What about including that after leaving a review you'll get access to the interviews.... or am I mistaken?

I think it was just mentioned there was a "trick" to watching all the interviews free, which is watching them up to a week after their release.

.....unless I'M mistaken also!

hahaha...Neville you are hilarious!

I first stumbled upon your stuff though the Art of Charm interview but after this video I subscribed! Funny and so rich in information. Thank you!

Yes, I do believe I've been "tricked" by the wording... All the more reason for Andrew to use your format! Also, I just bought your Kopywriting Kourse and Amazon book and still can't get enough.... Thanks for all the inspiration, and keep kicking ass man!

Hey Nev,

These tear downs are solid. You have an awesome ability to cut right to the core of messaging/communication. Keep 'em coming!

I recently made some edits on the homepage of one of our sites. Feel free to rip it apart ;-) http://www.llcinpa.com

Thanks!

I'm so curious if the updated version would work. It feels guilt driven, which I don't tend to be a fan of. But we are funny people and what drives the most behavior isn't always what makes the most sense on the surface.

I will say it invoked more emotion/response from me, which is more than the first version did.

Hey Becky, I didn't mean to make it sound super guilt driven (though looking at it...maybe it is a bit).

I meant for it to sound like:

[Andrew does hard work] --> [All he asks is a small favor to keep going]

I think if he communicated that effectively, it wouldn't come off as guilt-driven (because that just bums people out).

Glad it hit the right emotions though, that was partly the point!

Thanks Becky!

This was so great. Favorite blogger still going strong!!! Keep it up Neville :)

Nice, Neville. I'm stealing both these ideas for the BiggerPockets Podcast :)

Hi Neville,

As always, very valuable info.

Here is my link, it would be great if you could tear it down: http://portlandmindfulness.org/mindfulness/

Thanks.

Samir.

Great stuff Neville, as always! I used this approach just yesterday to get reviews on a course and it brought more in reviews in 24 hours than in the last 3 weeks.

Actually the trick is to turn on automatic downloads in iTunes so you can keep the episodes forever. Otherwise you can only see the previous 7 days of episodes on the podcast feed.

I'm a big fan of Mixergy as well, Neville. And it was how I found about you, few years ago :)

Nice work on the copy, btw. I always found the Mixergy mails a little bit weak. Andrew should really rethink and apply your techniques to increase his conversion rates. His content is fucking awesome!

What about including a what's-in-it-for-me blurb to put it in perspective for people- like if they enjoy this FOR FREE and want to keep getting it FOR FREE, then support it by leaving a pain-in-the-ass iTunes comment. Maybe even acknowledge, like you did in your teardown, that leaving iTunes comments is a pain in the ass.

I know I rarely leave iTunes comments for that reason- and it annoys me when I am asked to, because it's always so flip when really it's something that's a pain to do. I'm pretty sure if an app (that's usually what asks me to leave iTunes comments) popped up a notification that said "I know it's a pain in the ass, but please rate us!" I just might actually do it.

Maybe while we're at it let's start a petition to get iTunes to change it's pain-in-the-ass ways. I feel like I'm saying ass too much. Ass.

Awesome juice Nev!

The long copy sounded a tiny weeny bit pathetic / whiney, but the picture put a banana smile on my face, so I'd personally go with the pic.

Like how you teared the copy apart and amplified Andrew's efforts and minimised the ask. Neat!

Now, Nev brother, If you like this comment, please send me a copy of your delicious NevBox. I've been freaking dreaming of that thing for years now! Peace

Hey Nev, this is super useful!

One thing I'd add to the image is a short URL (eg mixergy.com/itunereview) which redirects to the review page. Links on Instagram posts are not clickable. So you might want to give people the option to enter the URL manually in the address bar.

P.S. Will be super pumped if you rip my site: http://kipkitchen.com/freebies

Thanks!

Hi Nev thanks for posting this.

Could you please tear down my site

http://www.jetvirtual.co.uk

Andrew's email request got me to subscribe already, but your rework would have provided the guilt I would have needed if I was still on the fence.

Trying this on my next email for sure!

Thanks!

Yeah Lucca I agree! Content kick ass on Mixergy.....emails are weaker.

I think a good thing to do would be pull the BIG THREE LESSONS from each video, and include them on the email.

That would be super quick and easy for the Mixergy team. It would also give the newsletter readers something to look forward too.....and tell them when an interview is (or is not) up their alley.

Thanks Lucca!

Thanks Till! Love the name Comfort Zone Crusher!

Excellent use of what Jay Abraham talked about decades ago when he was preaching the need to communicate the work that goes into providing the value you do for your audience - especially when you're going above and beyond and giving it to them for free.

One of my favorite examples of this was when he was talking about all the hoops he jumped through to show a rare Gary Halbert presentation to his audience. Another one he favored was the Schlitz beer example.

He makes the point that you don't want to just hope that your audience appreciates all the work that goes into them getting a superior product or service from you. You instead want to make sure they know it so they're proud of what they're buying and grateful for having the chance to have access to it.

The job of artfully communicating this is key. I think you've done so here Neville. :)

I would add on in the last section that "leaving a review helps others like you find this podcast which in turn helps them in their business. So not only are you helping me, you are helping a fellow entrepreneur out as well."

Nev,

A site tear down would be great, buuuutttt I learned all of my copy writing from you. After all, how could I possibly be responsible for my own Krappy Kopy?

After a month of taking a horrible RoR course, I'm beginning to write everyday.

The site is http://barnewbie.com

P.S. to

Matt of http://www.llcinpa.com, I was just looking up how to llc in PA this morning, good site.

Remember Nev singing in the Kopywriting Kourse, "Nobody cares about you, they only care about themselves". Hope that helps.

This is some of the best guidance I've ever gotten. You're so freakin' brilliant. I don't know how you can whip this stuff up so quickly.

The email only went out to 1/2 the list. I'll send your approach to the other 1/2 of the list and see what the numbers look like.

Frankly through, it's not about the numbers. Your approach is just a better way to talk to people. Even if it doesn't lift the numbers, I'd rather say what you wrote.

HELLS YEAH IT IS!!

Like Lucca said in his comment:

https://copywritingcourse.com/mixergy-copy-teardown-episode-2/#comment-165033

.....your content is kick ass, but emails are meh.

I would suggest you include the 3 juiciest tips from each interview (along with the min/sec they are at), and freely publish them.

IF people are interested in a particular point, they can check out the video for a more in depth review.

Lemme know how the numbers work out Andrew, or hit me up if you want help writing it!

any of my sites lol i know the copy sucks!!

www.shorthair101.com

www.lakeishamichelle.com

www.lakeishamichellemusic.com

this is awesome that you are doing this!!