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Codie Sanchez: Running "Unsexy Businesses"


Codie Sanchez has been a journalist, institutional investor for Goldman Sachs, co-founder of Unconventional Acquisitions, and Founder at Contrarian Thinking.

She specializes in "sweaty & boring" small businesses. Laundromats, car washes, vending machines, ice vending machines...basically stuff that requires one employee or no employees.

Watch the Codie Sanchez interview ⬇


Listen to the Codie Sanchez interview:

We brought her here today because she has a huge newsletter and large social media following, which we’re going to see how she built. Also she’s a master at raising money through basic cold emails.


What is an “Un-Sexy Sweaty Business?”

  • Your hook is “Un-Sexy Businesses.” Explain?

  • Boring biz's to newsletters - there's a niche for everyone.


Content Marketing + Social Media + Growing An Audience

  • What are some key ways that you’ve grown your audience?

  • Social Media Platforms: Where are you seeing action?

    • Instagram - Time spent. Pros/Cons of the platform. 50k followers.

    • Twitter - Time spent. Pros/Cons of the platform. 81k followers
    • TikTok - Time spent. Pros/Cons of the platform. Also 81k followers
    • LinkedIn - Time spent. Pros/Cons of the platform. 21k followers 

  • Contrarian. Is that your hook? Is that how people know you? 
  • Contrarian thinking - 1st push to 10k subs then 100k 30 day breakdown


How to Write Well, and Even Raise Money Through Email

  • Persuasion lessons learned from CIA people 

  • journalist background (I started by writing 30 second police news updates, then long form)
  • Favorite writing books?
  • How to write when you're ADD AF - cuz I am
  • Writing to close investors - we did $150M in fundraising via email 


Lightning Round with Codie Sanchez:

  • If you were brand new to business, what would you do?

  • How would you grow a Twitter following?
  • How would you start over today? 


Follow Codie Sanchez:

🖥 Website: https://contrarianthinking.co/

🐦 Twitter: https://twitter.com/Codie_Sanchez

🌄Instagram: https://www.instagram.com/codiesanchez/

Follow Copywriting Course:

🎦 @Kopywriting

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