Jump to content

    The S.T.U.P.I.D. Email (02-11-2022)

    🎤 Listen to this email here:

    Swipe:

    This is a cool ad for a “Genuine Bell” phone from 1983.

    It uses “text and arrow markup” to showcase the features and benefits of their phone.

    If I were copywriter of this ad I would’ve added stuff like:
    • Lasts 3x longer than other phones
    • Clearest sound of any phone
    • Withstands heavy use

    bell phone center ad 1983
     
     

    Thought:

    I was about to drink one of those 5 Hour Energy things this morning and thought I’d make it more fun by serving it cocktail style!

    I used:
    • 1 Five Hour Energy
    • Angostura bitters
    • Lime juice
    • Mint
    Then shook it up in a shaker with ice and garnished with mint leaves.

    To be honest it wasn’t all that great, but I thought this was funny 🙂

    5 hour energy cocktail
     
     

    Uplifting:

    This was a fun project that took several hours but was totally worth it:

    Laying down gym mats in my garage!

    When I workout in the garage I have to be EXTREMELY GENTLE when setting weights down because steel on concrete is no bueno.

    My buddy Sam put gym mats down and it made the garage so much more useable as a gym:

     

    So I ordered from the same company (American Floor Mats) some industrial gym mats to cover the floor:

    gym floor mats

    For some reason “gym mats” seem like they’d just be yoga mats or foam….but they weighed in at 700 lbs 😳

    700lbs gym floor mats

    You have to fine-tune the mats by cutting them to length with a utility knife:

    cut gym floor mats

    The end result looked great!

    garage gym floor result 1
     
     

    garage gym floor result 2

    The garage is normally a place to store random crap and cars, but this has started to turn into another room I use all the time.

    P.S. All the furniture in there got a second life since being banished from the main house 😂
     
     

    Picture:

    This Liquid Death (water brand) coffin was setup at a conference, and had Liquid Death water cans inside of a coffin with the quote “Murder Your Thirst” on it 😂

    h/t @kevinleeme for spotting this.

    liquid death show set up

    The product is called “Liquid Death” so the whole coffin motif worked well and DEFINITELY stood out amongst all the booths.

    Love the cleverness of this!
     
     

    Interesting:

    This was a cool Tweet I saw:

    alex garcia marketing tweet

    This is a great Tweet commenting on Good Copy vs Bad Copy:

    Bad Marketing Copy:
    – This is what I do
    – This is what it does
    – This is why it’s cool

    Good Marketing Copy:
    – This is what you’re facing
    – This is how I can help you solve that
    – This is what differentiates me
    – This is why this product is right for you
    – This is my promise

    Credit: @alexgarcia_atx

    If you notice the difference between the good and bad copy, it’s that the good copy gives more information about how a product/service would help the end user more.

    alex garcia marketing tweet you highlighed
     
     

    Drawing:

    This drawing for a mens coat and gloves looks very elegant and clean. It looks extremely real, but ultimately is a drawing.

    This is from the Spiegel Holiday Catalog in 1943, and I love the simplicity of the picture and the easy pricing.

    These mailed catalogs were basically the 1940’s version of internet shopping.

    Spiegel Holiday Catalog 1943
     
     
    Hope you enjoyed these little tidbits, have a happy Friday!
    Sincerely,
    Neville Medhora – CopywritingCourse.com | @NevMed

    triple-threat-neville-150x150.png

    4 Comments


    Recommended Comments

    • Moderator

    Your S.T.U.P.I.D. emails are great Neville.

    I read all of them and always get something out of them.

    I particularly like the good copy/bad copy piece here. I took a screen shot of it for my own swipe file.

    Thanks!

    Link to comment
    • Administrator

    Thank you @Susana Crofton

    By the way if you notice some funkiness the next few days on styling of this blog....we're working on it! 

    Moving away from Wordpress is fun but hard 😬

    Link to comment

    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now
    ×
    ×
    • Create New...
    Guest