The S.T.U.P.I.D. Email (3-26-2021)

By Neville

March 26, 2021

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday March 26th, 2021. Hope you like it :)

Swipe:

There's something about handwriting that grabs our attention, and this "door hanger" piece of direct mail definitely got me.
Even though the handwriting is TECHNICALLY not real I just couldn't throw it away without reading it first!

Thought:

Here’s a bunch of sections to include on a sales page.
- Not all sections necessary.
- If you're struggling to write, just write each one of these out.
- Shuffle them around as needed.
This is a great reference cheat sheet next time you are promoting something 😀

Uplifting:

I made this image a few years ago, but this one has gone the most viral of anything I've created.
It's just a simple reminder that even if things seem bad, we have such an incredible amount of cool stuff we take for granted.

Picture:

While these images massively simplify the topics they are talking of, I love these types of illustrations.
This is a chart of different types of machine learning models:

This is a representation of Stephen Wolfram's explanation of how an entire universe can be created on any type of material where there are nodes and connections present:

Interesting:

This is an exercise for students to use the AIDA Formula:
Try to sell me this helicopter:

Here's my attempt at it:
ATTENTION: grab their attention in this section.
Hey Jason,
You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well if you had a helicopter, that wouldn’t even be an issue!

INTEREST: Interest them with interesting facts about it.
With a helicopter, you would:
…get to work in only 20% of the time.
…have no more frustration when you get to work.
…have a fun ride to anywhere in your city within minutes.
…not have to live by the rules “normal” people do!

DESIRE: Make them desire the product or action to take.
Your time is worth about $200/hour, and since you spend an average of 300 extra hours in traffic each year, you’re losing out on $60,000 in income!!!
Not to mention that after all that frustrating traffic, work is the LAST thing you want to do.
That’s why having a helicopter would make your life so much more enjoyable, and even help you make more money.

ACTION: Describe to them exactly how/when they should take action.
I have 3 people looking to sell their helicopters now, and wanna show them to you. When can I send you the specs and prices of these helicopters?
Also, if you’d like to call me, just pick up the phone and dial 713.301.1546 and I’ll answer any questions you have.
Sincerely,
Your Name
P.S. The CEO of Ardent Labs here in town has a helicopter, and said it was the #1 thing that made him want to come to work each morning.

Drawing:

Here's a Mental Model for when you're stuck on how to proceed with a boring task:

I sometimes feel it's just plain boring to finish a task, so I try to "make it hilarious."
It doesn't always work, but I bet there's some fun way to solve a problem you're working on!

Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed