So we talk about autoresponders all day, so lets checkout a couple of real examples:

EXAMPLE 1: Copywriting Course digital product sequence

One of my favorite autoresponders is one that I made for the Copywriting Course.  The first couple of emails simply give away good info.  The next emails start mentioning the Copywriting Course.  Over the next few weeks people get cool info they can use, AND get exposed to the Copywriting Course so they can buy when ready.  Selling through an autoresponder like this ensures a steady stream of sales per month rather than single-send-out emails:

EMAIL NUMBER + SUBJECT LINE	TIME DELAY:	STRATEGY:
Email 1: This email will make you write better	Send immediately	Good info
Email 2: Here’s how ya write SUBJECT LINES	Send 2 days later	Good info
Email 3: Why people ignore what you say	Send 2 days later	Good info + mention product
Email 4: use this subject line	Send 2 days later	Good info + mention product
Email 5: A thing about Copywriting, and a thing….	Send 2 days later	Good info + mention product
Email 6: why shitty stuff sometimes works better	Send 2 days later	Good info + mention product

   

Example 2: HustleCon Conference selling sequence

Here’s an autoresponder created for a conference called HustleCon that sold out (after the end of this autoresponder sequence)! An autoresponder drip system was perfect for this conference because it has so many different benefits and features.  This means everyday Sam from HustleCon could send one email highlighting one benefit or speaker:

EMAIL NUMBER + SUBJECT LINE	TIME DELAY:	STRATEGY:
Email 1: It’s on…	1 day, 10am	Talk about “Hustling”
Email 2: Sales Hacking: Bootstraper’s Guide	1 day, 10am	Feature speaker + what can learn
Email 3: The brown Don Draper…	1 day, 10am	Feature speaker + what can learn
Email 4: How to go viral…	1 day, 10am	Feature speaker + what can learn
Email 5: From revenue on day 4 to $3.5 million a year…	1 day, 10am	Feature speaker + what can learn
Email 6: A brand lovegasm…	1 day, 10am	Feature speaker + what can learn
Email 7: Don’t be an idiot in the kitchen…	1 day, 10am	Feature speaker + what can learn
Email 8: How we convinced this year’s speakers…	1 day, 10am	Feature speaker + what can learn
Email 9: something different…	1 day, 10am	How they threw this conference
Email 10: mail order maverick…	1 day, 10am	Feature speaker + what can learn

 

Past Student Examples:

Name	Company	Link
Andrew Cox	The Hope Factory	[LINK]
JP Adams	BoxyMonkey	[LINK]
Steve G	Xray Meters	[LINK]
Will Malooney	Equinox Gym	[LINK]
Autoresponder Klass Emails 1	KopywritingKourse	[LINK]
Tanuja	Love Bites by Tanuja	[LINK]
John Kopicko	Dating Photos	[LINK]
Brian Schmitt	CROMetrics	[LINK]
Mike Outram	Electric Campfire Guitar	[LINK]
Chris Huddleston	EarMall	[LINK]
Alex Chaidaroglou	Weekly Growth	[LINK]
Trever Douglas	Tree Gear	[LINK]
Zell Liew	Susy Programming Book	[LINK]
Carlos Toro	Wine Birck & Mortar Store	[LINK]
Denise Renee	Resume Makeover	[LINK]
Laura Upcott	StaffLink	[LINK]
Island Mike	Beach Deals	[LINK]
Scott Knight	Parent Post	[LINK]
Todd Charon	FollowYouRFearDay	[LINK]
Strings Attached	Wedding Band	[LINK]
Chris	AdWords	[LINK]
Darius	Outdoor Playgrounds	[LINK]
Matthew	Fido Pet Adoptions App	[LINK]
Matt LaPrarie	420 Science	[LINK]
Samir	Interview Questions	[LINK]
Devesh	Housing Startup	[LINK]
Josh Beser	Entrepreneurship Blog	[LINK]
Rick Henry	Fine Line Custom Home Builders	[LINK]
Cameron	Hammocks Universe	[LINK]
Ralph	Wedding Photography	[LINK]