This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”

So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:

So you would think in your head:

Just as practice you'd come up with different angles like this:

Or maybe you'd try to make people crave that Big Mac:

Or maybe you'd go with a stupid pun:

Alright that last one was dumb, but the point is you can practice re-writing ads in your head anywhere and anytime.

I hope you find use in this little copywriting exercise :)

Sincerely,

Neville Medhora

P.S. I legitimately want a Big Mac now!