Optimize your LinkedIn profile with a better CTA
If you’re a regular poster on LinkedIn, you can get a lot of people looking at your profile.
Having a big audience is great - but the real goal is to get those people to do something like:
- Subscribe to your emails.
- Buy a product from you.
- Hire you.
…and that means visiting your website.
Most people add a link to their site in the About section of their LinkedIn profile.
That might work, but it’s easy to get lost on the profile page.
Instead, there’s a really easy way to add a CTA that you can’t miss.
Here’s how to turn your profile visits into website visits.
Step 1: Add a profile section.
Step 2: Click “Add featured”.
Step 3: Click the plus icon.
Step 4: Add your CTA link.
Then, you should end up with a big section on your profile linking back to your site.
This should help you turn more of your profile viewers into website visitors!
(Prefer a video version? Here's a walkthrough I recorded for a member who posted a LinkedIn question in the forum)