Do you know one reason why people love this Friday S.W.I.P.E.S. Email?
It's because I give all the information inside the email itself.
Instead of giving you an "assignment" of having to click out of the email to see content, I just include it all here.....so you don't have to interrupt your flow of reading this email on your computer or phone.
If you write a blog post about pandas, just include it in the email, don't make people click out to read it!
The counter-case for this is when you need someone to take an action that can only be done on your website such as:
• Placing an order.
• Signing up on a form.
• Watch a video or listen to a podcast.
• Use an interactive widget on the website.
In these cases it's best to send to a website.
One of the reasons people love email newsletters so much is the information is all inside a single email!
No need to click outside, use multiple browser tabs, or wait for websites to load.
If you notice, in this entire email you didn't have to click outside of it even once to get more information 🙂