someone.

    This would be a 2 Hour Sprint that happens everyday, and would knock out: 
    - All administrative tasks
    - Email
    - Random tasks 
    - Writing blog posts / social media
    - Planning and scheduling

    I personally think the co-working aspect of this sprint is important.
    Either virtual or in-person.

    As for the timing:
    1 hour is too short, and 2 hours seems to be working threshold. Some people may have to practice working for 2 hours straight.

    Watctchya think of this concept?

    The Giant List of Power & Trigger Words for Sales

    Wouldn't it be cool to have a giant list of trigger & power words to jog your brain when writing copy?

    Wait....someone already made one and it's posted right below here??  Cool!

    Just skim through this list when writing copy, it'll give you ideas....

    #1.) Make them want to belong

    image for step 1

    People like to feel they belong. Like they're part of an elite group. Like being in First Class. These are some power & trigger words to incite that feeling.

    Members only.

    VIP access required.

    Login required.

    For VIP membership level only.

    Ask for an invite.

    Platinum members only.

    Limited seats available.

    Limited number of First Class seats.

    Balcony for Platinum sponsors only.

    Artists Lounge for bands only.

    Membership now closed.

    Exclusive offers.

    Become an insider.

    Be the first to hear about it.

    Get it before everybody else.

    Only available to subscribers.

    VIP section only.

    Join The $100,000/year Club if you qualify.

    For CEO's only.

    This membership is invite only.

    #2.) Make it urgent

    image for step 2

    These are some power words for driving sales by making people feel a sense of urgency.

    17 hours left.

    17 hours left on this special deal.

    17 hours left on this one-time-only deal.

    17 hours before this deal expires.

    17 hours before this goes away forever.

    17 hours left before this deal goes to Deal Heaven forever.

    3 units left in stock.

    3 of these are left.  After that, they're gone forever.

    Only 3 spots are open.

    Only 3 spots are left.

    Only 3 seats are available for this one-time event.

    Only 3 tickets left, and a lot of interest in them.

    I hate to say this, but we're about 4 minutes from being sold out.

    First come, First serve.

    This is one a first-come-first-serve basis.

    Hurry up, it's almost over.

    If you want to start this month, you have to buy today.

    This won't happen again for another 6 months.

    Buy it now or forever hold your peace.

    Have fun paying full price after this deal is over.

    50% off for just today.

    50% off this holiday season only.

    50% while we're overstocked.

    50% off the full price for today only.

    $120 off the full price.

    Prices go up tomorrow.

    Due to demand, prices go up tomorrow.

    Don't wait till tomorrow, this deal will be gone.

    If you like paying more for the same item, then wait till tomorrow.

    This is a great deal.  Grab it now while it lasts.

    This promo is almost over.

    You won't see this price for another 12 months.

    It's going to be hard to beat this deal.

    Limited time only.

    5...4...3...2...1...this deal is almost over.

    A stupidly-low price for just a little while longer.

    This kind of deal only happens when we're over stocked.

    This doesn't happen often, so grab it now.

    For a short while you get the product, but also ALL these bonuses.

    Keep this private....but we're closing out the month and I need to meet a quota, so if you buy now I'll knock 30% off the cost.

    There are big shortages in the supply chain, so once this batch is sold out the price will increase.

    We had a great year, so we're giving everyone 20% off for our birthday.

    Here's a $25 coupon you can use for this month.

    #3.) Make it free

    image for step 3

    Making something free is the lowest-friction way to get someone to take an offer. Here's some "Free Phrases" to entice them.

    Totally free for you.

    100% free for you.

    100% free today.

    100% free for the first 12 months.

    $0 down.

    You pay $0 today.

    $0.00 is all it costs.

    Today only: $0.00.

    Best sale ever: $0.00.

    Zero.  Zilch.  Nada.

    The cost to you: Exactly zero dollars and zero cents.

    You pay Zilch.

    You pay NOTHING.

    This is our free gift to you.

    Don't worry about the price.....it's zero.

    The most affordable price ever: ZERO

    Low on money?  Good.  Because the price is zero.

    One cent?  That's too high.  Let's make it zero.

    Hahah....other people pay MONEY for this stuff.

    5 years ago I paid $3,000 for this....you're getting it free.

    $1,000?  $500?  $250?  $75?  $10?  How about $0?

    Pick your price: A.) $1,000   |   B.) $200  |  C.) $0.00

    You + Me = FREE.

    My favorite price in the world: Free.

    Give me $0 and I'll send you all my products.

    Give me $0 and I'll hook you up for a month.

    Give me $0 and I'll give you a free month of service.

    Zero is my favorite number.  That's also the cost.

    I know you'll like it so much, that I'll give it to you for $0 the first month.

    Move in now and pay $0 the first month.

    Walk out of the store paying $0.

    #4.) Give them different options to choose

    image for step 4

    People have different needs and different budgets. It can help to offer a few different options.

    1 for $20. 2 for $25

    Basic package: $30/month. Pro Package: $50/month. Advanced Package: $80/month.

    Buy now full price. ...or pay monthly for $25/month.

    $99/month for 12 months. Or pay in full now and get 20% off.

    The more you buy, the more you save! 1 for $20 2 for $35 3 for $45 4 for $40

    Get 1 coaching session for $600. Or buy 4 sessions for $1,600 and save $800.

    Buy 1 shirt for $15. Buy 2 shirts for $25 + a free pair of flip flops.

    Get 1 gig of storage for $5 Get 10 gigs of storage for $30 Get 100 gigs of storage for only $45

    The total is $140. Or signup for our rewards program and get 20% off right now.

    Small soup: $4 Large soup: $6

    Burger and fries: $4.50 Burger and fries AND drink: $4.99

    You can buy the basic package. Or get the basic package + weekly hangouts for only $50 more per month.

    Know what's better than getting 1 for $20? Getting 2 for just $25.

    Basic: 5 page website. Advanced: 15 page website + SEO Tools

    Professional: 30 page Website + SEO Tools + Content Creation

    Bronze Gold Platinum

    Level 1 Level 2 VIP Members

    Golden Members Platinum Members Private Coaching Members

    $35 for full carwash today .....or $25/month for unlimited car washes.

    Hourly Rate: $55/hour Full Package: $1,200 Premium Package: $3,999

    Starter Plan Advanced Plan Professional Plan

    #5.) Show what an amazing value it is

    image for step 5

    People understand by analogy. So compare how great a value something is compared to a familiar item.

    You're getting this entire bodybuilders meal plan for less than the price of a protein shake.

    This costs less than the price of a large pizza.

    This cruise vacation will cost you less per day than going to Disney Land.

    8 out of my last 10 clients have quit their jobs.....all because they signed up.

    The whole product costs less than a ticket and popcorn at the movies.

    Only $3.99 for an app that can teach your child a different language.

    Only $0.99 for an app that you will use every single day.

    It's only $1.95 per day.

    You probably spend more on Starbucks every month than this entire coffee maker costs.

    It's only $10 more than the competition, yet will last 5x longer.

    Buying from us is like buying from Nordstrom vs. Wal-Mart.

    Some people buy TV's with their tax return.  Some people buy investments in their future.

    Costs less per day than your daily coffee.

    Only $2.99/day to invest in your future.

    A college computer science class costs $6,000.  This course costs only $69 total.

    This entire course costs less than one college computer science book.

    Upgrading your website to Professional Level costs less than $0.25/day.

    It's weird how people will spend $60 on drinks at a bar, but won't buy a $39 book that can change their life.

    For the price of a dirty martini you can buy this book that'll change your life.

    You can spend the next 3 months reading random blog posts and watching

    YouTube videos, or you can spend $197 to have it professionally explained for you.

    $97/month gets you private access to me.  Normally it costs $597/hour to speak with me.

