Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Eric gets a massive amount of exposure through content marketing:
Beardbrand YouTube Channel: 1.6m+ subscribers
Beardbrand Alliance YouTube Channel: 110k+ subscribers.
Beardbrand Instagram: 173k+ followers.
But I think the coolest he did was start a barbershop where he can more easily film YouTube videos.
I hope you enjoy the video above, or watch it on YouTube here.
Below we’ve chopped up this interview into clips for easy watching. You can subscribe to our YouTube channels here:
– Main Copywriting Course YouTube Channel
– Clips Channel
How Beardbrand thinks about content (“you must suffer at first”):
- Your content game is ON POINT, how do you approach it?
- How do you think about factual vs emotional style content?
How Beardbrand puts out social media that reaches 2m+ people (“have a mission”):
- How are you doing social so well. Is there a mentality you think of it as? Was it purely random or methodical?
- Your messaging isn’t about beards, but rather confidence. All your videos talk about that heavily. Do you think having that is important? Is that called “a mission” or “a purpose?
- I personally put out random stuff on social media. I don’t have a reason, I don’t have a purpose, I don’t have a plan. What are some core concepts in social media you follow. Or is it just fun?
Beardbrand’s writing strategies (for content marketing and eCommerce):
- When it comes to content marketing there’s some silent killers out there, and I think you’re one of them. Alexa 50,000 site. 200,000 to 400,000+ organic seo visits per month. Was that intentional vs paid ads? How did it start?
- How do you think about writing product descriptions? Factual and to the point, or emotional?
1.6m+ YouTube subscriber strategy:
- What’s your cadence for putting out videos? Have a schedule or just freeballing it. What tricks up your sleeve that us pleebs can have?
- So ya’ll built out a barbershop studio to make YT videos?
- Has the barbershop “returned on investment”
- Any benefits/downsides to building a full barbershop?
- Do you have a team of people making YT videos? Editors etc?
- Do you get recognized on the street for your YT videos?
- Have you ever thought of doing infomercial or QVC style videos?
- How important is consistency in releasing videos?
Building a successful ambassador program:
- You have this crew of beardsmen that are your ambassadors like Greg Berzinsky etc. How does that work?
- How did you find the right people?
Making YouTube videos w/o burning out:
- I’m going to kill all your marketing channels…except one. Which would you save?
- Doesn’t making YouTube videos people want get old? What about making some for yourself?
Follow Eric Bandholz and Beardbrand:
🖥 Beardbrand.com
🎦 Beardbrand YouTube
🎦 Beardbrand Alliance YouTube
🐦 Twitter
🌇 Instagram
💈 Beardbrand Barbershop
Follow Copywriting Course:
🎦 @Kopywriting
🎦 Copywriting Course Clips
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🐦 @NevMed
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I hope you enjoyed this interview and learned from Eric like I did!
Sincerely,
Neville Medhora – Copywriting Course
