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    🗞 The S.T.U.P.I.D. Email (8-13-2021)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday August 13th, 2021. Hope you like it :)

    🎤 Listen to this email here:



    Going through the Copywriting Course analytics, this page had the highest conversion rate of all pages on the website:
    16.6% of people who land on this page enter their email.
    They are greeted by this gif:
    The full page looks like this:
    email signup page
    So if you're looking for a newsletter signup page to copy....I've found this layout working pretty well!


    Our member's board for August 2021 is humming!
    So far there's been:​
    • 2 Writing Wednesday's
    ​• 3 Office Hours​
    • 14 vids
    ​• 454 posts
    ​• 1,794 reactions
    ​• 67,639 words
    ​• 271,578 characters
    I personally learn a ton each week from our forum and our Office Hours:
    office hours images
    office hours images 2
    I know "building a community" has been a big topic lately, and I've learned a TON maintaining and building a community.
    If there's enough interest I might add a whole module to the course on how to do this soon!


    This entire damn year I've been trying to hit a weight of ~165 lbs, you can see it in my goals:

    Well 8 months later I never hit it 🙄
    Always CLOSE, like 169 or 167, but never the goal weight.
    I admitted failure and decided to re-enlist in my friend Adam Gilbert's company MyBodyTutor (this isn't a promo, just my experience).
    I've done it twice before this, and got fit both times.
    Here's the secret to this service:
    You just track your eating and exercise on an app....and the next day a real person reviews each thing and gives you feedback. THAT'S IT.
    Simply knowing someone is watching all my foot intake I've been making far better decisions.
    I've started making kinda healthy lunches and dinners lately like this:

    I've personally always worked better when someone is watching me, so I figured the same will happen with food!
    Current weight: 173 lbs
    165 lbs here we come!


    I'm a huge fan of the classic Before & After photo....or the "Good vs Bad" photo.
    If you're trying to write out a concept describing something before & after, it's often easier to just SHOW it:
    Good/Bad illustration for UX about thumb placement:
    ux thumb placement before and after
    Good/Bad illustration for social login UI Design:
    ui social login before and after
    Before/After of a Craigslist listing:
    craiglist before and afer
    LED lighting before + after:
    Led lighting before and after
    Just SHOWING stuff is often better than WRITING stuff!


    We're in the middle of re-doing the 76-email-long Copywriting Course autoresponder, and it's a beast to edit!
    The goal is to blast people in the face with amazing emails for an entire year 😬
    In the end it'll likely have ~100 emails.
    So far I've had to:
    • Change a ton of Kopywriting Kourse logos to Copywriting Course.
    • Enlist the help of Dan (our head writer).
    • Fully delete entire sets of emails.
    • Have regular working sessions.
    • Edit a vast number of pictures.
    • Re-write many emails.
    • Re-order emails.
    I'm trying to make this autoresponder so damn good people will tell others to get on the email list just to see it.


    There’s a Japanese term called Ikigai which means:
    “Something that gives a person a sense of purpose."
    • It can be making a fancy tea or coffee in the morning.
    • It can be a daily walk around your neighborhood.
    • It can be working out and general exercise.
    • It can be making meals for loved ones.
    • It can be daily watering of a plant.
    • It can be taking care of a pet.
    • It can be doing a meditation.
    • It can be a walk, job, or run.
    • It can be walking the dog.
    • It can be doing prayers.
    • It can be raking leaves.
    • It can be riding a bike.
    I enjoyed seeing other people's personal Ikigai's in the comments here!
    Hope you enjoyed these little tidbits, have a happy Friday :)
    Neville Medhora - CopywritingCourse.com | @NevMed

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