(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday October 15th, 2021. Hope you like it :)
Imagine it's the 1960's and you wanted to reach a large audience for your products, this was how you had to do it:
👉🏼 Design physical ad like this
👉🏼 Phone calls / meetings to approve ad
👉🏼 Physically accept cash and checks
👉🏼 Mail out products yourself
👉🏼 Keep inventory on a paper ledger YEESH 😬
So thankful we live in an age where you can instantly sell things online to the whole world 😊
The rules of "Plain Language" state you can probably axe at least 1/3rd of the words in your latest email, website page, or document.
Trying to use "big words" is only for fluffing up your English Lit assignments or for lawyers trying to use sneaky language.
In your own communications to the world, try to reduce the complexity of your words!
When I started blogging in 2003 the only real way to do it was to start your own blog.
If I were to restart the same process again today, I'd probably just start a Twitter account.
The amount of work to start a blog back then was prohibitive to many people: Technical work, maintenance, software updates, knowing light coding just to modify templates...THEN on top of all that you'd actually have to sit down and write content....THEN you'd have to find eyeballs to that content!
Now you can just start a Twitter account and potentially reach much of the world instantaneously
Also small Tweets can turn into blog content and newsletter content and videos quite nicely.
When I dog sit I try to take the dogs to the gym.
Here's Sid The Dog working out 😂
If you're trying to be a freelancer at something, it often helps to include "Social Proof" in your content or freelance listing:
▶ Show awards, diplomas, achievements
▶ Show big brands you've worked with
▶ Reviews, testimonials, case studies
▶ Show the product in action
▶ Before/After images
▶ Show data & stats
▶ Have a guarantee
▶ Raise prices
This is especially true with LinkedIn profiles!
This is the order to get someone to "go down the slippery slope" into taking an action.
The classic AIDA formula for content creates a perfect "Slippery Slope" like this:
Hope you enjoyed these little tidbits, have a happy Friday :)
Neville Medhora - CopywritingCourse.com | @NevMed