    Why spend $900 on a new TV, when you can spend $900 for a once-in-a-lifetime experience?

    I know your weekends are fun, but if you come to our seminar, you'll spend only $600 for the whole weekend, and learn a new skill you can use to advance your career.

    Pay just $100 more now to buy Nakamoto tires, and they'll each last you 10,000 miles longer.  That's like saving over $1,100!

    #6.) Get them to take action

    image for step 6

    When someone has decided to buy, you need to tell them specifically what actions to take.

    Press "Buy This" to buy the CopywritingCourse.

    Fill out this short form and I will contact you with pricing.

    PayPal $20 to NevMed@gmail.com to get started.

    Fill out your email address below.

    Enter your email address, and I will immediately send you the PDF.

    Enter your email address, and I will send your customized logins.

    Enclose a check for $49 and send it to 123 Fake Street.

    Fill out this survey and we will send you a gift card to your shipping address.

    Go to this URL on your computer and download the PDF.

    Go to this URL on your computer and look at my daily rates. If you're interested, buy a session.

    If you think my price is fair, and the timing is right for you to start learning

    Photoshop....then click "Buy Now" to start my online course.

    Go to Amazon and search "Hitchhikers Guide to the Galaxy" and purchase the book.

    Once you've downloaded the app from iTunes, connect your speaker via bluetooth and you're ready to jam!

    Enter your phone number and a sales rep will call you within 10 minutes.

    Submit your resume and LinkedIn profile to NevMed@gmail.com to apply for a job.

    Call 888-555-2222 for our customer service department.

    Tap the button on your screen to order.

    Go to the website --> Add to Cart --> Checkout.

    Enter a dollar bill and then push the drink you want.

    Call 111-222-3333 and ask for Laurie.....she'll give you the quote.

    Answer 4 questions on this form and we'll send you an insurance quote.

    Stop reading this email right now, and try playing this guitar lick on the E string: 3-5-3-8-3

    After you're done installing the program, press CTRL + ALT + DEL and restart your computer.

    Enter your website URL and email address, and I'll send your customized

    SEO report to your email.  It will take about 20 minutes to prepare.

    #7.) Tell them a personal story

    image for step 7

    People often learn through analogy. So tell them a story to educate them.

    "When I was in college and posting on a blog, I never in a million years thought I could make money from it...."

    "The best decision I ever made in my life was learning how to write copy...."

    "When I was fat I just always assumed I would be fat, because that was my entire identity.....then a friend dragged me to a yoga class and it all changed."

    "I'd probably still be working at McDonald's if I never sought out to find a mentor...."

    "The scariest thing I ever did (and keep in mind I've given birth to 6 kids) was quit my job of 15 years...."

    "Before taking that class I never in a million years thought I could start my own business.  I didn't even know anyone who'd ever started a business...."

    "I was lucky and started my first business in high school where I learned that you can CREATE money by giving people stuff they want and need."

    "It's weird how my journey to becoming a millionaire started.  It all began when I threw a penny down a magical wishing well...."

    "The first time I bought a car I didn't know what I was doing and got ripped off badly.  I regretted the purchase for years.  Then I discovered the art of negotiation.  I just walked out of the dealership paying 20% less than everyone else."

    "Before I learned how to negotiate I would accept any price someone told me.  That was until I did The Coffee Challenge. That showed me that ALL prices are negotiable."

    "I really hated accounting.  That's why I forced myself to take a class on it.  It's one of the best decisions I ever made.  I could notice holes in my revenue I never saw before."

    "I've been to defensive driving classes 4 times.  The first three were so incredibly mind-numbing.  I was happy to discover going to COMEDY Defensive Driving with Jim was 6 hours of fun!"

    "The first real business I started was just purely out of curiosity to see if I could build it.  I never actually expected it to make money, but it did!"

    "Taking a class on copywriting immediately improved my cold email skills.  I closed 3 new clients the next day as a result of cold emails (in the past I NEVER closed deals through cold emails)!"

    #8.) Give a Before/After case study or testimonial

    image for step 8

    Showing pictures or telling examples about the changes people made after your product can be very inspiring.

    "Casey was 245 pounds and depressed when he came to me.  After a year of training at my camp, he was down to 180 and full of confidence.

    "Before Matt's training, I was hitting about 3 out of 10 pitches.  After Matt's training, I was hitting 9 out of 10."

    "My car used to do 0-60 in 9 seconds....after I took it to Ronaldo's High Performance they had it doing 0-60 in 4 seconds."

    "My car used to get so hot in the summer the leather would burn my legs.  After going to Mother's Window Tint the car stays nice and cool."

    Mike's trading account balance before me: $15,000 Mike's trading account balance after me: $700,000

    Before my class: Robert was $3,000 in debt. After my class: Robert had $5,000 in savings.

    "I was always nervous and scared to talk with new people, but after Jordan's bootcamp I can easily make new friends at any event I go to."

    "In the past I would constantly yo-yo diet and gain the weight back.  It wasn't until I used MyBodyTutor that I could finally keep the weight off permanently."

    "Before this business mastery class I couldn't even use Excel.  It was embarrassing at work to take longer than everyone else to finish my assignments.  After the class I'm actually helping my boss with her Excel questions!"

    "It's amazing how much I've changed since joining Matt's Gym.  When friends who I haven't seen in six months see me, they can't believe I'm the same person.  They always knew me as a big guy, but now I'm a ripped guy!"

    "There used to be NO WAY I'd wake up in the morning before 8:30am.  After downloading the Wakeful app, it's actually a pleasure waking up!"

    "One of the craziest transformations I've ever seen was this guy named George who simply couldn't look people in the eye and talk to them.  After the bootcamp he was mingling, making friends, and being the life of the party with no problem."

    "The best part about the results I got was the change of my mindset about food. Before I used to view food as something to stuff in my mouth when bored.  Now I view it as fuel."

    Jeff was always fighting with his family members.  Yet after my class, his entire family suddenly stopped fighting with him.  What Jeff realized was the tools he learned in this seminar changed HIM, not his family.

    "Before everyone thought I dressed like a bum.  After a style consult with Jennifer I'm getting compliments everyday on my new outfits!"

    "Before I learned the art of copywriting I didn't research products before I built them.  After I started THINKING LIKE A COPYWRITER I began to realize I could sell a product before it's ever built, and test if it works."

    "The fact is I could have never gotten out of my student debt without Rick's help.  He got me on an affordable plan and got me debt free in 2 years."
    Before: 312 pounds After: 189 pounds

    "Before I was all saggy and wrinkly on my face.  After going to The Med Spa I look 15 years younger."

    "Before I was always chained to a desk.  I liked my job, but only got 14 days off a year.  After becoming a copywriter I started getting gigs that I could finish from anywhere in the world."

    #9.) Tell them a surprising fact

    image for step 9

    Tell them some things about the product that are really cool and unique.

    This iPhone case is made out of the same stuff as the windows on the space shuttle.

    This climbing rope is meant for one person, but can actually take 7,000 pounds of force before breaking.

    The Tesla Model S is actually the safest car that's EVER been tested by the Department of Transportation.

    The Tesla Model S is so strong, it actually BROKE THE MACHINE used to test lateral impact.

    This pen uses the same pressurized cartridges the astronauts on the International Space Station use.

    We've had 14 people become millionaires this year alone by using my system.

    These wet suits are made from synthetic shark skin so you can swim faster.

    This tape uses the same principle to stick to any surface as a gecko's feet does.

    This carbon fiber is 5 times stronger than steel, and 10 times lighter.

    This car has the highest power-to-weight ratio of any street-legal car.

    This Tesla electric car gets more torque off the starting line than a McLaren.

    This automated tractor can till 30 acres in just one hour....without a driver!

    This knife is so sharp it can actually cut through a penny.

