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    Optimize your LinkedIn profile with a better CTA

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    If you’re a regular poster on LinkedIn, you can get a lot of people looking at your profile. 

    Having a big audience is great - but the real goal is to get those people to do something like:

    • Subscribe to your emails.
    • Buy a product from you.
    • Hire you.

    …and that means visiting your website. 

    Most people add a link to their site in the About section of their LinkedIn profile.

    That might work, but it’s easy to get lost on the profile page. 

    Instead, there’s a really easy way to add a CTA that you can’t miss. 

    Here’s how to turn your profile visits into website visits.

     

    Step 1: Add a profile section.

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    Step 2: Click “Add featured”.

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    Step 3: Click the plus icon.

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    Step 4: Add your CTA link.

    IQOfAiNAUYQBVlfSSxfFbtZ4iM_QsaeY5MHsqjdo

     

    Then, you should end up with a big section on your profile linking back to your site. 

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    This should help you turn more of your profile viewers into website visitors! 

    (Prefer a video version? Here's a walkthrough I recorded for a member who posted a LinkedIn question in the forum)

     

     

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    "Rambling Old Man Syndrome"

    A lot of writing is bad because of "Rambling Old Man Syndrome."

    Watch the video here:

    Listen here:

     

    A lot of writing is bad because of "Rambling Old Man Syndrome."

    That's when it feels like you're listening to a rambling old man who never finishes a specific story:

    It looks like this:

    rambling-old-man-story.jpg

    These kinds of posts are built on bad outlines that look like this:

    • Intro
    • Point 1
      • Sub point 1.1
        • Sub sub point 1.1.1
        • Sub sub point 1.1.2
      • Sub point 1.2
        • Sub sub point 1.2.1
          • Sub sub sub point 1.2.1.1
      • Sub point 1.3
      • Sub point 1.4
    • Point 2
      • Sub point 2.1
    • Point 3
    • Point 4
      • Sub point 4.1
        • Sub sub point 
          • Sub sub sub point
    • Point 5
      • Sub point 5.1
      • Sub point 5.2
         

    That hurts to look at, right? 😬

    Nested ideas look cool when taking notes, but are terrible for writing.

     

    The way you solve "Rambling Old Man Syndrome" is by answering this question before writing:

    "The point of this article is..."

    For example:

    The point of this article is...to show people how to write a cold email.

    The point of this email is...to get them to call my phone number.

    The point of this Tweet is...to show that you should avoid "Rambling Old Man Syndrome"

    By knowing what your article is about FIRST, you can keep your story structure easy to read, like this:

    start-ponts-end.jpg

    We'll end this email here 🙂
    Written by Neville Medhora and Dan McDermott

    P.S. So before you write anything, answer this question:
    The point of this article is..."

    P.P.S. This will make your content much simpler to read:

    nested-to-story-points.jpg

    P.P.P.S. "Rambling Old Man Syndrome" is a really common issue we
    help people treat in our     Members Area, check it out!

    before-and-after-points.jpg

    (You can see the full edit process and the different drafts in this thread)

     

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