This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”
So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:
So you would think in your head:
Just as practice you'd come up with different angles like this:
Or maybe you'd try to make people crave that Big Mac:
Or maybe you'd go with a stupid pun:
Alright that last one was dumb, but the point is you can practice re-writing ads in your head anywhere and anytime.
I hope you find use in this little copywriting exercise :)
P.S. I legitimately want a Big Mac now!