    This knife is so sharp you can slice a tomato with one hand.

    This protein bar has more protein-per-ounce than any other bar on the market.

    This martini is sprinkled with actual 24K gold flakes.

    This diamond ring once was actually worn by Queen Victoria.

    This is the house they filmed the first John Connor scenes in Terminator 2.

    This kobe beef is made from cows who are fed well and massaged in sake everyday.

    Our cloud service is really scalable, in fact 80% of Fortune 500 companies use us.

    This iPhone case is so strong you can over your phone with a semi-truck and it won't break.

    #10.) Get them curious

    image for step 10

    Curiosity gets people to want to experience your product.

    See what it's like to be in a room where everyone makes more than $1,000,000/year.

    I have a gift I want to send you.....but I can't describe it here.

    Inside the members area you'll get 26 videos plus 3 amazing bonuses that get physically delivered to your door.

    Every order comes with a mystery bottle of wine.  Some prize bottles are worth $10, and some are work $800.

    You have to see through these polarized lenses to believe it.

    Until you hear what a Bose system sounds like in person....there's no way to describe it.

    Our nightclub has the most expensive sound system in history.  You must feel it to believe it.

    The Tesla Model S is so fast to accelerate, most people have never experienced that many G-forces on their body.

    These sheets are 1,800 thread count.  You've never felt anything so soft before.

    These Night & Day contacts are super-breathable, so your eyes don't even feel them.

    Our shirts are made of a special poly-blend we closely guard.  Most people can't believe how smooth they feel.

    Old Spice deodorant works so well.....just try it on before a workout and see if you can feel the difference.

    These advanced bearings make your skateboard ride so smooth, you have to try them to believe it.

    Until you pick up a Trek Speed Bike with one finger, you'll never understand just how light it is.

    It doesn't matter what super car you've been in.....our Tesla will launch you (silently) to 60 MPH faster than any of them.  You've never felt anything quite like it. Come test drive one to experience it.

    There's no way to describe what it feels like to wear this underwear.
    It's difficult to describe virtual reality headsets because it's unlike anything you've ever experienced.  Like you're ACTUALLY there.

    See the movie in IMAX quality, you can't understand how much richer the experience is until you've sat in that chair.

    We could describe how good this massage chair feels, but it's simply impossible till you've tried it.

    I could tell you our seminars "change people's lives", but you'll never experience it without being in this city, in this room, with these people.

    You've seen all my free content, now just imaging how good my paid content is.

    One of the things I'm proudest of is when people walk out of the room saying, "Oh my god....that was so much better than I ever possibly expected."

    Burning Man is one of those experiences where you can see pictures, watch movies, and read reviews....but you can never know what it's like till you go.

    Being in The Vortex in Sedona is a magical experience for some people. Come see if you feel it's energy.

    The new MacBook is so light that it kind of confuses your brain, because you've never picked up anything that size that weighs so little.
    Using the Retina display on a Mac makes it look like real life, not just a screen.

    On your first aircraft carrier takeoff you'll experience G forces like nothing else you can even compare to.

    #11.) Tell them alternate uses for the same product

    image for step 11

    A lot of times customers won't even know a product can do multiple things. So tell them:

    This blender acts as four devices: A blender, a chopper, a drink maker, a soup maker.

    This course is going to be your Mentor, your Spiritual Guide, and your Accountability Buddy.

    This Dyson fan acts as a work of art....and also a fan.

    This pocket knife has all the tools you'd expect, and even an emergency radio signal.

    This Mercedes is a great car.....but also a status symbol.

    This TV also connects directly to the internet so you can watch Hulu and Netflix.

    This Dyson vacuum also has a "wet jet" setting to steam your hardwood floors.

    My membership area has all my videos about how to become a consultant, and also comes a whole "Template Section" that you can copy/paste to your own clients.

    This book about coffee tables also TURNS INTO a coffee table.  (Seinfeld joke) 😉

    This simple notebook can act as your daily diary, your to-do list, or your trust book for taking class notes.

    This drawing app not only lets you draw, but also professionally edit large batches of photos.

    Our Google Docs product started as just a Word-like editor, but now has a suite of other products like spreadsheets, presentation, and forms.



    Neville Medhora CopywritingCourse.com

    The S.T.U.P.I.D. Email (Friday July 8th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday July 8th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:

    #1.) Swipe:

    I love the use of "negative space" in this old typewriter ad that showcases its new “erase” feature by leaving the top part of the page blank:


    #2.) Thought:

    I made a list of 90 different questions to ask about your own business. I posted the first 20 here last week, here's another 20:


    "Is your income one-time or recurring? Is there a way to make it more steady through a recurring product?"

    "If you were starting over, would you start this business again?"

    "Which book influenced you? Can you re-read it and implement strategies?"

    "Which person in your company could you NOT get rid of? What are their good qualities?"

    "Which person in your company can you get rid of? Can you divert their pay into something/someone more useful?"

    "What would Warren Buffet do with your company?"

    "What would Elon Musk do with your company?"

    "What would Mark Zuckerberg do with your company?"

    "What natural advantage do you have over others? Can you double down on that?"

    "What are YOU truly good at that few others can do? Can you double down on that talent?"

    "Which industry could you make more money doing what you do now?"

    "You only get to keep ONE customer…who would it be? What about them makes them ideal? Can you find more like them?"

    "Where do you think your industry will be in 5 years? 10 years?"

    "If you wanted to sell your company today, would you be able to do it? What’s holding you back?"

    "Do you track all your numbers properly? Do you review them?"

    "You only have 1 hour a week to grow your business….what would you do during that hour for most impact?"

    "What makes customers smile when they buy your product?"

    "Define your ideal customer in one word…."

    "What outcome do you want in 5 years from this business?"

    "What about your company are you proud of?"

    "Do your customers tell their friends about you? What do they say?"

    #3.) Uplifting:

    image for step 3

    This was a hot week of podcasts.....as a very large consumer of podcasts, I was impressed by these three conversations this week:

    1 🎙Marc Andreesen on Joe Rogan [Link]

    2 🎙Demis Hassabis On Lex Fridman [Link]

    3 🎙Balaji Srinivasan on Tim Ferriss [Link]

    I started college in 2001, and the only way to hear high-level talks from billionaires and heads of industries was go to conferences.

    Only a few people could attend these, afford these, or be in close proximity to these.

    Now with any phone you can listen to the smartest people in the world talk for hours.

    I'm still in awe of this, and can't believe podcasts like this are free...you get to be a fly on the wall in an amazing conversation.

    **Side-Note** The image of the podcasting bear above was AI generated by Dall-E 2 with the prompt: "Photo of an oversized grizzly bear wearing sunglasses and a leather jacket being interviewed on the Joe Rogan Podcast Experience."

    #4.) Picture:

    I did a handstand in The Hamptons over 4th of July weekend 🙂



    #5.) Interesting:

    I don't know much about Kylie Jenner.
    I don't know much about makeup.

    But these KylieSkin vending machines I saw at the airport seem like a great idea:


    Selling makeup products via vending machine at an airport seems like good biz:

    • Product doesn't go bad.
    • Selling only popular items.
    • This stands out at the airport.
    • No permanent retail staff needed.
    • When on trips people willing to spend money to look good.


    #6.) Drawing:

    It’d be cool if there was a product that’s a cold plunge, hot tub, and sauna in one. This combo is becoming very popular.

    Something that combines them all into one unit would be awesome:cold-plunge-hot-tub-sauna.webp

    This combination has become increasingly popular. The circuit I've seen most described is:

    1.) Sauna: Get really hot.

    2.) Cold Plunge: Get out when really cold.

    3.) Hot Tub: Feels good after cold


    Each one of these products is good on it's own, but as a combination they are amazing. I wish someone would make a single product that combines this!


