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    The S.W.I.P.E.S. Email (Friday December 22nd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    Edition: Friday, December 22nd, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Good morning! Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water →

    Here’s the original…

    schweppes-ad-campaign-ogilvy-copywork.png

     

    Let’s give it a more modernized headline 😂

    Schweppes-ad-Headline.png

     

    What if we made it more seasonal and festive??

    Schweppes-ad-Festive.png

     

    Let’s give it a totally different 90’s vibe (AI):

    Schweppes-ad-redos-ai.png

     

    Let’s make it a little more eye-catching.
    …get it…EYE catching 😏

    Schweppes-ad-visual.png
     

    Let’s make it tropical feeling 🌴

    Schweppes-ad-tropical.png

    That was a fun exercise!  🙂

    Wisdom:

    I love seeing local flyers like this in the wild because :
    $2 worth of printing
    +
    $2 worth of tape
    =
    Thousands of eyeballs and thousands of dollars in revenue.

    comedy-show-flyer.jpg

    Interesting:

    Here's the world’s top podcasts from 2023:

    top-podcasters.jpg

    It's interesting that each one is from a specific individual:

    Picture:

    Saw my buddy @thesamparr taking an evening stroll with the baby, and definitely thought he was wearing a bullet-proof vest 😂

    sam-baby-gear.jpg

    Essay:

    Jay Leno accidentally gives some great marketing advice when talking about the CyberTruck's controversial design.

    Reminds me of the quote: "Dare to polarize; it's better to be loved by some and hated by others, than to be forgotten by all."

    jay-leno-animation.gif

    Jay Leno says: “I just watch people get angry and either hate it, or love it. Bob Lutz told me when the Viper came out, half the people hated it an half the people loved it. But we’re not selling cars to the half that hate it. If you have 100 people that means 50 of them are buying it.”

    It reminds me of this quote: “In a world full of ‘meh,’ be a ‘wow’. Blandness gets lost in the noise, but boldness has a chance to be heard.”

    And also this quote: “If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”

    Splurge:

    Which of these is the better name for an agency that does newsletters and high converting content marketing?
    A.) Copy10x
    B.) Kopy10x
    C.) Email10x
    D.) Content Fun
    E.) CopyGang
    F.) Kontent
    G.) Optimize Upgrade
    H.) Upgrade
    I.) Upgraders
    J.) Generate
    K.) ConGen
    L.) Show Don't Tell
    M.) BuildUp
    N.) Rebuild
    O.) GoBig
    P.) BigCheck
    Q.) Create10x

    Reply and let me know which you like! Or you can tell me they're all "meh" or give me your own suggestion!
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    153 Comments


    Recommended Comments



    The re-do of the classic 1950s David Ogilvy ad was a really
    fascinating touch in your newsletter. It surely added an entertaining
    perspective to how modernization could reshape vintage advertisements
    in amusing ways. Keeps the content original and captivating. Nicely
    done!

    Link to comment

    Happy Holidays! Only one of those agency names I like: BuildUp. It’s clearly positive, projects what business owner/clients want. 

    Definitely do not go with ConGen. Sounds shady and nebulous. The rest are meh. Except BigCheck, which sounds weird.

    Thanks for asking. And thanks for your lovely SWIPES every week.

    To 2024!
     

    Link to comment

    If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”

    This makes no sense.

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