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Change words, change the impact

The S.T.U.P.I.D. Email (02-11-2022)


Neville

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)


This is a fun email for Friday February 11th, 2022. Hope you like it :)


๐ŸŽค Listen to this email here:

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Swipe:


This is a cool ad for a โ€œGenuine Bellโ€ phone from 1983.
It uses "text and arrow markup" to showcase the features and benefits of their phone.
If I were copywriter of this ad I would've added stuff like:
โ€ข Lasts 3x longer than other phones
โ€ข Clearest sound of any phone
โ€ข Withstands heavy use
bell phone center ad 1983
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Thought:


I was about to drink one of those 5 Hour Energy things this morning and thought Iโ€™d make it more fun by serving it cocktail style!
I used:
โ€ข 1 Five Hour Energy
โ€ข Angostura bitters
โ€ข Lime juice
โ€ข Mint
Then shook it up in a shaker with ice and garnished with mint leaves.
To be honest it wasn't all that great, but I thought this was funny ๐Ÿ™‚
5 hour energy cocktail
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Uplifting:


This was a fun project that took several hours but was totally worth it:
Laying down gym mats in my garage!
When I workout in the garage I have to be EXTREMELY GENTLE when setting weights down because steel on concrete is no bueno.
My buddy Sam put gym mats down and it made the garage so much more useable as a gym:

So I ordered from the same company (American Floor Mats) some industrial gym mats to cover the floor:
gym floor mats
For some reason "gym mats" seem like they'd just be yoga mats or foam....but they weighed in at 700 lbs ๐Ÿ˜ณ
700lbs gym floor mats
You have to fine-tune the mats by cutting them to length with a utility knife:
cut gym floor mats
The end result looked great!
garage gym floor result 1
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garage gym floor result 2


The garage is normally a place to store random crap and cars, but this has started to turn into another room I use all the time.
P.S. All the furniture in there got a second life since being banished from the main house ๐Ÿ˜‚
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Picture:


This Liquid Death (water brand) coffin was setup at a conference, and had Liquid Death water cans inside of a coffin with the quote โ€œMurder Your Thirstโ€ on it ๐Ÿ˜‚
h/t @kevinleeme for spotting this.
liquid death show set up
The product is called "Liquid Death" so the whole coffin motif worked well and DEFINITELY stood out amongst all the booths.
Love the cleverness of this!
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Interesting:


This was a cool Tweet I saw:
alex garcia marketing tweet
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
โ€“ This is what I do
โ€“ This is what it does
โ€“ This is why itโ€™s cool
Good Marketing Copy:
โ€“ This is what youโ€™re facing
โ€“ This is how I can help you solve that
โ€“ This is what differentiates me
โ€“ This is why this product is right for you
โ€“ This is my promise
Credit: @alexgarcia_atx
If you notice the difference between the good and bad copy, it's that the good copy gives more information about how a product/service would help the end user more.
alex garcia marketing tweet you highlighed
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Drawing:


This drawing for a mens coat and gloves looks very elegant and clean. It looks extremely real, but ultimately is a drawing.
This is from the Spiegel Holiday Catalog in 1943, and I love the simplicity of the picture and the easy pricing.
These mailed catalogs were basically the 1940's version of internet shopping.
Spiegel Holiday Catalog 1943
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Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
triple-threat-neville-150x150.png

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