Here's what the AIDA Formula is in a nutshell:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.

Let's break that down into sections to understand it better:

Why Is The AIDA Formula Important?

The AIDA Formula is designed to lead people through a logical process that hooks them, gets them interested logically, gets them interested emotionally, then close the deal:

Going through these steps in order is one of the best ways to convince someone to:

• Buy a product.
• Buy a service.
• Convince someone of an idea.
• Take any action.

The AIDA Formula In Action (w/ Example):

Neville from Copywriting Course and Ross from Siege Media discuss how to use the AIDA Formula:

Here's a little demo and reminder of how to use the AIDA formula on your own:

Example of AIDA Formula (Let's Sell A Helicopter)!

Using the AIDA Formula as a base, let's see if we can convince someone to buy this helicopter:

It's hard to start off with a blank page, but with the AIDA Formula we just have to fill in the Attention, Interest, Desire, and Action sections!

Let's give it a try:

See how much easier that was to pitch since we just had to follow the simple AIDA Formula!?

I sincerely hope this useful formula helps you write content, emails, and everything else much easier!

Sincerely,
Neville N. Medhora

You've just discovered copywriting and want to get better.  GOOD.  Well here's my top advice and books for getting better at copywriting. These copywriting books are ranked in the order you should get them:

Let's go through each of them and discuss:
• What I love about the book
• What skills you'll learn from the book
• Who it's for (beginner or experienced writers)

2.) Advertising Secrets of the Written Word - by Joseph Sugarman:(re-named "Adweek Copywriting Handbook")

Price: $16 on Amazon

What I love about it: He goes through 30 different "triggers" that cause someone's brain to switch into "buying" mode. These are super helpful, and a great resource to re-read when you're feeling unmotivated!

What skills you'll learn: Writing. Style choices. The 30 Triggers and how to use them.

Tone of voice: Casual and easy. I like Joe Sugarman's style because he isn't "hypey" at all. He's very genuine and not scammy like some other classic copywriters.

Reading Level: Total Beginner.

Other Joseph Sugarman Resources:

• 30 Triggers Book
• List of Joe Sugarman's 30 Triggers

3.) Ogilvy on Advertising - by David Ogilvy:

Price: $19 on Amazon

What I love about it: Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which "Mad Men" is based off of).

What skills you'll learn: Large-scale advertising.  Brand advertising.  How to layout ads like a billion dollar brand. Tone of voice: Informative and pretty funny.  Less talk and lots of examples.

Reading Level: Beginner.

Other Free David Ogilvy Resources:

• How To Create Advertising That Sells
• David Ogilvy Advertisements
• Video of David Ogilvy talking about direct mail vs creative advertising

5.) This Book Will Teach You How To Write Better - by Neville Medhora:

Price: $5 on Amazon

What I love about it: This could be a 300 page book, but it was distilled down to 54 pages for super-quick reading.  This was meant to be a reference guide you can keep on your desk for when writing a piece of copy. What skills you'll learn: Mentality of a copywriter.  The styling to use while writing.  Formulas for copywriting. Tone of voice: Funny and informative. Reading Level: Beginner Other Free Neville Medhora Resources:

• Entrepreneur.com: How To Write Awesome Copy with Neville Medhora
• Copywriting Videos by Neville Medhora
• What Is Copywriting? (A Visual Guide)

 Here's a helpful list of all the books and courses mentioned:

Copywriting Book Recommendations Video:

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday April 15th, 2022. Hope you like it 🙂

🎤 Listen to this email here:

Swipe:

Can you spot the "Social Proof" in this Canada Dry Water ad?

They use "number proof" to show off how popular their product is by saying "Over 900,000,000 highballs were made with Canada Dry Water last year."

Social Proof takes many forms, and using big numbers like this one is always a classic!

Thought:

If I write one blog post, it often "cascades" down into many pieces of content. Almost every time it goes like this:

For example:

I wrote a blog post on building a weekly newsletter:

Which turned into a YouTube video script:

Which turned into social media posts:

I call this "Cascading Content."

For me my "Cascading Content" is a strong blog post, and from there I can make multiple pieces from it.

Uplifting:

In the TV show Seinfeld, there's an episode called "The Opposite" where George Costanza is at a low point in his life, and decides to do everything "The Opposite."

It ends up working out amazing for him....

When George decides to do the opposite, Jerry says a sentence that's designed to mock George, but is rather profound:

"If every instinct you have is wrong, then the opposite would have to be right." - @JerrySeinfeld

George's first "opposite" moment is when a beautiful woman is looking his way, and as usual...he does nothing.

He decides to do the opposite so he doesn't regret this moment.

He goes right up to her and says, "My name is George. I'm unemployed and I live with my parents." 😂

In this sentence he immediately revealed his deepest insecurities right up front, with zero lying or embellishing of the truth.

Much to George's surprise the woman responds very positively.

George's next "opposite moment" comes when two men sitting behind him are disturbing a whole movie theater.

Normally George would cower away and just accept this fate, but he does the opposite and scolds the men for being loud, to which he receives a round of applause!

George's final "opposite moment" is when he lands an interview with the New York Yankee's baseball team.

Instead of being polite to his future boss, he passionately lashes out against him and saying he's reduced the Yankee's to a laughing stock.

George instantly gets hired!

While Season 5 Episode 21 of Seinfeld is fictional, the lesson of "doing the opposite" is real.

If something isn't working, can you try the opposite?

Doing the opposite often feels foolish, takes courage, and maybe even involves some stupidity.

But the reward can be great.

Try the opposite.

You can watch "The Opposite" episode on NetFlix.

Picture:

Before Facebook allowed you to post pictures on the wall, people would post "ASCII Art" which was pictures made out of text, like this:

I still use a form of Ascii Art in my writing in the form of bullet points sorted by length, like this:

See how organizing that bullet point list makes it slightly more interesting?

Interesting:

Did you know you can edit any website with this little Javascript trick:

Create a bookmark in your browser with this code as the URL:

javascript:document.body.contentEditable = 'true'; document.designMode='on'; void 0

Just click that bookmark and you can edit text on any page!

Here's an example of me going to the Tesla website and editing the headline to my liking:

Let's make some fake news on The New York Times using this little Javascript trick!

I can "mockup" Twitter profiles using this trick also. Here I improve upon my friend Noah Kagan's profile!

You can see this trick in action in this quick little video I made:

I personally use this Javascript for:
• Showing clients what copy would look like.
• Seeing what minor webpage edits would look like.
• Removing images or elements from a page quickly.
• While reviewing someone’s website, just start changing the page up live so they can see it.

Copy and Paste the Javascript code into your own browser right from this post: https://copywritingcourse.com/blogs/34-edit-any-website-free-tool/

Drawing:

There's so many ways to spread your message at scale these days, it's almost confusing which social network to focus on:

Here's 3 questions to ask that'll help you decide which to focus on:

#1.) What channels do I have a natural advantage?
#2.) Will I enjoy spending 1-3 years of time on this platform?
#3.) What main channel helps me create "cascading content"?

I'm currently writing a blog post about this, and will share it here shortly 🙂

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed

This is how you can edit any website directly from your browser:

Step 1.) Highlight the text in the blue box:

Step 2.) Drag the highlighted text into your bookmarks bar.

Step 3.) Click the icon whenever you want to edit any page!

Try it for yourself:

Click this link, and instantly you'll be able to edit the text on this page from your browser. Reload the page if you want to quit editing.

There's a bunch of useful AND silly uses for this little editing hack!

A Helpful Use Case:

If you're a copywriter doing consulting session with a client, you can edit their page live to show them how it will look:

A Fun Use Case:

Make your bank balance look super huge! Move over Bill Gates, my BankOfAmerica account now has billions of dollars:

This helpful little bookmark has been extremely useful for me through the years, hope you enjoy it too!

Watch video of this trick in action:

Sincerely,
Neville N. Medhora

P.S. Let me know if this tool is helpful, and how you use it!

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

🎤 Listen to this email here:

Swipe:

Heh....do you think the write of this ad knew what he was doing?? 😏

I also love that the yellow truck is actually called the "Macho Power Wagon" 😂

Thought:

Sam Altman (who runs OpenAI) recently showcased an AI tool that takes written descriptions and generates pictures of them called Dall-E 2.

Checkout some of the user suggestions he typed into Dall-E 2, and the resulting pictures:

These types of AI tools are amazing for writers such as myself who like using a lot of images.

The reason is images often take waayyyy more time than writing. Having a cool "AI imaging assistant" could make our writing and videos far more engaging by cutting down the time it takes to make imagery!