    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora -
    CopywritingCourse.com | @NevMed


    Powerwashing Flyers that took business from zero to $13,202 per month


    I’m posting this guest post because I LOVE IT when people get their hands dirty in order to make money.

    I think there’s more lessons to be learned by getting out there and doing small jobs than any amount of reading blog posts. 

    Using some basic copywriting principles in his marketing, Peter went from making $0 with his powerwashing service...to doing $13,202 per month!

    So here’s Peter showing the exact business flyers he used to “automate his marketing” instead of going door-to-door.  

    Watch for the subtle psychological things happening with each flyer:



    There was no way in hell I was ever doing that again…..

    I had just gotten back from going door-to-door trying to sell power washing after hearing from my Dad that it was “a good business to get your feet wet.”

    After 2 or 3 anxiety-filled hours of stuttering my way through a pitiful little sales pitch and getting zero results, I gave up.

    I don’t know if you’ve ever gone door-to-door before, but for me, especially at the time, it honestly felt like I could have been offering FREE money and people still would have said no.

    I felt like a pest!

    If you’re at all introverted (like me), or you’re not the smoothest on your feet, then you gotta knock on like 100 doors before you find someone….and it’s absolute agony the whole time.

    So, unless you’re trying to get over your fear of rejection, don’t try powerwashing this way.  

    I’m going to show you exactly how I went from $0 to over $10,000 a month without ever knocking on a door or making a cold call.

    The First (lame) Attempt at Marketing:

    After deciding I was never going to go door-to-door ever again, I designed a beautiful flyer, that looked something like this…


    It was so pretty and nice….

    ….but it absolutely BOMBED!

    I got my friend to deliver a couple hundred of them and I didn’t get a single phone call.

    I was shocked… (what an idiot I was).

    Now if you’ve been following Neville for any period of time, you’re probably a lot smarter than I was at the time.  

    You know why this flyer is sooo bad and you probably know how to write at least basic KOPY… like telling people WHAT’S IN IT FOR THEM and offering some bloody benefits…

    But I was stressing because I had no idea what benefits I could show.  

    I started thinking what it was going to look like I was going to have to get a job unless I figured out this whole marketing thing QUICK!

    I had a little bit of money left after my backpacking trip in South East Asia got cut short due to a motorcycle accident… but not much…

    So, I went to my Dad, hat-in-hand, with my “beautiful”, terrible little flyer and asked him what I was doing wrong…

    He laughed, handed me an old Dan Kennedy book on direct response marketing and a few chapters later, I threw away my first “beautiful” attempt.

    I started again from scratch.  This time I didn’t care if the flyer was “beautiful” or “professional looking.”  I realized that didn’t matter.    

    The Second Attempt At Marketing

    Here’s what I came up with my second time around:


    I printed out 100 of these new flyers on my little inkjet and got my friend to deliver them to a local neighborhood.

    100 flyers printed.  Total Cost = $20 

    But I was still scared, because after my first failure, I remember thinking, “there’s no way I’m going to get calls…”

    But the phone rang…..it rang 4 times!!!

    I didn’t even know what to say when I answered… I hadn’t really thought that part through!

    But it didn’t really matter… my new customers did most of the talking (you’ll find people LOVE to tell you all about their situation).

    Within a day, I got 4 new customers and which ended up turning into around $600 dollars in business. 

    It blew my mind!

    I thought, “Hey there’s a lot more neighborhoods…..and if I just send out more of these flyers….I should get a bunch more customers… this is so much better than knocking on doors!”

    How to Turn a $69 Driveway Job Into $200+ Worth of Work:

    When I met with the first customer, I didn’t suddenly learn how to become a sales star or even a smooth talker, or even know what the concept of an “upsell” was.  But I found out quickly.

    Usually when people call you to powerwash their driveway, they like to walk around with you tell you their life story and while they’re at it, also show you what they want cleaned…

    And usually, there’s a bunch of other dirty stuff right beside the thing they want cleaned.

    So there was one thing I would say that worked really well with making more money. It honestly just seemed natural to ask it.

    I would just ask:

    “Would you like _____ cleaned too?”

    People go… “Yea, geez… hmm yea. I didn’t think about that but now that you mention it can you clean that to?”

    And you get 80%+ of people saying yes.

    I feel like an idiot when I don’t ask… which is a little too often.

    Hiring a Roller Blader and Going From $600 to $6,292:

    So I quickly learned that I just needed to send out more flyers to get more customers.  

    I bought a bigger printer and I hired my friend to go out on his rollerblades and deliver 1,600 flyers each week at $0.18 cents per flyer. (At the time I didn’t know about Every Door Direct Mail in the U.S. or Unadressed Admail in Canada… which is what I do now and actually cheaper and more reliable than my friend).

    And like clockwork, I would get at least 15 jobs… enough to keep me fully booked for the whole week.

    It would cost me on average $25 to get a customer… and I’d bring in on average $200 from each customer right away… that’s 8x my money, which is pretty awesome math.

    That’s like having a machine that I throw $100 into, and it throws $800 right back at me.  

    And as long as these flyers kept being profitable… I kept sending them out. 

    Mailing 16x to One Neighborhood and Still Getting New Customers:

    It was amazing how I could tweak the flyer a tiny bit and send it to the SAME neighborhoods every other week and I would still get more and more people calling in!

    One neighborhood in particular, I sent flyers to them 16x one summer and it was still profitable in bringing new people in:

    • People would have family coming over to visit and needed to get the home nice and clean…
    • Or they were getting their home ready to sell…
    • Or they’d see I cleaned their neighbors driveway and realize they wanted theirs done too…

    People’s circumstances change and you’ve got to be there when they do.

    By hyper focusing on neighbourhoods, you can quickly become the dominate player and can quickly end up cleaning 20% or more of the homes in an area.

    Besides mailing a bunch I found these 3 things worked really well and would take one customer and turn it into 2 or 3 more…

    Getting Neighbors as Customers Without Door Knocking:

    For a service business like this… you make a lot more money by not wasting time and gas traveling long distances between jobs.

    A lot of these powerwashing guys are driving all over the place because they’re not doing targeted marketing…

    I’ve been able to stay busy in a small town with 5,000 homes and not have to venture out to any of the surrounding areas by doing three things:

    The first thing I did this was mailing a letter like this before I was going to do a job…


    The second thing was by having a sign and wearing high visible reflective gear:



    I was such an idiot in the beginning and went without a sign for a long time!  As a result people didn’t realize I was for hire.  

    The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

    The third thing is to send a letter like this to the neighbors afterwards…


    The Free Driveway Experiment:

    Would you spend $90 and work for free for a week… if you knew it would make you $21,000+?

    I hope you would.

    Because that’s how I got 45 out of 90 homes in a neighborhood to become customers, which has so far resulted in more than $21,000 in business.

    Let me explain…

    After cleaning a few driveways I started to notice something very interesting:

    As soon as I cleaned someone’s driveway and they were able to see what a difference it made and how awesome it was to save 5 hours of back breaking, clothes soaking, mud splashing labour… it was like a switch had been flipped…

    It was like suddenly they were the kind of people who clean their home and pay someone to do it for them.

    They’d inevitably ask me if I could clean a bunch of other stuff for them and it would result in each customer being worth anywhere from $200 to as much as $2,000.

    And it really got me thinking…

    If I can just get someone started and committed to taking that little baby step, then the rest becomes really easy…

    So, I picked a gated community of 90 homes, where I had already done some work and I sent out this letter for a free driveway cleaning:




    I ended up getting 42 of them to become customers and it has resulted in over $21,000 in business!

    From $6,202 to $13,000

    The key to scaling up from the $6,202 was to make sure I kept the “customer getting system” up and continuously working.

