In our community site Laurie Bell completed this A/B split test:

Which of these Facebook ads will do better?
A: White Background
B: Black/Green Background

Take a guess before reading further! 

Which of these do you think would do better? A or B?

Pick your guess. I'll wait....
....
........
............
................
....................
........................
............................
................................
....................................
........................................
....................................
................................
............................
........................
....................
................
............
........
....
Version A (white background) was the winner! 

It did about 3x higher conversions:

See the full conversion details on Facebook Ads:

This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests! The full winning ad looked like this:

I love this quote:

"Choose a problem, not a product."

It means that if you're trying to sell a product, don't think "oh this would be a cool product to sell." 

Rather think: 

"What's a problem people are having, and is there a way I can solve it, preferably at scale."

Solving an actual problem is way better than "just thinking of something cool to sell."

I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂

If you were a burglar, would you break and enter if someone had this sign?? 😬

I finally saw a CyberTruck up close!

I've seen a bunch on the road since they're being manufactured here in Austin, but this is the first up-n-close look I got: 

I think this was the CyberTruck Joe Rogan shot with an arrow during an Elon Musk interview as it had a replaced door. 

Also, this thing looks WAY COOLER IN PERSON than it does on camera. 

It's hard to explain but it just looks different IRL!
 

“Copywriting” is associated with writing words on a page, but my definition has always been: 

“Installing information into another persons head and getting them to take action.”

The medium could be:
- Writing
- Images
- Videos
- Software
- Combo of all above

The medium may vary, the concept does not.

Get a world-class email newsletter custom made for your company:

Do you work at a mid sized company that wants a done-for-you newsletter created and sent to customers? 

• The emails are designed to educate, entertain, and sell.
• They would go out every two weeks to the email list. 
• They would be written by world-class writers. 

If you are this person reply and let me know some details!