(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday May 14th, 2021. Hope you like it :)
Listen as audio:
Watch as a video:
I somehow doubt this ad would fly today, but this is a great ad!
First of all it grabs you with a picture of a monkey wearing clothes....which is just awesome.
Then the copy shows some helpful benefits and features of owning a monkey.
It also offers a money-back guarantee (monkey-back guarantee??) and has a strong call to action to fill out a form.
I'm already sold!!
Email and social media posts have similar lifespans based off what I've seen.
After sending you can often expect:
0 seconds = Spike of action.
5 hours = Action often slows.
24 hours = Action keeps happening.
48 hours = Action has completely tapered off.
I always wait about a full 48 hours before judging the success of an email or social media post.
The sudden transition to remote work has shown the power of video calls. In fact for the last 5+ years if a consulting client of mine is nearby I wouldn't meet up with them in person since it takes SO MUCH MORE TIME AND EFFORT versus a video call!
The video call would be exactly 1 hour, but meeting up in person is more like a 3+ hour endeavor.
The benefits of virtual calls vs in-person meetings are great:
- Can record the call and turn into multiple forms of media.
- Can share screens/links/drawings easier than in person.
- Can mute audio or turn off visuals temporarily.
- Can simultaneously talk and text chat.
- Can modify voice and appearance.
- Geography doesn’t matter at all.
- Can force mute other people.
- No travel time.
My favorite aspect of video calls is you can change up your setting so easily. I was just fooling around and made it look like I'm talking from a jungle 😂
The only thing better about IRL calls than video calls:
- 0ms latency visual.
- 0ms latency audio (calls normally lag 50-200ms).
- Both people share the same environmental conditions, temp, smells, room loudness...have a shared experience.
- Potential physical consequences to your interaction (whereas online there's no consequences so people are meaner to each other).
If you're trying to pick the optimal profile pic for Twitter, dating apps, or LinkedIn, try running your photo through Photofeeler. It ranks photos on different criteria:
Social: Confident, Authentic, Fun
Business: Competent, Likable, Influential
Dating: Smart, Trustworthy, Attractive
We did a full experiment on this before, and here were some sample results on the 3 different types of criteria:
We even did a fun experiment to see if tattoos make a difference!
In the book "How To Get Rich" by Felix Dennis, he includes a measure of wealth.
I remember reading this when I was just out of college, and it felt crazy that someone with $100,000 - $400,000 could be considered even remotely poor.
FYI this was in 2006 dollars so maybe give some wiggle room on the numbers:
This is a Mental Model I call:
Anger is a powerful driver of productivity. Don’t be afraid to harness your anger by knocking the hell out of some work.
How to use it:
Let’s say you’re angry at something. That pent up anger is energy inside of you waiting to get out. Direct it at solving a problem or finishing work. You’d be surprised how effective this can be.
There’s so many times when I need to hit a deadline and I’m not even close to finish. I hate myself for not working on it before, and hate myself for how lazy I’ve been.
I try to utilize this anger to knock out the work in record time!
Hope you enjoyed these little tidbits, have a happy Friday :)
Neville Medhora - CopywritingCourse.com | @NevMed