🗞 The S.T.U.P.I.D. Email (7-2-2021)
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday July 2nd, 2021. Hope you like it :)
Listen as audio:
Swipe:
This old-school Ford Bronco magazine ad leads strong with a great picture of the Bronco off-roading, but also has a whole section at the bottom such as:
"Most powerful V6 engine. More horsepower and torque than a Chevy S-10 Blazer!"
This is a feature that lets you drive up steeper hills and go faster, and also include an awesome comparison to the competition.
"Perfect size for 4-Wheeling"
This is a cool feature that indicated you can navigate crazy terrain easier.
"Let the sun shine in"
A feature showing off it's sunroof.
Overall this is a great little ad!
Thought:
Let's talk about PRICING!
Specifically lets talk about:- One tier pricing
- Two tiered pricing
- Three tiered pricing
Here's some examples of each and where to use them:
ONE TIERED PRICING:
This is where a product has a single price.
- No options
- No discounts
- No "annual subscription"
This is the most common type of pricing in general eCommerce.
Something has a price, you buy it at that price. Like this:
TWO TIERED PRICING :
This is where there are two different options for a product. SaaS companies often use this structure.
Many ways to implement this:
- Monthly -or- Yearly
- Free -or- Paid
- Basic -or- Advanced
- Little Usage -or- High Usage
- Consumer -or- Enterprise
Looks like this:
THREE TIERED PRICING :
This is a very common pricing technique, and in my opinion one of the best!
Often times companies want you to select the "middle" option, and they will "highlight" it to show it's the one to pick.
Here's some examples:
Three different levels of help
Three different plans depending on company size
Three options depending on what features you want
Three different plans based on how much service you need
Offering three tiered pricing is structured to capture the lower ends and higher ends of the market.
LOW PRICE: Doesn't scare away the cost-conscious people.
MEDIUM PRICE: What most people buy, your ideal price.
HIGH PRICE: People willing to spend more will pay you more.
Hope this gives you some more clarity on pricing.
If you want more pricing material then checkout:
• Three Pronged Pricing Technique
• My collection of Pricing Examples
Uplifting:
I've always found when trying to hash out a schedule with someone...
A simple 45 second call is way better than 15 back-n-forth interspersed text messages!!
So this weekend when you're scheduling stuff back-n-forth, if it gets complicated, just pickup that phone!
Picture:
This book "Project Hail Mary" by Andy Weir is one of the best fiction books I've read in a LOOOONG time!
- It's a "hard science" novel so all the physics are real, but the story is fiction.
- You get captivated by the story, but also learn some clever engineering in the process!
- I give this book a solid 10/10....couldn't put it down!
- It's not a "dystopian future" book where everything is a bummer....it's far more optimistic and fun.
Interesting:
Of all the contractors I’ve hired in recent months, one that’s shocked me the most....
Wallpaper installer!!
I was quoted $3,200 for a single room (to be fair it's textured wall and natural grasscloth wallpaper going up, so it's a bit more pricey.
As a side business for someone this could be super cool compared to traditional heavy-duty contracting!
Benefits:
• No heavy lifting
• Always work inside
• Constantly booked out (it's like impossible to get a good person to come out right now).
If you get high reviews on TaskRabbit/Thumbtack this is a great business!
3 years ago I hired this young dude off TaskRabbit to hang all the pictures in my place.
He was $125/hr, min 2 hours, did multiple gigs per day, one of the top highest rated people on TaskRabbit.
He was just good at a skill people don't like doing, and was killing it.
Drawing:
Checkout all these cool drawings of products.
This is the 1967 version of “eCommerce” !
This Johnson Smith Novelty Items company would make compact ads like this with their catalog of popular (or curiosity-inducing) items and run them in magazines and newspapers.
Selling direct was much tougher before the internet!
It was easier back then to draw out products than try to print an accurate picture of the products (since each printer had variance in how a picture would come out).
Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
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