LinkedIn Prompts
Here's some helpful prompts to creating content on LinkedIn. Scroll through them to get ideas on what to post.
#1.) Share a story about your first time doing something that’s part of your job
Why it’s great:
- It’s specific: cold outreach to Michael Jordan at 7 years old.
- It’s relatable: if you grew up in the 90s and liked basketball, you might have thought about doing this too.
- It’s relevant: cold outreach is now part of this guy’s job.
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It SHOWS instead of just telling. He quotes the original letter.
#2.) Reshare someone else’s content
Why it’s great:
- It shouts out the original poster.
- It shows something visual (the billboard).
- It’s the equivalent of sharing a nice review.
- It’s timely (just a few hours after the original post).
#3.) Share a statistic about your industry
Why it’s great:
- It shares an interesting stat (top 10% of pods get ~250 listens/episode).
- It explains why the stat is relevant.
- It tells you what to do next.
#4.) Make a list of your favorite resources
Why it’s great:
- It starts with a promise: (“these books will level up your marketing game”)
- It clearly lists 7 books with the authors.
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It includes a brief reason why each book matters.
#5.) Make a list of your favorite resources
Why it’s great:
- It makes a promise: “Write quickly and effectively”.
- It makes it simple: “Use these 7 software tools”.
- It features a carousel of simple, clear images that stand out on a LinkedIn feed.
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Each image includes a one-line reason why each tool is useful.
#6.) Share a screenshot with callouts
Why it’s great
- It documents an important recent change (Google’s latest update).
- It SHOWS the change in action with a screenshot.
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It’s short and direct, no fluff.
#7.) Share a company win
Why it’s great:
- It drops a bunch of impressive names.
- It announces a big win for the company (they made the semifinals!).
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It links out to an interesting “more info” video.
#8.) Celebrate career milestones
Why it’s great:
- It announces his new job to the LinkedIn audience.
- It shouts out a couple of new team members.
- It’s a nice way to share positive personal/professional news.
#9.) Welcome one of your new team members
Why it’s great:
- It introduces Chrissy with a nice, branded photo.
- It includes more about her personal interests outside of work.
- It makes the brand sound human and warm.
#10.) Teach a simple lesson
Why it’s great:
- It calls out why podcast appearances are important.
- It gives you 3 simple ways to prepare for the podcast interview.
- It links back to a podcast that goes deeper on this topic
#11.) Teach a simple lesson
Why it’s great:
- It mentions a popular, relevant show that many people on LinkedIn have probably watched (Shark Tank).
- It hooks into a specific point in every episode - when the founders get grilled about their financials.
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It mentions 7 specific questions that summarize a strong handle on financials.
#12.) Give career advice based on your experience
Why it’s great:
- It summarizes the highlights of a 15 year career.
- It reflects on a specific question: “Do you actually need a career pivot right now?”
- It turns the focus onto the reader with 5 tips to reinvent your career.
#13.) Share a specific process your team use
Why it’s great:
- It calls out an important milestone, the end of Q2.
- It lists 6 actions you can focus on to have a healthy process.
- It’s positive and motivational.
#14.) Share your team’s research
Why it’s great:
- It’s specific and tells you exactly what to do (“Start cold calls with ‘How’ve you been?’”).
- It includes an important stat to back up their recommendation.
- It explains why the recommendation works at a psychological level.
#15.) Share an observation about the personalities of the people you work with
Why it’s great:
- It’s well-formatted and easy to read.
- It’s counterintuitive.
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It prompts the reader to reflect and engage.
#16.) Share a photo of your workspace
Why it’s great:
- It calls out people that make working from home with kids look neat and easy.
- It shows a more realistic and relatable version of working from home with kids.
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It’s funny.
#17.) Share a photo from a meeting or event
Why it’s great:
- It includes several photos that show off different elements of the event.
- It includes a warm backstory about the friends coming together.
- It’s a positive way to show off some authority without sounding like she’s bragging.
#18.) Share a client win
Why it’s great:
- It celebrates someone else (and tags them).
- It’s subtle proof that Tina is good at what she says in her tag line (“book launch specialist”).
- It’s visual.
#19.) Share specific results you’ve gotten from a specific tool
Why it’s great:
- It mentions how long he’s been using the tool.
- It mentions a specific positive outcome (he got his first comment on a proposal).
- It mentions several important stats that relate to his goal with this tool.
#20.) Share your goals in public (and update them)
Why it’s great:
- It’s celebrating a big achievement.
- It recaps his goals from the beginning of the year.
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It includes a screenshot that proves his big claims.
Quick Jump
- #1.) Share a story about your first time doing something that’s part of your job
- #2.) Reshare someone else’s content
- #3.) Share a statistic about your industry
- #4.) Make a list of your favorite resources
- #5.) Make a list of your favorite resources
- #6.) Share a screenshot with callouts
- #7.) Share a company win
- #8.) Celebrate career milestones
- #9.) Welcome one of your new team members
- #10.) Teach a simple lesson
- #11.) Teach a simple lesson
- #12.) Give career advice based on your experience
- #13.) Share a specific process your team use
- #14.) Share your team’s research
- #15.) Share an observation about the personalities of the people you work with
- #16.) Share a photo of your workspace
- #17.) Share a photo from a meeting or event
- #18.) Share a client win
- #19.) Share specific results you’ve gotten from a specific tool
- #20.) Share your goals in public (and update them)
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