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The S.T.U.P.I.D. Email (Friday April 22nd, 2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday April 22nd, 2022. Hope you like it 🙂

 

 🎤 Listen to this email here:

 

Swipe:

This seems so stupidly old school, but the whole world used to run on these things called "pagers" or "beepers."

Circa 1997 it was common for people to carry around these big fat chunky plastic devices that would display a phone number on it:

beeper.jpg

You would then find a landline phone to call back that number.

However people got clever and started making codes they could send using roughly 12 characters or less.

Checkout this LA Times article from 1997 showing how teenagers would use these codes to communicate:

la-tbt-pager-gr-1997.png

It's funny to think how "high tech" this was ~20 years ago. Compare this simple one-way communication device showing 12 characters compared to a regular modern day iPhone!

20-years-later.jpg

 

 

 

Thought:

My favorite things to re-vamp in our members area is software products. The reason is you can:

Show, Don't Tell

Basically this means you can show an image or video of the software in action and people understand it right away. No need to explain with tons of text.

Here's an example of Show, Don't Tell for a workout app:

fitness-workout-fitness-ad-twitter-ad-.gif

Here's an example of Show, Don't Tell for a podcast editing feature on Descript:

fixed-mistakes.gif

Here's an example of Show, Don't Tell for a "social landing page" app:

show-dont-tell.jpg

Each of these examples conveys what the product does with very little text, as just "showing it" does most of the work.

 

 

 

Uplifting:

This is a cool feature of Apple TV I rarely seen talked about:

Try watching your Apple TV using AirPods and they do this thing called "Spatial Audio."

It means even if your head turns away from the screen, it will still sound in your head like the audio is coming directly out the TV...as if you were watching with speakers.

It works amazingly well on Hulu and NetFlix (not really YouTube).

This sounds so realistic I had to triple-check my speakers were off!

sound-spatial-audio.jpg

To test the different settings, try watching YouTube or turning off the Spatial Audio, and you'll see how different "normal" mode sounds.

sound-spatial-audio-2.jpg

This is a cool feature if you don't want to disturb other people in the house, but still want to crank a movie loud, or if you don't have great speakers on your TV.

Try it!

 

 

 

Picture:

This is a funny sign, but super accurate and to the point! You can't help but run this horrible scenario in your head when you look at the machinery.

This is as direct as copywriting can be!

funny-but-effective-messaging- (1).jpeg

 

 

Interesting:

This whimsically bad homepage is still the homepage of CopywritingCourse.com:

cc-landing-page.jpg

The reason it stays like this:
I've NEVER been able to beat the conversion rate of it....specifically this version with the stick figure guy.

This month a 1,000+ conversion test showed this page did:
• Unique Visitors 7,619
• Conversions 1,200 (people who entered their name and email)
• Conversion Rate 15.75%

Nearly a 16% conversion rate!

That means of every 100 people that see that page, 16 of them signup to receive my emails. That's pretty good for an old stick figure!

 

 

Drawing:

10 years ago I acquired most of my knowledge through books.... Now I acquire it mostly through podcasts and YouTube and Social Media:

now-and-then-learning.jpg

It's been fun to watch this shift happen as better forms of consumption become digital, easier and cheaper.

Next stop: VR and AR experiences! 😎

nev-vr.jpg

In 20 years we'll look back on the era of big fat chunky facemasks for VR like we look back at the comical technology of pagers 

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed

nev-head.webp

3 Comments


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Love that air pod tip. Gonna try it.

Also that warning sign is freaking hilarious. But I can also feel the pain. Cringe. 

And Dear Sweet Baby Jesus, please not VR. Anything but VR. I have a really bad feeling about this.

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Thanks @Donovan Rittenbach! The AirPods thing is pretty awesome, and I've rarely heard anyone mention anything about it. 

I've tried it before, but always just watched the YouTube which seems not to utilize the Spatial Audio feature. 

Then I watched "The Dropout" the other day on Hulu, tried AirPods for fun, and it was amazing to watch!

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From the Apple website:

Listen with spatial audio for AirPods and Beats

Spatial audio with dynamic head tracking brings theater-like sound from the movie or video you're watching, so that sound seems like it's coming from all around you.

What you need

  • AirPods Pro, AirPods Max, AirPods (3rd generation), or Beats Fit Pro
  • The built-in speakers on an iPhone 7 or later, or on one of these iPad models:
    • iPad Pro 12.9‑inch (3rd generation) and later
    • iPad Pro 11‑inch
    • iPad Air (3rd generation) and later
    • iPad (6th generation) and later
    • iPad mini (5th generation) and later
  • iOS or iPadOS 15.1 or later
  • The built-in speakers on a Mac computer with Apple silicon
  • Apple TV 4K with tvOS 15
  • Audiovisual content from a supported app

 

Apparently this works with your iPhone or iPad as well! 

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