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πŸ—ž The S.T.U.P.I.D. Email (9-10-2021)


Neville

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)


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This is a fun email for Friday September 10th, 2021. Hope you like it :)


🎀 Listen to this email here:

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Swipe:


A common tactic for promoting a product is:
Show new and varied uses for the product.
By today's standards it's probably not great to drink ~30 g's of sugar instead of water, but the concept behind this Tang ad (showing people new uses) is solid!
tang-print-ad.jpg
Here's another example of "Showing new and varied uses for the product."
Even if someone doesn't want to buy this Beef Broth for drinking it straight out of a glass, the fact they can ALSO do this in addition to using it for cooking makes the probability of them buying this brand even higher.
campbells-soup-on-the-rocks-print-ad.png
Lesson: Show multiple uses for your product!
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Thought:


Podcasts really do help sell books! Every publisher knows this, that's why they send all their authors on "Podcast Tours" now.
I bought this book immediately after listening to the James Dyson interview on The Tim Ferriss Podcast.
I'm about 50 pages in and love this kind of book!!
james-dyson-book.jpg
I also own a $700 Dyson handheld vacuum and it's one of the best things I've ever bought!
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Uplifting:


George Costanza is pudgy, unemployed, and lives with his parents in the 90’s TV show Seinfeld. In one of the most profound episodes he comes to the conclusion that every instinct he has is wrong, so the opposite must be right.
do-the-opposite.jpg
Doing the opposite ends up radically changing his life for the better!
Instead of being afraid of a woman, he walks right up to her and talks to her.
Instead of making up a career, he openly admits he’s unemployed.
Example:
β€’ If you usually take the path of least resistance, for once take the path of most resistance.
β€’ If you’re normally afraid of approaching a hottie, go right up to them and chat.
β€’ If you normally think too much, then shut your brain up and stop thinking, and just do.
β€’ If you’re normally shy about sharing writings online, just hit publish and see what happens.
β€’ If you normally say no to parties, say yes and see what happens.
Doing the opposite might just jar you out of your typical habits and change your life.
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Picture:


My video setup is coming along nicely now, starting to look like this:
video-setup-scaled.jpg
Most of the day I work from the iMac, and record videos from that little desk behind it:
setup-desk-scaled.jpg
You can see how the interview videos are turning out by watching this interview:

I'm still improving this setup (a little more soundproofing and some higher Kelvin lights should do the trick), but it's looking nice so far!
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Interesting:


While I do a lot of videos indoors, it was fun to go OUTSIDE INTO THE REAL WORLD for this video on outdoor signage:

Small interesting thing about this video:
I checked the ad revenue from this particular video, and for whatever reason it is getting $122 in playback CPM (this is super high) 😳
cpm-graph-outdoor-signage.jpg
I'm not sure why a video about fixing outdoor signage commands so much ad revenue, but i'll take it!
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Drawing:


worst-medium-best-case.jpg
People often β€œthink themselves out of greatness” by imagining worst case scenarios. Almost always the medium case scenario happens. Rarely does worst case ever happen.
Write out three scenarios. For example if you’re starting a small business:
Worst Case: "I lose $10,000 and about a year of time."
Medium Case: "I make a decent living and have some fun in the process."
Best Case: "This becomes huge and impacts the world and makes me wealthy."
If you notice the worse case isn't even that bad. So don't talk yourself out of something with lots of upside, when in reality the downside probably isn't that bad.
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Hope you enjoyed these little tidbits, have a happy Friday :)
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Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
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