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    The S.W.I.P.E.S. Email (Friday October 11th, 2024)

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    Edition: Friday, October 4th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    I love "crappy ads" like this because:

    1.) They are easy to make.
    2.) They grab attention so well.
    3.) They make me laugh 🤣

    Checkout this one from the City of Los Angeles:

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    This is another addition to my "crappy design folder" for sure 😂

    crappy-ads.PNG

    Wisdom:

    There's a phenomenon called "Traffic Waves" which cause traffic out of nowhere.

    The funny thing is, they're often caused by ONE asshat driver who does something stupid, then the consequences form a "wave" like this:

    traffic-wavevs.gif

    I did an experiment about this in college and videotaped hours of traffic on I-35 from a tall building hotel.

    When you speed up the footage of traffic, you can always pinpoint it to like ONE car slowing down or being too timid in traffic and causing mass traffic for miles.

     

    Interesting:

    “This was written using a computer.” No one cares about that anymore. Everything is written or read on a computer now.

    Similarly, “Written with AI” will cease to be a distinction.

    My opinion is that moving forward less people will care if something is written with AI, or researched with AI, or created with AI.

    The obvious exception is if someone is specifically presenting themselves as a human author but AI is writing:

    robot.webp

     
     

    Picture:

    I got married a few weeks ago and it's fun to see a trickle of the videos start come in! I'm still waiting for all the professional photos to come in but with the videos you can grab shots, here's a few!

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    Me and my bride!

    nev-and-bride.webp

    Part of the religious ceremony

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    My friend Sam officiating

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    Sam officiating

    nev-groomsman.webp

    Me and the groomsmen

    Essay:

    This was a random note I wrote 10 years ago, displayed verbatim:

    Here’s the computer program of my life: load (Neville){
    0: Born
    20: Make money
    30: Slow down
    40: Family
    50: End competitive working life
    60: Family
    85: End;
    }
    Yours is likely the same, maybe some variance in numbers.
     
    Almost every biography I’ve ever read ends with “wish I spent even more time with friends and family.”
     
    The journey is the point 🙂

    Splurge:

    One of the ways to showcase a product is just show the product getting results.

    results-1.webp

    results-2.webp

    results-3.webp

    Have a great Friday!
    Sincerely, 
    Neville Medhora

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    P.S. Checkout some wins from Copywriting Course members:

    48 Comments


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    I so appreciate your efforts to inform and educate here. May I reverse roles today?

    Congratulations on your marriage.  Looks like an amazing event and woman.  I celebrated 40-years of marriage in April.  Marriage is wonderful. 

    Since you’re in the copywriting business, may I offer two grammar tip regarding your use of “Me” to start sentences.  It is hipster but grammatically jarring to those who know better.  I don’t want to see your reputation (or income) as a copywriter diminished because of grammatical errors.

    Example, one of many, in your post: “Me and my bride.”

    1. Order
    “Me and my bride” needs to read “My bride and I (getting married).”  The two of you are the subjects of the photo and sentence.

    Putting your bride first it is both proper grammar and honoring her as courtesy to place others first. 

    2. Use of Me or I

    I found this to better explain it the second grammatical error.

    https://www.tprteaching.com/my-wife-and-i-my-wife-and-me/

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    • Administrator

    Thank you so much Kevin! Appreciate the advice, will take it to heart!

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    You are wrong. Enlightened masters can always tell AI stupidity.

    And when those masters cure the physical health bullshit of your customers,

    Watch out, because your customers will suddenly see you feed them trash and disown respect for you.

    You being disrespectful about my warning, because I am saying negative,

    Is not the same.

    Collective stupidity is inequality Neville. Your conclusions are wrong. I can tell. And I am gaining power. And I am educating the people.

    Your non-integrity in business mentality today will cost in the future, because I am an enlightened being unlike you have ever thought was real, and I am saying you are wrong.
     

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    • Administrator

    Thanks David, isn't it cool how you can be "close" to someone over the internet 🙂 

    To be fair the internet is how I've met most of my best friends!

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    Congrats on your marriage. I’m very happy for you. 

    We don’t really know each other. I’ve engaged on and off in the KK and CC over the years and read your email regularly. So I feel like I know you much better than I do. And you don’t know me. But still, through your regular writing I feel a connection and found myself genuinely happy for you, so I thought I’d let you know. As if we needed yet another lesson on the power of writing!

    Congrats again! No need to reply. Enjoy!
     

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    • Administrator

    Thanks so much Elizabeth, I'll tell PITBULL you said hi 😂😂😂

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    Guest Elizabeth

    So happy for you & your stunning bride. As a shout out to the mom demo that reads every week, lemme say THANK YOU for sharing! And to see Sam officiating - almost too much, and a tear may have come to my eye! And your natty & handsome groomsmen - did not realize you were so tight with PitBull. Noah K looking so dapper as well. 

    The flower arch is just gorgeous! Having recently celebrated our 31ST anniversary, I wish you a long, healthy & happy marriage! 

    Seeing these pics MADE MY DAY at 8:20 am eastern! 

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    Wishing you a long and happy marriage. I first wrote to you back a decade ago. I've followed you since and you are an inspiration to me. I just wanted you to know.

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    • Administrator

    Awww thank you so much for the kind words CM, hopefully the inspiration has been helpful 🙂

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    Congratulations Neville! 

    I have been reading your emails since the first one, which landed in my inbox (just after the one from DVD's Unlimited) in 2012!

    It was how to write an email to Mr. Moneybags. I still refer to it today. 

    Best of luck in your next chapter of life.

     

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    I totally relate to your love for “crappy ads”—they really do bring a smile and grab attention in the best way!

    I decided to share it using a newsletter growth tool I’ve been working on to create a quick summary of your email, along with a unique link that directs readers back to your full post:
    Explore snippets from Neville Medhora's insights on 'crappy ads', 'Traffic Waves', AI distinctions in writing, capturing wedding moments, life stages reflection, and showcasing product results. Discover how individual actions impact traffic patterns, AI’s changing perception, and a simple email promotional method. Click the link for full details!

    It's still in beta, so your feedback would be super valuable! I think it could be a great fit for what you’re already doing, as people are four times more likely to click on a link provided with context compared to a generic link.

    How does it sound to you

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    Wow - what a wonderful occasion to have had the privilege to view even if only by photograph - your wedding!

    Thank you for sharing the blessing with us.

    Well done, Sir. May your portion be joy - unspeakable,...for you, your bride/wife and seed in fruitfulness, unity and gladness, together - for good, always.

     

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