In this episode we talk with Sam about selling a company, the best cities in America to live, growing on Twitter, and the best social media platforms to focus on right now.
Watch the full Sam Parr interview here:
Listen to the Sam Parr interview here:
We did a whole other interview with Sam here where we talked extensively about newsletters.
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope you subscribe on YouTube:
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Sam Parr originally worked for the TV show American Pickers, then started an online liquor store in college, then, started and ran a hotdog stand called Southern Sam’s: Wiener’s as Big as a Baby’s Arm, then started a roommate matching app called Bunk, which was then acquired by Apartment List.
When I first him he had an online store selling a poison ivy remedy called Itch Juice. Then he started a small conference called Bootstrap Live, which then turned into HustleCon, which then got really big and spun off a company called TheHustle which is a newsletter with around 2m+ readers a day. Then he spun off even more products like Hustle Trends and The Ideation Bootcamp. His company TheHustle was acquired by Hubspot in 2021.
Selling a company:
• What’s next for you? Any plans?
• Do you notice people take you more seriously?
• It feels like during the pandemic Twitter got like….way more awesome. Did you feel this also? Where you active on it before?
• What are your tips for someone who wants to grow a Twitter?
• Do you meet a lot of people off Twitter?
Social Media Platforms:
Give me your pros/cons or thoughts on these platforms:
• Tik Tok
• “Probably most effective place for ads.”
• “Facebook Marketplace is best in world.”
• “Facebook Groups is the best forum software on planet.”
• “FB is definitely a bad habit.”
• “In 10 years I don’t think Facebook will be as popular, but Oculus will.”
• “It’s where a lot of people are.”
• “Almost everything is bad about it.”
• “It succeeds in spite of itself.”
• “Something will likely replace it that does a better job.”
• “I only hire people from Twitter.”
• “The Ad platform we’ve never had success on.”
• “I meet so many people and get sent tons of free stuff from here.”
• “They will likely launch a subscription service and do amazing.”
• “Clubhouse is dead.”
• “I think they will go out of business.”
• “Twitter has already copied them and is better.”
• “I haven’t logged on in months.”
• “I don’t like the culture of Instagram, it’s like the Miami of the world.”
• “It still seems like it’s flashy and bullying.”
• “The culture is amazing and supportive.”
• “A little skeptical because of the data collection aspect.”
• “I think it’s the greatest thing on Earth.”
• “I still think YouTube is undervalued.”
• “YouTube TV is amazing.”
• “The ad platform is great and high ROI.”
• “I think email is the best owned audience, but YouTube is #2.”
Living in different places:
• San Francisco. Austin. New York. Miami. Discuss.
• Pros/Cons to each?
• “10,000 bad things about it. The homeless, the crime, the monothink.”
• “But there’s two amazing things which is like high caliber people and the geography is like the best of any city in the in the country.”
• “Everyone is friendly here.”
• “It’s significantly more fun and easier to live in than San Francisco or New York.”
• “Even though people complain that the prices are going up compared to those cities, it’s still way, way more affordable.”
• “It’s incredibly white, it’s like still like pretty homogenous in terms of ethnicity and race, which is only one type of diversity, but that is lacking.”
• “I have a very easy, comfortable, cushy life here. But I missed the grind.”
Are newsletters going to die soon?
• It seemed like everyone, their brother, and their mom started a newsletter. As someone who’s started one of the largest newsletters, is this wise?
• Will most of these people crap out?
• SubStack thoughts?
Podcasting: How did you grow a huge podcast?:
• You started some shitbox little podcast with Shaan, and now it’s like #3 in business. Can you tell us that story?
• Why did you start the podcast?
• Did you have a plan back then or was it just fun?
• How does the podcast make money?
• Does HubSpot own the podcast?
Rich people shit:
• You’ve met a lot of really rich people. Gimme some insights.
• What are some cool things rich people do normies might not know about?
• Happiness levels?
Lighting Round (timed one minute questions).
• You’re 21 again. You want to start a side business. What do you do?
• Explain your favorite email TheHustle ever ran.
• In two sentences how do you grow a big Twitter following.
• In two sentences how do you grow a big email following.
• Five people to follow on Twitter.
Neville Medhora 0:00
What’s up? We’re here with buddy Sam Parr, founder of the hustle and now at HubSpot. Yes. technically a HubSpot employee after you got acquired Yeah. Oh man, look at you little employee. Okay, well, I guess you’re like a really high paid employee though, right?
Sam Parr 0:15
Yeah, I guess so. I think so. Yes. My first I think it’s my first job.
Unknown Speaker 0:19
Nice. Okay, so we have a whole like intro on the other video. We did this around to it sandbar. So real quick. Wait, when did we do that one. We did that one a little bit while ago before that before we sold for acquisition. Yeah, you were on the TV show American pickers. You did a bunch of different things you did Southern Sam’s wieners as big as a baby’s arm. Yeah. food stand. Hot Dog hot dog stand roommate matching app called bunk was acquired by partment list. I think they’re about to go. I think they’re about to go public. damp. Do you get anything out of that? Yeah. Nice. And then you started hustle con and the hustle which is a newsletter with the round What? How many readers? we could we could say close to 2 million to me. And then this year got acquired by the hustle February. Yeah. HubSpot. HubSpot. There we go. Yeah. And I was an investor. So thanks for the free money. Yeah. Wait, all the work. I just finished your house. You totally did furnish this house. It’s kind of we got the wallpaper guy coming in everything. Yeah, we’ve we did good. Cool. So if you want to talk weed. Last time, we talked extensively about newsletters and stuff. If you want to find out about how Sam started a newsletter, you can go on the other video, and we’ll link that above or something like that? How many?
Sam Parr 1:31
How many people watch that? 5000?
Neville Medhora 1:34
Anyways, let’s get started. So you recently sold a company after you sold your company? What would change his life better life different?
Sam Parr 1:45
It’s way better. Life is way better? What do you think? I mean, I think it’s better.
Neville Medhora 1:52
Well, we are neighbors. So we look forward or down.
Sam Parr 1:55
So I bought my house and I furnished it and I had a I like the thing about selling the company is like I imagined in most cases, like you probably are financially doing okay, before you sell. Right?
Neville Medhora 2:08
Sam Parr 2:09
So that necessarily hasn’t been the biggest change, which a lot of people think it is. But there’s a weight off my shoulders. That’s a huge change. Yes. I’m incredibly happy. Yes. I feel like there was a it feels nice to have a start middle and an end.
Neville Medhora 2:26
Do people take you more seriously? Is there like a different because now everyone knows that it was acquired by a public company? I think they know the price.
Sam Parr 2:35
I don’t know, do they? Yeah, I think so. I think they know or I think people take them, do they? I don’t know. I haven’t really thought about that. Actually.
Neville Medhora 2:45
I mean, you sold a company to a public company that that sounds like pretty awesome. Yeah. Yeah, like a check mark on the scoreboard.
Sam Parr 2:52
Yeah. Oh, well, yeah. But it makes me more proud. I’m I have more internal proud pride than I do external. Like, I don’t really care too much about the external stuff. But yeah, I feel like that’s the weight off my shoulders is I pulled something off that I that very, very few. I mean, how many companies are sold a year? 5000? I don’t know. I don’t even know like single digit. 1000s. I would imagine maybe 10,000. But not that many.
Sam Parr 3:16
Yeah, it feels cool.
Sam Parr 3:18
What do you do with the money? Well, the first thing you did?
Sam Parr 3:21
I bought a fancy car. And that was the only major purchase and then I bought a rowing machine. And that was $2,000 and a I think that’s the only thing I bought me Sarah, my wife and my mom and dad. I me and Sarah we’re gonna fly economy, but we’re gonna fly my parents first class, and we’re gonna go to Europe. They’ve never really been outside the country too much. So that’s gonna be that’s gonna be a thing. So a car and a trip.
Neville Medhora 3:47
Sam Parr 3:48
Nothing, right. I mean, nothing substantial. I could have bought the car already.
Neville Medhora 3:51
Not right now. Well, I remember you told me. I had some friends that told me a similar thing. We were talking about it. And they said don’t do anything for six months.
Sam Parr 3:59
And I’ve not done anything major. I bought the car. And that’s it.
Neville Medhora 4:02
Sam Parr 4:02
It was $105,000 car, which is expensive. But we’re not talking like Ferrari.
Neville Medhora 4:07
You did buy a station wagon. So you look like a Persian house mom right now.
Sam Parr 4:11
Neville Medhora 4:13
Alright, let’s talk about let’s let’s change gears, Twitter. Like it feels like during the pandemic, Twitter got kind of awesome. I was always on Twitter by just like share links to articles and stuff. And then during the pandemic, I was like, Well, I guess this is how you hang out now. Did you feel it? Also? Were you active on Twitter? Like before the pandemic a lot or didn’t happen?
