(Swipe, Thought, Uplifting, Picture, Interesting, Do-over)
This is a fun email for Friday November 5th, 2021. Hope you like it :)
🎤 Listen to this email here:
In 1969 this was how the famous McDonald’s BigMac was launched:
I love the simplicity of this ad, and how it relies on a strong headline and simple picture to work!
Behind the scenes I’ve been involved with some political stuff lately, and I’m always bugged by how laws are written.
For example, if you are in charge of a city and wanted all excess taxes collected at the end of the year to be equally given back, it would be buried in a big document and look like this:
However in the future something like this would work better in code.
Here’s a simple example of code that would take any surplus taxes and equally distribute it to all citizens:
If that snippet of code was somehow embedded in the accounting program of the city, it would get run regardless of human approval.
Language can make humans do stuff.
Code can make computers do stuff.
Here’s a quick Copywriting Course numbers update for October 2021:
Let me know if you have any questions!
This was a neat experience: Me and some buddies had dinner with Peter Thiel in LA this week!!
We had bought a dinner with him from a fundraiser a few months ago, and schedules finally aligned for us to meet.
We all met up at an Italian restaurant in Brentwood and he had a private room setup. There was definitely private security around.
I originally thought I’d share some things he talked about, but truthfully he was so gracious with his time, so engaged in the conversation, and it felt like a closed-doors-friends kind of thing, I would feel weird listing out everything he said here.
He speaks extensively on YouTube and other platforms about a range of topics, so if you’re curious on his thoughts most things are freely available.
But for now I will refrain from saying much other than he’s INTENSELY smart, has an unbelievable recall of facts, and seemed like a totally normal dude that blends into the crowd.
This is what a computer sees when you upload an image or video to any social network.
Your image is categorized and tagged with hundreds of different labels and keywords.
This happens in around 800 milliseconds (0.8 seconds) and allows the algorithm to decide what to do next.
The original image
The image learning reads your face, and tags it’s possible attributes such as what emotion it’s displaying.
It then tries to categorize items and features inside the image.
It then determines how “safe” the image is. If it’s detected as highly violent or racy, the algorithm will make it pass other tests before distributing it.
Kinda interesting how much stuff goes on behind the scenes with images!
Let’s Do-Over some copy here:
The world’s richest man (Elon Musk) was frustrated about some articles saying $6 billion would solve world hunger.
On Twitter he said he would give the World Food Program $6 billion if they show the accounting how they would use it.
But the head of WFP responded on Twitter with this lame-ass response showing he has zero plan.
They could’ve easily got an intern to outline a rough plan, then added details along the way.
In fact, he should’ve just wrote something like this back to keep Elon interested:
Hey @elonmusk here’s a rough breakdown:
• $2.5B: Food cost
• $1B: Infrastructure
• $1B: Equipment
• $1B: Admin, travel, software
• $400m: Salaries
• $1B: Maintaining program
We are compiling detailed numbers and will report back tomorrow!
If he said something like this a $6,000,000,000 donation could have started.
Instead he keeps trying to rope the world’s busiest man into meetings with lame responses like this:
All the dude had to do was give some basic accounting of where the money would go and he was in!
Less than 240 characters of text could’ve secured $6B 😳
Hope you enjoyed these little tidbits, have a happy Friday :)