    If you rest on your laurels and get lazy (which happened to me more than once), the business starts to dry up.  

    At first I was going door-to-door myself trying to get business.  This didn’t work at all….not to mention it was extremely stress-inducing for me.  

    However when I started using copywriting principles to automate my marketing through flyers, it effectively got me from $50 an hour to being able to make $150/hr or more.


    Peter Van Straaten

    ————END PETER————
    ————END PETER————
    ————END PETER————


    Hey, it’s Neville again: 

    Isn’t it pretty sweet how he found out that:

    • Knocking On Doors = Slow and ineffective.
    • Sending Out Flyers = Easy and profitable (with the right flyer).

    Essentially the flyers were automating the job Peter was manually doing.

    With concepts learned in The Copywriting Course it’s easy to see why this “pretty” flyer failed:


    The flyers that did really well look ugly…..but they seem personal, genuine, and offer a real benefit to the reader!





    Some valuable lessons here 🙂

    If you’d like to know more about the psychology behind flyers like these and how to write your own copy that sells, checkout The Copywriting Course.


    Neville Medhora

    P.S. There are many more direct mail marketing examples you can see here (including markup on how to improve them).

    P.P.S. If you want to get the editable templates for these powerwashing flyers join the Copywriting Course:


    Get editable templates for these powerwashing flyers when you join Copywriting Course:


    As a member you get instant access to all the templates:
    - Yours to modify with your own contact info, text, images -
    - Download in Google Docs or Microsoft Word format -
    - Easily edit them in your web browser -
    - Print them for your own business -
    - Join here -

    The S.T.U.P.I.D. Email (Friday July 1st, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday July 1st, 2022. Hope you like it 🙂


    🎤 Listen to this email here:



    Back in 1967 if it was dark photos barely came out, so this “Flashcube” was affixed to your camera and would light up simultaneously with your picture to light it up:


    These Flashcubes were only good for 4 shots before burning out. Each side of the flashcube would burn out after each shot. 

    With modern smartphones and lights it's almost hard to believe this is how people used cameras!


    I've been planning out some "thought provoking business questions" you can ask of your own business.

    I currently have 90 of them, but here are the first 20:

    1. Why did you decide to start this business?
    2. Can you describe your product in one sentence?
    3. What main benefit does someone get if they buy your product?
    4. What is the best method you’ve found to sell your product?
    5. Why did you start a business in this specific industry?
    6. What would you do if you had to start this business again from scratch?
    7. Do you have a 1 year plan? 5 year plan? 10 year plan?
    8. Do you want to run this business forever, or eventually sell it?
    9. If someone gave you $10million to grow your business, how would you use it?
    10. Who are my competitors?
    11. Who in my industry would I most like to be? What specific aspects of their company do you like?
    12. Which channel brings in the most customers? Can you double down on that?
    13. What’s my company's value proposition?
    14. Have similar companies to mine been sold for a lot of money?
    15. What can this company realistically grow to?
    16. How are my prices compared to my competitors?
    17. What if I 5x my pricing? Could I serve my best customers better?
    18. What bigger company would want to buy me? Why?
    19. What’s a bottleneck in your company? Is there a way to clear that?
    20. If you were to disappear for a week, which process in your company would break first?

    I'll share more of these if people like them!


    I really love this old Gatorade advertising which takes a rather scientific approach to why someone should drink Gatorade:


    Their ads eventually went the "brand-exposure" route as people got to know the name "Gatorade" such as this:


    ...so it's kind of neat to see their original ads which had to explain to people WHY to drink Gatorade in the first place.


    Here's a picture of my July 2022 Goals:


    Goal #1.) Podcast Outreach:
    I've been doing more podcasts and live sessions on other people's platforms, and would love to do more. I've started to formalize this process a bit more.

    Know of any cool podcasts or live sessions I would be helpful on?

    Reply to this email and let me know!


    Goal #2.) Hire in-person researcher:
    Almost everything I do is remote, so I supplement having in-person co-workers with frequent co-working sessions hosted at my place.

    This July I want to hire an in-person researcher to help me write posts.

    This person would:
    - Be a researcher/writer to help me write posts & lists.
    - Help out writing and maintaining our CC community.
    - Come work (in person) with me 1-2 times per week.
    - I’m in Central East Austin, you would be close by.
    - Paid if you’re a writer/researcher

    Some more details:
    - You can come in 1-2 times/wk in person to East Austin (required).
    - Work can also be done remote, but want some in-person time.
    - You’ve already written some stuff. Link it to me!
    - You already have client work or a job where you write
    - Need someone with some writing experience. Not a mentorship.
    - Fun Bonus: You can make other content: Video, Social etc.


    Goal #3.) List --> T --> Y
    I don't explain ALL my goals here 🙂



    I've lived through two economic "crashes" in my income-earning lifetime:

    The 2001 Economic "Crash"
    The economy was already shaky, with a big tech boom swinging up and down. Then 9/11 happened and business all stopped overnight. 9/11 seemed to be the "Black Swan Event" that toppled the shaky Jenga economy.

    That event was something you couldn't really plan for. This spooked the world, and commerce slowed down.


    The 2008 Economic "Crash"
    There was insane borrowing of money to buy houses....LOTS of houses! I knew people making $70k/yr who bought 4 expensive houses at a time, something almost unthinkable today.

    In fact 2008-Neville who was 25 years old at the time running a small rave company bought a house by walking into the neighborhood selling office, and this is how it went:

    Lender: "How much money do you make?"

    Neville: "Well I'll have to go home and check first."

    Lender: No don't worry, we'll just say $100k on the form. Approved!

    THAT'S IT.

    Next thing I know the house was being built:


    In retrospect these lax (and borderline illegal) lending practices were destined to cause a problem.

    In 2008 I sold the contract for that house. A month later in March 2008 the giant bank Bear Sterns went bankrupt, which seemed unthinkable, and this "Black Swan Event" toppled the economic house of cards.


    Lessons Learned:

    • They call these "crashes" but they should be called "things coming back down to Earth."

    • You generally hear rumblings of an economic crash before it comes, and then an unpredictable "Black Swan Event" happens which topples it (sounds like we're in this area now).

    • Good deals on stocks and real estate come after the Black Swan Event...often around 1-2 years after, but not immediately.

    • People who have cash 1-2 years after "The Black Swan Event" scoop up tons of deals at cheap prices.

    • During a crash all the news is bad.....but most people will still have jobs, people still do things, people still buy things, people still spend money. The world turns as usual.

    • Instead of reckless hiring and blowing money on dumb things, companies start to focus on optimization of what they've already got. Once again reminding me of this great book title:



    Halfway through 2022 is the perfect time to start, prepare, and optimize for Q3 and especially Q4. We'd love to have you inside our community where people are constantly optimizing and testing their pages/emails/pitches:


    Join right now at: CopywritingCourse.com/join
    Use code
    JULY2022 for 35% off the entire year!

    Deal ends tonight at 11:59pm PST.

    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora -
    CopywritingCourse.com | @NevMed


    LinkedIn Prompts

    Here's some helpful prompts to creating content on LinkedIn. Scroll through them to get ideas on what to post.

    #1.) Share a story about your first time doing something that’s part of your job

    image for step 1

    Why it’s great: 

    • It’s specific: cold outreach to Michael Jordan at 7 years old.
    • It’s relatable: if you grew up in the 90s and liked basketball, you might have thought about doing this too.
    • It’s relevant: cold outreach is now part of this guy’s job.
    • It SHOWS instead of just telling. He quotes the original letter.

    #2.) Reshare someone else’s content

    image for step 2

    Why it’s great: 

    • It shouts out the original poster. 
    • It shows something visual (the billboard).
    • It’s the equivalent of sharing a nice review. 
    • It’s timely (just a few hours after the original post).

