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LinkedIn Prompts

Here's some helpful prompts to creating content on LinkedIn. Scroll through them to get ideas on what to post.

#1.) Share a story about your first time doing something that’s part of your job

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Why it’s great: 

  • It’s specific: cold outreach to Michael Jordan at 7 years old.
  • It’s relatable: if you grew up in the 90s and liked basketball, you might have thought about doing this too.
  • It’s relevant: cold outreach is now part of this guy’s job.
  • It SHOWS instead of just telling. He quotes the original letter.
     

#2.) Reshare someone else’s content

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Why it’s great: 

  • It shouts out the original poster. 
  • It shows something visual (the billboard).
  • It’s the equivalent of sharing a nice review. 
  • It’s timely (just a few hours after the original post).

#3.) Share a statistic about your industry

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Why it’s great: 

  • It shares an interesting stat (top 10% of pods get ~250 listens/episode).
  • It explains why the stat is relevant.
  • It tells you what to do next.

#4.) Make a list of your favorite resources

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Why it’s great: 

  • It starts with a promise: (“these books will level up your marketing game”)
  • It clearly lists 7 books with the authors.
  • It includes a brief reason why each book matters.
     

#5.) Make a list of your favorite resources

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Why it’s great: 

  • It makes a promise: “Write quickly and effectively”.
  • It makes it simple: “Use these 7 software tools”.
  • It features a carousel of simple, clear images that stand out on a LinkedIn feed.
  • Each image includes a one-line reason why each tool is useful.
     

#6.) Share a screenshot with callouts

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Why it’s great

  • It documents an important recent change (Google’s latest update).
  • It SHOWS the change in action with a screenshot.
  • It’s short and direct, no fluff.
     

#7.) Share a company win

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Why it’s great:

  • It drops a bunch of impressive names.
  • It announces a big win for the company (they made the semifinals!).
  • It links out to an interesting “more info” video.
     

#8.) Celebrate career milestones

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Why it’s great:

  • It announces his new job to the LinkedIn audience. 
  • It shouts out a couple of new team members. 
  • It’s a nice way to share positive personal/professional news. 

#9.) Welcome one of your new team members

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Why it’s great: 

  • It introduces Chrissy with a nice, branded photo.
  • It includes more about her personal interests outside of work.
  • It makes the brand sound human and warm. 

#10.) Teach a simple lesson

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Why it’s great:

  • It calls out why podcast appearances are important.
  • It gives you 3 simple ways to prepare for the podcast interview.
  • It links back to a podcast that goes deeper on this topic

#11.) Teach a simple lesson

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Why it’s great:

  • It mentions a popular, relevant show that many people on LinkedIn have probably watched (Shark Tank).
  • It hooks into a specific point in every episode - when the founders get grilled about their financials.
  • It mentions 7 specific questions that summarize a strong handle on financials.
     

#12.) Give career advice based on your experience

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Why it’s great: 

  • It summarizes the highlights of a 15 year career.
  • It reflects on a specific question: “Do you actually need a career pivot right now?”
  • It turns the focus onto the reader with 5 tips to reinvent your career.

#13.) Share a specific process your team use

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Why it’s great:

  • It calls out an important milestone, the end of Q2.
  • It lists 6 actions you can focus on to have a healthy process.
  • It’s positive and motivational.

#14.) Share your team’s research

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Why it’s great:

  • It’s specific and tells you exactly what to do (“Start cold calls with ‘How’ve you been?’”).
  • It includes an important stat to back up their recommendation. 
  • It explains why the recommendation works at a psychological level. 

#15.) Share an observation about the personalities of the people you work with

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Why it’s great: 

  • It’s well-formatted and easy to read.
  • It’s counterintuitive. 
  • It prompts the reader to reflect and engage. 
     

#16.) Share a photo of your workspace

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Why it’s great:

  • It calls out people that make working from home with kids look neat and easy.
  • It shows a more realistic and relatable version of working from home with kids.
  • It’s funny.
     

#17.) Share a photo from a meeting or event

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Why it’s great:

  • It includes several photos that show off different elements of the event. 
  • It includes a warm backstory about the friends coming together.
  • It’s a positive way to show off some authority without sounding like she’s bragging.

#18.) Share a client win

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Why it’s great:

  • It celebrates someone else (and tags them).
  • It’s subtle proof that Tina is good at what she says in her tag line (“book launch specialist”).
  • It’s visual.

#19.) Share specific results you’ve gotten from a specific tool

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Why it’s great:

  • It mentions how long he’s been using the tool.
  • It mentions a specific positive outcome (he got his first comment on a proposal).
  • It mentions several important stats that relate to his goal with this tool. 

#20.) Share your goals in public (and update them)

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Why it’s great: 

  • It’s celebrating a big achievement.
  • It recaps his goals from the beginning of the year.
  • It includes a screenshot that proves his big claims. 
     

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