Sam Parr 4:31
I started doing it because my friend named Jason Lumpkin. You know, Jason, he’s got Sastre. He got popular and Cora and then he got popular on Twitter. And I did a meet up with him and he told me it was awesome and so I started doing it before the about I’d maybe one year before the pandemic, maybe two years before I forget exactly. And I started going hard on it. And I got so much value from it. My friend, our friend jack, he probably makes two or 3 million bucks a year selling his course all from Twitter. When we started seeing like That and I was like, Oh, I’m gonna try this Twitter thing. And I cracked the code. And I got fairly popular fairly quickly. And then I got super bored with it. And I think it’s a circle jerk now.
Neville Medhora 5:08
But you’re on it all the time still.
Sam Parr 5:10
Yeah, I am. But I’m not doing the tactics that I did to get popular. Like, I can tell you the tactics to get popular on Twitter
Neville Medhora 5:17
Sam Parr 5:17
Its long threads. So you basically go to Wikipedia, you go to Reddit, and you find things so like, when content goes popular, there’s like, it all starts with emotion, right? What emotion Are you going to have the person have? So like, you don’t want sadness, but you do want like, shock and awe or you do want laughter? What are the other emotions like you want like a handful of emotions that since the beginning of human time, humans have related to it, and it stuck with them. And so you just figure out what those emotions are. And then you do long form, so like 10 to 30 tweet threads, like a thread, and you tell a story. And it’s just like copywriting where the The goal of the first sentence is to get you to read the second one to get to read the third to the fourth. And if you get someone down to like thread 10, or thread 20, the likelihood they’re going to hit share is incredibly high.
Neville Medhora 6:03
Joe Sugarman slippery slope
Sam Parr 6:05
Yes, yeah, it’s just traditional copywriting technique.
Neville Medhora 6:07
That’s what I heard because I think one of your employees, people who works on the hustle Trung, I talked to him for an hour, I was like, can you review my Twitter? So I’m like,
Sam Parr 6:16
Well, I like things. So I like, I don’t want to go as far to say, but it might be true, but maybe it’s not true. I don’t wanna like, overstate it. But I would say I taught a lot of people at my company how to do it. And many of them learned how to do it and are now way better than I am.
Neville Medhora 6:29
They surpassed you.
Sam Parr 6:30
They surpassed me, which I’m cool with. That makes me proud to Trung is better than me.
Neville Medhora 6:34
You’re richer. So that’s, that’s cool.
Sam Parr 6:36
Yeah, that’s wrong is better than me. Shawn is like a god on Twitter like 150,000. And like, again, I don’t want to like, it could be like, a lot of people discovered this at the same time, or it could be that they saw me doing it. I don’t know. But a lot of people are not doing a lot of the stuff that I noticed work that I was testing. It definitely will continue to work and still works. I just find it to be annoying at this point, because I already figured it out. Do you know what I mean? Like once you figure out how to do something like, I’m not excited.
Neville Medhora 7:02
But Twitter, you know, it was weird. Like when I started posting a little bit on Twitter, I got more like in person meetings and zoom meetings, because it was during that pandemic time. Then I ever had like being on Facebook, Instagram, all that kind of stuff.
Sam Parr 7:15
But yeah, I mean, I like become friends with people like Jack Butcher. I met him on Twitter. He’s a good friend. He’s like, I consider him like a family friend.
Neville Medhora 7:21
Like I met on Twitter also.
Sam Parr 7:22
Yeah, I met him on Twitter. Um, I mean, you and I met on email. It’s just like the different version. But yeah, it’s I think it’s actually better than email. Ryan deiss. I’m become friends with close with. I met him on Twitter. Who else I mean, I’ve been through I met most people on Twitter. I’ve hired you know, Steph Smith, who works for me. Yep. Twitter. Yes, the best.
Neville Medhora 7:42
Yeah, damn. It’s like basically a mini blog. I never thought like just a tiny little blog would be that powerful.
Sam Parr 7:48
Yeah, but the best part about Twitter is that, like, I get people who DM me. And this sounds like a little disrespectful. But it’s true is like you can tell who’s like legit and who’s not by like, what’s in their bio, how many followers they have. They have the blue checkmark. I mean, it’s superficial. But when you get like a lot of messages, it’s so fast and easy to filter who’s like a heavy hitter versus who isn’t?
Neville Medhora 8:10
Yeah, I love doing that. And I love it. I love it. When I see someone who’s really awesome. Joined. They have like 900 followers. You’re like kind of one of the first Yeah, a month later, they have like 18,000 you’re like, Oh, big deal.
Sam Parr 8:20
Listen to this on July 18, or something like that. I’m going up to New York and I’m going to I rent it. I’m doing a race car class, like a racing class. And I did it because I tweeted out I want to do a racing class. What are the best ones? And I got so many people dming me 100 people dming me. And there’s a professional NASCAR driver named Parker. I don’t even know his last name Parker K, I forget. He him or a group just bought a huge, famous racetrack in New York. And he goes, I just I’m a I’m a NASCAR driver and he’s got like hundreds of 1000s of followers. I’ll host you I love your work. And it’s sick. So now I’m like gonna go race cars and have this adventure all because of Twitter.
Neville Medhora 9:01
The best about like, with your size? I don’t have any followers. You have 100 fucking maybe 80,000 something like that. Yeah. I heard the magic number from patologia one of our friends he said 40,000 he’s like something happen. People keep sending me free shit. You get a lot of free shit.
Sam Parr 9:14
I get a crazy amount of free stuff.
Sam Parr 9:15
I get a lot of candy.
Sam Parr 9:16
Well, because I tweet that like I’d like candy. So like, m&m sent me like m&ms with my face on it. Coca Cola I tweeted that I love Diet Coke. They sent me the like new these beta flavors like these the test flavors that they’re trying out. Cody sent me literally 50 butter fingers. A few weeks ago someone sent me literally 300 Twinkies. So I get all types of like cakes. And I it’s pretty awesome.
Neville Medhora 9:43
You got to make them fat people.
Sam Parr 9:45
Yeah, I can’t. I tweeted out I’m looking for the world’s greatest t shirt. And someone I get sent like dozens of different shirts. That’s kind of awesome. Yeah, sorry. It’s sick. Or like I’ll tweet out like I’m looking for a new mattress. What’s the best one and like five months Companies like, hey, we’ll send you one.
Neville Medhora 10:02
Well, they also probably want to mention the hustle, right? Yeah.
Sam Parr 10:04
But I always explicitly tell them. Look, if you want to, like, send me something like you can, but I’m not going to talk about you. And unless I actually want to, can you tell the Miami story?
Sam Parr 10:15
Sam Parr 10:17
So in Miami, we went the other day. And a guy was like, hey, do you want to come to the Floyd Mayweather fight? Like I’m working on it? And I have, like, the best seats, you can have them? And I go great. Sounds good. I would love if you any good. Yeah, it’s, uh, you know, you’re friends of a friend. I know who you are. I would love to host you. I said, Great. And then like, the day before the fight, he was like, Alright, I can give you the info on the tickets. But like, you know, are you going to mention us in TheHustle or on Twitter? I go, No, I’m not going to. And he goes, and I in fact, I said, in fact, I don’t want the tickets. Just because you’ve been brought it up. I’m out. And in. Yeah, we didn’t go and I plan on going but yeah, if people like, say something like that, I automatically say I don’t want want it. Keep it.
Sam Parr 10:59
Dude lesson learned to send friend Sam free stuff. And don’t ask for anything.
Neville Medhora 11:02
And I mentioned it a lot of times, like I’ll mention a lot of times, but if you ask me to it’s an automatic No.
Neville Medhora 11:07
Yeah. Okay. Yeah, it’s kind of gross. You’re expecting something. So let’s talk about different social media platforms. Obviously, social media back in the day when it first started, when probably you were in college, high school, something like that. It was kind of a joke. It was like something like a 16 year old girl does. And it was kind of like made fun of right. It’s like, Oh, she’s just posting wish she had for breakfast. That was the thing. Now it seems like it’s just like a woven part of our life. Just like the internet. You don’t log on. It’s just there. It’s always there. And so give me your thoughts on the different social media platforms, pros and cons. I’m gonna list one out, you say some of the pros and cons. Facebook.
Sam Parr 11:40
Okay. For years, I have always made a joke that I don’t buy any individual stocks except for Facebook. I think it’s a great company. We spent I’ve spent 10s of millions of dollars on their ad platform. It the pros is that for years, it was the most effective, but maybe still is the most effective ad platform. Another pro is I think Facebook marketplace. I just sold something this morning for $50 on Facebook marketplace, a old beanbag. I think Facebook marketplace is amazing. I think that’s way better than Craigslist is the only company that’s ever beat Craigslist, that something none of the other companies really have ever like, right? Beat it. So Facebook marketplace amazing. And Facebook groups, I think is the world’s best forum software. Huge pro.
