Homepage A/B/C/D Split Test (14% to 23% improvement)!
Last week I posted this homepage a/b/c/d split test, which do you think would win??
Most people guessed A or D....
Here's the results →
It was C!
And it boosted my homepage conversion rate from about 14% to 23%.
This means if 100 people come to the homepage, instead of 14 of them signing up to my email list, 23 of them signup. A ~60% increase.
Here's what the whole page looks like:
This was designed in Figma by @benpixel and it looked awesome.
Here's the final numbers....and to be fair "D" came in reallllyyy close....almost the same.
A) 14.51% conversion
B) 20.52% conversion
C) 23.69% conversion
D) 23.20% conversion
This simple split test resulted in a 60% improvement for relatively little effort.
It comes back to the old principle that if you give people less options on a page, they'll take the one you give them.
Less options and text meant more people just plunked in their email.
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