Uplifting:

Now I just blabbed on about how awesome images are, but I follow this huge Instagram account called "When Where What Austin" that does the opposite.

They primarily posts text on a blue square for all their posts and stories.

A typical post looks like:

This easy format has really caught on, so all their posts are like this:

It's so funny how this format became iconic, and now people know it as "that blue square account."

Picture:

I'm a huge proponent of "co-working" because I work much harder when I THINK someone is looking at my screen.

If you weren't looking over my shoulder in this picture I'd be goofing off)!

However I did a Twitter Poll and 80% of people said they prefer writing alone:

I'm fine with writing alone OR writing around people....but I'm personally 10x likely to output more work if I think someone is around.

Interesting:

I was just on the My First Million Podcast talking about writing/creativity/happiness with Sam Parr.

We covered topics like:

• When copywriting started to click for me.
• Biggest mistakes in copywriting that people make.
• Are people born creative or is it learned? (Hint: A bit of both)
• My decision to die at 85 on Nov 17th, 2067
• Living next door to your best friend

Listen on the blog.
Listen on Apple Podcast.
Listen on YouTube.

Drawing:

Throughout most of modern human history the written word was the only way to scale your communication.

But as time has gone on, especially after the internet, the amount of ways to spread a message at scale has gone up exponentially:

In the year 2022 we have TONS of free ways to potentially scale a message to nearly the entire human race:
• Twitter
• YouTube
• Tik Tok
• FB
• Instagram
• Blogs
• Media Companies
• Podcasts
• Email
• Short videos
• Images
• So many more ways...

Kinda neat!

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed

I was recently interviewed on the My First Million Podcast, you can listen here:

We talked about a bunch of things:

• When copywriting started to click for me.
• Biggest mistakes in copywriting that people make.
• Are people born creative or is it learned? (Hint: A bit of both)
• My decision to die at 85 on Nov 17th, 2067
• Living next door to your best friend

This is a gigantic podcast run by my friend (and Copywriting Course member) @Sam Parr. This podcast is consistently one of the top 10 business podcasts out there, and I'm always surprised by the sheer number of people who tell me they listen to it! 

• Listen on Apple here
• Watch on YouTube here
• Read show notes here

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday April 1st, 2022. Hope you like it 🙂

🎤 Listen to this email here:

 

Swipe:

This is a 1991 ad for a shoe called The "Nike Air Huarache"

The headline does a good job of conveying this shoe was designed to conform to your foot with the help of a strapping mechanism.

It's been about 40 years since it's release, and Nike recently re-released this classic shoe in 2022!

 

 

 

Thought:

This slide from ARK Investments shows a chart of how they think about the price of Bitcoin in around 10 years:

The thing I like about the slide is how they breakdown their price expectations with this color coded chart:

While I'm not commenting on the validity of this claim, it's cool to see how they broke it down in this chart using numbers from the real world.

 

 

 

Uplifting:

In the mail the other day I got this cool light-up sign. It didn't include any info on who it was from, so I turned to Twitter to figure out who sent it:

Turns out it was my friend Adam Gilbert from MyBodyTutor (who I use for tracking my food) who sent it!

It's a neat light up sign for my garage gym. I hung it up, check it out:

 

 

Picture:

I often dogsit friends dogs, but I am now officially "The Dogfather" of the two dogs on the left (Hugsy & CJ) 😂

When I say "officially," I mean there's an actual legal document that states that I am their "Dog Father" 😂

So I'm taking care of these pups all week while the owners have a baby.

I'm making sure they get plenty of exercise:

Hugsy makes lots of goofy faces:

Also the dogs have won a Paw-litzer Prize 😂

 

Interesting:

This is a neat "anti-ad" I saw on Instagram trying to recruit salespeople to come work for this company:

It says:
"We don't do catchy ads. We just produce numbers. Come make $100k your first year selling solar."

They are trying to recruit salespeople who just wanna hit their numbers, so this ad plays in perfectly to that!

 

 

 

Drawing:

This is a concept I've liked for a long time: Concentrating more on your "Circle Of Influence."

Circle of Control: Things you can fully control. Focus on these most.

Circle of Influence: Things you can have an impact on but can't fully control.

External Circle: Things you can't control, and therefore shouldn't think about too much.

I've seen many versions of this around the web, and I always have liked the sentiment it portrays:

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMe

So the CopywritingCourse.com blog is moving from trusty old Wordpress, to our blog software (Invision Community). 

