Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Eric gets a massive amount of exposure through content marketing:
Beardbrand YouTube Channel: 1.6m+ subscribers
Beardbrand Alliance YouTube Channel: 110k+ subscribers.
Beardbrand Instagram: 173k+ followers.
But I think the coolest he did was start a barbershop where he can more easily film YouTube videos.
I hope you enjoy the video above, or watch it on YouTube here.
How Beardbrand thinks about content (“you must suffer at first”):
- Your content game is ON POINT, how do you approach it?
- How do you think about factual vs emotional style content?
How Beardbrand puts out social media that reaches 2m+ people (“have a mission”):
- How are you doing social so well. Is there a mentality you think of it as? Was it purely random or methodical?
- Your messaging isn’t about beards, but rather confidence. All your videos talk about that heavily. Do you think having that is important? Is that called “a mission” or “a purpose?
- I personally put out random stuff on social media. I don’t have a reason, I don’t have a purpose, I don’t have a plan. What are some core concepts in social media you follow. Or is it just fun?
Beardbrand’s writing strategies (for content marketing and eCommerce):
- When it comes to content marketing there’s some silent killers out there, and I think you’re one of them. Alexa 50,000 site. 200,000 to 400,000+ organic seo visits per month. Was that intentional vs paid ads? How did it start?
- How do you think about writing product descriptions? Factual and to the point, or emotional?
1.6m+ YouTube subscriber strategy:
- What’s your cadence for putting out videos? Have a schedule or just freeballing it. What tricks up your sleeve that us pleebs can have?
- So ya’ll built out a barbershop studio to make YT videos?
- Has the barbershop “returned on investment”
- Any benefits/downsides to building a full barbershop?
- Do you have a team of people making YT videos? Editors etc?
- Do you get recognized on the street for your YT videos?
- Have you ever thought of doing infomercial or QVC style videos?
- How important is consistency in releasing videos?
Building a successful ambassador program:
- You have this crew of beardsmen that are your ambassadors like Greg Berzinsky etc. How does that work?
- How did you find the right people?
Making YouTube videos w/o burning out:
- I’m going to kill all your marketing channels…except one. Which would you save?
- Doesn’t making YouTube videos people want get old? What about making some for yourself?
I hope you enjoyed this interview and learned from Eric like I did!
Neville Medhora – Copywriting Course