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    🗞 The S.T.U.P.I.D. Email (6-18-2021)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday June 18th, 2021. Hope you like it :)

    Listen as audio:



    Here's some slides of wisdom I made from David Ogilvy and Ben Franklin that pertain to writing:



    Here's a fun thought experiment for copywriting:
    How would you get an entire country to wear sunscreen??
    This is one of those problems where a small amount of text, and a large amount of pictures would be best.
    I'd approach this by showing the world how sun ages your skin through a UV filter:
    I made these slides to demonstrate:

    I always thought sunscreen was kinda BS until I saw the dramatic effects on your skin under UV light.
    Excellent video showing the aging from sun exposure:



    SocialBlade is an awesome tool where you can look at someone's social media growth, output, and daily subscribers.
    Here's some examples:
    1.) My Twitter stats
    2.) My YouTube stats
    3.) Elon Musk's Twitter stats
    For example you can see that this year Elon Musk has gained between 45,000 and 150,000 Twitter followers per day 😮
    elon musk twitter stats
    Also with SocialBlade it's easy to spot where you've been working hard or slacking off.
    For example I was wondering why there was a big dip in my YouTube subscribers for the last few months and the simple answer is:
    lazy youtube
    So by seeing that number I got back and the horse and started producing more videos :)


    Our COO Lesley made this awesome logo with a laser sintering machine at her house!

    She also made some end-caps for the Shure SM7B microphones while at it, they look great!


    Here's how I learned to calmly "hold" stocks longterm rather than a bunch of stressful "back-n-forth" trading.
    In college I went through a day trading phase and it taught me a lot....
    I'd wake up when the stock market opened, follow the news, and pay close attention to all movements.
    I started to notice something in the media/news:
    One day it was:
    The next day it'd be:
    LESSON: The media/news is a business based on attention. Their job is to keep you hooked, not to give you perfect information.
    If you're stressed = You watch more.
    Also the "analysts" they employ are often 23 year old recent college grads who don't know more than you.
    Around this time I started reading every damn thing I could about Warren Buffet.
    His philosophy was simple:
    • Buy great companies that produce lots of cash.
    • Hold them forever.
    He would always say "the hardest part about investing is just doing nothing."
    From Warren Buffet I learned the value of reading financial statements. I didn't understand 100% of them, but I could easily spot a long term trend such as Apple's revenue and profit rising.
    After reading 10+ statements, it felt so obvious this was what to look for:
    apple financial statement
    LESSON: You should spend 99% of your time looking at the financials of companies and reading annual reports, and just 1% trading (maybe less).
    Once you pick that company, you're in it for the long haul. Now your job is to do NOTHING.
    LESSON: Go on a buying spree when everyone thinks the world is ending, because everything goes on sale!
    "Be fearful when others are greedy, be greedy when others are fearful." - Warren Buffett
    I now keep a stockpile of cash in trading accounts for these massive events.
    warren buffet fearful quote
    EXAMPLE: In March 2020 stocks/crypto took a nosedive when the world shutdown and people were scared.
    Many smart investors went in for the kill and bought everything on sale!
    I used to get scared when stocks dive, now I get excited!
    LESSON: I used to spend time watching for big stock events like these, now I set auto-orders that trigger when certain price points are hit.
    These are especially helpful in crypto markets where there's constant action 24/7 I don't wanna pay attention to.
    LESSON: Stop taking "hot stock/crypto tips" from random ass people.
    In college I'd buy stocks because a friend of a friend's brother heard a stock was gonna pop.
    These have been the dumbest investments I've made. They are not even investments, they are gambling bets.
    With "gambling bets" on companies, you frequently worry about up-and-down swings in the price.
    But when you place investments on companies you know are going to do well in 10+ years, you stop worrying about constant up-and-down swings.
    LESSON: Do your own research on companies, stocks, crypto or whatever investment.
    - In 10 years will this asset be worth more?
    - If there is a worldwide recession would this last?
    If too lazy to do all this, just do what Warren Buffet is doing with his family money when he dies:
    "Put 10% of the cash in short-term government bonds and 90% in a very low-cost S&P 500 index fund."
    - Keep some cash
    - Keep most in S&P 500 index like VOO
    My current strategy:
    - Hold stocks: GOOG, AMZN, AAPL, COIN
    - Crypto: BTC, ETH (auto-buy monthly)
    - Hard asset: House/Rental
    - Own pieces of businesses
    - S&P 500 fund: VOO (auto-buy monthly)
    - China S&P 500 fund: MCHI (auto-buy monthly)
    - Don't sell for 10+ years


    I love how this was "Omni-Channel Marketing" back in the early 1990's, where TV stations would take out ads in the local newspaper to tell people about TV shows.
    the simpsons print ad
    Hope you enjoyed these little tidbits, have a happy Friday :)
    Neville Medhora - CopywritingCourse.com | @NevMed

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