Here's the thing: Invision Community isn't as good as Wordpress for blog posts. 

But we're moving forward with this because the forum because Wordpress is still very Web 1.0 compared to social media platforms.

This is the same method used to publish in 1998 and hasn't changed 😳

However things like Facebook and Twitter are basically blogs, but have SO MANY MORE benefits such as better commenting, easier posting, people get notified when you post, and it's inherently social!

I'm going to do a little experiment this month to see if I can merge these qualities:

"Living Content" can be added to over time (like this forum or social media posts).  Also when more people interact with "Living Content" it becomes even more "alive" by getting pushed to the top of feeds. 

Static Content
Examples: Blogs, News Sites.
➡ Pro: Rank well in Google. 
➡ Pro: Standard way of publishing. 
➡ Pro: Protected from spam.
➡ Con: Not social.
➡ Con: Must post THEN drive traffic to it.
➡ Con: Stays the same over time.

Living Content
Examples: Twitter, Facebook, Reddit
➡ Pro: Inherently social.
➡ Pro: More interaction brings it to front.
➡ Pro: Can continuously add to it.
➡ Pro: More content output.
➡ Pro: Many top sites on planet like Twitter, Facebook, Reddit are Living Content.
➡ Pro: Can get advice from the crowd rather than just the author.
➡ Con: Can result in low quality content if not moderated correctly.
➡ Con: Need to fight against spam and low quality content.
➡ Con: Not very good platforms to build on.

This change might be small to some, but going from 'Static Content" to "Living Content" is huge!
Sincerely, 
Neville Medhora

🎤 Listen to this email here:

Hi I'm Neville, I run a company called Copywriting Course, and every week I send out a weekly newsletter on Friday's called "The S.T.U.P.I.D. Email."

It's an email with 5 sections and looks like this:

This email keeps our subscribers engaged, and we occasionally sell products through it. Here's some stats:

⇨ 50,000 people have opted in.
⇨ 28% to 32% open rates.
⇨ 600 to 3,000 clicks per email.
⇨ 30 min to 2 hours creation time per week.
⇨ 7am on Friday's send time.

I'm going to show you how I make it every week using an email sending service called ConvertKit.

Whether you're TheHustle, The Skimm, or AppSumo....this is how you will create and send a newsletter.
Here's the whole process in a nutshell:

Step 1.) I Collect & Create Content

If you want to send out a weekly newsletter full of tips and tricks and cool stuff for your audiences, you're going to constantly be on the lookout for stuff to send.

I have tons of sources I compile this information from:
⇨ My personal Swipe File of ideas
⇨ While scrolling social media
⇨ Creating my own drawings or content
⇨ My personal photo roll on my phone
⇨ While watching YouTube
⇨ Browsing Instagram
⇨ Cool things I read in books
⇨ Reddit, Digg, Twitter
⇨ My blog archives

These are all sources I'll peruse on the regular, and if I spot something interesting I'll jot it down in Apple Notes or take a screenshot. 

For example, here's a bunch of raw screenshots and ideas that I had collected in my phone and notes over the week: 

Out of all this raw information I'll pick & choose which to put into the newsletter in the next step...

Step 2.) I compile the newsletter

Since I send out my S.T.U.P.I.D. Email on Friday mornings, my job for Thursday is to fill out a template I have loaded up in ConvertKit that looks like this:

Swipe: A "swipe file" from my archive.
Thought: A fun thought or something I discovered.
Uplifting: Something uplifting.
Interesting: Something interesting I found.
Drawing: A drawing from my archives.

Now all I have to do is sift through my notes, social media, and screenshots to fill in each section! 

If I do a great job during the week searching & saving cool stuff, this process goes by very quickly. 

If I have very little to put in the email, this can take hours.

My newsletters are usually very image heavy, but thankfully ConvertKit has extremely easy image editing and markup. 
Let's say I have an old ad like this I want to share with my newsletter audience:

...I can quickly highlight specific parts of the ad right from the ConvertKit Editor, like drawing attention to a headline. Without ever leaving ConvertKit for a photo editing program I can do callouts like this:

As a person who includes up to 20 images per email, I can’t tell you how much time this saves!

In fact it makes my emails BETTER because I can spend more time marking up images for the audience, and less time boringly copy/pasting files back-n-forth from different photo editing programs.