Sam Parr 12:23
Con is my my opinion has shifted. I think that they’re like I think that it’s like a really like bad habit I would not I’m gonna try and get off of it a little bit more. I wouldn’t want my kids to use it. I think that they’re they innovate quite slowly other than buying interesting stuff. And I think that in 10 years, I don’t think that Facebook as it is now will really be that cool or popular. But do you think Oculus will will I think it will be a VR company instead?
Neville Medhora 12:54
Virtual? I think we’re going to live in that at some point.
Sam Parr 12:56
Yeah, but I don’t think that like I if I was starting my business today, I would be very hesitant to become a customer of Facebook, because I don’t think that it’s going to be much of a thing in five or 10 years. As it is now the company will exist, I believe.
Neville Medhora 13:10
All right. What about LinkedIn pros and cons.
Sam Parr 13:16
The only Pro is that it’s where a lot of people are.
Sam Parr 13:19
And the cons are just about everything. I think it sucks to us. So I’ve got like five or six or maybe more 10 or something like that many 1000s of like, requests. I can’t just like click Select all.
Neville Medhora 13:31
Sam Parr 13:32
so I don’t actually accept any of them. They’re there, the way that they have their login, where they make you go through horrible capture stuff to login. I mean, I just think it succeeds in spite of itself. And I imagine it will be replaced in a relatively short amount of time a decade or so. I think it’s horrible.
Neville Medhora 13:49
Hmm. But do you hire on it?
Sam Parr 13:53
No. Twitter, I have more on Twitter than LinkedIn.
Neville Medhora 13:56
Interesting. Okay, so that brings me
Sam Parr 13:57
but I’m in the media world. Right?
Neville Medhora 13:59
Sam Parr 14:00
So like, I need to see what people like can talk about. And I need to see the written word. If I’m hiring a dev, a lot of devs don’t even have LinkedIn. I don’t care about that at all. If I’m hiring an operations person or something that is not writing, there’s not development, but it’s like $100,000 plus professional white collar job, then yeah, I do use it. But like, Yeah, I don’t I use it very little to the point of like, I would have to go and remember my password.
Neville Medhora 14:26
Well, so for my usage of LinkedIn is nothing because just annoys me with all the message. It’s like the automated like happy work anniversary. Yeah, I just like, what about 400 of these in my inbox. And then the other thing I’ve noticed, though, is interesting. Like inside of our course, we rewrite all these people’s cold emails and stuff. People use LinkedIn a lot for that.
Sam Parr 14:44
And our sales people did
Neville Medhora 14:45
Neville Medhora 14:45
It works. Yeah, it works.
Sam Parr 14:47
So also a feature where you can pay money to get into someone’s inbox. And I think that’s effective.
Neville Medhora 14:53
You do also do like the premium thing, which I don’t really know what it gets you but it just gives you a little bit more access and clout and
Sam Parr 14:58
what this is like maybe I’m not trying Under humblebrag, but I am right now I’ve got like, maybe 50,000 followers on it. And so like, I’ve got like a ton of messages. And I just so I don’t know, like from a non like public facing person what it’s like, from a public facing.
Neville Medhora 15:13
Yeah. Or I always tell people because like a lot of people don’t have many friends on there as we do. So it’s just like, if you have, you know, 50 friends a senior work anniversary email, you’re like, Oh, that’s kind of nice.
Sam Parr 15:22
Let Sarah myget my wife gets recruited weekly on LinkedIn. Interesting.
Neville Medhora 15:28
Yeah. Well, I mean, LinkedIn is pretty cool in that way. What about Twitter, I guess we already kind of talked about,
Sam Parr 15:34
that’s cool. I think as an ad, the ad platform, we’ve never had success on it. So I think that if I was a shareholder, a big if I was a meaningful shareholder of Twitter, I would want to fire or demote Jack Dorsey and get like, an ad driven person there. Because their ad stuff is horrible. It’s quite bad.
Neville Medhora 15:57
Where do you think Twitter’s going?
Sam Parr 16:00
I think that they honestly don’t need to do much more than what they’re doing. Or no, actually, I changed that. I think it’s, I think that what they’re going to do is they’re going to launch they acquired an email newsletter company called review, I think, I think they’re going to integrate, and they’re going to clone substack. And I think that will be a total win. I think if they launch a subscription service, that will also be a total win. I think that they can also and so that subscription service will replace substack and only fans, and I think they can crush it because you know, they allow porn on Twitter, or nudity.
Neville Medhora 16:29
I mean, I don’t know. But like, I’ve heard these things. Yeah, exist. Yeah.
Sam Parr 16:34
So I think that could replace only fans. I think that’s sick. I think that Twitter should lean in to the news department a little bit more. I think when there’s like a local event, or like a noise outside or a fire one of the first things you do is lean into Twitter and and type in like Austin fire. So I think they can lean into news a little bit more. Facebook has done a good job of that. But the substack competitor and email newsletter competitor, I think will be badass and freakin awesome.
Neville Medhora 17:03
So this brings me to the next one. What about clubhouse?
Sam Parr 17:07
Oh, Twitter should is is cloning clubhouse already did It’s so good. And it’s so good clubhouse is dead? Yeah, I’m not bullish on it at all.
Neville Medhora 17:16
I haven’t heard anyone really talk about it after the pendant.
Sam Parr 17:18
You know, they they’re bragging about like, basically, like, they do have a niche amongst like hip hop and black communities. And that’s cool. Obviously, I’m not like entirely part of that community. So I don’t know everything I know, from a very like, academic point of view of like, that’s who’s using it. But no, I think they’re gonna go out of business.
Neville Medhora 17:37
Yeah, I haven’t joined the clubhouse in a while have you?
Sam Parr 17:39
No, I haven’t logged on. And I only logged on just to like, as a as like an industry person to figure out what’s going on? Like, is the app gonna die? But I think it’s gonna go.
Neville Medhora 17:50
I think I was bullish on them, because I thought they could have been the greatest podcast generation studio on the entire planet. And they still haven’t done it.
Sam Parr 17:58
It’s the I don’t think it will work. Unfortunately, I would like it to, but it won’t. Like if they
Neville Medhora 18:02
if they just took like so there are cool live calls that happened, you know, Biology will get on with Navall or something like that. If they just splice all the good parts and made it a podcast you can listen to later. That’d be amazing. But they haven’t done it. It’s just people just rip it off of YouTube and do that themselves and get the views over there.
Sam Parr 18:16
Yeah, I don’t think it’s gonna work out. Well, YouTube, I think is just the greatest thing on earth.
Neville Medhora 18:20
Well, let’s talk about YouTube. That was the next one. YouTube pros and cons.
Sam Parr 18:24
Cons. It’s still I think undervalued and under underused. I think mostly young people use it. YouTube TV, I think is the greatest thing ever. YouTube on Apple TV, I still think it’s way underused, but I think it’s the greatest thing ever. I use it every day. I use it every day as well. I don’t use TV, other than YouTube TV. And normally YouTube, once they get streaming sports, which they already do a little bit. YouTube TV has anything. Yeah, but not all. It’s still like a little localized, but they do. I think it’s gonna be I think it’ll be it’ll be as big as, like the normal Google I think it’s great to AD platform is pretty sick. It’s hard to make video ads, but the ROI there’s very, very, very good. We spent a lot of money there for trends.
Neville Medhora 19:05
I mean, honestly, we bought houses roughly around the same time. It’s just like if I want to, like replace an electrical outlet. I want to do myself YouTube. Yeah, I’ve learned everything on it.
Sam Parr 19:13
I think it’s sick. I am incredibly bullish on Google just for owning YouTube.
Neville Medhora 19:17
I heard I think Austin alread from lamda school recently tweeted something he talked about, like.
Sam Parr 19:21
Yeah, I saw that.
Neville Medhora 19:22
Just thought that’s cool. Like, it’s probably a bit of an exaggeration, but it is a good encapsulation. And it says basically, he went to a private school. And they said, he said, Who are your biggest competitors? And he was thinking they’re gonna say like MIT or Harvard. Yeah. And it’s like YouTube and Instagram.
Sam Parr 19:35
Yeah, maybe. I mean, that sounds very
Neville Medhora 19:38
Whatever gonna be a shit talker on Twitter, too.
