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    🗞 The S.T.U.P.I.D. Email (9-3-2021)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

    This is a fun email for Friday September 3rd, 2021. Hope you like it :)

    🎤 Listen to this email here:



    This is an amazing Volkswagen ad that has a VERY catchy image and headline that make you "fall down the slippery slope" and want to read the finer copy.
    vw why are the wheels crooked print ad
    A great image and headline cause you to "fall down the Slippery Slope" and read the copy:
    The slipper slope of copywriting headlines
    I personally caught the Curiosity Bug on this one and fell down the Slippery Slope of reading why the cars wheels are crooked!


    I've been trynna lose a little extra weight this month (signed up to MyBodyTutor), and one thing they suggested was that I don't get RAVENOUS before a meal.
    I've never been a breakfast person, and I'll usually skip eating the entire day and wait till late at night to eat, then just devour everything in sight.
    So to prevent this I've been eating carrot chips:
    carrot chips
    It's literally carrots shaved into a potato chip texture 😂
    • Relatively tasty.
    • They're super cheap.
    • They're super low calorie.
    • Gets you eating more veggies.
    • The shape tricks you into thinking you're eating real chips!


    Even dogs can write great copy!
    dog don't break the window note
    ✔️This copy has a clear call to action:
    "Don't break my window"
    ✔️Backs up the call to action with solid reasoning:
    "AC is on"
    "He's listening to the new Post Malone CD"
    ✔️It's just kinda funny 😂


    nev in front of counter cafe
    For an upcoming video I went out into the real world to examine signage of local businesses:
    I noticed 3 main factors to check for:

    #1.) Foot traffic
    #2.) Car traffic
    #3.) Internet traffic


    This is how well the business appeals to people walking by it on foot.
    This bar on a busy street does a great job:
    • In a highly walked area.
    • You can see people eating & drinking (when busy).
    • It says "Coffee" and "Tacos" and "Beer" so you know what it sells.
    nev infront of bar


    This is how well a business brings in traffic from the street.
    This brand new 7-11 does a great job:
    • Catch “Now Open” signs everywhere.
    • Lots of flags to grab attention.
    • Giant 20 foot inflatable slurpy 😂
    nev in front of 7-11


    This is how well the business brings in traffic from mobile internet search.
    This bar does a great job by having tons of info and reviews:
    • Easy to find when I type in “Bar”
    • 1,200+ reviews
    • Has a very updated profile
    bar internet traffic
    I'll be sending out the video next week.


    If I had crappy sleep, it's pretty much always because I didn't do one of these.
    I call it my B.E.E.N. Method for getting high quality sleep:
    Book: Have book to read at night.
    Eat early: Don't be super full when hit the bed.
    Exertion: Should have done enough activity where I get exerted.
    No trace of caffeine/alcohol: Shouldn't feel buzzed from anything.
    Modern screens with blue light reduction (like most phones) don't disrupt my sleep THAT much. But there's something better about sleep when you fall asleep reading a book.
    The goal is to constantly have a book in queue that I look forward to reading.
    I personally love to eat very late, AND stuff myself. However it's pretty clear this doesn't help with sleep quality.
    So I make myself eat a bit earlier than I want, and to prevent from snacking more after the meal I will floss and brush my teeth soon after.
    I should've done something that EXERTED me....otherwise it doesn't do much for sleep. Working out, playing a sport, bike ride...whatever.
    This is just my personal list of things that help me sleep better :)


    Show, don't tell.
    Sometimes people will try to write a lot of copy for something that can just be SHOWN.
    telling vs showing
    Here's some examples of how a small amount of text + visualizations can easily transmit tons of information better than text:

    Dog Aggression easily visualized:

    You don't need to write a whole article, when a simple image will do.
    dog aggression ladder

    21 different AV ports easily visualized:

    You don't need a buncha text here, mainly images.
    av ports

    Lower body exercises easily visualized:

    Right away you can see which exercises correlate with which body part.
    lower body exercises
    So if you're writing something that's just not clicking....is there perhaps a way to just visualize it??

    Hope you enjoyed these little tidbits, have a happy Friday :)
    Neville Medhora - CopywritingCourse.com | @NevMed

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