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The S.T.U.P.I.D. Email (03-25-2022)

🎤 Listen to this email here:

 

 

Swipe:

Good copy doesn’t always have to be complicated to be good. This simple rolling advertisement drove by me and did great!

Alright alright alright 😏

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Thought:

This is an interesting breakdown of what brands are owned by which company:

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1.) This is a cool way to display this information.

2.) I never thought about how much consolidation of brands there was in a grocery store.

3.) These 11 companies own 80% of the brands in major grocery stores 🤯

 

The image reminds me of this also:

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Uplifting:

This past weekend was "Holi" which is an Indian festival of color....and it's always a fun holiday.

Me and some friends did a small Holi get together where you hangout, eat, and then throw color at each other!

Everyone gets all dirty like this:

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You can even fill a bucket with water and mix in a bunch of the powdered color and squirt it at people 😎

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Picture:

Two cool pieces of wall art in my house are these photographs of deconstructed typewriters by Todd McLellan:

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This same guy does other "deconstructed" prints that I've always found to be really cool looking:

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Interesting:

I recently watched the documentary "Street Gang" about the making of Sesame Street:

It was interesting to find out the "Muppets" segments were only a small part of the original show, and the rest was human actors on their street set:

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However they did test audiences with kids, and all the kids ALWAYS WANTED MUPPETS, so they changed the whole to show to always have Muppets with actors!

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Previous children's shows on TV in the 60's were just disguised advertisements for cereals and toys, and weren't considered very educational.

For example they would tell kids on the children's shows, "Make sure to tell your parents you want TOOTSIE ROLLS!!"

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To make TV educational and have a real impact, Sesame Street hired educators AND comedy writers to create sketches that were funny and entertaining...but every single one taught something useful:

• A letter
• A number
• A concept
• A song

Also during their testing they found if parents watched Sesame Street with their kids....the kids learned more.

So they made a huge effort to make the show entertaining for adults as well!

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Drawing:

I like this concept called, "Win, Win, Win."

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It's where you think, "How can I make EVERYONE win here?"


Here's an example:
I was struggling with getting people to participate in our early community. But I thought of it from the customer's point of view:

They spend a ton of time on my platform.
They make my platform better.
They pay me.

In a sense, I was winning more than them.

So I decided to flip it around where I get benefit from the community, but THEY also get tons of benefits! So we added a feature where we review all their copy, no matter what they post.

This was a huge benefit for the customer.
This was a huge benefit for the community.
This was a huge benefit for me.

Everyone was a winner!

It ended up becoming the primary motivation for people to join the community.

 

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com
 | @NevMed

email

 

 

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6 Comments


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Ha! Sesame and Tootsie Rolls…two of my kid’s favorite things right now.

“To make TV educational and have a real impact, Sesame Street hired educators AND comedy writers to create sketches that were funny and entertaining...but every single one taught something useful:

• A letter
• A number
• A concept
• A song”

Not a bad formula for a newsletter/content either! Fun + useful.

  • Like 1
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  • Administrator

Hey @Josh Haroldson that's so funny! You might like that documentary then, watching all the behind the scenes footage of the puppeteers was pretty fun! 

Also the L.N.C.S. Newsletter would be awesome 😂

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Quote

So I decided to flip it around where I get benefit from the community, but THEY also get tons of benefits! So we added a feature where we review all their copy, no matter what they post.

This was a huge benefit for the customer.
This was a huge benefit for the community.
This was a huge benefit for me.

Everyone was a winner!

It ended up becoming the primary motivation for people to join the community.

@Neville, this is exactly why I joined your forum. It's what makes it unique. Office hours, reviews from you and the moderators, real and practical advice. It's so much more helpful.

Here's an example: I've taken two udemy courses and a skillshare course for copywriting. They go so far as to give homework, but there's no one to check it to see if it's good. Have you ever handed in homework to your teacher thinking you did a great job and got a bad mark back? See what I'm saying?

Value achieved!

P.S. - Thanks for the advice on your office hours. I met with my bro and his partner today and they loved the recommendations you made. We look forward to implementing them!

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  • Administrator

Thanks @Jo Huang

I love look at all these old ads, some are so wacky and funny or bad....but occasionally we see gold and share em 🙂 

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  • Administrator

Hey @Eddie Hyman that's amazing, so glad you joined for this! Making the customers succeed more actually helped US succeed more, so that was a great move 🙂 

Also I'm always open to suggestions for the forum and community. We're in "makeover mode" for the rest of March as we've switched the Wordpress blog over to the forum, so you'll be seeing the whole thing get better/slicker!

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