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    The SWIPES Email (Friday September 6th, 2024)

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    Edition: Friday, September 6th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    This is an awesome way to display who an agency has worked with in the past. 

    Greg Isenberg at Late Checkout told me that listing this info out in this chart results in 10x to 20x the conversions from their previous page!

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    Wisdom:

    In my opinion this is the order which a sales page should be grown:

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    The Copy: The basic starting building block of any sales page. First write out and organize your thoughts. 

    The Imagery: Add images, graphs, or use cases of the product in action. It's often easier to show than tell.

    The Proof: Got testimonials, past results, or examples of the product working and making life better? Show em!

    The Layout: Organize all of the above information into the best flow.

    The Design: Make it easy to read, yet match your vibe. If a quirky brand, have quirky design. If a serious bank, have professional design.

    Interesting:

    Anytime a post or video goes viral, you can count on this happening in the comments 😂

     

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    Picture:

    I went to lunch with a group of buddies, one friend orders a salad, when it arrives he pulls out a FULL SIZED BOTTLE OF olive oil he brought from home 😂

    I've seen people bring small hot sauces and stuff, but a FULL SIZED BOTTLE....that's a new one 🤣

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    Essay:

    Technically when you sell someone an online course you’ve just given them a massive assignment. 

    You’ve added work/time instead of removed work/time:


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    I know this because I own a company called "Copywriting COURSE."

    Over the years we've morphed what was once just a self-paced course into:
    • 1/3rd course.
    • 1/3rd live weekly help.
    • 1/3rd community forum for re-writing copy (average response time ~4 hours).

    So it's partially a course, but much of the real value is REMOVING work and REMOVING decisions and REMOVING mistakes from people...which makes it far more valuable.

    I think you'll see many other course creators make this move as well.

    Splurge:

    I don't normally like pre-packaged drinks but these are super good! From what I can tell they are also decently healthy for a packaged drink.

    - No added sugar 
    - 42g of protein (that’s a lot)! 
    - Low calorie: 230 calories (there's also a different version with only 150 calories and 25g of protein):

    protein-drinks.jpg

    I drink probably 1 of these a day. 

    It's nice because it tastes amazing, doesn't make my stomach funky, and keeps me full because of all the protein. 

     

    Have a great Friday!
    Sincerely, 
    Neville Medhora

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    P.S. Checkout some wins from Copywriting Course members:

    16 Comments


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    • Administrator

    Oh man I haven't tried the banana flavor, the vanilla and chocolate ones are so good so I imagine that's awesome as well!

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    first of all I love your SWIPES Email. Looking forward to it every week. 

    This one spilled out two questions for me. 

    1. Is the evolution of a product page in eCom the same as the sales page you're showing? 

    2. If yes, could you show how you would do it for a commodity product, e.g. the olive oil your friend brought? I'm selling it online and I'm currently really struggling despite the olive oil shortage which is really frustrating. Would truly appreciate your insights! 

    Looking forward to read your next SWIPES Mail. 

     

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    • Administrator

    Hey Richard thanks so much!

    For a product simple as olive oil (which most people know what it is), I'd actually say a standard Shopify layout is probably best:

    image.png

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    P.S. I can't help much over email, but if you need a look at your page try out the Copywriting Course!

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    Funny on the olive oil…

    My mom used to take a full size bottle of low calorie salad dressing to restaurants because she was diabetic and so many restaurant salad dressings have excess sugar in them.

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    Something caught my eye at a local gas station. At first, I thought it was a type of scratch-it lottery ticket (which doesn't happen in Utah). I not much of a gambler, but the back has circled numbers in different shades of gray and looked like it'd be a fun game (something to scratch off with a coin). Unfortunately it wasn't a game at all as I looked more into it, but instead it was just a fun way to provide dates and times for a haunted house. I thought you might like to see it too. 

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