Step 3.) I schedule it for Friday

I auto-schedule my Friday S.T.U.P.I.D. Email for around 7am. So when I finish the email on Thursday evening, I go into ConvertKit and schedule it for the next morning:

I hate waking up early....so while I'm fast asleep at 7am on Friday morning....

….ConvertKit is diligently sending out my email to 50,000 people!

Here’s the results from weekly emails:

Recipients: ~50,000
Open Rate: Between 28% and 32% every week
Clicks: .5% to 2% (sometimes not many links to click on)
Unsubscribes: 60 to 95 per email

A HUGE benefit of doing a weekly email is getting sponsorships and making sales of your own products. 

I've accepted sponsorship money in exchange for a blurb about a company in the email, and also have sold my own products through there. 

Growing the email list:

So before you can send out your newsletter you have to have an audience.

The way I've built The S.T.U.P.I.D. Email newsletter is by attaching a ConvertKit email signup at the bottom of my blog posts, like this:

When someone enters their email address it automatically signs them up for the weekly newsletter.

I also have a page called CopywritingCourse.com/newsletter where people can signup for my full email list.
That page looks like this:

It's just an embedded ConvertKit signup form, and it even has this cool GIF graphic on it 😂

Creating an email newsletter steps:

Here's the quick breakdown of how a weekly newsletter is created every single week:

Create A Newsletter Q&A:

Q: Patricia - @Shewrites
Please include a sneak peek into the research process for newsletter + The content breakdown strategy

A: Basically I try to post to Twitter throughout the week, and use Reddit, Digg, Twitter, SwipeFile.com, our members area and more as places to look for cool things. Also if I see a cool billboard out on the street I'll snap a pic, or get an interesting piece of mail.

Q: Bastian W. Harbo - @autotrader87
Say you have 10 ideas for your next weekly edition.

How do you select which to include, and how, if ever, do you portion out the ones that didn't make this week, over the next editions.

A: Knowing this is my job as a content curator. Sometimes I will drop 10 items into the newsletter, and just start scratching off items that are "Ok but not great."

Q: Nick Moussoulis - @nikmoussou
How do you hold yourself accountable every on doing it every week? That's my biggest struggle 🙂

A: This is a huge problem! I mention to someone at my company to make sure I have the STUPID email ready by Thursday evening, and that helps keep me accountable. There's been more than a few times I'll get a Slack message at 10pm on Thursday saying "is it done?" and I'll realized I've totally forgot to write it!

Q: Div Sharma - @itsdivsharma
How do you grow your list when you’re just starting out? What’s the best way?

A: This part will take some time and dedication:
0-100 members: Post on your own social media to friends/fam, and also any groups you're part of.
100 - 1,000 members: Consistently pushing our great emails and promoting snippets of content on social. Being part of groups.
1,000 - 10,000 members: Posting on your own website. Have an email signup form.

Q: Rohit Kumar - @rohitkumar_co
Why choose a weekly newsletter and not bi-weekly or monthly?

A: Weekly newsletters are the most popular and easy to understand "Oh every Friday I'll look for it!" However you must be able to fill a full newsletter every week. I chose weekly because in a week I generally find enough cool stuff on the internet or post enough on social media to fill an entire newsletter. Some weeks are harder than others for sure, but generally once a week I can find around 5 cool things to send out. So weekly is my email cadence!

Q: Mauro Paravano - @maurorpv
I wonder, have you done any research on paid/subscription based newsletters? Are they still a thing? I guess is kinda weird since it’s also hard to prevent someone from forwarding that content; anyway just figured to ask you.

A: Yes! Stuff like Trends.co is a paid newsletter, but generally you must first have an audience to create a paid newsletter. SubStack is exactly this, and many of the people who start a newsletter quit after 3 months, realizing creating extremely good content consistently that people will pay for is difficult.

Q: Matthew Q. Nguyen - @Mqnguyen004
Do you recommend starting through things like MailChimp? Or would you suggest someone going all in and hopefully get enough to monetize a little?

A: Any email service is fine to start off with, they all have their quirks, but by far the easiest to use with the fewest quirks is ConvertKit. I would start off small with a free trial on ConvertKit, then move up the pricing scale if your newsletter takes off.

Q: Jesse Brede - @jessebrede
What’s your preferred ESP and why? If you could go back and do it all over, what’s something you would change? Was there any inflection points? Is it week by week or do you do batches? How long does it generally take you?

