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    Eric Bandholz of Beardbrand Content Interview

    Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.

    He's managed to crush content marketing on YouTube, other social channels, and SEO.

    Eric gets a massive amount of exposure through content marketing:

    Beardbrand YouTube Channel: 1.6m+ subscribers

    Beardbrand Alliance YouTube Channel: 110k+ subscribers.

    Beardbrand Instagram: 173k+ followers.

    But I think the coolest he did was start a barbershop where he can more easily film YouTube videos.

    I hope you enjoy the video above, or


    Below we've chopped up this interview into clips for easy watching. You can subscribe to our YouTube channels here:

    - Main Copywriting Course YouTube Channel

    - Clips Channel


    How Beardbrand thinks about content (“you must suffer at first”):

    • Your content game is ON POINT, how do you approach it?

    • How do you think about factual vs emotional style content?


    How Beardbrand puts out social media that reaches 2m+ people (“have a mission”):

    • How are you doing social so well. Is there a mentality you think of it as? Was it purely random or methodical?

    • Your messaging isn’t about beards, but rather confidence. All your videos talk about that heavily. Do you think having that is important? Is that called “a mission” or “a purpose?
    • I personally put out random stuff on social media. I don’t have a reason, I don’t have a purpose, I don’t have a plan. What are some core concepts in social media you follow. Or is it just fun?  


    Beardbrand’s writing strategies (for content marketing and eCommerce):

    • When it comes to content marketing there’s some silent killers out there, and I think you’re one of them. Alexa 50,000 site. 200,000 to 400,000+ organic seo visits per month. Was that intentional vs paid ads? How did it start?

    • How do you think about writing product descriptions? Factual and to the point, or emotional?


    1.6m+ YouTube subscriber strategy:

    • What’s your cadence for putting out videos? Have a schedule or just freeballing it. What tricks up your sleeve that us pleebs can have?

    • So ya’ll built out a barbershop studio to make YT videos?
    • Has the barbershop “returned on investment”
    • Any benefits/downsides to building a full barbershop?
    • Do you have a team of people making YT videos? Editors etc?
    • Do you get recognized on the street for your YT videos?
    • Have you ever thought of doing infomercial or QVC style videos?
    • How important is consistency in releasing videos?


    Building a successful ambassador program:

    • You have this crew of beardsmen that are your ambassadors like Greg Berzinsky etc. How does that work?

    • How did you find the right people?


    Making YouTube videos w/o burning out:

    • I’m going to kill all your marketing channels...except one. Which would you save?

    • Doesn't making YouTube videos people want get old? What about making some for yourself?


    Follow Eric Bandholz and Beardbrand:

    🖥 Beardbrand.com

    🎦 Beardbrand YouTube

    🎦 Beardbrand Alliance YouTube

    🐦 Twitter

    🌇 Instagram

    💈 Beardbrand Barbershop


    Follow Copywriting Course:

    🎦 @Kopywriting

    🎦 Copywriting Course Clips

    🌇 @CopywritingCourse

    🐦 @NevMed

    🖥 Join email list

    Become a member


    I hope you enjoyed this interview and learned from Eric like I did!


    Neville Medhora - Copywriting Course

    eric bandholz and neville medhora interview

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