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    Fixing Outdoor Signage (In Your Head)

    This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”

    So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:



    So you would think in your head:



    Just as practice you'd come up with different angles like this:



    Or maybe you'd try to make people crave that Big Mac:



    Or maybe you'd go with a stupid pun:



    Alright that last one was dumb, but the point is you can practice re-writing ads in your head anywhere and anytime.

    I hope you find use in this little copywriting exercise :)


    Neville Medhora

    P.S. I legitimately want a Big Mac now!

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