Sam Parr 19:40
So that’s how I like Austin. I mean, I’m just saying that sounds like a incredibly conveniently good story. And but I do agree with it, regardless if it’s true or not,
Neville Medhora 19:48
but it is like I mean, I think about like what I learned in class in school, it’s just like, you have this teacher that’s repeated the same thing seven times that day, versus a guy who spent two weeks doing experiments and editing as a professional film crew. Which one is going to be better? It’s going to be YouTube every time.
Sam Parr 20:02
And in terms of owned audiences, I definitely think emails so number one, but I think YouTube’s number two. I agree.
Neville Medhora 20:07
Also, when we look at the stats for a YouTube channel, which has roughly 60,000 members, whatever, like when you look at the on page time,
Sam Parr 20:15
Neville Medhora 20:16
it’s it’s like it’s not even a close thing compared to any other social platform. Yeah, yeah. I mean, Twitter’s great. Facebook’s great. But then YouTube is ultra ultra great.
Neville Medhora 20:24
Yeah. I it’s also the hardest one to grow.
Sam Parr 20:27
I think podcasts are harder to grow than YouTube.
Neville Medhora 20:29
You think so?
Sam Parr 20:29
Yeah. And I think email is almost easier than all of them.
Neville Medhora 20:33
Well, let’s go into that. Actually, I have a whole separate thing on podcasts. We’ll talk about that in a second. Let’s go over to more Instagram. Pros cons.
Sam Parr 20:42
I don’t like the culture of Instagram. I think it’s to Instagrams like the Miami of the world. Like it’s like for bathroom sex and credit card debt. I think it’s I don’t like Instagram. I think it has a bad culture. tic tocs culture is amazing. Like, have you ever hung out with like an 18 or 20 year old or like a 14 or 16 year old? Yeah. Like they’re so nice and friendly and warm. And they don’t make fun of each other. I was like, that’s not a joke. But it’s like, oh, we are kids. Like you would you would make fun of someone when we were like, younger, like, don’t be gay. And like, I remember I talked to like a 12 year old like Sarah’s cousin. I was like, I was like, by the way, like, do kids cuz I saw like, a lot of the popular Tic talkers are like Indrajith. You know, you don’t know what if their boy or girl whatever. And I’m like, by the way, these guys are popular, and everyone’s really nice in the comments. You guys ever make fun of anyone for being gay? And they go like, why would we ever make fun of someone for being gay? You know, it’d be like, we
Neville Medhora 21:38
That’s an old joke from our generation. Thats gonna die.
Sam Parr 21:40
Would we make fun of someone for being tall? And I was like, Yeah, I was like, I’m just I’m just wondering how you guys interact. And there and and i think that that is being that’s happening in tik tok of like this, like, incredibly warm, very little bullying compared to before. And I think Instagram has a lot of that. So I think Tik Toc sick, although I’m nervous to use it, because it’s a Chinese company. Yeah,
Neville Medhora 22:02
I have it on my phone. It’s too addicting. Like, you just waste a lot of time. It’s amazing. Alright, let’s talk about living in different places. You have like, lived in all the popular places now. So San Francisco. You live in Austin right now. You’re going to New York.
Sam Parr 22:16
I’ve lived in New York, too, though.
Neville Medhora 22:18
You’ve been to Miami? I know. You don’t have
Sam Parr 22:20
I’ve spent time there. I’ve got family there.
Neville Medhora 22:22
What do you what’s a good what do you think of San Francisco?
Sam Parr 22:25
Okay. So San Francisco, I think is the way that I explain it is there is like 10,000 things to hate about it. Right? There’s like the homeless problem. The weather is like, okay, like, it’s it’s the problem. It’s never like too hot. And it’s never cold, which is kind of boring. Like, if I’m not I don’t consider myself to be liberal, but it’s like, not that great. And I think I don’t think you can hear that in this mic. So there’s a lot of bad stuff about it. But there’s two amazing things which is like high caliber people and the geography is like the best of any city in the in the country. I think I so I think it’s amazing. And I hope that it like crumbles and rebuild itself. And I would love to go back.
Sam Parr 23:09
I moved to Austin from San Francisco. The pros, I think are everyone is so friendly here. It’s significantly more fun and easier to live in than San Francisco or New York. I even though people complain that the prices are going up compared to those cities, it’s still way, way more affordable. And there is some diversity of political stuff. The problem is for me is that it’s incredibly white, it’s like still like pretty homogenous in terms of ethnicity and race, which is only one type of diversity, but that is lacking. And as someone who has a black wife, it kind of makes her uncomfortable. And I missed the hustle and bustle of a major city. So overall, I think it’s good, but I still miss it. I still miss like a New York,
Neville Medhora 23:55
I feel like you go to San Francisco, New York to get rich, and then you move here to live good.
Sam Parr 23:59
The easy, the living here is way easier. Okay? It’s just like you’re happier. But it’s kind of like running a marathon where like I trained for it. Or like any sporting event, you train for it, and it like kind of stinks, but you’re happy to be doing it. And then you’re right in the middle of the race. And you’re like, this fucking sucks. I’m never doing this again. I’m out here, you finish it and you’re like, never again. And then like three weeks later, you’re like, I need to feel that pain again. And that’s how I feel about living in New York is I currently don’t have that pain. I have a very easy, comfortable, cushy life here. But I missed the grind. And so I’ll be happy to move. I’m moving there. Wednesday, a week from tomorrow for three months.
Neville Medhora 24:35
Yeah. So I’ve been I’ve been one of those unemployed fools forever. And so I’ve always like never had to be in a specific place. And I always thought and way back in the day I would leave for just the summers and go places. And I always thought that the best place to live is to places and the reason is when you stay in any place you just get used to it right? You start everything’s the same you stop appreciating it. Like I used to live like on Sixth Street and after a while. You’re just like It’s so crazy when people first come there. But after a while, you’re just like, Oh, this is my backyard. Like you just you just think it’s normal. That’s
Sam Parr 25:06
Yeah, place you got I think I definitely. And I think it’s good to have different perspectives. So when I’m in New York, I’m like, around a bunch of finance oriented people. And everyone’s like, doing this and that. And then I’m in Austin, and I’m still around entrepreneurial types of folks. But they’re doing different stuff. And I think it’s good to have different perspectives. And so I really enjoyed that. So I think two places living that’s already doing one. Yeah, so we bought this place, I can say the numbers. So we bought, how much should I paid 960,000? For my house, my monthly payment is all my so the the mortgage rent insurance or sorry, mortgage insurance, utilities, and what else you have when your payment, whatever, like the fixed costs, mostly fixed costs? I think it’s $4800 a month. And then how much should I think I spent $60,000 to furnish it. And then I’m now renting it out for around at $8500 a month when I’m gone. So I’m making a profit. And I’m going to use that profit to put towards my New York rent. I’m renting a place there for $6000 a month. So I’m actually getting like, what, 25 or $3,000 a month in New York, and I’m looking to buy a place there. And I want to do the exact same thing and live for free.
Neville Medhora 26:11
It’s easy right now to do all this stuff. Like in such an awesome bull market. He just like rent it for whatever you want.
Sam Parr 26:16
I think I’ll be able to rent that for more. I just didn’t, I found a friend who rented it for three months for the whole time as opposed. And everyone’s like, dude, that’s so much money. And I agree it is a lot of money. But my reasoning is, if you want to stay in a three bedroom home for a month, is that that’s how much it costs us. $300 a night. Like that’s like pretty normal.
Neville Medhora 26:36
And it’s like, we live in a place that’s like, it feels like a nice quiet neighborhood. And literally three blocks away. It’s like crazy stuff.
Sam Parr 26:43
Yeah. And if you want to go somewhere, like if you want to go stay in a hotel somewhere that would cost 150 to $200 a night, here at my place are getting a three bedroom home with the gym, and a neighborhood like $300 a night is not a lot of money. I mean, that’s like normal, that’s what you’d expect. So like if you can book it out for three months, like it becomes quite profitable.
Neville Medhora 27:00
Also your renter pays for the gym, but I get to use the gym. That’s that should be in the clause, by the way.
Neville Medhora 27:05
Dude, let’s talk about newsletters for a second. We went in, like I said in Sam’s other video, we did a lot of newsletter stuff. But right now it seemed like six months ago or a year ago, like everyone, their brother and their mom started a freaking newsletter. You see this like huge wave, especially on Twitter. Everyone’s starting to newsletter. As someone who started one of the world’s largest newsletter, is this wise, like, like, are these people? Are these people all going to crap out of their newsletter?
Sam Parr 27:29
All of them? No, most Yes. I don’t think people realize how hard it is.
Neville Medhora 27:34
What’s hard about it?
