Headed to a billion dollars by sending emails - Nathan Barry of ConvertKit
Currently valued at $320,000,000 and steadily growing (see live revenue here), Nathan Barry is marching ConvertKit to becoming a billion dollar company.
It started off just sending emails really well, then morphed into a full suite of tools to help creators:
It was neat to ask Nathan directly what he's seeing about newsletters, podcasts, video creation and more....because he gets to see behind-the-scenes of what all the top creators in the world are doing.
Here's all the topics we discuss in the pod:
INTRO:
Nathan Barry is the founder and CEO of ConvertKit. I am an everyday ConvertKit user myself.
ConvertKit
- When you started ConvertKit there were a plethora of email services. I’m curious what made you even think this was something you could compete with?
- How do you find the core usage of people. Is this just talking to people?
- I use CK.
- Of all the CK use cases, what are people most using it for?
- Newsletters? Email for business? Podcasts? YouTube? All of the above?
Content Marketing
- From your vantage point what’s going on here?
- Best practices?
SEO:
- I’ve personally noticed a tectonic shift in SEO in the last 3-4 years. Is this your feeling as well?
Social Media:
- Can you give me your thoughts on each of these platforms (are they growing, driver of good leads etc).
- YouTube
- TikTok
- Podcasting
- Anything else?
AI Stuff:
- Is ConvertKit using AI in any way…and how do you avoid adding things that are “cool demos” but don’t have much real usage.
- What features (if any) are people asking for?
- With your insights into the writing world, where do you see things going?
Podcasting
- What are the ways you’re seeing people succeed with podcasts.
Newsletters
- You might be at one of the very forefronts of newsletters, because instead of selective bragging you see real numbers. We get so many people who want to create newsletters, or ARE creating them. It reminds me of the new blog.
- What do you see working on newsletters?
- What do you see NOT working on newsletters?
- Can you give examples of newsletter who are killing it and what they’re doing?
Lightning Round (1 min timed questions):
- What is the most popular trend right now?
- How would you start a business today?
- What is the most popular trend you’re seeing in your industry right now?
- Best book that’s changed your life?
- What business would you start if you had to start again today?
- What productivity advice has changed your life?
- Is AI going to replace all writing?
- How did you get better at writing?
- Were you always good at writing?
- Tell me something about rich people 99% of people don’t know.
-
What would you do if you had billions of dollars and money was no object.
Here are the 3 basic laws of flywheel
This is the new way to grow as a creator in 2024.
This is why people prefer recording podcasts live.
You always need to include something in your newsletter that catches attention and sparks curiosity.
Listen to the podcast:
Let me know if you have any questions about what we talked about here! Also I'd appreciate you sharing this interview or getting people to subscribe to the channel!
Sincerely,
Neville Medhora
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