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🗞 The S.T.U.P.I.D. Email (7-9-2021)
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday July 9th, 2021. Hope you like it :)
Listen as audio:
Swipe:
The car is hideous, but the ad is lovely!
This 1976 magazine ad had almost no copy, and let the unique design and shape (ESPECIALLY for that era) stand out and do the talking.
Love it!
Thought:
At the beginning of the month we ask members to submit 3 goals to complete for they month. This is amazing for accountability!
The reason I limit this to 3 goals per person, is when you write down like 15 goals in a month, it just becomes a Giant Scary List of Goals 👺
However just 3 simple goals is TOTALLY DO-ABLE, like this:
Hope you've made your goals for the month already!
Uplifting:
Did you know:
TACOCAT spelled backwards is .....TACOCAT!
I was either gifted this shirt or stole it from a friend.....I don't remember, but this is a profound message that must be spread 😂
Picture:
Over the 4th of July me and a couple of friends went paddle boarding on the lake in Austin and sat almost directly under the fireworks, it was so neat!
Taking off for about a mile of paddling before the fireworks
Chatting and hanging on a smooth lake
Lazily paddling and drifting towards fireworks as sun sets
Got a cool shot of my buddy Noah right as a firework burst (that big sail-looking building is the second new Google building)
Got another cool shot of the crowd behind us right as a firework burst so it was bright enough to take the pic!
Interesting:
I recently did a little A/B split tested on 11,923 people each.
Can you guess which subject line won??
Subject A: "1-person media companies" -or- Subject B: "Creating digital assets"
"B" WAS THE WINNER!
Buuuuuuuuut....it only won by 0.2%
I've learned over time that subject lines are reasonably important, but they don't hold a candle to your overall sender reputation!
If your mom sends you an email with a "meh" subject line, I bet it'll still get 100% open :-)
I notice this all the time with subject line split tests. Something will "win" but have no statistical significance.
One interesting thing to try is an A/A test where you split test the exact same subject line against itself, and it'll still be a different result!
Drawing:
I remember doing a bunch of drawings to figure out the perfect logo for Copywriting Course
I spent a while on it, and you know what I found??
I'll tell you...
...
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No one cares!
...............................................................
Like.....it really doesn't matter what your logo is!
So if you're starting a new side business, and you're spending way too much time figuring out a tagline or a logo....FORGET IT! Pick something and move on.
You can always change it, and most likely it matters zero 😬
Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
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