    #3.) Share a statistic about your industry

    image for step 3

    Why it’s great: 

    • It shares an interesting stat (top 10% of pods get ~250 listens/episode).
    • It explains why the stat is relevant.
    • It tells you what to do next.

    #4.) Make a list of your favorite resources

    image for step 4

    Why it’s great: 

    • It starts with a promise: (“these books will level up your marketing game”)
    • It clearly lists 7 books with the authors.
    • It includes a brief reason why each book matters.

    #5.) Make a list of your favorite resources

    image for step 5

    Why it’s great: 

    • It makes a promise: “Write quickly and effectively”.
    • It makes it simple: “Use these 7 software tools”.
    • It features a carousel of simple, clear images that stand out on a LinkedIn feed.
    • Each image includes a one-line reason why each tool is useful.

    #6.) Share a screenshot with callouts

    image for step 6

    Why it’s great

    • It documents an important recent change (Google’s latest update).
    • It SHOWS the change in action with a screenshot.
    • It’s short and direct, no fluff.

    #7.) Share a company win

    image for step 7

    Why it’s great:

    • It drops a bunch of impressive names.
    • It announces a big win for the company (they made the semifinals!).
    • It links out to an interesting “more info” video.

    #8.) Celebrate career milestones

    image for step 8

    Why it’s great:

    • It announces his new job to the LinkedIn audience. 
    • It shouts out a couple of new team members. 
    • It’s a nice way to share positive personal/professional news. 

    #9.) Welcome one of your new team members

    image for step 9

    Why it’s great: 

    • It introduces Chrissy with a nice, branded photo.
    • It includes more about her personal interests outside of work.
    • It makes the brand sound human and warm. 

    #10.) Teach a simple lesson

    image for step 10

    Why it’s great:

    • It calls out why podcast appearances are important.
    • It gives you 3 simple ways to prepare for the podcast interview.
    • It links back to a podcast that goes deeper on this topic

    #11.) Teach a simple lesson

    image for step 11

    Why it’s great:

    • It mentions a popular, relevant show that many people on LinkedIn have probably watched (Shark Tank).
    • It hooks into a specific point in every episode - when the founders get grilled about their financials.
    • It mentions 7 specific questions that summarize a strong handle on financials.

    #12.) Give career advice based on your experience

    image for step 12

    Why it’s great: 

    • It summarizes the highlights of a 15 year career.
    • It reflects on a specific question: “Do you actually need a career pivot right now?”
    • It turns the focus onto the reader with 5 tips to reinvent your career.

    #13.) Share a specific process your team use

    image for step 13

    Why it’s great:

    • It calls out an important milestone, the end of Q2.
    • It lists 6 actions you can focus on to have a healthy process.
    • It’s positive and motivational.

    #14.) Share your team’s research

    image for step 14

    Why it’s great:

    • It’s specific and tells you exactly what to do (“Start cold calls with ‘How’ve you been?’”).
    • It includes an important stat to back up their recommendation. 
    • It explains why the recommendation works at a psychological level. 

    #15.) Share an observation about the personalities of the people you work with

    image for step 15

    Why it’s great: 

    • It’s well-formatted and easy to read.
    • It’s counterintuitive. 
    • It prompts the reader to reflect and engage. 

    #16.) Share a photo of your workspace

    image for step 16

    Why it’s great:

    • It calls out people that make working from home with kids look neat and easy.
    • It shows a more realistic and relatable version of working from home with kids.
    • It’s funny.

    #17.) Share a photo from a meeting or event

    image for step 17

    Why it’s great:

    • It includes several photos that show off different elements of the event. 
    • It includes a warm backstory about the friends coming together.
    • It’s a positive way to show off some authority without sounding like she’s bragging.

    #18.) Share a client win

    image for step 18

    Why it’s great:

    • It celebrates someone else (and tags them).
    • It’s subtle proof that Tina is good at what she says in her tag line (“book launch specialist”).
    • It’s visual.

    #19.) Share specific results you’ve gotten from a specific tool

    image for step 19

    Why it’s great:

    • It mentions how long he’s been using the tool.
    • It mentions a specific positive outcome (he got his first comment on a proposal).
    • It mentions several important stats that relate to his goal with this tool. 

    #20.) Share your goals in public (and update them)

    image for step 20

    Why it’s great: 

    • It’s celebrating a big achievement.
    • It recaps his goals from the beginning of the year.
    • It includes a screenshot that proves his big claims. 

    2nd half of 2022

    The easiest way to grow a business is first optimize everything you've already got.

    For example, if you want to optimize your business for the rest of 2022, just having rough goals like this could be helpful:

    12 monthcalendar for copywriting course.png

    Or even doing something simple as pre-preparing for seasonal events can position you better


    I personally plan out each month with a little goal sheet like this:


    Then for yearly goals I'll sit around with some buddies and discuss, then come up with a few solid goals:


    It feels like change is in the air for the world....maybe some recession-style stuff. This is often when great companies get built.

    I'm curious, how are you planning for the 2nd half of the year?
    • Write down goals?
    • Discuss with friends?
    • Other methods?

    Reply in the comments and let me know!
    Neville Medhora



    The S.T.U.P.I.D. Email (Friday June 24th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday June 24th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:


    In the 1960's Volkswagen did an ad campaign which featured some clever "Marketing Judo" by turning the laughably small-and-funny-looking Beetle into the top selling car in the world.

    Look at these awesome ads starting in 1960 going to 1969:


    Almost every Volkswagen Beetle ad they ran poked fun of the Beetle's small size and odd appearance...

    ...but in the copy went on to brag how it's small size was a feature:
    - Almost no maintenance costs
    - Made it very fuel efficient
    - Easily replaceable parts
    - Very high quality
    - Very cheap


    The formula for each ad was:

    → Sarcastic headline
    → Eye catching image
    → Talk about how it's size/shape made for a great car


    This was a massively popular campaign, and from 1960 to 1973 the VW Beetle was the top selling car in the world!

    You can see high res versions of these ads on our blog:


    I love it when in ONE FRAME a social media post explains a concept.

    By simply viewing that one image you can learn something new.

    Here's a few examples:


    Optimizing an Instagram profile, in one pic:



    How to pick a watermelon, in one pic:



    I like how there's zero fluff in these pictures....just pure information!


    I propose a new AirBnb program called “Good Neighbors.”


    What it is: AirBnB hosts can share a small cut of booking revenue with select neighbors. Easy!

    This program could:
    - Make neighbors happy, and WANT more bookings.
    - Get neighbors to consider signing up to AirBnb.


    So I live next door to an AirBnB charging $1,200+/night.

    On occasion I experience:
    • People opening my gates, tripping the alarm system.
    • Wrong Uber Eats deliveries at weird hours of night.
    • Randoms parking by my house.

    These small annoyances increasingly frustrate me since I have no control over them, and don't get any profit from them.

    Solution 👉🏼

    The "Good Neighbors Program" would allow my neighbor to "cut me in on the action."

    This way the "negative externalities" I'm experience would be compensated.

    Even a few hundred dollars a month would turn my neighbor's AirBnB from an Enemy to an Asset!

    Everyone wins 🙂

    It would be Implemented like this:

    The AirBnB host selects account to share bounty with.

    Share Option 1: Share a percentage of revenue.
    EX: "You get 1% of all booking revenue"

    Share Option 2: Share set fee per new booking.
    EX: "You get $50 per booking"

    With this program:

    AirBnB wins!
    Host wins!
    Neighbor wins!

    This was a fun idea, I sent it to AirBnB, and hopefully this gets implemented in the near future.

    Here's where I work from everyday:


    If I have people over to co-work then we sit at this table instead:


    I posted this on Twitter, and people responded with their workspaces....some of them pretty awesome looking!! Check em out:

    @michael_soledad: Super sleek and fancy looking!