Sam Parr 27:36
Dude, writing stuff is way harder than a podcast or a video. I mean, with video you have to edit so long as you don’t have to be the editor. You’re okay. But podcasts I think are like super newsletters are super challenging. Because writing like, your average newsletter probably has 1000 or 2000 words or you’re sending articles that are longer that takes so much work is to find stuff to write about to you just it’s really, really hard. And there, but the thing is, is that they’re super easy to start. Yeah, like they’re so easy to start, it’s not hard to start that YouTube is harder to start. podcasts are harder to start. But newsletters are so hard to keep on going. It’s just challenging to write shit all the time. And it’s challenging to write good shit that people want to read on a consistent basis. And the bad thing about newsletters is in order to make them good, you have to be consistent. So I think it’s, I think, yeah, most of all quit.
Neville Medhora 28:29
Yeah, I mean, I’ve anecdotally seen most of the people that started substack they no longer promote their substack they just kind of like post on Twitter.
Sam Parr 28:36
It’s way easier. Yeah, dude, it sucks. Like our good friend, who I love invested in sub second clubhouse, and he is invested in everything. But those are just the two that we’re talking about. And I’m like, I’m pretty sure those are both gonna go out of business. Or not out of business.
Neville Medhora 28:52
Twitter might kill both of them.
Sam Parr 28:53
I don’t think they’re gonna go out of business, but I don’t think they’re gonna be venture sized returns.
Neville Medhora 28:57
Yeah, agreed. Let’s talk about podcasting. So you started some little shitbox podcast with Shaan. And now it’s like number three in business or I don’t know. It’s like really high up. Can you tell us that story? Like Where’d that come from?
Sam Parr 29:10
Shitbox shit. Like that word. It’s called my first million is the name is bad. But in a way, it’s become good because it’s so bad. So Shaan came to me. It’ll be two years in September, I think. He came to me and he goes, I want to launch a podcast for the hustle. And I’ve known Shaan has been a close friend of mine since 2014. Maybe I’ve been close with him for a while now.
Neville Medhora 29:32
He got furlough days.
Sam Parr 29:33
Yeah, for a long time. We’ve been buddies. And he came. He goes, I got this idea for a podcast. Here’s episode one. He already had a pilot and I listened to it. And I go in we’re in. and we negotiated the deal. And we start promoting it. And it was just him interviewing people on how they got their first million users. Their first million revenue, profit, whatever
Neville Medhora 29:51
Was it like a how I built this knockout.
Sam Parr 29:53
Yeah, yeah. And it was great. And he was good at it. And then he was like, dude, finding guests are hard. There’s one guest is canceled. Do you want to just Come to the studio. And let’s just brainstorm. Because we did that all the time we would do this thing called Judo or something where we would meet every two weeks. And we would talk about different ideas that we’re seeing. And we would have an expert come in, and we would deconstruction, and it was awesome. People loved it. And he goes, just come and just do that with me. And we did do it. And we’ve been consistent to the point where now we’ve been putting out like, for a week for like, two years, and or we’re not done for a week, the whole time. We’ve done like, one a week and then two, and then and then we just have we’re consistent. And I think Shaan has gotten like crazy talented at this podcast. He’s really good at it.
Neville Medhora 30:34
He didn’t start he started out as good now he’s great. I thought you were way better. In the beginning. I was like Sam’s carrying the show. And now the last couple times, I’m like, I think it might have flipped a little bit. Well, not carring you but it’s just like, He’s really good.
Sam Parr 30:45
He’s really good. I, the thing is, is that I’m working on growing it. And so we have we made a deal like a handful of months ago. I’m like, hey, let me focus on growing this. And I’m gonna like kind of be behind the scenes, like, I’ll know what to do to grow it. But I need you to do a lot of the research ahead of time. And so that’s so he gets a lot of credit. And also, I do think he is actually legitimately more talented at it. I mean, He’s good.
Neville Medhora 31:07
He’s good, because I’ve known him for a while to through you. And like he wasn’t that good before he definitely worked grew at it. It’s kind of cool.
Sam Parr 31:14
he’s hes the thing about Shawn is he loves it. So like, he’s a he wants to be a teacher. So if you ask him what his life goal is, he’s like, I want to teach a billion people like he loves it. I don’t love it. It To me, it’s just a means to an end.
Neville Medhora 31:27
Did y’all have a plan back then to do anything? or grow? Was there a number or was just like fun? It was kinda like, yeah, let’s walk around.
Sam Parr 31:33
Yeah, we both wanted to be number one.
Neville Medhora 31:35
From the beginning.
Sam Parr 31:36
Yeah. Oh, interesting. Yeah, like, Yeah, I was like, but we didn’t, I didn’t see I didn’t know how that was gonna happen. And we’re still not number one like, but you know, we’re becoming one of the most popular and in order to be number one, like if we got like, once we crossed about a million downloads a month will be bordering on like one of the more listened to podcasts.
Neville Medhora 31:58
How does the podcast make money, Does it?
Sam Parr 32:00
Before it was ads Now, none of our shit makes my main Trends makes money. So so. So the hustle owns the podcast. And it made someone like Microsoft would buy an ad on the email and some of the ads would go on to the podcast and show them and get a cut of that money. Now that hub spots the only owner they are only advertiser and they they we run HubSpot ads. So I guess technically doesn’t make money. But as a subsidiary, it makes money because in a way, HubSpot is buying ads on the podcast, but they own it.
Neville Medhora 32:31
So they basically fund the whole thing now.
Sam Parr 32:32
They fund the whole thing. But trends makes money. So it trends funds our whole operation. I mean trends will make you know, we could like hypothetically, I don’t know what I can say since we’re like a public company. But like there, there’s probably a world where trends makes 20 to $30 million a year in a very short amount of time. That’s pretty awesome. And subscription revenue. Yeah.
Neville Medhora 32:51
What would you suggest for growing a podcast? What What have you noticed?
Sam Parr 32:54
It’s so hard? I think there’s really only two or three ways that you can do it. The number one way is by being a guest on other people’s podcast. The number two way is by buying ads on other people’s podcasts being a guest, you’re basically just it’s a free ad and more in depth. If you can’t do that, then you got to buy ads on that podcast. So we’re buying ads. So have you heard of, we study billionaires? No. It’s like a really popular business podcasts. We’re buying ads on that and it works. And then the third one is just using our daily email. But really, those two are the only two growth methods I’ve ever seen work. Well, there’s a fourth one, which is like be Joe Rogan or like be color daddy and just be like, exceptional and outlandish and like different. But that’s like, really, I can’t that’s not really good advice.
Neville Medhora 33:39
Yeah. Well, we have a buddy, Noah Kagan and he has a podcast first. And then he started a YouTube channel. And it seemed a lot easier to grow the podcast, but what he said was interesting is like, it’s good for someone with an audience already. It’s hard to build a podcast audience
Sam Parr 33:53
Dude, it’s so hard.
Neville Medhora 33:54
YouTube naturally kind of spreads your message. Whereas a podcast it’s like only your audience listens. And no one really finds it.
Sam Parr 33:59
Yeah. And like, technically, like a lot of YouTubers are podcasters like Logan Paul has the Logan Paul podcast on YouTube. But having that daily cadence where you’re in someone’s ear for 45 minutes, it’s pretty nutty. Like, I get recognized on the street by my voice throughout, like there’s happens on a weekly basis. Someone will say, Alright, are you Sam? I go, Yeah, what’s going on? And he goes, man, I’d like I have you in my voice for four hours a week. And they’ll say like, and they’ll make a comment, like, Yeah, because you know, Sam, you don’t like X, Y, and Z. And I’m like, I don’t He’s like, yeah, you said it in this time. And I talk so much I don’t remember that. But it’s crazy that these people like get to know you. Like, through that podcast.
Neville Medhora 34:40
Are they surprised how ugly you are?
Sam Parr 34:42
I think they oftentimes they they’re like I didn’t realize that you were gonna be this tall or this big. I thought
Neville Medhora 34:47
You were pretty big.
Sam Parr 34:48
But they say I thought that you were just gonna be like a little dork.
Neville Medhora 34:51
You do look like a French boy on HGH.
Sam Parr 34:53
Well, I am testosterone but they, they they they tell me they go I always switched you and Shaan because you have like a high pitch nerd voice but you look like a bro and he’s got a low pitched bro voice but he looks like a nerd and I’m like, oh,
Neville Medhora 35:09
Shaan’s big to like the same size.
Sam Parr 35:11
He’s Yeah, but he’s not athletic looking.
Neville Medhora 35:13
He’s getting there. It’s getting better he is.
Sam Parr 35:15
And he’s tall too. He’s six two as well. And he’s thick.
Neville Medhora 35:17
Yeah, he’s pretty big. Would y’all say like by volume? Y’all are probably the largest podcasts out there.
Sam Parr 35:23
That was a good one. Right?
