(Swipe, Thought, Uplifting, Picture, Interesting, Do-over)
This is a fun email for Friday October 29th, 2021. Hope you like it :)
🎤 Listen to this email here:
Swipe:

This is a hilarious and perfect explanation of how "Correlation is not Causation" 😂
People often say this phrase, and while I know what it means, it's still a little confusing.
I love how this image TOTALLY SUMS UP THE PHRASE, because obviously the roof isn't caved in because of the cat, rather the cat just happened to sit there.
Thought:
A weird phenomenon happens when I try to improve my own copy:
Since I've looked at my own pages hundreds of times, it makes it REALLY HARD to come up with better versions.
However if I look at copy with fresh eyes, I can instantly spot changes 🤔

Uplifting:
When I was young and poor I would sneak into fancy events to meet rich people.
My fail-safe to get inside was:
• Wear suit or tuxedo.
• Bring a cheap wine glass and fill it from a flask.
• Wrap a cocktail napkin around the stem.
• Tuck an old lanyard badge under suit.
• Talk on phone
...Then walk right in 😏

Looking (and acting) the part would get me into these fancy shindigs where I could meet people out of my typical socioeconomic range.
Picture:
I got a little power-washer-happy the other day and drew a smiley face 🙂into the sidewalk:

Then I looked up "Power washing art" online and found people doing stuff like this:

-and-

It's like a temporary tattoo for your house 😂
Interesting:
You can make awesome "Bullet Points" with Emoji, like:
• This
→ This
✅ This
✔️ This
❌ This
✘ This
✔︎ This
★ This
☁︎ This
► This
❒ This
➖ This
➕ This
🔲 This
➡️ This
🆇 This
✏️ This
◼︎ This
👉This
⇨ This
♥️ This
➤ This
🔥This
⭐ This
I like Emoji bullet points better sometimes, because often many programs will have too much margin and wasted space on bullet points...
- Like
- this
- where
- there's so much
- wasted space
-Verses-
• Emoji bullet points
• like this
• where there's
• less wasted space
Do-Over:
I'm gonna start a new section to this STUPID email called "Do-Over" where we take someone's existing copy or image, and re-do it.

If you want something of yours featured, reply to this email with anything you'd like to see re-done (something simple and bite sized) liked:
- Your Twitter bio
- Email signup form
- Profile photo
- Basic home page
- Headlines
- Subject lines
- Blog post titles
Reply to this email and we'll be keeping them in a file to re-do 1 per week!
Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed

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