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🗞 The S.T.U.P.I.D. Email (10-29-2021)


(Swipe, Thought, Uplifting, Picture, Interesting, Do-over)

This is a fun email for Friday October 29th, 2021. Hope you like it :)

🎤 Listen to this email here:



correlation not causation
This is a hilarious and perfect explanation of how "Correlation is not Causation" 😂
People often say this phrase, and while I know what it means, it's still a little confusing.
I love how this image TOTALLY SUMS UP THE PHRASE, because obviously the roof isn't caved in because of the cat, rather the cat just happened to sit there.


A weird phenomenon happens when I try to improve my own copy:
Since I've looked at my own pages hundreds of times, it makes it REALLY HARD to come up with better versions.
However if I look at copy with fresh eyes, I can instantly spot changes 🤔
hypnotized eyes doc


When I was young and poor I would sneak into fancy events to meet rich people.
My fail-safe to get inside was:
• Wear suit or tuxedo.
• Bring a cheap wine glass and fill it from a flask.
• Wrap a cocktail napkin around the stem.
• Tuck an old lanyard badge under suit.
• Talk on phone
...Then walk right in 😏
party crasher nev
Looking (and acting) the part would get me into these fancy shindigs where I could meet people out of my typical socioeconomic range.


I got a little power-washer-happy the other day and drew a smiley face 🙂into the sidewalk:
smile power washer
Then I looked up "Power washing art" online and found people doing stuff like this:
owl power wash
It's like a temporary tattoo for your house 😂


You can make awesome "Bullet Points" with Emoji, like:
• This
→ This
✔️ This
✘ This
✔︎ This
★ This
☁︎ This
► This
❒ This
🔲 This
➡️ This
🆇 This
✏️ This
◼︎ This
⇨ This
♥️ This
➤ This
I like Emoji bullet points better sometimes, because often many programs will have too much margin and wasted space on bullet points...

  • Like

  • this

  • where

  • there's so much

  • wasted space

• Emoji bullet points
• like this
• where there's
• less wasted space


I'm gonna start a new section to this STUPID email called "Do-Over" where we take someone's existing copy or image, and re-do it.
If you want something of yours featured, reply to this email with anything you'd like to see re-done (something simple and bite sized) liked:

  • Your Twitter bio

  • Email signup form

  • Profile photo

  • Basic home page

  • Headlines

  • Subject lines

  • Blog post titles

Reply to this email and we'll be keeping them in a file to re-do 1 per week!
Hope you enjoyed these little tidbits, have a happy Friday :)
Neville Medhora - CopywritingCourse.com | @NevMed

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