    @jackzerby: Clean, lots of books, cool art in back.



    @jayvasdigital: From a small town in Portugal.



    @C3ODAD: Guy works from an F1 car paddock!



    @jack_rnc: Love the minimal and bright look.

    FV3hxZVXwAYX01W (1).jpg


    @taskett: Bright, clean, and airy.



    @misskavita: Very Zen.



    @acquireconvert: 5 feet away from a piano AND hot tub, I like!



    Did you know you can use •bullet points• to create art on a page?

    • You can
    • make a descending
    • list out of them like this.


    • Or you can start long and
    • make them shorter
    • and end in a
    • point.


    • Or you
    • can make them
    • go up and down something
    • kinda like this
    • too.


    You can make awesome "Bullet Points" with Emoji. Examples:

    • This (my fav)
    → This
    ✘ This
    ✔︎ This
    ★ This
    ☁︎ This
    ► This
    ❒ This
    🔲 This
    ➡️ This
    🆇 This
    ✏️ This
    ◼︎ This
    👉🏼 This
    ⇨ This
    ♥️ This
    ➤ This
    🔥 This
    ️ This


    One of the most fascinating people in my life is my friend Nick Gray:


    He moved to Austin two years ago, barely knew anybody, and within 6 months had bigger networks than almost anyone I know.

    He did this by throwing what he calls "2-Hour Cocktail Parties" where everyone must wear a name tag 😂

    Look how every picture has people wearing name tags:


    He insists on name tags because it creates easier communication at his parties...and even gives people something to talk about:

    He's very specific on how to write name tags and has whole blog posts about it:



    Nick doesn't fit the normal mould of a party-thrower because:
    - He doesn't drink.
    - He doesn't like to stay out past 9:30pm.
    - He doesn't like rowdiness or drunkenness.

    That's why he wrote a book about throwing parties...specifically for people who don't normally throw parties (and want everyone out of their house by 9:30pm)!

    Here's his book, which I've personally used all his tactics:
    The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings


    I have some awesome friends I've met through hosting events, hopefully this book will encourage more people who AREN'T used to hosting events to host something (his goal is get 500 people this year to host a "2 Hour Party."

    Here's some articles Nick wrote on throwing a "2 Hour Party"
    How to Host a Happy Hour
    How to Plan a Networking Event
    How to Do Icebreakers
    How to Make Party Name Tags
    The 2-Hour Cocktail Party Book


    Hope you enjoyed these little tidbits, have a happy Friday!

    Neville Medhora -
    CopywritingCourse.com | @NevMed


    Classic Volkswagen Beetle Ads


    The Volkswagen Beetle was a remarkably weird car when it came out. 

    • It was slow.
    • It was small.
    • It was gas efficient.

    It was the total opposite of all major cars of the day!

    Since they couldn't advertise the car based on speed and cool-factor, they went the total opposite and showed how cheap and reliable it was.

    Let's go through some of these Classic Volkswagen "Bug" Ads:

    #1.) "Lemon" (1960)

    image for step 1

    This ad makes you do a double take thinking, "why would they call their own car a lemon??"

    Turns out they go into the rigorous process used to ensure your car is not a lemon, and sell the car that way.

    This was a very popular and talked-about ad in 1960.


    #2.) "It isn't so" (1961)

    image for step 2

    This was a funny thing some VW Bug owners would do: Make it look like the car was a wind-up toy!

    Volkswagen cleverly used this to show off the Beetle's high gas mileage and low cost. This was great "Marketing Judo" which turned around a funny jab at the car into a selling point.

    #3.) “Why are the wheels crooked?” (1962)

    image for step 3

    This amazing Volkswagen ad has a VERY catchy headline and image that make you want to read the finer copy!

    This is a perfect example of catching the readers idea, grabbing their attention, and sending them down the "Slippery Slope" of reading.

    #4.) "If You Run Out Of Gas It's Easy To Push" (1962)

    image for step 4

    This ad from 1962 shows the insane 32 mile per gallon efficiency of the VW Beetle, and also hilariously shows that if you do run out of gas, it's uniquely small size makes it easy to push. 

    It also "subtley sells" the car by showing how low maintenance it is, so that the driver might "forget about gas stations" since they visit them so infrequently!

    #5.) "A hole in the roof" (1963)

    image for step 5


    This VW Beetle ad harps on the fact the car has barely any expensive options, so for the list price of $1,595 you could get pretty much the entire package....no crazy expensive extra options needed!

    #6.) "Sooner or Later" (1964)

    image for step 6

    Oof....this ad will likely not hack it today, but it was meant to display how easily parts on the Volkswagen Beetle were able to be replaced.

    #7.) "It makes your house look bigger" (1964)

    image for step 7

    This Volkswagen Bug ad from 1964 has a catchy headline, but gets the reader to understand that the smallness of the car is it's major benefit....it uses less gas, lower maintenance bills, barely any upkeep costs.

    #8.) "Interchangeable Parts" (1965)

    image for step 8


    This is a 1965 Beetle ad that cleverly demonstrated a Volkswagen Beetle has extremely interchangeable parts.

    #9.) "Keeps the Dampness Out" (1967)

    image for step 9

    This clever ad talks about how a Volkswagen Beetle can actually FLOAT IN WATER!

    It goes on to brag about the tight seals on the car, and how it's nearly airtight so it doesn't get damp or let moisture in.

    #10.) "Every new one comes slightly used" (1968)

    image for step 10

    This ad shows how each Volkswagen Beetles undergoes 16,000 inspections, is driven 3 miles, and is broken in before delivering to it's new owner.

    #11.) "It's ugly but it gets you there" (1969)

    image for step 11


    Two weeks after the first lunar excursion modules landed on the Moon, Volkswagen promoted their notoriously "ugly" VW Beetle with this ad.

    It's great how much fun Volkswagen poked at themselves!

    Hope you enjoyed all these classic VW Beetle ads! 

    They are amazing pieces of advertising and imagery!

    Neville Medhora - Copywriting Course




    The S.T.U.P.I.D. Email (Friday June 17th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday June 17th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:



    I love old school ads, and these decades-old Range Rover ads do a great job of two main things:

    #1.) The Range Rover can handle tough terrain.
    #2.) The Range Rover looks good.

    For example in this it says "You can drive it as if it were your brother-in-law's" and it shows the RR going over some crazy difficult terrain:


    Not sure why the person who hates this his brother-in-law so much....but we get the point 😂

    This next ad promotes the suspension of the Range Rover by comparing them to Nike Air's (which in the 90's were a huge hit).

    This ad is good at just showing the product also:


    This next Range Rover ad is my favorite. It doesn't even show the product (up close at least). 

    It just shows the Range Rover going wayyyyy off the beaten path, opting for taking a desert sand drive instead of a comfy highway like all the other cars:



    Here’s the computer program of my life:

    load (Neville){
    0: Born
    20: Make money
    30: Slow down
    40: Family
    50: End competitive working life
    60: Family
    85: End;


    Yours is likely the same, maybe some variance in numbers.

    Almost every biography I’ve ever read ends with “wish I spent even more time with friends and family.”

    The journey is the point 🙂



    I recently spoke with designer Chris Do  on a podcast about:

    "If you change words around on a page, it often makes a dramatic impact."

    "If you can't do it on the side, you probably can't do it full time."

    "They're doing a bad job, but in spite of that, doing well."

    You can listen to the whole podcast here.


