Thanks Tam!!! How kind :)

I'll be putting out these teardowns every week hopefully.....maybe two sometimes if I'm feeling rambunctious.

Lemme know if you have suggestions!

HOW DARE YOU STEAL THE IDEAS!!!!

Oh wait....that's the point :)

Lemme know if you have a page you want me to teardown at BiggerPockets! I love that name.

Hey Samir, thanks!

I think one of the things you might wanna do is GET RID OF THE FLUFF.

For example:

What is the HELL is "mindfulness?"

Like....real concrete examples, not wishy-washy language like:

"Using the body as an anchor."

"The balance between doing and being."

"More kindness to the physical body."

These kinds of things are hard to sell if there's no clear and concrete benefits.

Best of luck Samir!

Hey Steve,

Hope you found the info helpful.

Can you be more specific about where you saw me using too much "we" talk and not enough "you" talk? Thanks for the feedback!

You're right.....that would be one way of doing it.

However I know Andrew is a super-honest dude....so unless he really was counting on these reviews to keep the podcast free, he wouldn't say this.

However you're that it WOULD work!

Hmmm.....cooking tips will be a hard one to compete with. Can you maybe go into a specific niche or something?

Maybe start an Instagram account that gets hugely popular? You basically need to grow your following on SOME platform. It'll be hard to grow your email list without a lot of inbound traffic (which it seems you're not getting much of just yet).

Love The Jay Man!

Met him at a conference recently and spoke with him for a while. He was the most in-demand guy at the whole conference, yet ALWAYS the nicest (and best dressed) guy in the room!

Thanks Lewis :)

That's cool. Not sure if it's the most impactful.

I kind of read that and said, "Meh" in my head.

What if you changed it to:

"There's all these losers out there who want to make a difference, but have NO MENTORS OR EXAMPLES TO FOLLOW. Let's get this podcast ranked super high so those people can achieve more. This means we can literally change lives by getting this podcast ranked!"

Hey Lakeisha!

Honestly you are in a super VISUAL business (hair).....so you don't need much copy.

Basically you just need to post picture of the hair you've done. People will scroll through your work, and if they like it, they can book a session.

For businesses like your hair/makeup services, just a bunch of before & after photos will sell it....you probably don't need more than 2 paragraphs of copy answering:

-How to contact you.

-Your service pricing.

-A button to book a session.

Best of luck!!

It seems silly, but little changes can subconsciously keep someone reading. Here are yours and then my attempt.

"Instead of overcharging for an expensive service, we teach you how to form your Pennsylvania LLC, yourself."

We’ll give you step-by-step video tutorials.

We’ll provide you with all documentation you need.

We’ll show you how to fill everything out correctly.

____________________________________________________________

These are the same thing, but focused on the readers perspective

rather than yours.

Instead of overcharging for an expensive service, you will learn how to form an LLC in Pennsylvania.

You get step-by-step video tutorials.

You will be given all documentation needed.

You will know how to fill everything out correctly.

No real traffic yet, I'm building content.

My email list has grown to 5 people(Like you, I'm going to try to double it before the end of the year).

I need more stuff first then I'll be able to do some split testing with the copy.

Thank you for looking at it.

Hey Steve,

Thanks for the helpful tips! You are so right, and even though I know this, I got "too close" to my messaging and lost perspective.

I updated the copy and used a lot more 'you' and a lot less 'we'. Thanks man!

TOTALLY DIGGING you reply Andrew!

And Neville - You've got mad skillz!!!!