🗞 The S.T.U.P.I.D. Email (12-17-2021)
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday December 17th, 2021. Hope you like it :)
🎤 Listen to this email here:
Swipe:
This Russian McDonald's email looks incredible!
Gotta hand it to them, the photography and UX on this email is super tasty looking 🍔🍔🍔
![russian-mcdonalds-email.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_russian-mcdonalds-email.jpg)
Doesn't it just LOOK awesome 😂
![russian-mcdonalds-email.png](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_russian-mcdonalds-email.png)
Thought:
![good-writer-hmm-who.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_good-writer-hmm-who.jpg)
The people I currently view as the best copywriters are people who don't necessarily identify as copywriters:
• @naval
• @balajis
• @david_perell
• @lexfridman
• @elonmusk
These people tend to be:
• Clear thinkers.
• Can distill complex topics in simple ways.
• Can communicate well for their chosen medium.
• They are building and doing rather than just talking.
A cool thing about social media is that it's created a whole new category of "good writers" that didn't exist before since you can share small tid-bits and thoughts so easily.
In the past the "good writer" was the person reporting on an "interesting person."
![you reporter interesting person](https://copywritingcourse.com/wp-content/uploads/you-reporter-interesting-person.jpg)
You → Elon Musk
You → President
You → Oprah
![you-skip-reporter-interesting-person.jpg](https://copywritingcourse.com/wp-content/uploads/you-skip-reporter-interesting-person.jpg)
This change in dynamic has greatly changed my personal perception of who a “good writer” is.
Uplifting:
These automatic blinds in my bedroom are one of the the most satisfying home automations I've done. This never gets old 😍
![blinds-5.gif](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_blinds-5.gif)
You can see a smoother video of it here.
They can close by remote, or Siri/Alexa can control them also. This automation was totally worth it!
Picture:
I was dogsitting this lil shih tzu named Poe for a bit, and we went on a Whole Foods shopping trip.
He patiently sat in the bottom of the cart as I shopped and he looked hilarious 😂
![poe shopping](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_poe-shopping-scaled.jpg)
Interesting:
This is an amazing visualization of how food is wrapped.
By this logic, if you cover a taco with a slice of bread it would morph into sushi 😏
![the cube rule of food](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_the-cube-rule-of-food.jpg)
Drawing:
The famous venture capitalist Marc Andreessen once published a guide for planning your career, and the main concept was focusing on becoming at least a Double Threat.
"Seek to be a double/triple/quadruple threat."
- @pmarca
![marc-andreeseen.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_marc-andreeseen.jpg)
Here’s what that means:
"SINGLE THREAT"
This is someone who only knows how to do one thing. This is like going out into the real world with a dull knife.
Example: Can write basic blog posts and that's all.
![single-threat-1.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_single-threat-1.jpg)
"DOUBLE THREAT"
This is someone who knows two things really well. These people are better armed to take on the real world.
Example: Can write blog posts AND make grabbing images for social media.
![double-threat-1.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_double-threat-1.jpg)
"TRIPLE THREAT"
This is someone who knows three things really well. This is like going into the real world armed with an assault rifle and whole arsenal.
Example: Can write blog posts AND make grabbing images for social media AND can make videos out of that content.
![tripple-threat-1.jpg](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_tripple-threat-1.jpg)
The other thing Marc Andreessen highly encourages is for people to learn at least one TECHNICAL skill.
He said it like this:
"Graduating with a technical degree is like heading out into the real world armed with an assault rifle instead of a dull knife...."
Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
![triple-threat-neville-150x150.png](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_triple-threat-neville-150x150.png)
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