Neville Medhora 35:25
All right. Yeah, by weight, y’all definitely are definitely the highest. Let’s, let’s talk about some rich people shit. So you’ve met a lot of rich people talk to them, blah, blah, blah, interacted. Give me some insights. What some rich people stuff that you don’t know about.
Sam Parr 35:36
Okay, there’s a bunch of stuff. So I’ve had this event called Hustle Con. So I’ve like been, it’s been crazy. Like I always tell these people to come an hour early. Like, I don’t tell them it’s an hour early, but it is. And so I can just hang out with them backstage. So I get to like, it’s like my hack to like, get to know these people. So I’ve had like the founders of WeWork, Casper. I mean, just like 300 different startups that are probably many of them are huge. And I got to know them. And it was pretty shocking. So like, a few shocking things. Like a lot of people were, in one regard quite normal. Like they still had like doubts. Like, I remember one guy, I think it was Sam Yagan, the guy started OkCupid and was a CEO match.com. I told my papers flight, and he, the flight that he booked was like $300 from Chicago round trip. So I guess he flew Economy, and he like made sure to follow up to make sure that that flight got reimbursed. So like, in some regard, like that’s, like, pretty normal. And another regard like, I noticed that, like, all of them have this attitude of why not me? Why can’t I do this? Do you know what I mean? Like, I remember the Miguel the guy started, WeWork was explaining the vision and how it got started. And I was like, yeah, that that all makes sense. But like, I would never, like most people would never have done that. And he was like, Well, why? Why shouldn’t I have done it? It sounded like a good idea. And I was like, you’re you’re right. You’re totally right. It’s just that that emotional thing of like, why, you know, while but maybe someone else should do this, like a lot of these guys don’t have that. What else? I don’t, I think that there is a threshold to where money doesn’t make a difference. And it’s probably lower than what most people think. I do think that a lot of these folks there. I talk to them a lot about their monthly expenses. And it goes up like crazy. But their happiness doesn’t go up like crazy, unfortunately. What’s that number? I don’t know that number is like, like, the difference between a billion, someone who has a net worth of like 1 million liquid and like a billion liquid, or billion total net worth, in terms of happiness is probably quite minimal. You have more shit, but you have also more shit to worry about. And I think that that’s true. What else?
Neville Medhora 37:51
Warren Buffett always talked about he whenever he’s talking to like a college or something, he’s just like, if you think about it, we’re not that different. Like, we use the same phone, we have probably the same size TV. And he’s like, the only difference is whenever I fly, it’s in my own little jet. Which is really the only difference. There’s not too much more,
Sam Parr 38:07
Which is definitely cool. But I’ve flown private because I’ve had friends that had jets and it’s sick. But like you just I just saved like a few hours. I mean, that’s not like it’s not and I don’t travel that much wasn’t like the biggest difference. What else? Like, I think there was that study that said like the $80,000 a year like you’re not happier. That’s bullshit. Yeah, I think that’s bullshit. I do think it’s like $250,000 what is you?
Neville Medhora 38:32
I think it really is. I think it’s when you make more than your friends. Well, I
Sam Parr 38:36
And I would actually say that that’s like a downside, which is like you and I hang out with a lot of like, interesting in terms of successful like, financially successful people, and I find it to be exhausting. And I have to go and realize that like this, that’s not normal. And it’s I like
Neville Medhora 38:39
Why is exhausting? Well, because the definition of like happiness is like the gap between expectations and reality. And if your expectation if you only hang around, like, ballers or something like that, and you’re like, Well, I’m not a baller, unless I have this much money. And because these five of my friends have this much money, then you’re going to be unhappy. But then you go hang out there people who don’t have that, and you’re like, wow, I’m killing it. Like, I’m like, why do I need anything else? And I think that that, like, it could be really dangerous to hang out with. Just Just to be caught in a stupid bubble. Because like, the financial stuff isn’t nearly as important as unfortunately, I thought it was gonna be. But that said, there’s like, the stupid thing is like, you’re it. That’s silly advice to give because you can’t experience it unless you’ve actually done it. Yeah, like it sounds so trite, right, like someone who’s like maybe wealthy explaining how it doesn’t matter. So it is kind of bullshit to be in that perspective.
Neville Medhora 39:47
True. I’ve also seen I mean, we’ve also seen like a lot of people go from not wealthy to very wealthy and I will say, I don’t think there’s a difference in happiness level. I think that people are just kind of like for the most part. They’re just kind of like what they are They they’re just like that level. But richer.
Sam Parr 40:03
When you first met me. I had $18,000 in my bank account. And my rent each month was $400. And I lived in a shithole house. That was filthy and disgusting. Right.
Neville Medhora 40:12
And you were pretty happy.
I was pretty happy.
Neville Medhora 41:01
Sam Parr 41:01
Yeah, I was almost the same. Maybe. I don’t, I think it’s like probably a false belief. But there’s definitely a chance I was happier. Because I was like, but I was also like, 22. And like, just like being a wild man.
Neville Medhora 41:13
Yeah, you were you’re in San Francisco, you have a little office. Here. You were you’re running h juice out of your apartment is exciting times. You had a you know, fun people that you were interacting with. Yeah, it was great. I think you’re about as happy. Yeah,
Sam Parr 41:25
I think I’m the same, almost the same.
Neville Medhora 41:27
And everyone I know, even some of our neurotic Jewish friends that, uh, Noah Kagan,it’s like, he’s, he’s the same.I don’t think it’s any different. I don’t think it’s any different.
Sam Parr 41:37
Neville Medhora 41:38
I think that you’re just going to be that way for the rest of your life. I don’t know if it changes.
Sam Parr 41:43
It’s I was just telling David Shapiro this the other day, I was like, I was stressing out the other day, I bought $120 bike rack for and then I bought another $40 one. And then I bought a $500 one, I’m like, I’m gonna test all of them. Because like, it hurts me to buy the $500 one. So I’m only going to do if it’s actually the best. And turns out the $40 one was great. And I’m like, I had so much stress over agonizing this then I was like, on my credit card, I’m gonna have three bike racks. And that’s like, $7 out of my bank account. It kills me, even though I know I’m gonna exchange it. But then I was so happy. I’m like, Fuck yeah, the cheaper one is the best one. I feel happy. I could save money. It makes me so happy to save and to be frugal. And it makes me so stressed. Regardless of what I have, or don’t have to spend that extra 60 bucks, whatever it is, like it keeps me up at night. Like that frugality. Like it’s so ingrained, I can’t break it.
Neville Medhora 42:35
I heard a great quote by Vitalik Buterin the guy who invented Etherium, he’s really young, he’s pretty young guy. But he said something interesting, because he’s like a billionaire many times over now. And he said something, and she’s like, it’s more fun to think of money as not something what it can do for you. But the more you have it, you have to do less stuff, you have to worry about less things. Because if you want a bike rack on your bike, and you’re poor, you have to think about how much it costs.
Sam Parr 43:02
But that’s my point is I still like agonized over it.
Neville Medhora 43:04
But if you’re rich, if you really want it to get it done, you can just pay someone to do it. Correct. You have to think about it.
Sam Parr 43:09
Well, I can I can you have There’s something inside of like some type of guilt where I’m like it’s undisciplined and wasteful to do this if you don’t have to. That’s how I feel.
Neville Medhora 43:20
I agree. But then if it came really crunch time to it, yeah, you could just get it done. I remember I remember the first time I felt really rich. And it wasn’t like it wasn’t anything crazy. It was a friend had last minute bachelor party in Vegas. Like they changed the venue or whatever. And the flight was $900. It was back in the day. And I was just like, I wouldn’t even like consider a $900 flight. And then I remember thinking I was like I made this much money this month. Like I could easily afford this. And I was like, fuck it. Let’s pay the $900 and just did it. And I went to Vegas that day. And I remember thinking like, Oh, that’s that’s what that is. That’s what that’s the cool part about having money. Like I just didn’t have to worry about that.
Sam Parr 43:55
Yeah, the like, really the only like, I feel one of the very few things that I do and I don’t sweat about it is I when I go to I only shop at Whole Foods, and I just don’t care about what the bill is because I’m like, that just genuinely makes me happier. But I spent overspending on other stuff. It hurts me.
Neville Medhora 44:12
I went through the whole foods phase one time and I had a $4,000 bill one month and I was like I have to cut back from what Dude, I went there three times a day because I lived next door to it.
Sam Parr 44:20
So I don’t care. Like that makes me happy. I’m putting in my body and like the only thing we have is our health. So if it makes me even remotely healthier, I’m into it.
Neville Medhora 44:27
So now we’re going to do something interesting. We’re going to do a lightning round. Okay, so I’m going to time you on little timers like
Sam Parr 44:34
Dude, Joy looks like get some physical size on this video.
