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    🗞 The S.T.U.P.I.D. Email (7-23-2021)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)



    This is a fun email for Friday July 23rd, 2021. Hope you like it :)


     

    Swipe:


    This iconic advertising campaign for the Volkswagen Beetle was created by the Doyle Dane Bernback advertising agency in the 1950's and 1960's.


    They needed a fun and quirky campaign to advertise this fun and quirky car (and also to kind of "shake off" that stigma of a car made in Germany, which in the 1950's was a little dicey association).


    These are some of my favorites:


    lemon vw ad


    The ads "make fun of" the small size of car, being completely honest about how tiny it is:


    vw easy to push ad


    While it was small in size, it was also small in price, which was a HUGE selling point for the Beetle:


    it makes your house look bigger vw ad


     
     

    Thought:


    Let's say you were writing a sales page and "zoomed out" at it. It might seem big and scary, but really it's just a bunch of little sections squeezed together:
     
     

    sales-page-arrange-content-cc.gif


    For example, this sales page might seem like a super long complex page, but in reality it's just a combination of these sections put together!
    [bold statement showing what can be done]
    [Video] (optional)
    [Personal story how the product helped]
    [show why they need it]
    [Problem the product solves]
    [show what will happen if they don’t have it]
    [Testimonials]
    [show different uses for the product]
    [What’s included in the product]
    [Personal stories]
    [Justify the price]
    [industry Statistics]
    [success case study]
    [show the pricing options]
    [satisfaction guarantee]
    [Justify the pricing even more]
    [How much better life will be with the product]
    [Pricing info]
    [Frequently Asked Questions]
    [Address Objections]
    [Contact Info]
    [About the creator]
     
     

    Uplifting:


    Just a reminder to focus on things you can control....aka things that are inside your "Circle of Influence:
    External: Not in your control.
    Circle of Influence: Things you can potentially change.
    Circle of Control: Things you have control over all the time.
    circle-of-influence
     
     

    Picture:


    My home office/studio is starting to come more together. A few tweaks to background and lighting and it should be ready to go!
    Putting in a rug:
    putting-in-the-rug-scaled.jpg
    The interview/studio area goes behind my regular working area:
    interview-area-scaled.jpg
    When zoomed in you can see how a guest interview shot looks:
    zoomed-in-interview-area-scaled.jpg
     

    Interesting:


    When self publishing a book a few years ago, I decided to A/B split test the cover and title.
    842 people responded to the survey.
    Which one of these do you think won?? A -or- B?
    book-title-options.jpg
    I'll tell you below...
    ...
    ......
    .........
    ............
    ...............
    ..................
    .....................
    ........................
    ...........................
    ..............................
    .................................
    ....................................
    .......................................
    ..........................................
    .............................................
    ................................................
    ...................................................
    ......................................................
    .........................................................
    ............................................................
    ...............................................................
    OK I'll tell you!
    Version A: 21% votes ( loser)
    "The Ten Commandments of Copywriting"
    Version B: 79% votes ( winner!)
    "The Book Will Teach You How To Write Better"

    This is how I've decided which book cover to pick for both books!
    nev-holding-his-books.jpg
     
     

    Drawing:


    I didn't make this, but I thought this was a really cool "demonstration" of how Jupiter's gravity field stops the Earth from getting pummeled by asteroids:
    spacy-tales-did-you-know.jpg

    🠋


    spacy-tales-2.jpg

    🠋


    Spacy-tales-3.jpg

    🠋


    spacy-tales-4.jpg
    I thought that was a clever and fun way to show an interesting fact!
     
     
    Hope you enjoyed these little tidbits, have a happy Friday :)
    Sincerely,
    Neville Medhora - CopywritingCourse.com | @NevMed
    triple-threat-neville-150x150.png

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