🎤 Listen to this email here:
Good copy doesn’t always have to be complicated to be good. This simple rolling advertisement drove by me and did great!
Alright alright alright 😏
This is an interesting breakdown of what brands are owned by which company:
1.) This is a cool way to display this information.
2.) I never thought about how much consolidation of brands there was in a grocery store.
3.) These 11 companies own 80% of the brands in major grocery stores 🤯
The image reminds me of this also:
This past weekend was "Holi" which is an Indian festival of color....and it's always a fun holiday.
Me and some friends did a small Holi get together where you hangout, eat, and then throw color at each other!
Everyone gets all dirty like this:
You can even fill a bucket with water and mix in a bunch of the powdered color and squirt it at people 😎
Two cool pieces of wall art in my house are these photographs of deconstructed typewriters by Todd McLellan:
I recently watched the documentary "Street Gang" about the making of Sesame Street:
It was interesting to find out the "Muppets" segments were only a small part of the original show, and the rest was human actors on their street set:
However they did test audiences with kids, and all the kids ALWAYS WANTED MUPPETS, so they changed the whole to show to always have Muppets with actors!
Previous children's shows on TV in the 60's were just disguised advertisements for cereals and toys, and weren't considered very educational.
For example they would tell kids on the children's shows, "Make sure to tell your parents you want TOOTSIE ROLLS!!"
To make TV educational and have a real impact, Sesame Street hired educators AND comedy writers to create sketches that were funny and entertaining...but every single one taught something useful:
• A letter
• A number
• A concept
• A song
Also during their testing they found if parents watched Sesame Street with their kids....the kids learned more.
So they made a huge effort to make the show entertaining for adults as well!
I like this concept called, "Win, Win, Win."
It's where you think, "How can I make EVERYONE win here?"
Here's an example:
I was struggling with getting people to participate in our early community. But I thought of it from the customer's point of view:
They spend a ton of time on my platform.
They make my platform better.
They pay me.
In a sense, I was winning more than them.
So I decided to flip it around where I get benefit from the community, but THEY also get tons of benefits! So we added a feature where we review all their copy, no matter what they post.
This was a huge benefit for the customer.
This was a huge benefit for the community.
This was a huge benefit for me.
Everyone was a winner!
It ended up becoming the primary motivation for people to join the community.
Hope you enjoyed these little tidbits, have a happy Friday!
Neville Medhora - CopywritingCourse.com | @NevMed