Neville Medhora 44:38
Dude, my calves are way bigger than yours though. Oh man. Yeah.
Sam Parr 44:42
Neville Medhora 44:45
This is the only fans video What is this?
Sam Parr 44:48
Normally I don’t do podcasts where you could like see my lower see my upper thigh.
Neville Medhora 44:52
Yeah, we do something about this little crotch shot situation going on for the next one. This this whole thing will be how do you do a timer on your phone?
Sam Parr 45:00
You go to clock. Dude, I’m just gonna flex my legs. Look at these. Just this is just dedication of squats. I never get to see that view of myself.
Neville Medhora 45:11
Do you like macho man? Randy average? I have some other jokes here too.
Sam Parr 45:18
Yeah, someone called me. Vanilla gorilla. But no,
Neville Medhora 45:22
Sam, you’re such a dork. Your wife just asked if your relationship could go remote.
Sam Parr 45:27
Did you make that up?
Sam Parr 45:28
I think I saw it somewhere. Okay, so let’s do a let’s do a lightning round. Ready, set. Okay, so you’re 21? Again, you want to start a side business? What do you do?
Sam Parr 45:40
Neville Medhora 45:41
you only have one minute to answer,
Sam Parr 45:42
oh, I would either start a blog on a topic that I care about. And I would read books and become an expert on a topic, but I wouldn’t actually become an expert, I would just be like two weeks ahead. So I would read something and then write about it and then publish it. So it’s like, I’m just like studying two weeks out of my audience. And I would then eventually launch a course on it or I would just try to dominate like a local city in terms of I would look at either landscaping, irrigation services or trash hauling because typically, they’re really bad at optimizing Yelp and I would become number one at Yelp. And just put a become like a blue collar guy where I would try to make million dollars a year doing it
Neville Medhora 46:16
wow, a pretty good answer. That was actually a pretty good answer. Explain your favorite email, the hustle ever ran or something cool. The hustle every did?
Sam Parr 46:27
One time. And I it was kind enough. It wasn’t funny. It was funny at the time, but a lot of people got angry. The day after Trump won. Instead of like talking about Trump winning. We just wrote the email as if it was like a normal email. But we did it in like Trump vernacular, says it. He was like talking about it. And I thought that that was funny, but a lot of people did not like that.
Neville Medhora 46:50
All right. Okay, so in two sentences, how do you grow a really big Twitter following
Sam Parr 46:58
Neville Medhora 47:01
Is that it
Sam Parr 47:03
two sentences, long threads that summarize stuff that you’ve discovered on Reddit. And I’m saying controversial stuff and picking fights and like, it’s like prison, the first day get into prison, you got to beat up someone bigger than you. If you pick a fight with someone larger than you. It’s a pretty good way to get out there.
Neville Medhora 47:28
So pick on someone make them your bitch.
Sam Parr 47:29
Yeah. All right, cool.
Neville Medhora 47:34
Okay, similar question. In two sentences. How do you grow a big email following?
Neville Medhora 47:40
blogging a ton, and then capturing 3% of the people who come to their website and paid marketing on Facebook, where you can acquire emails in most niches for $2 or $3.
Neville Medhora 47:53
Nice. Okay, and then, look, this might be a little bit on the spot, but who are five good people to follow on Twitter?
Sam Parr 48:01
I like Sean, I think Sean consistently so Sean Perry. So Sean Perry VP. I think Tron is hilarious Tron fan. Five people on Twitter so I actually follow no one on Twitter, by the way, because I got too addicted to it.
Neville Medhora 48:18
So you follow Jack Smith and your wife.
Sam Parr 48:20
Yeah, yeah, that’s I don’t know if I’ll Jack anymore because he tweets too much like, Oh, yeah. and stuff.
Neville Medhora 48:25
He’s rich. Now. He doesn’t care.
Neville Medhora 48:27
Yeah. Who are three more? I like Ariel helwani. He covers MMA. So I think he’s amazing. And it’s fun for him cuz he’s like an entrepreneur journalists. I also like Ramit Sethi. He tweets amazing personal finance stuff. And then I would say liquidity, you know, liquidity. They post funny financial memes.
Neville Medhora 48:52
Nice. Cool. And then where can people find you on the web? social media stuff you sell?
Sam Parr 48:58
I always tell people don’t email me. I’m not gonna answer it. Because I just don’t check it too often. Because I get too many the sandbar on Twitter. Or I just launched a YouTube channel.
Neville Medhora 49:09
What’s it called? Just type in Sam Parr?
Sam Parr 49:11
Yeah, I think so.
Neville Medhora 49:12
Yeah, we’re going to talk about it.
Sam Parr 49:13
So I did the drinking video thing. It only got 2000 views. But as my first video,
Neville Medhora 49:19
first video, that’s pretty good. Yeah. Also, the views are actually 2000 on Twitter, it says, Oh, 400,000 impressions done mean.
Sam Parr 49:25
So it got 2000 views and like 30 or 20 comments, maybe. And that was like, cool. So I don’t drink alcohol anymore. And, and then a couple weeks, it’ll be like, I think seven or eight years since I’ve drank. And so I did a video on that. And that got views and I gotta figure out what the next three are going to be. My goal was for videos this year, is like a small little goal for me
Neville Medhora 49:45
Does this count as a thing?
Sam Parr 49:46
It’s got to be my video and you will and you took the initiative of setting this up. So it’s like my little challenge. Maybe I’ll do something on I this car that I bought if you’re a card nerd it’s called the AMG e 63 wagon. Which nine out of 10 normal people they’re like, I don’t care. It just looks like a normal station wagon. But card nerds are obsessed with it. So maybe I’ll do like a video on it on that. What else are you gonna do like a Doug demuro style I could. So I’m driving. I’m taking a, like a two or 3000 Mile Road Trip maybe 2000 miles from here to New York, and maybe I’ll document it or something.
Neville Medhora 50:20
Oh, yeah. Do that. Like, thing? Yeah, that could be kind of cool. Have you considered like YouTube shorts? Or like Instagram stuff? Or like,
Sam Parr 50:28
Yeah, I’ll do that. I think that can be fun. What else? Um, I don’t know, man. I am in the process. So like, a few months ago, I got like, pretty like big and strong. And I was like, srong and now I’m trying to like lose weight. Maybe I could like document that. I like I’d like I did the muscular thing. I can lose weight now. Maybe I’ll document that. When did you have big muscles?
Neville Medhora 50:50
I don’t see.
Sam Parr 50:50
Well, I’m getting smaller.
Neville Medhora 50:52
But it take you
Sam Parr 50:52
Hey, I What did I do? I bench 315, squatted 400 and deadlift 500. That’s pretty good.
Neville Medhora 50:59
You’re doing videos about Ramon, our friend beating you up? That was pretty fun. Yeah, dude, I’m still hurting from that. So I’m learning how to box and we posted videos of me getting beat up sucked. Yeah, I gotta figure out what to do.
Neville Medhora 51:11
Cool. Well go check it out. I guess Google Sam Parr? Yeah, I only have one video up there. Is this a show up? If I google sandpark or like a YouTube it? Yeah, definitely. Nice. Subscribe. I think YouTube subscribers are very loyal and good and real. How many videos are you doing a week?
Neville Medhora 51:26
I haven’t done any. So I was looking at a SocialBlade.com. You could see people’s stats. So I was spying on people judging them stuff like that. And I looked at mine. I was like, what’s this big dip? Well, I didn’t post anything for like five months or something like that. Oh, that’s what the dip is. But here’s the crazy part. Guess how much traffic I lost by not posting for a long time. None. Really, on YouTube. It’s like SEO traffic. It just, it just keeps going like it
Sam Parr 51:49
but Noah, like he it was consistent. And it’s like, it feels like he’s like spending a million dollars a year on his YouTube, which I and I told him this. I don’t think he needs to. Yeah, he probably doesn’t need to. I think that his stuff is overproduced. Like it’s amazing. But like some of the animations add a ton of work and money. And I don’t think it adds a little bit like the cost benefit ratio or whatever is not there. I do think it makes it cooler. But it’s not like a million dollars. Cool.
Neville Medhora 52:17
Well, I tried working backwards because me and no actually had a challenge to get to 50,000 subscribers each everyone he did, he started 15,000 head. And he won. And the delta of increase actually was about the same. But then what happened is he started really posting like three videos a week, which is very, very difficult to do full videos.
Sam Parr 52:36
And he’s done it for like 18 months now.