A: ConvertKit! I've been through every damn email service out there, and was on InfusionSoft for years, but have never been happier with one than ConvertKit. Sometimes things that should be simple on mail services like creating an autoresponder are unnecessarily hard...ConvertKit just makes it dead simple and that's what I like.

Q: Shreya Sparkles - @shreyabadonia
Would like to know how much time you spend on planning, writing and in drawing.

A: I basically screw around reading the internet, posting on social media, and browsing my own interests all week, then spend between 30 minutes and 2 hours creating the STUPID email.

Q: John Small Mountain - @johnsmallmtn
How do I remove the feeling of feeling like I need a format to start?

A: Take your last 10 social media posts, dump them into an email or blog posts, and see if you can find a certain trend or common thread through them. Mine interests happen to be old ads, marketing tactics, copy etc....so that became the format for my emails.

Q: Topher Hammond - @topher_hammond
What are some of the systems that you have in place now that have exponentially released the amount of time you need to invest in putting the newsletter together each week?

A: Having a template and format help big time! Since I know the format is:
Swipe
Thought
Uplifting
Interesting
Drawing
....I can work backwards throughout the week to look for content that fits that template.

Q: Matt Boyce - @Boyceterous40
Do you do any segmentation or personalization? Or just 1 big newsletter to everyone? Also, I would love your tech stack.

A: 1 big newsletter. Unless you have 100,000+ people on your list you generally don't need to segment much (obviously some exceptions). But if you start segmenting, you are now managing multiple lists. A better method is to tag people as necessary, then if you need to target specific people, you can email by their tags, not a whole different list.

Sincerely, 
Neville Medhora

P.S. What are the newsletters that you regularly read??
Lemme know in the comments!

🎤 Listen to this email here:

Swipe:

This is a cool ad for a “Genuine Bell” phone from 1983.

It uses “text and arrow markup” to showcase the features and benefits of their phone.

If I were copywriter of this ad I would’ve added stuff like:
• Lasts 3x longer than other phones
• Clearest sound of any phone
• Withstands heavy use

Thought:

I was about to drink one of those 5 Hour Energy things this morning and thought I’d make it more fun by serving it cocktail style!

I used:
• 1 Five Hour Energy
• Angostura bitters
• Lime juice
• Mint
Then shook it up in a shaker with ice and garnished with mint leaves.

To be honest it wasn’t all that great, but I thought this was funny 🙂

Uplifting:

This was a fun project that took several hours but was totally worth it:

Laying down gym mats in my garage!

When I workout in the garage I have to be EXTREMELY GENTLE when setting weights down because steel on concrete is no bueno.

My buddy Sam put gym mats down and it made the garage so much more useable as a gym:

So I ordered from the same company (American Floor Mats) some industrial gym mats to cover the floor:

For some reason “gym mats” seem like they’d just be yoga mats or foam….but they weighed in at 700 lbs 😳

You have to fine-tune the mats by cutting them to length with a utility knife:

The end result looked great!

The garage is normally a place to store random crap and cars, but this has started to turn into another room I use all the time.

P.S. All the furniture in there got a second life since being banished from the main house 😂
 
 

Picture:

This Liquid Death (water brand) coffin was setup at a conference, and had Liquid Death water cans inside of a coffin with the quote “Murder Your Thirst” on it 😂

h/t @kevinleeme for spotting this.

The product is called “Liquid Death” so the whole coffin motif worked well and DEFINITELY stood out amongst all the booths.

Love the cleverness of this!
 
 

Interesting:

This was a cool Tweet I saw:

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:
– This is what I do
– This is what it does
– This is why it’s cool

Good Marketing Copy:
– This is what you’re facing
– This is how I can help you solve that
– This is what differentiates me
– This is why this product is right for you
– This is my promise

Credit: @alexgarcia_atx

If you notice the difference between the good and bad copy, it’s that the good copy gives more information about how a product/service would help the end user more.

Drawing:

This drawing for a mens coat and gloves looks very elegant and clean. It looks extremely real, but ultimately is a drawing.

This is from the Spiegel Holiday Catalog in 1943, and I love the simplicity of the picture and the easy pricing.

These mailed catalogs were basically the 1940’s version of internet shopping.

 
 
Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora – CopywritingCourse.com | @NevMed