🗞 The S.T.U.P.I.D. Email (5-14-2021)
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday May 14th, 2021. Hope you like it :)
Listen as audio:
Watch as a video:
Swipe:
I somehow doubt this ad would fly today, but this is a great ad!
First of all it grabs you with a picture of a monkey wearing clothes....which is just awesome.
Then the copy shows some helpful benefits and features of owning a monkey.
It also offers a money-back guarantee (monkey-back guarantee??) and has a strong call to action to fill out a form.
I'm already sold!!
Thought:
Email and social media posts have similar lifespans based off what I've seen.
After sending you can often expect:
0 seconds = Spike of action.
5 hours = Action often slows.
24 hours = Action keeps happening.
48 hours = Action has completely tapered off.
I always wait about a full 48 hours before judging the success of an email or social media post.
Uplifting:
The sudden transition to remote work has shown the power of video calls. In fact for the last 5+ years if a consulting client of mine is nearby I wouldn't meet up with them in person since it takes SO MUCH MORE TIME AND EFFORT versus a video call!
The video call would be exactly 1 hour, but meeting up in person is more like a 3+ hour endeavor.
The benefits of virtual calls vs in-person meetings are great:
- Can record the call and turn into multiple forms of media.
- Can share screens/links/drawings easier than in person.
- Can mute audio or turn off visuals temporarily.
- Can simultaneously talk and text chat.
- Can modify voice and appearance.
- Geography doesn’t matter at all.
- Can force mute other people.
- No travel time.
My favorite aspect of video calls is you can change up your setting so easily. I was just fooling around and made it look like I'm talking from a jungle 😂
The only thing better about IRL calls than video calls:
- 0ms latency visual.
- 0ms latency audio (calls normally lag 50-200ms).
- Both people share the same environmental conditions, temp, smells, room loudness...have a shared experience.
- Potential physical consequences to your interaction (whereas online there's no consequences so people are meaner to each other).
Picture:
If you're trying to pick the optimal profile pic for Twitter, dating apps, or LinkedIn, try running your photo through Photofeeler. It ranks photos on different criteria:
Social: Confident, Authentic, Fun
Business: Competent, Likable, Influential
Dating: Smart, Trustworthy, Attractive
We did a full experiment on this before, and here were some sample results on the 3 different types of criteria:
We even did a fun experiment to see if tattoos make a difference!
Interesting:
In the book "How To Get Rich" by Felix Dennis, he includes a measure of wealth.
I remember reading this when I was just out of college, and it felt crazy that someone with $100,000 - $400,000 could be considered even remotely poor.
FYI this was in 2006 dollars so maybe give some wiggle room on the numbers:
Drawing:
This is a Mental Model I call:
Explanation:
Anger is a powerful driver of productivity. Don’t be afraid to harness your anger by knocking the hell out of some work.
How to use it:
Let’s say you’re angry at something. That pent up anger is energy inside of you waiting to get out. Direct it at solving a problem or finishing work. You’d be surprised how effective this can be.
Example:
There’s so many times when I need to hit a deadline and I’m not even close to finish. I hate myself for not working on it before, and hate myself for how lazy I’ve been.
I try to utilize this anger to knock out the work in record time!
Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
.gif.fdc01a45a64b53cb24d8d557c3edc456.gif){kind=logo}
Recommended Comments
There are no comments to display.