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    🗞 The S.T.U.P.I.D. Email (12-03-2021)

    (Swipe, Thought, Uplifting, Picture, Interesting, Do-over)

    This is a fun email for Friday December 3rd, 2021. Hope you like it :)

    🎤 Listen to this email here:



    This 1969 ad shows that you can drink Dr. Pepper as a HOT beverage!
    Showing different uses for your product is definitely a way to boost sales (although I'm not sure this specific trend ever caught on) 😂
    That Dr. Pepper ad reminds me of when Campbell's Soup would promote drinking beef broth as a cocktail-like drink:
    Time to go drink some boiling hot Dr. Pepper and beef broth now 😂


    I saw this post from Foundation Inc which made a lot of sense:
    Content marketing has come a long way from 2010 to 2021
    Content marketing 2010 vs 2021

    This is so true…when I was writing blogs in 2010, content distribution was writing a long blog post and hoping people shared it.

    Now there's so many more channels and methods to get yourself (or your company) in front of others!



    I recently "downgraded" from a MacBook Pro "down" to a MacBook Air and it was the perfect decision:
    macbook pro to macbook air
    When the MacBook Air came out (when Steve Jobs was still alive) it was the most perfect computer ever.
    It was light, small, super thin....the full package:
    steve jobs macbook
    However it was always underpowered compared to the MacBook Pro's. So around 3 years ago I bought a brand new MacBook Pro.
    The MacBook Pro was a good laptop, but only GOOD. Not GREAT.
    During some recent travel I crushed my screen, and had to grab a new one immediately.
    I'd watched videos reviewing the new MacBook Air with the M1 chip, which solved the MacBook Air's only problem: Being slower.
    Now the MacBook Air is THE FULL PACKAGE!!
    new macbook air
    The MacBook Air is:
    - Astonishingly fast.
    - Wayyy lighter than Pro.
    - Insanely good battery life.
    - Feels like I can use computer "faster" with this.
    2008 MacBook Air was the most perfect computer ever, and this returns that perfect form factor:
    - This keyboard is better.
    - The TouchBar on Pro was useless.
    - The front lip is lower, so it doesn't dig into your wrists.
    - The new MacBook Pro is crazy heavy. Unless you're doing hardcore professional video editing you don't need it.
    So happy with the Air!


    I've been dog sitting a bunch lately, and here's one of my favorite little guys: Poe!
    nev and poe the dog
    While I like big dogs, these small dogs are king of convenient in a lot of ways.
    Small Dogs (like a Shih Tzu):
    • Don't shed
    • Hypoallergenic
    • Easy to tire out
    • Can fly with them
    • Easy to transport in a car
    • Easy to get people to dogsit them
    • Don't need a gigantic area to play
    • They aren't strong enough to be dangerous (I just dogsat a pitbull who sent 2 other dogs to the hospital in 2 days) 😳
    People often say "small dogs are yappy and annoying" ...but that's generally a problem with an owner not training them well.
    Anyways, here's another picture of Poe!
    poe sitting


    I'm on the lookout to buy a small software tool for next year.
    looking-drawing.jpgI think this could be a fun project to document:
    Buy a small software tool or Chrome Extension then apply good marketing to make it grow.
    Know anything of anything cool?
    My current places to search are EmpireFlippers, Flippa, and MicroAcquire.
    I will also be trolling ProductHunt and perhaps Wordpress Plugins.


    In our private forum M.R. was talking about her eComm store that sells spill-proof cloth covers for car seats.
    However a lot of the images on the page were very generic, and didn't tell much of a story:

    car seat cover

    A standard photo is fine, but it's often better to include a little bit more information in an image by "marking it up" with text, like this:

    car seat with callouts

    See how a single image can tell far more about the product this way??

    Hope you enjoyed these little tidbits, have a happy Friday!
    Neville Medhora - CopywritingCourse.com | @NevMed

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