Neville Medhora 52:37
He done it very consistently. And I was kind of like, I’m not really, I didn’t really have a goal after 50,000. And I still don’t even really care about the goal to hit 100,000 necessarily, but what I did miss about when I was doing YouTube regularly was the interviews. I really liked this, I really like just sitting down talking. I felt like I learned a lot. I was happier about it. Just sitting in front of the camera making videos was it I could do it. But it wasn’t really something I enjoyed a lot. So
Neville Medhora 53:01
I have an idea. Okay, so I started like a little fun on the side. So we’ll invest like $10 million this year into startups. Me and this guy, Joe, you know, Joe, Joe is my friend Joe Spicer. You remember little things. It was a he started a little thing. So it was like the most shared blog on the internet per minute. It was like upworthy like virally shit, whatever, successful like entrepreneur guy a little bit older than me. So he kind of taught me about investing. And we’ve started a little mini fund together more like invest maybe $10 million a share to startups. And I one thing I’ve been doing is I write so we write, we invest our own money. And then we write memos that explain what the company is. And we said, we each are investing our own money, if you’d like to also invest you can. And if the company ever sells in eight years, we get a very small percentage of the upside. And what I do is I write the memos or what the company and I don’t it’s like unethical to like, I’m not trying to sell the company because it’s like all like it says gambling is all high risk, right? But I explained the company and like, what I think is like a cool way. And that has been one of the reasons why our people invest in this stuff is because we like explain complicated companies, and easy to understand where it’s like, oh, okay, I understand why this might work. And what I think would be cool is I should start a YouTube channel and get big in a little bit. Wait, like, I should be willing to invest the money kind of like what Noah has done. And then I could just like, explain what those companies are like, and I can monetize it via investing in interesting startups.
Neville Medhora 54:29
I think that’s, I think it’s great idea. Also, one thing I’ve noticed about YouTube videos is I haven’t used a teleprompter before, but I’ve just kinda like read off my computer kind of like a teleprompter. If you write something down like an email or a post, it’s really easy to look in the camera, read it at the same time and make a great video. The
Neville Medhora 54:46
problem is the editing. I hate doing that stuff. Someone else can help you out with that. Yeah, but you have to, I guess what I’m saying is I’m down to but that’d be investing my own money into doing this. You already have someone that edits your videos, while the that there’s a difference. So They work at the hustle. So I wouldn’t, you can’t i can’t share, you know, you got a you got a separation of church and state, like there’s gonna be the same power shit. And then the,
Neville Medhora 55:09
it seems like a very solvable problem. There’s even like services
Sam Parr 55:11
it is solvable, I’m saying but I’m gonna have to invest my own money and I want to see, I want to know like, what’s the what’s like the goal of this? Why would I do this? I don’t care about being famous like that, I would want to do it to you.
Neville Medhora 55:22
I think you actually be really good at how we’ve been experimented with YouTube shorts, which is like about a minute long. If you upload it in 15 seconds, if you just take it from your phone, basically a copy of tik tok basically a copy of reels, that kind of stuff. I think you’d actually be really good at some of those. Yeah, make a short clip of you just talking. I don’t think there’d be any editing is like you holding up a phone and be like, Hey, guys, I think this blah, blah, blah, company, company company. And like that, like it seems to match your style. And also think you’d be really good to check this out.
Sam Parr 55:47
So there’s this company called Stan that I invested in? And what it does, and Stan, Stan, like a crazy fan. Oh, see, I don’t even know what their URL is. It could be like get stan.com or I don’t even remember. But what it is, is Do you know what link tree is? So like, in your you go to like nevel nevmeds Twitter, it says like, here’s my link tree, you click it and it could be like, you know, go to copywritingcourse.com check out my Instagram. It’s like a variety of stuff. So it’s kind of like that. But then it could be like booked me for console for like $500 an hour. Here’s my calendar. pay me money to answer a question. So it’s like link tree, but like you can monetize it, whatever. The point is not the company. But when I was looking at I’m like, why did I decide to invest? Why do I want to invest in this and I saw stat, a lot of Gen Z years, something like 30 or 40% of Gen Z years, they want a career that involves YouTube. That’s the most becoming a professional YouTuber is the most desired career for 18 year olds. It’s like 40% it was like 30% wanted to become a YouTuber. And like 10 was like, twitch people or something like that. It all involved like YouTube, it was pretty amazing. And so I invest in this company because of that reason. But the reason I’m bringing it up is I’m almost positive YouTube, we think that it’s like, mainstream and popular now, I think is even close to what it’s gonna be.
Neville Medhora 57:06
Probably. Yeah, I imagined
Sam Parr 57:09
and it’s, I mean, it’s huge, right? It’s a second biggest search engine in the world is already massive, massive, massive, I think it’d be more massive.
Neville Medhora 57:15
Ironically, a lot of the people that I know that are famous on YouTube, they work a lot like I don’t actually think it’s as enjoyable as people think. People think that they’re just like,
Sam Parr 57:22
Well, I think it’s like everything else is a job.
Neville Medhora 57:24
Yeah, it is a full time job to be YouTube.
Sam Parr 57:26
Yeah. But I mean, like, it’s probably more fun than being a something else that Yeah, like, but it’s like a fun, but yeah, but it’s work. I mean, I like after work. People are like, Do you enjoy doing your podcast? I’m like, Yeah, I enjoy it. But it’s work. Or when we did that meetup in Austin in Miami is like, Was that fun for me? No, that wasn’t fun. It’s fucking work. So you’re weird, though. Yeah, but it’s hard work like you’re on. It’s a job. It’s like, does someone who does an artist love like doing a concert? I think they like their work, but it’s work regardless. Which means regardless if they feel happy or not, they have to do but
Neville Medhora 57:58
it was funny A few years ago, the definition of YouTuber like or maybe you’re like a travel blogger or something like that. Now what I’ve started to see, I follow like these pilots and stuff like commercial pilots or private pilots, and they just talk about like private piloting or commercial piloting. I follow. I follow a bunch of people and random odd jobs. Air stewardess is one people who work on yachts, like chefs and yachts, and they just record themselves like what they do all day. I don’t know why I watch this stuff is really interesting. And those people are like, they make more money from their YouTube side gig than their actual job sometimes, which is kind of awesome. Yeah, I think it’s sick. Maybe I think it’s a great way to like parlay your current job into something else.
Sam Parr 58:35
I think there’s a little bit of hell in there, though. of like, being like, just Noah’s, got 100 does no get stopped in the street ever?
Neville Medhora 58:43
Sometimes, yeah. One time we went to a comedy show. And on the way out, we saw one of the comedians, and he was he was just like, Hey, man, you were the funniest one and the guy was like Noah Kagan. Oh, damn. And like we’re just
Sam Parr 58:54
What was the comedian’s name.
Neville Medhora 58:55
I forgot who’s like some local Austin guy.
Sam Parr 58:57
Yeah, I mean, like it i think that that even a small amount of that. I it’s nerve racking.
Neville Medhora 59:03
Right? A little bit. But I think at a certain point, I think like being niche famous is cool. Like if you’re a heart surgeon and you go to heart surgery conference, like Dan that’s Yeah, surgeon. But then you walk on the street. No one knows who you are. Right? That you don’t want to be a list. I think that would be very dangerous feeling.
Neville Medhora 59:19
Yeah, it just sucks when you could say shit and gets you in trouble.
Neville Medhora 59:22
Yeah. Alright. Sam Parr Thanks so much. You can find them at a search Sam parve, Twitter, YouTube, all that kind of stuff. Me Neville Medhora @nevmed CopywritingCourse.com. When you think about copywriting is that awesome? You know, get my money’s worth out of here. I don’t mind paying you anything. But still.
Sam Parr 59:37
I have given you credit. I started my company because I took Neville’s course. Oh, sweet. Well, there you go.
Neville Medhora 59:43
So you should too.
Sam Parr 59:44
That’s how we became friends. I called email them after I took it. I started my company after it. I think I was predisposed to be good at it. Like I was I was set up to be good at it. But I only discovered it because of the course
Neville Medhora 59:54
You were also an interesting person already. I think interesting. People can write really well because I’ve interesting stuff to say.
Sam Parr 59:59
Yeah but I It became a skill a craft. It became my craft after I took this I didn’t know like what I was like, focus copywriting. Yeah.
Neville Medhora 60:07
Cool. And then you tricked me into staying on a couch in your basement with your dog instead of putting me up at a hotel. So why not we became friends.
Sam Parr 60:15
I didn’t trick you. I said, I’m gonna handle your accommodation
Neville Medhora 60:20
Tricking by omission. But anyways, it worked out great. Sam Parr. Thanks so much is a great time. My buddy, my neighbor. I’ll miss you in New York but to Sam and crash his house. He’d loved that.
Sam Parr 60:32
Yeah, I don’t. Good Bye
Neville Medhora 60:34
See Ya bye.