    Here's a fun weekend project I did:

    I added an "Ab and Stretching Area" to my garage gym. Here's a quick tour:

    Here's what the garage gym looked like (those are chalkboard walls):



    I always thought this concrete lip was wasted space, and could be turfed or padded in some way:



    My friend Sam was clearing out his garage down the street and had some leftover turf, so I took it:



    I cleared off all the stuff on the concrete lip. Unfortunately this means removing the table that held my speakers, lamp, and star projector:



    I laid out the turf and measured it (making sure the grain of the "grass" is all the same direction):



    Started slicing up the turf, using turf tape to attach the 4 different pieces:



    Then glued all the turf down to the concrete so it doesn't move:



    Then let it sit for a while to settle in:



    Started putting stuff back on it:



    Including these two stool thingies to use for stretching and sitting:



    Downside of this....the speakers had nowhere to go 😳



    Luckily this meant I got to do another project! I bought some speaker mounts to hang the speakers:



    Mounting the speakers on studs:



    Got them mounted, but it had this big droopy cable showing:



    The next step is to route these speaker and power wires behind the drywall:


    Unfortunately these are exterior facing walls with insulation behind them and cross-brace studs....so I'll have to call a professional to hide the cables for me (I checked on YouTube....it's a little above my skill level)!

    But anyways, now I have an "Ab and Stretching Area" in the gym!


    I've seen online education evolve as technology has become better:

    Education people pay for has changed quite a bit:
    - 2000: PDF file with info.
    - 2010: Online course with video.
    - 2022: Communities + Results.

    Pure how-to’s and information are nearly 100% free now.

    Loved this Tweet about it:



    Inside the Copywriting Course we have "assignments" people can do, and one of them is "Marking Up Images."

    One of the images we have people markup is this one:


    These are just practice-grounds to learn image skills + showing off features and benefits.

    Just for fun, look at some of the different results people have posted in the assignment (only members can view that link):


    T.R. Posted:



    J.P. Posted:



    D.M. Posted:



    B.B. Posted:



    R.R. Posted:



    Those are all amazing....but I have to say the best designed one so far is this one.

    Q.A. Posted:


    Cool to watch people learning + doing + sharing...and watching a simple picture of a sneaker take on different forms!

    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora -
    CopywritingCourse.com | @NevMed


    The S.T.U.P.I.D. Email (Friday June 10th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday June 10th, 2022. Hope you like it 🙂

    🎤 Listen to this email here:




    Sometimes we get hung up on internet advertising as the ONLY way to get the word out to people, but I'm a huge fan of the humble "stick on the back of a car" such as this:


    This is a simple (yet effective) add from Glass Guru on one of their work vans:

    Guaranteed Repair Saves 50% or More!

    This is very straightforward and clear….and if someone has foggy windows they might give them a call….all from a simple stick on the back of a van!

    Some of the benefits of vehicle advertising:

    • Potentially thousands of people a day see the ad.
    • If selling a local service you show it to local people.
    • While parked at a location, others can see the ad and reach out (it's how I found my lawn guy).

    In fact as online advertising is getting increasingly expensive, offline advertising is getting more love now!

    Checkout this billboard AppSumo made in Austin recently:


    Not sure if some of you new newsletter subscribers remember this, but 5 years ago I was curious about billboards and got one made for $900!


    Here’s 101 Daily Writing Prompts you can use to build a writing habit:

    Just pick a prompt, and practice writing!

    --10 BOOK PROMPTS--
     Your favorite fiction book.
    #2) Your favorite nonfiction book.
    #3) What’s a book you’d like to write?
    #4) Do you prefer physical books, on a Kindle, ebooks, or audiobooks?
    #5) What’s the last book you recommended to someone?
    #6) What’s your favorite copywriting book?
    #7) Send an email/tweet to your favorite author (post the screenshot here).
    #8) Write a book review in a tweet.
    #9) What’s a book you’ve read more than once?
    #10) What’s a book you bought because a friend recommended it?

    #11) Who are your top 3 favorite accounts on Twitter?
    #12) What was your most popular tweet this year?
    #13) Post your LinkedIn profile and introduce yourself here.
    #14) DM someone from your industry and introduce yourself (and post a screenshot)
    #15) Auto-schedule your tweets for a week.
    #16) Add a high-value comment to a conversation on Twitter.
    #17) What’s your social media goal? Post it here + explain why
    #18) Where do you want to send people from your social profiles?
    #19) What’s a tweet/thread you bookmarked/saved? Why?
    #20) Update your headline/profile and post the before/after here.

    #21) What are 3 things you enjoyed in your career?
    #22) What are 3 things you’re proud of accomplishing with work?
    #23) What are 3 goals you have for your career?
    #24) What’s something that you don’t like about your industry?
    #25) What’s a common misconception people have about your industry? Why’s it wrong?
    #26) If money wasn’t an issue, what would you be doing?
    #27) Who are 3 people you’d love to work with or for?
    #28) Which 3 brands would you love to work for?
    #29) What sort of profession did you want when you were a kid?
    #30) Tell us a funny story from work.

    You can see more prompts on the Writing Prompt Generator!




    I had a few hours to spare last Sunday, so I figured I'd try to launch "What Should I Tweet Generator" on Product Hunt:


    Creating all the images + copy + email took under an hour.

    The Generator works like this:
    • Shows a randomized tip on what to post on load.
    • Click "Generate" it comes up with 3 more ideas.
    • Has a text field where you can practice writing.


    It worked well, getting around 100 upvotes on Product Hunt!!




    This was me at 10am the other day working from bed...comfortable, safe, and happy:


    By 10am my ancestors would've been up for 6+ hours, doing manual labor, toiling in fields, bitten by bugs, beaten by sun, working to survive, they get no breaks, have no backup plan.

    THIS is a great time to be alive 🙂





    You can make a trackable "Content Calendar" with this new Google Docs feature:

    Insert → Table Templates → Review Tracker

    Watch me create one here:


    This is a simple feature other doc programs like Notion have had for a while, so I'm excited to see it on Google Docs finally!

    Very useful!




    I made a Death Calculator a long time ago based on what an average life looks like:


    According to the calculator on that page here's how long I have to live (If my "end date" is my 85th birthday:


    It's kind of an uncomfortable feeling for many people to view their life in this way. For example, here’s the high-level program of my life:

    load (Neville){
    0: Born
    20: Make money, Fit in, do dumb things
    30: Slow down
    40: Family + Friends
    50: End competitive working life
    60: Family + Friends
    85: End;

    At a high level a life doesn't seem that eventful.

    However it's the journey through life that counts (that sounds so cliche) 😂




    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora - 
    CopywritingCourse.com | @NevMed

    Podcast Experiment

    Hi, my name's Josh Haroldson. As a kid I never liked school all that much. What I really liked was summer vacation. Because that's where you got to work on whatever you wanted. For example:

    • A couple summers I had a lawn service which taught me you could make money on your own by providing a useful service for people. I only bought enough money to buy a snowboard, but now, I'm a top-rated freelancer on Upwork.
    • Another summer I learned to use my camera while backpacking. And a few years later ended up as an Instagram suggested user doing paid work for companies like Vayner Media and Food+Wine.

    Dang. Turns out those summer projects can be pretty useful.

    So, now that I'm a stay-at-home dad I figured, "Hey, why not bring back the summer project?"

    Enter, the podcast. AKA my Copywriting Course Summer Jam.

    What I want to learn:

    • How to launch and edit a podcast.
    • How to regularly create small pieces of re-usable content.
    • How to promote a podcast to my first 1000 downloads.

    My Goal:

    • Have fun and create something I can share with my kid someday.
    • Get to 1,000 downloads. That might not seem like a lot in the social media world, but me talking to a room full of 1,000 people would be pretty neat.

    Link to the podcast:https://dadalwaystoldme.com/
    Link to my social:  | @joshharoldson on Twitter
    Link to the blog: 

    How I plan on promoting it: 



    Word of Mouth

    Time Limit: Q3 of 2022. June 1st to Sept 1st

    I will update this thread every few days with numbers and progress. Follow along!



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